CDA Distribuidora

What CDA Distribuidora does

CDA Distribuidora is a privately held Brazilian B2B distributor headquartered at Avenida Abel Cabral, 1090 - Nova Parnamirim, Parnamirim, Rio Grande do Norte (CNPJ 02.275.901/0001-11). The company operates a unified B2B e-commerce storefront (built on the third-party Agile B2B technology platform) that enables retail customers to register, log in, view client-specific pricing, place orders, and access fiscal documents (Notas Fiscais) and accounts-receivable instruments (Títulos). Distribution is organized across seven product categories — Foods, Pet, Beverages (including alcoholic spirits), Health and Beauty, Hygiene, Cleaning, and Footwear — sourcing from major global suppliers including Pepsico, Mars (Pet and Chocolate), Diageo, Royal Canin, Nivea/Beiersdorf, Grendene, S.C. Johnson, and Nutrimental.

The technology stack centers on the Agile B2B commerce engine with two customer-facing surfaces — a responsive website and dedicated iOS and Android applications — plus a back-office 'Área do Representante' (Representative Area) portal for field sales personnel and a WhatsApp Business contact channel. Pricing is quote-based and gated behind authentication, with no publicly disclosed rates, consistent with a B2B client-specific pricing model. The platform supports payment-management features including Títulos (bills/titles) and Notas Fiscais integration, which are standard requirements for Brazilian B2B transactions.

CDA's revenue model is transaction-based distribution and resale of consumer goods to retail businesses, with a go-to-market that combines the e-commerce storefront (bottom-of-funnel), field sales representatives (mid-market and direct sales), WhatsApp Business (mid-funnel customer support), and brand promotional banners (top-of-funnel). The customer base is the Brazilian retail sector — small and medium retailers seeking consolidated procurement across multiple consumer-goods categories. Geographic scope is currently single-country/domestic, concentrated in Northeast Brazil, with no disclosed parent company, institutional investors, or subsidiaries.

Name

CDA Distribuidora

Legal name

CDA Distribuidora

Website

https://cdadistribuidora.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

CDA Distribuidora is a privately held Brazilian B2B e-commerce distributor based in Parnamirim, Rio Grande do Norte, that supplies retail businesses across foods, beverages, pet, health/beauty, hygiene, cleaning, and footwear via an Agile-B2B-powered website and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Parnamirim

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution and Resale: CDA Distribuidora generates revenue through distribution and resale of consumer goods including foods, beverages, health/beauty products, hygiene, cleaning supplies, pet products, and footwear to retail clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CDA Distribuidora is a Brazilian B2B wholesale distributor that supplies retail businesses with consumer goods across seven categories: foods, beverages, pet supplies, health and beauty, hygiene, cleaning, and footwear. Customers (retailers and representatives) access products and pricing through a proprietary B2B e-commerce platform and mobile app after registration. The company distributes branded products from suppliers such as Pepsico, Mars, Diageo, Royal Canin, Grendene, S.C. Johnson, and Nivea.

Product overview

CDA Distribuidora is a B2B e-commerce distribution platform operating as a single unified marketplace. The platform aggregates multiple consumer goods suppliers and offers products across seven main categories: Alimentos (foods including snacks, chocolates, and staples), Pet (pet food and supplies), Bebidas (beverages including alcoholic drinks), Saúde e Beleza (health and beauty products), Higiene (hygiene products), Limpeza (cleaning products), and Calçados (footwear). The platform is powered by Agile B2B technology and includes a mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Alimentos (Foods)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Agile B2BcoreTechnology or IntegrationAgile B2B is the technology platform provider powering CDA Distribuidora's B2B e-commerce operations. The platform handles integrations, e-commerce functionality, and backend operations for the distributor.
• PepsicomajorChannel Partner/ Reseller/ DistributorPepsico is a key supplier brand available through CDA Distribuidora, including products like Toddy. CDA distributes Pepsico products to retail clients.
• Mars PetmajorChannel Partner/ Reseller/ DistributorMars Pet supplies pet food products including Pedigree and Whiskas brands. CDA distributes these pet products to retail clients.
• DiageomajorChannel Partner/ Reseller/ DistributorDiageo is a key supplier of alcoholic beverages including whisky, gin, vodka, and other spirits distributed through CDA's beverage category.
• Mars ChocolatemajorChannel Partner/ Reseller/ DistributorMars Chocolate supplies confectionery products including Snickers, distributed by CDA through their food category.
• Royal CaninminorChannel Partner/ Reseller/ DistributorPremium pet food brand specializing in cat and dog nutrition, available through CDA's pet category.
• NiveaminorChannel Partner/ Reseller/ DistributorBeiersdorf-owned skincare brand distributed through CDA's Health and Beauty category.
• GrendeneminorChannel Partner/ Reseller/ DistributorBrazilian footwear manufacturer whose products are distributed through CDA's footwear category.
• S. C. JohnsonminorChannel Partner/ Reseller/ DistributorCleaning and household care products brand distributed through CDA's cleaning category.
• NutrimentalminorChannel Partner/ Reseller/ DistributorBrazilian food company supplying products like Mingau Nutrilon Multicerais available through CDA.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Grupo Pereira: Multistate Brazilian wholesale, retail, and distribution group (Comper, Atacadão Pereira, Mais Baratão). Operates similar B2B distribution to retailers across multiple consumer categories with established supplier relationships.
• Mercado Livre: Latin America's largest e-commerce platform with growing B2B capabilities serving SMB retailers in Brazil. Adjacent competitor as SMB procurement increasingly migrates to digital marketplaces that aggregate multiple categories.
• Amazon Business: Global B2B procurement marketplace operated by Amazon. Comparable in providing a digital, multi-category ordering platform for SMB and mid-market buyers, and an emerging competitive threat to traditional regional distributors in Brazil.
• Assaí Atacadista: Major Brazilian cash-and-carry wholesale club owned by GPA, operating nationwide. Competes with CDA for the same SMB retailer customers on assortment and pricing, though at vastly larger scale and a self-service club format.
• Atacadão: Brazil's largest wholesale club chain, owned by Carrefour Brasil. Overlaps directly with CDA in food, beverage, hygiene, and cleaning distribution to small retailers, with strong national scale and supplier leverage.

Direct peers

• Martins: One of Brazil's largest B2B distributors, serving retailers across multiple consumer goods categories with a hybrid digital + rep-driven model. Closest large-scale comparable to CDA's regional, multi-category wholesale platform.
• Tenda Atacado: Brazilian cash-and-carry wholesaler focused on foods, beverages, and household categories serving SMB retailers. Comparable business model and customer base to CDA, with growing footprint in Brazilian regional markets.

Emerging players

• Faire: Wholesale marketplace connecting independent retailers with brands across multiple consumer goods categories. Represents the digital-first model that CDA could evolve toward as SMB procurement continues shifting online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cda-distribuidora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CDA Distribuidora