Centrum finanční gramotnosti

What Centrum finanční gramotnosti does

Centrum finanční gramotnosti (CEFIG) is a Czech non-profit financial literacy education organization founded in 2012 and headquartered in Velim, Středočeský kraj. CEFIG delivers customized in-person workshops, training programs, and individual consultations covering budgeting, savings, loans, mortgages, insurance, and investments to four core audiences: corporate employees (as an HR/employee benefit), primary and secondary school students (including children's homes), individual consumers seeking personalized advice, and the general public attending open workshops. The organization also runs an English-language Erasmus+ international training program and publishes a steady stream of educational articles on its website and social channels authored by named instructors such as Jan Lörinc, Ondřej Podlešák, Josef Janoušek, Robert Stejkora, Michal Doubek, and Jaroslava Kořená.

The business model is fee-for-service training combined with a small affiliate referral stream. Revenue is generated primarily through bespoke corporate on-site workshops (priced per client requirement, not publicly disclosed), school programs, individual consultations, and public workshops, supplemented by a referral partnership with online broker XTB that pays a 600 CZK bounty when users register through CEFIG's affiliate link and invest 10,000 CZK. The organization explicitly emphasizes that instructors are contractually barred from selling specific financial products, positioning CEFIG as an independent, non-commission-driven educational provider. GTM is a hybrid of direct sales to enterprise clients (corporate outreach, repeat business) and community-led content marketing through the blog and social channels that drives top-of-funnel awareness.

CEFIG operates with a small team of 8 employees, including instructors distributed across the Czech Republic with a dedicated Brno-region presence. The organization has no disclosed funding, no parent company, no subsidiaries, no patents, and no API/technology platform; its offering is service-based and depends on the credibility and experience of its instructors rather than proprietary technology. Disclosed enterprise customers include Procter & Gamble Rakona and Native PR, with school programs active in Brno. The organization has been operating continuously since 2012 and shows evidence of steady, incremental geographic and product expansion rather than rapid scaling.

Name

Centrum finanční gramotnosti

Legal name

Centrum finanční gramotnosti

Website

https://cefig.cz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Centrum finanční gramotnosti (CEFIG) is a Czech non-profit, founded in 2012, that delivers financial literacy workshops, school programs, corporate employee training, and individual consultations across the Czech Republic, supplemented by an Erasmus+ international offering and an XTB broker affiliate stream.

Ownership category

akta.pro rank

Product category

Financial Education Services

NAICS

Educational Support Services (61171), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Budgeting & Cash-Flow Management (EDAAAJAA)

akta.pro secondary industries

Personal Finance & Financial Literacy for Students (EDAMAIAH), Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH), Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ)

Keywords

• Financial literacy training
• Corporate financial education
• School financial programs
• Personal finance consulting
• Financial workshops

Headquarters

HQ city

Velim

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Financial Training: Customized workshops and training programs for companies delivered to employees. Programs cover topics including budgeting, loans, mortgages, insurance, savings, and investments.
2. School Financial Education Programs: Educational programs for elementary and secondary schools teaching children and teenagers about financial matters in an engaging way.
3. Individual Financial Consultations: Personalized financial consultations for individuals seeking advice on financial products and decisions.
4. Public Workshops: Open enrollment workshops on financial literacy topics available to the general public.
5. Affiliate Referrals: Affiliate partnership with XTB broker - receives referral compensation (600 CZK reward) when users register through their affiliate link and invest 10,000 CZK.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Centrum finanční gramotnosti (CEFIG) delivers practical financial literacy education through customized workshops, courses, and individual consultations across the Czech Republic. The organization trains corporate employees on budgeting, loans, mortgages, insurance, savings, and investments, runs age-appropriate financial education programs in elementary and secondary schools, hosts public workshops for the general public, and provides one-on-one financial product consultations. Instructors are seasoned finance practitioners with over 10 years of experience who are contractually barred from commission-based product sales, ensuring unbiased education.

Product overview

CEFIG (Centrum finanční gramotnosti) is a Czech financial literacy education organization offering a portfolio of workshop-based training products and consulting services. The core offerings include general financial literacy workshops, school programs for children and teenagers, public workshops, employee education programs for companies, and individual financial consultations. These products are supplemented by a blog/resource center featuring educational articles on investments, mortgages, savings, insurance, and budgeting. The organization also offers Erasmus+ international training programs in English. The products are educational services rather than software products, focused on improving financial literacy across different audience segments (schools, businesses, individuals, and the general public).

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Literacy Workshops (Školení finanční gramotnosti) General financial literacy training workshops covering topics such as budgeting, savings, investments, loans, and insurance. Workshops are tailored to client needs and delivered in practical, engaging formats for groups across the Czech Republic.
• Employee Financial Literacy Workshops (Školení pro zaměstnance) Customized financial education workshops for company employees, covering budgeting, loans, mortgages, insurance, savings, and investments. Includes practical exercises and individual Q&A sessions, delivered on-site at the client's premises.
• School Financial Education Programs (Školení pro školy) Age-differentiated educational programs for children and teenagers that teach financial topics in an engaging format. Curriculum ranges from basic money concepts for younger grades to investment education for 9th graders, delivered at elementary and secondary schools and children's homes.
• Public Financial Literacy Workshops (Školení pro veřejnost) Open-enrollment financial literacy workshops held at public venues, available to community members seeking to improve their financial knowledge and decision-making skills.
• Individual Financial Consultations (Individuální konzultace) One-on-one financial consultations and analyses that help individuals evaluate financial product offers and make informed decisions, particularly for those uncertain whether a product will help or who want to avoid commission-driven sales.
• Erasmus+ International Training (Mezinárodní školení Erasmus+) International training programs delivered in English covering various financial topics, offered through Erasmus+ projects for participants from multiple countries.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• XTBminorGTM or Marketing PartnerAffiliate partnership with XTB, an online trading broker. CEFIG receives 600 CZK compensation when users register through their affiliate link and invest 10,000 CZK. XTB is recommended as a broker option in articles about stock investing, offering fractional shares and no purchase fees.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Česká bankovní asociace: The Czech Banking Association runs financial literacy initiatives in the Czech Republic, including public campaigns and school programs. The most direct domestic peer competing for the same corporate and school audiences in CEFIG's home market.
• Money & Pensions Service (UK): The Money & Pensions Service is a UK government-backed body delivering national financial education and guidance, including workplace financial wellbeing programs. Directly comparable in mission and corporate education offering to CEFIG, but operating at national-government scale across a different geography.

Direct peers

• Next Gen Personal Finance: NGPF provides free personal finance curriculum for high schools, plus professional development for teachers, mirroring CEFIG's school programs and age-differentiated curriculum. Comparable mission-driven, non-commercial positioning in financial education.
• Banzai: Banzai offers financial literacy courses for schools, adults, and employees, with interactive online curriculum on budgeting, credit, and investing. Closely matches CEFIG's mix of school-based programs, public workshops, and corporate employee financial education.
• FoolProof: FoolProof provides financial literacy curriculum and workshops primarily to schools and young adults, including decision-making and consumer awareness content. Directly comparable to CEFIG's school workshops and youth-focused programs covering budgeting, savings, and consumer awareness.

Broad incumbents

• Junior Achievement: Junior Achievement is a large global non-profit delivering financial literacy, work-readiness, and entrepreneurship programs to K-12 students. Overlaps with CEFIG's school-aged financial education mission at much greater geographic scale.
• Khan Academy (Personal Finance): Khan Academy offers free video-based courses including a dedicated personal finance section covering budgeting, investing, and credit, in multiple languages. Comparable as a free, widely-accessible financial literacy education resource against which CEFIG positions its paid workshop services.

Emerging players

• Zogo: Zogo is an app-based gamified financial literacy platform partnering with financial institutions to teach money concepts to young consumers. Comparable mission and target demographic; differs in delivery (digital/app vs. CEFIG's in-person workshops).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CE_FI_G
• Facebookfacebook.com/centrumfinancnigramotnosti
• LinkedInlinkedin.com/company/centrum-finan-n-gramotnosti

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centrum finanční gramotnosti