CDA France

What CDA France does

CDA France (legally registered as CDA Connect) is an independent, generalist market research company founded in 1978 and headquartered in Boulogne-Billancourt, Île-de-France, with a secondary office in Paris. The firm conducts custom ('sur-mesure') market research studies for two clearly-defined client segments that each contribute 50% of turnover: advertisers and institutions — including corporations, government agencies, and public bodies — and market research institutes that subcontract fieldwork and data collection to CDA. Notable named clients include SNCF, Transdev, Thalys, ADP (Aéroports de Paris), MEDEF, INPES, ACOSS, Veolia, RFF, Ferrero, IFOP, GfK, BVA, and CSA, indicating a heavy weighting toward French transportation, public-sector, and consumer-facing enterprise accounts.

Name

CDA France

Legal name

CDA Connect

Website

https://cdafrance.eu

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

CDA France (CDA Connect) is an independent French market research firm founded in 1978, conducting custom quantitative, qualitative, transport-sector, and mystery-visit studies for enterprise, public-sector, and market research institute clients across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Market Research Studies: CDA conducts bespoke market research studies for clients including quantitative studies, qualitative studies, mystery visits, transport studies, and consulting/training services. Revenue is generated through project-based fees for study design, fieldwork, data collection, and analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CDA France (doing business as CDA Connect) is an independent market research company that designs and executes tailor-made market research studies for advertisers, public institutions, and other market research institutes. The company offers end-to-end study handling, data processing and statistical analysis, quantitative and qualitative studies, specialized transport-sector research, mystery visits, and consulting and training services, primarily serving clients across France.

Product overview

CDA France (CDA Connect) is an independent market research company founded in 1978, offering a comprehensive suite of research services. The company operates a unified service model centered on study handling, processing and analysis, with specialized offerings in quantitative studies, qualitative studies, transport sector research, mystery visits, and consulting/training. Services are delivered with a methodology emphasizing 'Méthode, Maîtrise et Compétence' (Method, Mastery and Proficiency). The company works with both the general public and specific target audiences, conducting tailor-made studies.

Differentiator

Problem solved

Functional benefit

Products and services

• Prise en charge des études (Study Management) Comprehensive handling and management of market research studies from initial brief to final delivery, coordinating all phases of the research process for corporate clients and institutions.
• Traitement et analyse (Data Processing and Analysis) Data processing and statistical analysis services for market research studies, applying advanced analytical methodologies to client research projects.
• Études quantitatives (Quantitative Studies) Quantitative market research studies using structured surveys and statistical sampling methods to measure opinions, behaviors, and market trends for enterprise and institutional clients.
• Études qualitatives (Qualitative Studies) Qualitative market research studies including in-depth interviews, focus groups, and exploratory research methodologies for clients targeting the general public and specific audiences.
• Études transports (Transport Studies) Specialized market research studies for the transportation sector, including passenger satisfaction, service quality assessment, and mobility studies, serving rail, urban transit, and airport operators.
• Visites mystères (Mystery Visits) Mystery shopping and mystery visit services evaluating customer experience, service quality, and compliance with standards across retail and service environments.
• Conseil et formation (Consulting and Training) Consulting and training services related to market research methodologies, data interpretation, and research team development for client organizations.

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AdetemminorOthersProfessional association membership in Adetem, the French market research and marketing association, providing networking and industry representation.

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• NielsenIQ: Global consumer research firm (post-merger with GfK) with substantial French operations competing for retail, CPG, and shopper insights mandates that overlap with CDA France's enterprise client base, but at far greater scale and with technology-led offerings.
• Kantar: Global market research division (WPP-owned) with French operations serving overlapping enterprise clients on brand tracking, consumer insights, and analytics — competing with CDA France at the broader end of the market.
• Ipsos: Global market research giant with a major French business serving the same enterprise and public-sector clients as CDA France, but at much larger scale and across geographies — including via its acquisition of BVA, a CDA subcontractor.

Direct peers

• Viavoice: French market research and opinion polling firm offering custom qualitative and quantitative studies for French enterprise and institutional clients, comparable in size and service mix to CDA France.
• CSA: French market research institute providing survey, qualitative research, and opinion polling services to French enterprise and public-sector clients in close competition with CDA France, and one of its named subcontracting partners.
• IFOP: One of France's oldest independent market research institutes, offering quantitative surveys, qualitative studies, and opinion polling to French enterprise and public-sector clients — directly competing with CDA France across the same core service lines.
• BVA: French market research firm offering custom studies, fieldwork, and mystery shopping services comparable to CDA France. Now part of Ipsos but historically a direct competitor and one of CDA's named subcontracting clients.
• Elabe: French market research and opinion polling firm offering custom studies and survey work for French enterprise, media, and public-sector clients, operating in a similar niche to CDA France.
• Harris Interactive: French arm of the Harris Interactive network providing custom market research and survey work for French enterprise and public-sector clients, operating in a similar service niche to CDA France.
• OpinionWay: French independent market research firm offering quantitative and qualitative research across consumer, social, and political topics, with a similar mid-sized profile and B2B client base in France as CDA France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cdafrance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CDA France