CEAL

What CEAL does

CEAL (Coordinadora Empresarial de Almendralejo) is a regional business association founded in 1986 and headquartered in Almendralejo, Extremadura, Spain. It represents and serves approximately 200 member companies (reportedly as many as 340 in 2019), operating as the principal collective voice of local entrepreneurs across multiple sectors of the Almendralejo economy. The organization is structured as a non-profit association, governed by an elected board led by president Myriam Lázaro Gonzálvez, and operates with a lean staff of eight employees.

The association's product surface is program-based rather than technology-based. Core offerings include CEAL Impulsa (an internal member-support and training program), Vinito Emprendedor (an entrepreneurship initiative), AchoEmprende (recently extended to provincial scope), and the Mesa del Cava (a Cava/wine-sector roundtable). It does not operate a software platform or proprietary technology stack; its value to members is delivered through in-person training, advocacy, networking events, and institutional partnerships. Underlying enablers are relationships with Cajalmendralejo (a regional financial institution), the Ayuntamiento de Almendralejo (municipal government), and the Cámara de Comercio de Badajoz (provincial chamber of commerce), which co-deliver programs and provide members with discounted services and visibility.

CEAL's business model is fundamentally a low-friction association model: members pay dues at a rate that does not exceed €12 per month, supplemented by institutional partnership contributions and program-co-funding from public bodies. Revenue is therefore constrained, member-count-dependent, and reliant on continued institutional support. Go-to-market is community-driven — referral among Almendralejo entrepreneurs, with regional press presence amplifying visibility. Customer segments are local SMBs distributed across retail, services, agri-food (notably wine/Cava), and light industry, with no apparent single-customer concentration.

Name

CEAL

Legal name

Coordinadora Empresarial de Almendralejo

Website

https://cealmendralejo.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

CEAL is a Spanish regional business association founded in 1986 in Almendralejo, Extremadura, serving ~200 local member companies through advocacy, training, networking, and institutional partnerships supported by a small staff and low monthly dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Almendralejo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: CEAL generates revenue through annual membership fees from member companies. The association offers various benefits including discounts, preferential treatment at events, and free training to members.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

CEAL is a business association that sells annual/monthly membership to local companies in Almendralejo and Tierra de Barros. In return for membership dues of less than 12 euros per month, members receive networking events, free training, preferential event access, advocacy representation, and discount agreements with partner businesses such as health insurers, telecoms, automotive services, and digital providers.

Product overview

CEAL (Coordinadora Empresarial de Almendralejo) is a business association serving over 200 member companies in Almendralejo and Tierra de Barros, Extremadura. The organization offers a unified membership platform that combines business networking services (through CEAL Impulsa seminars, Vinito Emprendedor events, and the Foro Económico y Social), youth entrepreneurship education via the AchoEmprende program, and member discount benefits through convenios with partner businesses. The core offering is membership access to these interconnected services rather than a traditional software product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• CEAL Business Association Membership Annual/monthly business association membership for local companies in Almendralejo and Tierra de Barros, priced below 12 euros per month. Includes access to networking events, free training, partner discounts, and advocacy representation before public institutions.
• CEAL Impulsa Recurring professional development program for member entrepreneurs and business leaders, featuring expert-led workshops and seminars on topics such as corporate purpose and business growth.
• AchoEmprende Youth entrepreneurship education program for primary and secondary school students, including INCLUDES program participants, that develops entrepreneurial skills through project-based challenges.
• Vinito Emprendedor Recurring networking event series combining business presentations with local wine tasting, featuring expert speakers on entrepreneurship and business topics for members.
• Mesa del Cava Industry advocacy initiative supporting the cava (sparkling wine) sector in Almendralejo, addressing production regulations and promoting regional cava producers.
• Convenios (Partner Discount Agreements) Member benefits program offering discounts with partner businesses including health insurers (Adeslas, Asisa), automotive services, telecommunications (Layfon), digital services (Digital Red), and professional training providers.
• Foro Económico y Social Economic and social forum convened by CEAL bringing together business leaders and stakeholders to discuss regional economic development issues in Extremadura.
• Business Training and Formation Free and discounted training programs for member businesses covering topics such as digital marketing, social media, management skills, and professional development.

Quantifiable outcome

• 40 years supporting local businesses
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CajalmendralejocoreStrategic or Co-development PartnerAnnual collaboration agreement renewal with Cajalmendralejo bank. The partnership potentiates research strategy for new solutions for the most affected sectors of the local economy such as hospitality and commerce, and promotes creation of service networks for all local and regional sectors.
• Quercus VenturescoreStrategic or Co-development PartnerQuercus Ventures consultants participated in CEAL Impulsa program on Corporate Purpose, providing academic perspective and presenting case studies on how corporate purpose drives business growth.
• Cámara de Comercio de BadajozcoreStrategic or Co-development PartnerCollaboration agreement between Cámara de Badajoz and Almendralejo municipality with CEAL support, providing cameral services through delegation at Centro de Innovación Empresarial de Almendralejo.
• Salud Mental de AlmendralejominorStrategic or Co-development PartnerCollaboration agreement to work on labor integration and raise awareness about mental health among the business community of Almendralejo.
• ADESLASminorGTM or Marketing PartnerHealth insurance provider offering 5-10% discounts to CEAL members on various health insurance products.
• ASISAminorGTM or Marketing PartnerHealth insurance company offering 20% discount on life insurance products for CEAL members.
• BNI Desafío AlmendralejominorChannel Partner/ Reseller/ DistributorLocal business networking organization that co-organizes events with CEAL including gala dinners and other initiatives.
• Asemce AlmendralejominorChannel Partner/ Reseller/ DistributorLocal business association that co-organizes events with CEAL including gala dinners and the Heraldo de Barros event.
• Digital RedminorGTM or Marketing PartnerDigital services provider offering 5% discounts on fleet management, security, and digital signage solutions to CEAL members.
• LayfonminorGTM or Marketing PartnerVirtual switchboard and telecommunications provider offering 30% discount for first 3 months to CEAL members.
• Ayuntamiento de AlmendralejocoreStrategic or Co-development PartnerLocal municipal government that collaborates with CEAL on various initiatives including the AchoEmprende entrepreneurship education program, business innovation center, and the Heraldo de Barros event.
• Obra Social de La CaixaminorGTM or Marketing PartnerSocial fund of La Caixa bank that sponsored the AchoEmprende entrepreneurship education program for primary school students.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cámara de Comercio de España: National umbrella body for the Spanish chamber of commerce network. Comparable as a broader incumbent with an overlapping mission of business representation and services, but operating at national scale rather than hyper-local.
• ATA (Federación Nacional de Asociaciones de Trabajadores Autónomos): National federation of associations for self-employed workers in Spain. Comparable as it provides membership-based representation and services to a similar SMB/freelancer audience, but operates at national level with regional chapter structure.
• CEOE (Confederación Española de Organizaciones Empresariales): Spain's largest employers' confederation. Comparable in that it advocates for and represents business interests through membership-based structures, but it operates at the national level across all sectors and company sizes.
• CEPYME (Confederación Española de la Pequeña y Mediana Empresa): Spanish SME confederation. Closely comparable as its target constituency (small and medium-sized Spanish businesses) is essentially the same customer segment CEAL serves locally, but it operates at national level and through a federation structure.

Direct peers

• Asemce Almendralejo: Local Almendralejo business association that co-organizes events with CEAL including gala dinners and the Heraldo de Barros event. Directly comparable as a parallel local membership-based SMB association operating in the same geography with a similar mission.
• Cámara de Comercio de Badajoz: Provincial chamber of commerce serving businesses across the Badajoz province, including Almendralejo. Directly comparable as both are membership-based business support organizations serving overlapping SMB audiences in the same region, and CEAL actively partners with it for cameral service delivery.
• BNI (Business Network International) - Desafío Almendralejo: Global structured business networking organization with an active Almendralejo chapter that co-organizes events with CEAL. Directly comparable as it sells paid membership to local SMBs in exchange for structured referral networking, premium event access, and member-to-member introductions.

Regional players

• Cámara de Comercio de Cáceres: Provincial chamber serving the neighboring Cáceres region in Extremadura. Comparable as a peer chamber with the same institutional mission and SMB customer profile, but operating in a different province within the same autonomous community.

Others

• Cajalmendralejo: Local cooperative bank and CEAL's annual strategic partner. Comparable as an ecosystem participant in the Almendralejo SMB economy, supporting CEAL's research and sector development initiatives, particularly for hospitality and commerce.
• Heraldo de Barros: Local news outlet that CEAL co-publishes through the Heraldo de Barros event and project. Comparable as an adjacent ecosystem participant that distributes CEAL-related content to the same Almendralejo and Tierra de Barros audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cealmendralejo

Revenue estimate

Valuation estimate

Number of profiles

Profiles29 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEAL