Celebrity and Co

Name

Celebrity and Co

Legal name

Celebrity&Co

Website

https://celebrityandco.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations & Celebrity Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Partnerships & Endorsement Agencies (MPAIAGAF)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Talent Agency & Representation Services (HSACAHAK)

Keywords

• Celebrity marketing services
• Public relations agency
• Press relations services
• Product placement
• Luxury brand communication

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Public Relations Services: The agency provides strategic brand positioning services through celebrity endorsements and public relations campaigns. Services include audit and counsel, event organization with celebrities, and both offline and online advertising solutions.
2. Press Relations Services: Press release creation, journalist network management, media monitoring, and press kit production for brands.
3. Product Placement: Partnerships with MID ATLANTIC Productions Limited to develop product placement opportunities in premium cinema and TV productions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Celebrity&Co is an independent Paris-based communication agency that connects luxury and premium brands with celebrity personalities through three core services: Relations Publiques (celebrity marketing and endorsement), Relations Presse (press relations), and Placement de Produit (product placement in premium cinema and TV). The agency delivers bespoke celebrity endorsement campaigns, audit and counsel, event organization with celebrities, and integrated advertising solutions across offline and online channels.

Product overview

Celebrity&Co operates as an independent Paris-based communication agency founded in 2008, specializing in brand strategy through three core services: Relations Publiques (celebrity marketing and endorsement), Relations Presse (press relations), and Placement de Produit (product placement). The agency connects luxury brands with celebrities and personalities, offering supplementary services including audit and consulting, event management, communication materials production, and journalist network management. Since 2019, the agency has expanded into cinema and TV partnerships through collaboration with Film Media and MID ATLANTIC Productions Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Relations Publiques (Public Relations)

Quantifiable outcome

• Media coverage achieved across major French outlets including TF1, France 2, M6, BFM Business, Europe 1, Le Figaro, Elle, Gala, Madame Figaro, and Version Femina

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Film MediacoreStrategic or Co-development Partner · 1 January 2019Since 2019, Celebrity&Co has developed cinema and/or TV partnerships alongside Film Media agency, enabling the agency to offer product placement opportunities in premium film and television productions.
• MID ATLANTIC Productions LimitedcoreStrategic or Co-development PartnerCelebrity&Co partners with MID ATLANTIC Productions Limited to develop prestigious partnerships in premium cinema and TV universes, expanding the agency's product placement capabilities.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• 42 West: Entertainment and lifestyle public relations agency serving brands, talent, and content creators. Directly comparable to Celebrity&Co in combining talent representation with consumer brand PR services.
• Magrino PR: Boutique lifestyle and luxury public relations agency specializing in fashion, beauty, food/wine, and hospitality brands. Directly comparable to Celebrity&Co as a founder-led boutique serving premium French-influenced consumer brands.
• BPCM: Lifestyle and luxury public relations agency serving fashion, beauty, hospitality, and food/beverage brands. Comparable to Celebrity&Co in vertical specialization on premium lifestyle clients, though U.S.-based and larger.
• Rogers & Cowan PMK: Long-established celebrity and entertainment public relations agency serving brands, talent, and entertainment properties. Directly comparable to Celebrity&Co as a celebrity-PR specialist, but with substantially larger U.S. scale.
• United Entertainment Group: Celebrity-driven marketing and talent management firm that brokers brand-endorsement deals and integrated campaigns. Closely matches Celebrity&Co's brand-celebrity matchmaking model and luxury/premium brand focus.
• The Lede Company: Founder-led celebrity PR and talent management firm connecting brands, talent, and entertainment. Highly comparable to Celebrity&Co in its hybrid celebrity-representation and brand-communications positioning, though U.S.-anchored rather than Paris-based.
• HL Group: Lifestyle, luxury, and entertainment public relations and marketing agency. Highly comparable to Celebrity&Co in serving premium consumer brands across fashion, beauty, hospitality, and entertainment verticals.
• Sunshine Sachs: Celebrity public relations firm known for high-profile talent and brand representation across entertainment and lifestyle verticals. Comparable to Celebrity&Co as a talent-led PR specialist targeting premium consumer brands.

Broad incumbents

• Edelman: Global public relations firm with a dedicated luxury and lifestyle practice serving many of the same brand categories as Celebrity&Co. Comparable as a much larger incumbent that competes for the same luxury brand communications budgets.
• Publicis Consultants: Paris-headquartered luxury and corporate communications practice within Publicis Group, and notably the founder's former employer (Agence PIETRI). Comparable as the holding-company scale player against which Celebrity&Co's boutique model competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/celebrityandco
• Instagraminstagram.com/carodeby_celebrityandco
• LinkedInlinkedin.com/company/celebrity-and-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebrity and Co