Aleno
Aleno AG operates a cloud-based restaurant and hotel management SaaS platform — the "Digital Assistant" — combining reservations, AI-driven table allocation and capacity optimization, 360° guest CRM, no-show prevention, revenue management, and white-label options for hotels, restaurant groups, and premium individual restaurants across the DACH region.
- Company typePrivate
- Founded2013
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Aleno does
Aleno AG is a Zürich-headquartered software company that builds a cloud-based restaurant and hotel management platform marketed as the "Digital Assistant." The system packages three integrated modules — Marketing (guest acquisition, event marketing, personalization, white-label), Operations (reservations and bookings, AI Table Allocation, 360° Guest Profiles/CRM), and Business (no-show prevention, revenue management, AI Capacity Optimization, custom analytics) — into a single web-based, real-time SaaS application accessible from any device. The platform runs on AWS infrastructure with MongoDB as the data backbone and exposes an API plus a public Marketplace with 32+ integrations spanning POS, PMS, payments (Stripe, Datatrans, wallee, Braintree/PayPal), communication (Mailchimp, aspsms SMS), analytics (Looker, BigQuery, Mixpanel, Hotjar), and direct consumer surfaces such as Reserve with Google.
Aleno firmographics
Firmographics- Name
- Aleno
- Legal name
- aleno AG
- Website
- https://aleno.me
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aleno AG operates a cloud-based restaurant and hotel management SaaS platform — the "Digital Assistant" — combining reservations, AI-driven table allocation and capacity optimization, 360° guest CRM, no-show prevention, revenue management, and white-label options for hotels, restaurant groups, and premium individual restaurants across the DACH region.
- Ownership category
- akta.pro rank
Aleno industry classification
Industry- Product category
- Restaurant Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Restaurant/Table Reservation & Booking Engines (THALADAH), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Aleno is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Aleno business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS): Aleno operates as a cloud-based SaaS restaurant management system with pricing that is customized based on individual business needs. The company identifies requirements through free, non-binding consultation conversations and creates tailored offers. No hidden costs or unnecessary feature packages are offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized enterprise pricing based on restaurant/hotel requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Aleno product offering
Product offeringCore offering
Aleno provides a cloud-based SaaS "Digital Assistant" platform that combines reservation and booking management, 360° guest CRM/profiling, AI-powered table allocation and capacity optimization, no-show prevention, revenue management, marketing automation, and analytics into a single web-accessible system. It is sold via subscription to hotels, restaurant groups, and individual ambitious restaurants, with customized pricing established through free consultation and a marketplace of 32+ integrations to POS, PMS, payments, and marketing tools.
Product overview
Aleno is a Swiss cloud-based restaurant management software company offering the 'Digital Assistant' as its core product - an all-in-one platform for hotels and restaurants. The product portfolio includes three main integrated modules: Marketing (for guest acquisition, engagement, and retention including online marketing, white-label solutions, event marketing, and personalization), Operations (for automating workflows including reservations, AI-powered table allocation, and 360° guest profiles/CRM), and Business (for revenue management including no-show prevention, AI capacity optimization, and custom analytics). The platform is web-based, accessible from any device, and integrates with over 32 third-party services including POS systems, PMS, payment processors (Stripe, PayPal, Datatrans, wallee), communication tools (Mailchimp, SMS via aspsms), and analytics platforms. Aleno also maintains a Marketplace for third-party integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Digitaler Assistent (Digital Assistant) The core cloud-based restaurant management SaaS platform for hotels and restaurants, providing AI-powered features for marketing, operations, and business management. The platform is intuitive, AI-supported, real-time, web-based, and accessible from any device.
- Marketing Module Marketing tools within the Digital Assistant for guest acquisition, engagement, and retention. Includes online marketing, white-label solutions, event marketing, and personalization capabilities for hotels and restaurants.
- Operations Module Operational automation features within the Digital Assistant including reservation and booking management, AI-powered table allocation, and 360° guest profiles/CRM for efficient restaurant operations.
- Business Module Business intelligence and revenue management features within the Digital Assistant including no-show prevention, AI-powered capacity optimization, revenue management, and custom analytics reports.
- Marketplace Platform marketplace offering integrations with third-party services and applications for the Aleno platform. Currently features over 32 integrations including POS systems, PMS, payment processors (Stripe, Datatrans, wallee, Braintree/PayPal), Reserve with Google, Mailchimp, SMS gateways, and analytics tools.
Quantifiable outcome
- L'Osteria saves 7 hours of administrative work per week per outlet
- +2 more outcomes
Companies that use Aleno
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Aleno technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature9 records
Aleno partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreInfrastructure provider hosting Aleno's cloud-based restaurant management system. All personal data is stored in encrypted form on secure servers hosted by AWS in the European Union. AWS provides networking, storage, and backup solutions.
- Mailchimp (Rocket Science Group)coreEmail messaging service for sending confirmation emails to restaurant guests regarding reservations. Newsletter distribution service for Aleno's marketing communications.
- StripecorePayment processing partner for handling transactions within the Aleno platform. Part of Aleno's payment solutions ecosystem supporting the DACH region expansion.
- DatatranscoreSwiss payment service provider for processing payments within the Aleno platform. Located in Switzerland.
- walleecorePayment processing service provider integrated with Aleno's platform for handling transactions. Located in Switzerland.
- MongoDB, Inc.coreDatabase infrastructure provider for Aleno's cloud-based restaurant management system. Networking and storage services located in European Union.
- HubSpotcoreInbound marketing and CRM platform integrated with Aleno for lead capture, quote requests, event registrations, and email nurturing campaigns.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Aleno competitors and assessment
Company assessmentBroad incumbents
- OpenTable: Global restaurant reservation and guest management platform owned by Booking Holdings. Directly comparable category and customer base, but much broader geographic footprint and brand scale than Aleno.
- TheFork: Tripadvisor-owned restaurant reservation and management platform dominant across Europe. Comparable product category and overlapping DACH expansion target markets for Aleno.
- Restaurant365: All-in-one restaurant management platform covering POS, accounting, inventory and reservations. Broader scope than Aleno but competes for the same enterprise restaurant buyer.
- Toast: US-listed restaurant POS and operations platform adding online reservation/ordering. Compares to Aleno on operations module but bundled with hardware and broader restaurant suite.
- Lightspeed Restaurant: POS and restaurant management platform listed on TSX, with reservations and table management modules. Overlaps with Aleno's operations and integrations in the restaurant CRM/management category.
Direct peers
- Resy: Restaurant reservation platform owned by American Express, focused on premium and chef-driven restaurants. Closest direct competitor to Aleno in the table-reservation/booking engine category.
- SevenRooms: Guest experience and reservation platform for hotels, restaurants and hospitality groups. Overlaps with Aleno across CRM, reservations, marketing automation and white-label group deployments.
- Quandoo: European restaurant reservation platform (formerly of Travelzoo). Targets restaurants with online booking and guest management — same core category as Aleno with European footprint.
- CoverManager: Restaurant booking and guest management platform with strong presence in Spanish-speaking hospitality markets. Comparable SaaS booking, CRM and channel manager product.
Emerging players
- Eat App: Cloud restaurant reservation and guest management SaaS, growing in EMEA and APAC. Closest emerging-stage head-to-head competitor to Aleno's reservation/CRM value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Aleno social profiles
Digital presenceAleno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aleno leadership team
Management profileNumber of profiles
Profiles4 records
Aleno funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aleno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aleno
What does Aleno do?
Aleno provides a cloud-based SaaS "Digital Assistant" platform that combines reservation and booking management, 360° guest CRM/profiling, AI-powered table allocation and capacity optimization, no-show prevention, revenue management, marketing automation, and analytics into a single web-accessible system. It is sold via subscription to hotels, restaurant groups, and individual ambitious restaurants, with customized pricing established through free consultation and a marketplace of 32+ integrations to POS, PMS, payments, and marketing tools.
Is Aleno a public or private company?
Aleno is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aleno founded?
Aleno was founded in 2013. It employs 11 to 50 people.
Where is Aleno based?
Aleno is headquartered in Zürich, Switzerland, in the Europe region.
How does Aleno make money?
One revenue line is on record: software Subscription (SaaS).
Who are Aleno's main competitors?
Broad incumbents on record are OpenTable, TheFork, Restaurant365, Toast and Lightspeed Restaurant. Direct peers are Resy, SevenRooms, Quandoo and CoverManager. Eat App is listed as an emerging player.
Does Aleno have an API?
Yes. Aleno provides an API that enables customers to export personal data via webhooks and connect with third-party applications such as Zapier. The API supports configuration of webhooks for data export and integration with third-party applications. Aleno can export personal data only in anonymized form via the API.
What industry is Aleno in?
Aleno's product category is Restaurant Management Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of THALADAH, Restaurant/Table Reservation & Booking Engines. Its NAICS code is 513210 and its SIC code is 7372.