Citam Business Forum

What Citam Business Forum does

Citam Business Forum (CBF) is a Kenyan nonprofit initiative under Christ Is The Answer Ministries (CITAM), a Pentecostal church led by Presiding Bishop Calisto Odede. CBF operates a single annual business conference and expo (the 7th edition scheduled for 29 October – 1 November 2026 at CITAM Karen, Nairobi) targeting Kingdom-minded entrepreneurs, business leaders, investors, and innovators across Africa. The conference is structured around four thematic pillars (Dream, Determination, Deployment, Distribution) and draws on the parent church's extensive member network for grassroots distribution and venue access.

CBF's core product is the 4-day conference and expo, monetized through three revenue streams: delegate registration at KES 2,000 per attendee, tiered exhibitor booth packages ranging from KES 8,000 (Soko Tent for MSMEs) to KES 150,000 (Bazzuu Tent for corporates), and corporate sponsorships. The organization supports an expected 5,000+ delegates and 500+ exhibitors at the 2026 edition. Go-to-market is event-driven and community-led, leveraging the CITAM church network across Africa alongside a multi-channel social media presence (Facebook, Instagram, Twitter/X, YouTube, TikTok). Payment infrastructure is localized for Kenya via M-Pesa Paybill and Kingdom Bank transfers. CBF maintains a lean team of 17 employees and is supported by named partners including Kingdom Bank, Kenya Airways, Little Cabs, Enwealth Financial Services, Green Africa Group, Hope Media Kenya, and JTL.

There is no proprietary technology, software product, or AI capability underpinning the business. The asset base is essentially the annual conference brand, the CITAM-affiliated distribution network, and recurring sponsor relationships. Operating geographies are concentrated in Nairobi with stated pan-African audience ambition. No external institutional investment, venture capital, or PE backing has been disclosed; the entity is governed under CITAM's nonprofit structure.

Name

Citam Business Forum

Legal name

Christ Is The Answer Ministries (CITAM)

Website

https://cbf.citam.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Citam Business Forum (CBF) is a Kenyan nonprofit ministry initiative under Christ Is The Answer Ministries that hosts an annual 4-day faith-based business conference and expo in Nairobi, serving Kingdom-minded entrepreneurs, business leaders, investors, and exhibitors across Africa.

Ownership category

akta.pro rank

Product category

Business Conference Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Faith-based business conference
• Business expo events
• Exhibition booth rentals
• Corporate event sponsorship
• Christian entrepreneurship network

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Conference Delegate Registration: CBF generates revenue through delegate registration fees for its annual conference and expo. Delegates pay KES 2,000 for full access to the 4-day event.
2. Exhibitor Booth Rentals: Revenue is generated from exhibitor packages ranging from KES 8,000 (Soko Tent for MSMEs) to KES 150,000 (Bazzuu Tent for corporates). These packages include booth space, meal vouchers, plenary passes, and branding opportunities.
3. Sponsorships: Corporate sponsors pay to align their brand with the conference, gaining access to over 5,000 delegates including entrepreneurs, CEOs, policymakers, and Gen Z leaders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Citam Business Forum (CBF) operates as the business forum arm of Christ Is The Answer Ministries (CITAM), hosting an annual 4-day Kingdom-business conference and expo in Nairobi, Kenya. The event brings together faith-based entrepreneurs, business leaders, innovators, investors, and marketplace leaders for plenary sessions, workshops, networking, and an exhibition floor with tiered booth packages for businesses ranging from MSMEs to large corporates.

Product overview

Citam Business Forum (CBF) operates a single unified product: the annual CBF Conference & Expo, a faith-based business conference platform. The portfolio includes the core conference event (7th edition in 2026) themed 'A Dream for a Better Africa' with exhibitor booth packages tiered by business size (BAZZUU TENT for corporates at KES 150,000, SUPER TENT for enterprises at KES 100,000, DUKA TENT for SMEs at KES 17,000, and SOKO TENT for MSMEs at KES 8,000), plus individual delegate registration passes at KES 2,000.

Differentiator

Problem solved

Functional benefit

Products and services

• CBF Conference & Expo Annual 4-day Kingdom-business conference and expo combining plenary sessions, workshops, networking, and exhibition space, targeted at faith-based entrepreneurs, business leaders, innovators, investors, and marketplace leaders across Africa.
• Delegate Registration Individual delegate pass priced at KES 2,000 granting full access to the 4-day CBF Conference & Expo, including plenary sessions, workshops, and networking opportunities.
• Exhibitor Booth Rentals Tiered booth rental packages (Bazzuu Tent at KES 150,000 for corporates, Super Tent at KES 100,000 for enterprises, Duka Tent at KES 17,000 for SMEs, Soko Tent at KES 8,000 for MSMEs) including tent space, furniture, meal vouchers, plenary passes, and branding opportunities at the annual expo.

Quantifiable outcome

• 5,000+ delegates expected at 2026 conference
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kenya AirwayscoreGTM or Marketing Partner · 1 January 2026Official airline partner offering special travel arrangements for CBF 2026 delegates attending the conference at CITAM Karen, Nairobi.
• Little CabsminorGTM or Marketing Partner · 1 January 2026Transportation partner providing ride-hailing services for conference attendees.
• CITAMcoreStrategic or Co-development Partner · 1 January 2026Parent organization - Christ Is The Answer Ministries. CBF is the business forum arm of CITAM, using CITAM Karen as the venue for conferences and leveraging the church's extensive network.
• CITAM Church OnlineminorStrategic or Co-development Partner · 1 January 2026Online platform of CITAM for digital outreach and extended reach of conference content.
• Hope Media KenyaminorGTM or Marketing Partner · 1 January 2026Media partner for conference coverage and promotional content distribution.
• Green Africa GroupminorStrategic or Co-development Partner · 1 January 2026Sustainability partner aligned with the conference's focus on green investment and environmental stewardship.
• Enwealth Financial ServicesminorStrategic or Co-development Partner · 1 January 2026Financial services firm and long-time supporter of CBF, with founder Simmon Wafubwa serving as a key speaker at conferences.
• JTL (Junction Transport & Logistics)minorGTM or Marketing Partner · 1 January 2026Logistics partner supporting conference operations and exhibitor logistics.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• C12 Group: Faith-based peer forum and conference platform for Christian CEOs and business owners, with structured gatherings, mentorship and biblical integration — a near-direct analogue of CBF's Kingdom-business executive audience and event model.
• Africa CEO Forum: Annual African business leadership conference gathering hundreds of CEOs, investors and policymakers, focused on private-sector growth in Africa; highly comparable audience and executive-level format to CBF's Kingdom-business leadership summit.
• Kingdom Advisors: Faith-based professional association serving Christian financial and business advisors with conferences, training and a shared biblical worldview — overlaps with CBF's Kingdom-minded business community and event-driven GTM.
• Christian Businessmen's Connection (CBMC): Global faith-based network of Christian business leaders that organises conferences and peer forums integrating biblical principles with business — closely aligned with CBF's Kingdom-minded value proposition and audience.
• AfricArena Summit: Annual African startup and innovation summit convening founders, investors and corporates across the continent — comparable in format and audience segment (African entrepreneurs, innovators, investors) to CBF's conference pillars.
• Tony Elumelu Foundation (TEF) Entrepreneurship Forum: Annual pan-African entrepreneurship conference convened in Lagos by the Tony Elumelu Foundation, targeting African entrepreneurs and business leaders with training, networking and exhibition elements — directly comparable to CBF in audience, scale and event format.

Broad incumbents

• Informa Markets: Largest global conference and exhibition organiser running hundreds of B2B trade shows and summits across industries; broad incumbent whose event-organiser business model and exhibitor/sponsor economics directly parallel CBF's, though at vastly greater scale.
• Reed Exhibitions (RX): Global exhibitions and conference organiser (RX) operating dozens of high-profile trade shows and expos worldwide — directly comparable to CBF's conference-plus-expo format, though typically at far larger scale and across many industries.

Emerging players

• Africa Fintech Festival: Annual African fintech and financial-services conference bringing together founders, regulators and investors — comparable pan-African executive conference format, though narrowly focused on fintech rather than faith-based business.
• SME Africa Forum / SME100 Africa: Africa-focused platform serving SMEs and MSMEs with conferences, awards and exhibitions — comparable to CBF's Duka and Soko Tent MSME exhibitor packages and SME-targeted audience segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CitamCBF
• YouTubeyoutube.com/@citamcbf
• Facebookfacebook.com/CitamCBF
• Instagraminstagram.com/citam.cbf
• TikToktiktok.com/@citamcbf
• LinkedInlinkedin.com/company/citamcbf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citam Business Forum