Analog Game Studios
Analog Game Studios is a Toronto-based private publisher founded in 2016 that designs, manufactures, and distributes tabletop board and card games, with Schooled — a two-player fish-survival strategy game — as its lead title launched in U.S. retail.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Analog Game Studios does
Analog Game Studios is a Toronto, Canada-based private company founded in 2016 that publishes tabletop board and card games. The firm manages the full value chain for its products, including development, manufacturing, and fulfillment. Its core technology is rooted in physical analog game design rather than software or digital platforms, and it has no disclosed proprietary AI, software, or digital features.
The company's publicly documented product is Schooled, a two-player strategy game whose theme is inspired by fish survival tactics. Schooled was launched into U.S. brick-and-mortar retail distribution in December 2025, marking the company's entry into mainstream U.S. retail as a commercial channel. The product is targeted at board game enthusiasts and strategy game players, with an emphasis on couples, pairs, and hobbyists seeking two-player strategic depth. No additional titles, apps, digital extensions, or companion software have been disclosed.
Analog Game Studios operates a direct-to-consumer-adjacent go-to-market motion via U.S. retail partnerships, generating revenue primarily through one-time physical game sales. Pricing is not publicly disclosed, no funding rounds have been reported, and no management team, headcount details, or financial figures are available in the public sources. The company has 11-50 employees per firmographic data, operates as an independent entity with no parent or subsidiary relationships, and currently serves only the North American (United States) market based on documented activity.
Analog Game Studios firmographics
Firmographics- Name
- Analog Game Studios
- Website
- https://analoggamestudios.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Analog Game Studios is a Toronto-based private publisher founded in 2016 that designs, manufactures, and distributes tabletop board and card games, with Schooled — a two-player fish-survival strategy game — as its lead title launched in U.S. retail.
- Ownership category
- akta.pro rank
Analog Game Studios industry classification
Industry- Product category
- Tabletop Board Games
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro industry
- Family/Party Board Games RetailConsumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Board Games and PuzzlesWargames & Historical Board Games RetailConsumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Board Games and Puzzles
Keywords
Where Analog Game Studios is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Analog Game Studios business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Physical Game Sales: Analog Game Studios generates revenue through the sale of physical analog games (board games, card games) distributed through U.S. retail channels. The company manufactures and sells tabletop strategy games to consumers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Analog Game Studios product offering
Product offeringCore offering
Analog Game Studios publishes tabletop board and card games, managing the full pipeline from game development and design through manufacturing and retail fulfillment. The company sells physical analog strategy games to consumers, with Schooled—a two-player strategy game inspired by fish survival tactics—released for U.S. retail distribution in December 2025.
Product overview
Analog Game Studios offers a portfolio of tabletop strategy games. The company has released Schooled, a two-player strategy game inspired by fish survival tactics, available through U.S. retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Schooled Schooled is a two-player strategy tabletop game inspired by fish survival tactics, designed for casual and competitive strategic gameplay. It is sold through U.S. retail brick-and-mortar stores to board game enthusiasts, strategy game players, and consumers seeking family entertainment.
Companies that use Analog Game Studios
Customer profileSegments1 record
Ideal customer profiles1 record
Analog Game Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Analog Game Studios partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Analog Game Studios competitors and assessment
Company assessmentDirect peers
- Leder Games: Indie publisher of strategy board games including Root and Oath. Comparable as a small, design-driven studio publishing physical board games for enthusiast and family audiences.
- Brotherwise Games: Independent publisher of strategy and co-op board games including Boss Monster and Call to Adventure. Closely comparable small-studio publisher operating in the tabletop strategy space.
- Stonemaier Games: Independent tabletop game publisher behind titles like Wingspan and Scythe. Directly comparable as a privately held indie publisher of physical strategy board games distributed through retail and direct channels.
- Cheapass Games: Long-running independent publisher of strategy, card, and family board games. Comparable as a small privately held tabletop publisher distributing physical games.
- Floodgate Games: Indie tabletop publisher of strategy and family board games such as Quantum and Black Orchestra. Comparable as a similarly sized indie studio publishing physical games to retail.
- CMON Games: Publisher of hobby board games such as Zombicide and Marvel United. Comparable as a multi-title tabletop publisher selling through hobby retail channels.
- Restoration Games: Indie publisher that re-imagines classic board and card games with modern production. Comparable as a small studio publishing physical tabletop strategy games through retail.
- Greater Than Games: Publisher of strategy and social board games including Spirit Island and Sentinels of the Multiverse. Comparable indie publisher serving the hobby tabletop market through retail.
Broad incumbents
- Hasbro Gaming: Mass-market gaming division of Hasbro, publisher of Monopoly, Magic: The Gathering, and many family games. Comparable broad incumbent shaping retail distribution dynamics in tabletop games.
- Asmodee: World's largest specialty board game publisher, owning brands like Catan, Ticket to Ride, and Pandemic. Comparable as the dominant incumbent controlling retail buyer relationships that indie peers depend on.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Analog Game Studios social profiles
Digital presenceAnalog Game Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Analog Game Studios leadership team
Management profileNumber of profiles
Analog Game Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Analog Game Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Analog Game Studios
What does Analog Game Studios do?
Analog Game Studios publishes tabletop board and card games, managing the full pipeline from game development and design through manufacturing and retail fulfillment. The company sells physical analog strategy games to consumers, with Schooled—a two-player strategy game inspired by fish survival tactics—released for U.S. retail distribution in December 2025.
Is Analog Game Studios a public or private company?
Analog Game Studios is a private company. It is classified as unknown and is currently operating.
When was Analog Game Studios founded?
Analog Game Studios was founded in 2016. It employs 1 to 10 people.
Where is Analog Game Studios based?
Analog Game Studios is headquartered in Toronto, Canada, in the North America region.
How does Analog Game Studios make money?
One revenue line is on record: physical Game Sales.
Who are Analog Game Studios's main competitors?
Direct peers on record are Leder Games, Brotherwise Games, Stonemaier Games, Cheapass Games, Floodgate Games, CMON Games, Restoration Games and Greater Than Games. Broad incumbents are Hasbro Gaming and Asmodee.
Does Analog Game Studios have an API?
No public API is recorded for Analog Game Studios.
What industry is Analog Game Studios in?
Analog Game Studios's product category is Tabletop Board Games. Its primary akta.pro industry code is CRALALAB, Family/Party Board Games Retail, with a secondary code of CRALALAD, Wargames & Historical Board Games Retail. Its NAICS code is 339930 and its SIC code is 3944.