CB Auto a.s.

What CB Auto a.s. does

CB Auto a.s. is a privately held Czech joint-stock company (akciová společnost) founded in 1992 and headquartered in České Budějovice, operating an authorized automotive retail and service business across three branches in South Bohemia: České Budějovice, Tábor, and Český Krumlov. The company is an authorized dealer and service partner for eight automotive brands — Volkswagen, SEAT, Škoda, CUPRA, Volkswagen Commercial Vehicles, Mazda, KIA, and (since 2026) Audi service — making it a multi-brand regional retailer rather than a single-franchise operator. Its product and service portfolio spans new and used vehicle sales, authorized maintenance and repairs with original parts, original spare parts and accessories, operational leasing (CB operák) with 12–36 month terms, vehicle financing via ESSOX and brand-specific finance arms, car rental (CB Drive), fleet management programs for businesses, and electromobility services tied to the EV transition. Distribution is conducted through three physical showrooms complemented by a consumer website (cb-auto.cz), dedicated parts e-commerce (CBDily.cz), and brand-specific online storefronts; marketing runs through website content, Instagram/Facebook, and a centralized customer hotline (777 444 141).

The business model blends one-time transactional revenue (vehicle sales, parts) with recurring and contractual revenue streams (operational leasing subscriptions, service and maintenance, fleet programs, car rental). Pricing is publicly disclosed for vehicles and leasing (e.g., KIA Ceed SW operational leasing from 6,051 Kč/month excluding VAT over 36 months at 30,000 km/year) while service work is quotation-based. Customer segments are split between individual consumers (primary) and business customers including fleet operators and self-employed buyers (primary), with the offering tailored to each segment via financing and leasing flexibility. The company is the largest NORA parts dealer in South Bohemia, supports a CB Automat contactless service concept, and employs 33 people across the group. Revenue is not publicly disclosed; no funding rounds, M&A, or external ownership events are recorded in the available data, and the company has no public ticker or listing.

Strategically, CB Auto is positioned to capture the South Bohemian EV transition through aggressive rollout of the KIA EV lineup (EV2, EV3, EV4, EV5, EV6, EV9) and dedicated electromobility services, while extending its authorized-service footprint into premium brands via the 2026 Audi service certification. The combination of multi-brand authorization, regional branch density, and a vertically integrated service-and-financing stack constitutes the company's primary competitive positioning within its geographic market.

Name

CB Auto a.s.

Legal name

CB Auto a.s.

Website

https://cb-auto.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CB Auto a.s. is an authorized multi-brand car dealership and service center operating three branches in South Bohemia, Czech Republic, offering new and used vehicle sales, authorized servicing, parts, operational leasing, financing, car rental, and fleet programs for Volkswagen Group, Mazda, KIA, and Audi customers.

Ownership category

akta.pro rank

Headquarters

HQ city

České Budějovice

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New vehicle sales: Sales of new vehicles from authorized brands (Volkswagen, SEAT, Škoda, CUPRA, Volkswagen užitkové, Mazda, KIA) through showroom locations. Revenue from vehicle transactions at listed prices.
2. Used vehicle sales: Purchase and resale of used vehicles, including cash purchase, consignment sales, and trade-in programs.
3. Vehicle service and maintenance: Authorized service operations including maintenance, repairs, tire service, geometry alignment, air conditioning service, emissions testing, accident repairs, and car washing.
4. Parts and accessories: Sale of original spare parts and accessories, with CBDily.cz as dedicated e-commerce platform. Largest NORA parts dealer in South Bohemia.
5. Operational leasing (CB operák): Operational leasing offerings for businesses, entrepreneurs, and individuals. Flexible vehicle rental with terms from 12 to 36 months.
6. Financing services: Vehicle financing through ESSOX and brand-specific programs (KIA Finance, Mazda Finance).
7. Car rental (Autopůjčovna): Short-term and long-term rental of passenger and commercial vehicles.
8. Fleet programs: Dedicated fleet management solutions for business customers with customized vehicle procurement and servicing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CB Auto a.s. is an authorized multi-brand automotive dealership and service center operating three branches in South Bohemia (České Budějovice, Tábor, Český Krumlov). The company sells new and used vehicles from Volkswagen, SEAT, Škoda, CUPRA, Mazda, and KIA brands, and provides authorized maintenance, original parts, operational leasing (CB operák), fleet programs, vehicle financing, and car rental services. Since 2026 it also operates as a certified authorized Audi service center and serves as the largest NORA parts dealer in South Bohemia.

Product overview

CB Auto a.s. is an authorized car dealership and service center operating three branches in South Bohemia (České Budějovice, Tábor, Český Krumlov). The company offers a comprehensive automotive portfolio centered on authorized sales and service of seven vehicle brands: Volkswagen, Audi (certified service since 2026), SEAT, Škoda, CUPRA, Mazda, and KIA. The product portfolio includes new vehicle sales, used vehicle sales, authorized maintenance and repair services, original parts and accessories, operational leasing (CB Operák), fleet management programs, vehicle financing, car rental, and electromobility support. The KIA brand features prominently with a full range of electric vehicles (EV2, EV3, EV4, EV5, EV6, EV9), plug-in hybrids, and conventional models across multiple segments from urban crossovers to full-size SUVs. The company also provides extensive service offerings including tire service, inspections, diagnostics, accident repairs, and the innovative CB Automat contactless service concept.

Differentiator

Problem solved

Functional benefit

Brands

• CB Automat: Contactless service facility offering service operations without physical customer interaction
• CB operák
• CB Drive

Products and services

• Volkswagen Group Brand Vehicles (Volkswagen, SEAT, Škoda, CUPRA, Volkswagen Commercial Vehicles) Authorized new vehicle sales for the Volkswagen Group portfolio including Volkswagen, SEAT, Škoda, CUPRA, and Volkswagen Commercial Vehicles. Multiple models and trims available with test drives and authorized service support. Targeted at retail consumers and business fleet buyers in South Bohemia.
• Mazda Vehicles Authorized new vehicle sales for the Mazda brand including the CX-6e, CX-5, Mazda6e and additional models. Sales, test drives, and authorized service provided at the South Bohemia branches.
• KIA Electric Vehicles (EV2, EV3, EV4, EV5, EV6, EV9) Authorized sales of KIA battery electric vehicles ranging from urban EVs to large SUVs. Features include ultra-fast charging, long driving range, V2L/V2G capability, and KIA Connect connectivity. Targeted at retail consumers and businesses transitioning to electromobility.
• KIA Ceed (Hatchback and Sportswagon) Compact KIA models combining sporty design with practical character. Ceed hatchback available in Comfort, EDICE 30, SPIN, TOP, and GT-Line trims with 1.0 to 1.5 T-GDI engines. Ceed SW (Sportswagon) combines athletic design with spacious wagon interior for families needing more space.
• KIA XCeed KIA crossover with dynamic design and advanced technologies. Available in Comfort, Exclusive, and GT-Line trims with 1.0 T-GDI to 1.6 T-GDI engines, JBL premium audio system, and comprehensive safety systems.
• KIA Seltos Subcompact SUV positioned between XCeed and Sportage. Features 1.6 T-GDI engines up to 180 kW, optional 4x4 with Terrain Mode, AI assistant with generative AI, OTA updates, Digital Key 2, and the largest trunk in its segment (536 L VDA). Starting price 654,980 Kč. Hybrid variant planned.
• KIA Sportage New generation compact SUV with 1.6 T-GDI engines up to 132 kW, Comfort to GT-Line trim levels, and Harman/Kardon premium audio in GT-Line. Starting price 609,980 Kč with action discount up to 120,000 Kč valid until July 31, 2026.
• KIA Sorento Large SUV available in ICE (diesel), HEV (hybrid), and PHEV (plug-in hybrid) variants with seating for up to seven passengers. Features 2.2 CRDi 4x4 engine with 142 kW, premium interior with Nappa leather option.
• Authorized Car Service and Maintenance Authorized service for all represented brands (Volkswagen, SEAT, Škoda, CUPRA, Mazda, KIA, and Audi since 2026). Includes tire service, maintenance inspections, 3D geometry alignment, ozone cleaning and disinfection, vehicle inspections (STK), emissions testing, diagnostics, accident repairs, hail damage repairs, air conditioning service, car washing, traffic accident assistance, rental vehicle provision, interior cleaning, vehicle wraps, ceramic protection, and CB Automat contactless service.
• Parts and Accessories (CBDily.cz) Sales of original spare parts and accessories for all represented brands, operated through the dedicated CBDily.cz e-commerce platform. CB Auto is the largest NORA parts dealer in South Bohemia, providing both sales and delivery services for replacement parts in the region.
• Operational Leasing (CB operák) Operational leasing for entrepreneurs, companies, and individuals offering a simple and fast way to obtain a new vehicle. Flexible terms from 12 to 36 months with monthly billing that includes amortization, insurance, registration, and maintenance. Example pricing: KIA Ceed SW from 6,051 Kč/month without VAT (36 months, 30,000 km/year).
• Fleet Program Fleet management solutions for businesses with customized vehicle offerings for company and private needs. Includes dedicated fleet procurement, servicing, and tailored financing solutions to support corporate vehicle fleet operations.
• Vehicle Financing Services Vehicle financing through financial partners including ESSOX, KIA Finance, and Mazda Finance. Promotional pricing on vehicles applies when utilizing ESSOX financing. Options cover both purchase financing and operational leasing.
• Car Rental (CB Drive) Short-term and long-term rental of passenger and commercial vehicles operated through the CBDrive.cz platform. Provides mobility solutions for service customers and standalone renters.
• Used Vehicle Sales Sales of used vehicles from all represented brands through the dedicated ojetevozy.cb-auto.cz platform. Includes vehicle buyout service for cash, commission sales, and discounted trade-in options.
• Electromobility Services Services related to electric vehicles including charging solutions, information about EV models, and support for EV owners. Targeted at customers transitioning to or maintaining battery electric vehicles.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Four partnerships are on record, tiered core.

• Volkswagen Group (Volkswagen, SEAT, Škoda, CUPRA, Volkswagen užitkové vozy)coreChannel Partner/ Reseller/ DistributorAuthorized dealer partner for the complete Volkswagen Group brand portfolio including Volkswagen, SEAT, Škoda, CUPRA, and Volkswagen Commercial Vehicles. Enables sales of new vehicles, provision of test drives, and authorised service.
• MazdacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Mazda vehicles in South Bohemia, offering sales, test drives, and service for the complete Mazda model range including new electric vehicles.
• KIAcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for KIA vehicles in South Bohemia, offering sales, test drives, and service. Full range including electric vehicles (EV2, EV3, EV4, EV5, EV6, EV9) and traditional models.
• NORAcoreChannel Partner/ Reseller/ DistributorCB Auto is the largest NORA parts dealer in South Bohemia. NORA is a supplier of automotive replacement parts, with CB Auto providing both sales and delivery services for replacement parts in the region.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mototechna: Long-standing Czech national used-car retailer with a multi-branch retail footprint. A broader incumbent in the same used-vehicle retail category where CB Auto's used-car business competes.
• Auto ESA: Major Czech used-vehicle dealer and online auto retailer. Comparable as a competitor for CB Auto's trade-in and used-car business, though Auto ESA does not typically offer authorized new-brand sales or service.
• AAA Auto: Largest used-vehicle retailer in the Czech Republic (and Central Europe), with both new franchise operations and a national used-car platform. A broader incumbent operating in used-car retail where CB Auto competes, but at materially greater scale and with national logistics.

Direct peers

• Louda Auto: Czech authorized dealer group for Hyundai and other Asian brands with multi-location showrooms in Bohemia. Comparable to CB Auto as a multi-brand authorized dealer offering new vehicles, aftersales, financing, and parts in overlapping regional Czech markets.
• Auto Palace: One of the largest authorized multi-brand dealer groups in the Czech Republic, operating VW Group, Hyundai and other franchises across multiple cities. CB Auto is comparable as a regional authorized multi-brand dealer running an authorized showroom + service + parts + financing model for many of the same VW Group brands.
• Renocar: Authorized dealer in Prague and Central Bohemia for Škoda, VW and other VW Group brands. Like CB Auto, Renocar runs full authorized sales, service, parts, and financing for VW Group brands with a regional branch structure.
• Autocentrum Menčík: Czech authorized dealer for Volkswagen, Škoda and other brands at branches across Bohemia. Like CB Auto, it is a regional authorized multi-brand dealer running new-vehicle sales plus authorized service for VW Group brands.

Emerging players

• Hyundai Praha / Autorudolf: Czech authorized Hyundai/KIA dealerships in Prague. Comparable as authorized dealers for the same Korean OEM family (KIA) that CB Auto represents, providing a model for KIA retail format, financing attachments, and EV-focused showroom experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cbautoas
• Instagraminstagram.com/cb_auto_as
• LinkedInlinkedin.com/company/cb-auto-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CB Auto a.s.