Name

Cecile & Boyd's

Legal name

Cecile and Boyds CC

Website

https://cecileandboyd.co.za

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct retail sales of designer furniture, lighting, and accessories through physical stores and e-commerce website. Products are sold at fixed prices with shipping calculated based on item size and destination. The company offers gift vouchers for purchase.
2. Interior Design Services: Creative direction and interior design services offered for small hotels, lodges, and private residences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cecile & Boyd's retails a curated selection of designer furniture, lighting, and home accessories through two physical lifestyle shops in Cape Town and Durban and a WooCommerce-based e-commerce site shipping nationwide and internationally. The company complements retail with creative direction, interior design, and decoration services delivered from a dedicated Cape Town studio for small hotels, lodges, and private residences.

Product overview

Cecile & Boyd's is a South African designer furniture, lighting, and accessories retailer offering a curated collection through two physical stores in Cape Town and Durban, plus an e-commerce platform. The core product portfolio consists of three main categories: Furniture (including cabinets, cupboards, shelving, coffee tables, dining tables, chairs, side tables, benches, and stools), Lighting (chandeliers, pendants, wall lights, standing lamps, table lamps, and lamp shades), and Accessories (artwork, baskets, candles, cushions, decor objects, dining items, mirrors, vases, and home fragrances). The company also provides interior design services for small hotels, lodges, and private residences, and offers gift vouchers for in-store and online redemption.

Differentiator

Problem solved

Functional benefit

Products and services

• Designer Furniture Curated range of designer furniture including occasional chairs, dining chairs, dining tables, coffee tables, side tables, benches, stools, cabinets, consoles, servers, and shelving units, sold to private residences, trade designers, and hospitality clients.
• Designer Lighting Curated lighting assortment including chandeliers, pendant lights, wall lights, standing lamps, table lamps, and lamp shades, priced roughly R3,200 to R29,000 (VAT inclusive).
• Home Accessories Curated home accessories including artwork, baskets, books, boxes, frames, games, candle holders, home fragrances, cushions, throws, decor objects, dining and bar items, mirrors, trays, large bowls, and vases in materials such as ceramic, marble, glass, and metal.
• Interior Design Services Creative direction, interior design, and decoration services specialising in holistic lifestyle concepts and contemporary design schemes, delivered by appointment from the Cape Town Interior Design Studio for small hotels, lodges, and private residences.
• Gift Vouchers Digital and physical gift vouchers redeemable online or in the Cape Town and Durban stores.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights4 records

Direct peers

• Hertex: South African designer of fabrics and home textiles sold through showrooms and to the trade. Comparable designer-led, trade-account-driven model targeting interior designers and residential projects — directly overlaps with Cecile & Boyd's accessories and trade business.
• Eurolux: South African lighting specialist retailer offering decorative and functional lighting. Directly comparable for Cecile & Boyd's lighting category, sharing the same designer-led product positioning and trade/Hospitality customer base.
• Weylandts: South African designer furniture and home accessories retailer with multiple showrooms. Closest direct competitor to Cecile & Boyd in curated, premium designer furnishings and lifestyle retail in the local market.
• Coricraft: Established South African furniture retailer with showrooms nationwide selling furniture and homeware. Comparable multi-channel furniture retail model, though positioned at a more accessible price tier than Cecile & Boyd.
• Block & Chisel: South African designer furniture retailer offering curated collections through showrooms. Comparable product mix of premium furniture, lighting, and home accessories targeting the same design-conscious SA consumer and trade professionals.

Broad incumbents

• Mr Price Home: Mass-market South African home and lifestyle retailer with extensive nationwide footprint. Operates in the same broader category (home furnishings, lighting, decor) but at a value-tier price point, competing for the same discretionary wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cecileandboyds
• LinkedInlinkedin.com/company/cecile-&-boyd's

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cecile & Boyd's