Coldwell Banker Alliance Group Realty

What Coldwell Banker Alliance Group Realty does

Coldwell Banker Alliance Group Realty operates a residential real estate brokerage franchise under the Coldwell Banker brand, doing business primarily as Coldwell Banker Sea Coast Advantage. The legal entity, Seacoast Realty, Inc., is an independently owned franchisee under Coldwell Banker Real Estate LLC (a subsidiary of Anywhere Real Estate Inc., formerly Realogy Holdings Corp.), holding North Carolina broker license C9314. Operations are anchored across six southeastern North Carolina coastal sub-markets — Greater Wilmington, Hampstead & Topsail, Southport & Brunswick County Beaches, Greater Jacksonville, New Bern & Crystal Coast — and extend into the Grand Strand (Myrtle Beach, SC) area. The Wilmington office at 110 Dungannon Blvd., Suite 100 serves as the operational headquarters.

The product portfolio is anchored by full-service residential brokerage (buying, selling, listing) and extended through adjacent service lines: a dedicated New Homes division for new construction, the Coldwell Banker Global Luxury sub-brand for high-end properties, Sea Coast Photography for listing visuals, Move Meter for relocation cost estimation, a Home Valuation Tool, multilingual agent matching, and a Property Management/Rentals operation serving long- and short-term rentals from Jacksonville to Shallotte. Technology consists of standard brokerage infrastructure — MLS integration, property listing management, agent portal systems, and a customer-facing 'My Portal' — with no proprietary AI/ML components disclosed. A curated preferred-partner network (Alpha Mortgage, Key Title LLC, My Carolinas Insurance, 2-10 Home Warranty) provides financing, title, insurance, and warranty referrals that complement the core brokerage.

The business model is transaction-fee: the brokerage earns commission on residential property sales, typically split with independent contractor agents. Pricing is industry-standard commission, negotiated individually between agents and clients, and not publicly disclosed. Active listings observed range from approximately $646K to $2.4M. Customer acquisition runs through a multi-channel marketing mix — property listing website, social media (Twitter, Facebook, Instagram, YouTube), agent blog content, and in-person open houses — supported by direct agent relationships from multiple physical offices. The franchise was recognized in 2026 as part of the Coldwell Banker Advantage Family of Companies ranking among the top real estate companies in North America.

Name

Coldwell Banker Alliance Group Realty

Legal name

Seacoast Realty, Inc.

Website

https://cbagr.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Coldwell Banker Alliance Group Realty operates as Coldwell Banker Sea Coast Advantage, a residential real estate brokerage franchise serving home buyers and sellers across six southeastern North Carolina coastal sub-markets and the Grand Strand (Myrtle Beach) region, with adjacent luxury, new-construction, rentals, and preferred-partner service lines.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAC

Luxury & High-End Residential Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Property listing services
• Luxury home marketing
• Property management services
• Real estate agent services

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The company earns commissions on residential property sales transactions. Agents work on commission basis, typically splitting fees with the brokerage. Transaction values range from $600K to $2.4M based on listed properties observed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Coldwell Banker Alliance Group Realty is a full-service residential real estate brokerage that represents home buyers and sellers across southeastern North Carolina and the Grand Strand region. The firm operates under the Coldwell Banker franchise and delivers property search, listing, and transaction services, supported by a Global Luxury program, a New Homes division, professional listing photography, and a property management arm for long-term and short-term rentals.

Product overview

Coldwell Banker Sea Coast Advantage Real Estate is a full-service residential real estate brokerage operating as part of the Coldwell Banker Advantage Family of Companies. The core offering is residential property buying, selling, and listing services across southeastern North Carolina communities. The company offers a portfolio of complementary services including a dedicated New Homes division for new construction, the Global Luxury sub-brand for high-value properties, Sea Coast Photography for professional listing photos, a Move Meter relocation planning tool, Property Management/Rentals for long and short-term rentals, and a Multilingual Agents service. The company operates under the Coldwell Banker franchise brand and serves communities throughout the Greater Wilmington Area, Hampstead & Topsail, Southport & Brunswick County, Greater Jacksonville, New Bern & Crystal Coast, and the Grand Strand region.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Luxury real estate marketing division for exceptional properties
• Sea Coast Advantage
• Alpha Mortgage
• 2-10 Home Warranty

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage offering property listings, buying representation, and selling representation for individual home buyers and sellers across southeastern North Carolina communities including Wilmington, Jacksonville, New Bern, and the Grand Strand area.
• Global Luxury Program Luxury real estate marketing program under the Coldwell Banker Global Luxury brand for high-value residential properties and affluent clientele, providing global marketing reach and luxury-specific positioning.
• New Homes / New Construction Dedicated new construction home listings and search services for buyers of newly built homes, distinct from resale brokerage.
• Property Management and Rentals Long-term and short-term rental property management services for property owners, with offices serving areas from Jacksonville to Shallotte in southeastern North Carolina.
• Sea Coast Photography Professional photography services for property listings to enhance marketing materials and showcase homes for sale, offered as a brokerage-supported service.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered preferred and core.

• Alpha MortgagepreferredGTM or Marketing PartnerAlpha Mortgage is the preferred mortgage partner for Coldwell Banker SeaCoast Advantage. The company is promoted as 'Alpha Mortgage Advantage' and referred for home financing needs. Customers can apply for mortgages and get in touch through the partner website.
• 2-10 Home WarrantypreferredGTM or Marketing Partner2-10 Home Warranty is promoted for homeowners, real estate professionals and builders. Offered as a preferred service for property buyers and sellers using the brokerage.
• Key Title LLCpreferredGTM or Marketing PartnerKey Title LLC provides title agency services as a referred partner for real estate transactions facilitated by the brokerage.
• My Carolinas InsurancepreferredGTM or Marketing PartnerHomeowners insurance and related coverage offered through My Carolinas Insurance as part of the preferred partner network for home buyers and owners.
• Coldwell Banker Global LuxurycoreStrategic or Co-development PartnerColdwell Banker Global Luxury program provides the infrastructure and brand for marketing exceptional luxury properties. This is a core component of the franchise affiliation enabling access to global luxury property marketing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Compass: Tech-enabled residential brokerage scaling a national platform with proprietary technology, agent tools, and a venture-backed model. Comparable because it targets the same residential buyer/seller segment with a differentiated technology and compensation approach that pressures traditional commission structures.

Direct peers

• Sotheby's International Realty: Global luxury-focused residential real estate franchise. Comparable as the primary competitor to Coldwell Banker Global Luxury in the high-end coastal property segment this company targets.
• RE/MAX: One of the largest franchised residential real estate networks with a similar independent-contractor agent model and commission-based revenue. Directly comparable in business model, target customer (residential buyers/sellers), and franchise structure.
• Keller Williams Realty: Largest residential real estate franchise by agent count in the U.S., operating on a similar commission-split, agent-centric model. Comparable because it competes for the same agent recruits and residential seller/buyer relationships in coastal markets.
• Better Homes and Gardens Real Estate: National franchised residential brokerage affiliated with a recognized consumer brand. Comparable in offering full-service residential brokerage through a franchise model with similar commission economics.
• Century 21: Global franchised residential real estate brokerage operating on a similar agent-network, commission-based model. Directly comparable as a competing franchise brand that other local brokers can affiliate with to serve residential buyers and sellers.
• Berkshire Hathaway HomeServices: National franchised residential brokerage affiliated with a globally recognized parent brand. Comparable in offering full-service residential representation, luxury programs, and a franchise-based distribution model.

Broad incumbents

• Coldwell Banker: The parent brand and franchise system (owned by Anywhere Real Estate Inc.) under which this company operates. Comparable because it provides the brand, marketing infrastructure, Global Luxury program, and technology platform that this franchise uses to serve residential clients.

Regional players

• Allen Tate Realtors: Large regional residential brokerage in the Carolinas with a strong agent network and local market presence. Comparable because it directly competes in the Carolinas, including southeastern NC coastal markets, for agents and listings.
• Howard Hanna Real Estate: Large privately held residential brokerage with strong Mid-Atlantic and Southeast U.S. presence. Comparable as a regional full-service brokerage that competes for coastal NC agent recruits and listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/InsideSeaCoast
• YouTubeyoutube.com/user/InsideSeaCoast
• Facebookfacebook.com/seacoastrealty
• Instagraminstagram.com/seacoastgloballuxury
• LinkedInlinkedin.com/company/cbagrnc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Alliance Group Realty