Celebrity Fitness Malaysia

What Celebrity Fitness Malaysia does

Celebrity Fitness Malaysia operates 15 premium gym and fitness centers across Malaysia under the legal entity Exertainment Malaysia Sdn. Bhd., as part of the broader Evolution Wellness group alongside Fitness First and FireFit Studios. The chain originated in Jakarta, Indonesia, entered Malaysia in 2005 with its flagship club at 1 Utama in Petaling Jaya, and now serves an installed base of approximately 25,000 members across Kuala Lumpur, Selangor, and Penang. Core product offerings include equipment access, over 50 group exercise class types (3,500+ classes monthly, including Les Mills-licensed programs and HYROX functional training), and StarMakers-branded personal training including a 100-hour PT100 program. Members subscribe through tiered monthly plans ranging from MYR 155 (home club only) to MYR 240 (Pan-Asia Passport), with FitPass prepaid credits (from MYR 60/credit) and corporate wellness programs as adjacent revenue streams. Technology consists of a fitness management platform and the Celebrity Fitness SEA mobile app (launched April 2025) enabling 6-day advance class booking, QR club check-in, and membership management; no AI/ML capabilities are evident in the disclosed stack.

The company is a wholly owned subsidiary of Evolution Wellness, a strategic operating parent that also controls Fitness First across Southeast Asia, enabling a dual-brand International Passport (up to 30 cross-border visits per calendar year) and the 2024-launched Tri-Access Membership bundling Celebrity Fitness, Fitness First, and FireFit Studios. Distribution is anchored in premium shopping malls (Mid Valley Megamall, Sunway Pyramid, Queensbay Mall, NU Sentral, Bangsar Village II, MyTOWN), with go-to-market relying on free trial conversion, digital marketing across Facebook, Instagram, and YouTube, corporate sales, and the AIA Vitality health-insurance partnership (20% member discount). Revenue is generated primarily through recurring monthly subscriptions, personal training packages, pay-per-visit FitPass credits, and B2B corporate memberships; financial details (revenue, profitability) are not publicly disclosed.

Name

Celebrity Fitness Malaysia

Legal name

Exertainment Malaysia Sdn. Bhd.

Website

https://celebrityfitness.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Celebrity Fitness Malaysia operates 15 premium gym and fitness centers across Malaysia, serving approximately 25,000 individual members and corporate clients with mall-anchored clubs, 50+ group class types, StarMakers personal training, and a dual-brand network with Fitness First under Evolution Wellness.

Ownership category

akta.pro rank

Product category

Health & Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Premium fitness centers
• Group exercise classes
• Personal training services
• Gym memberships
• Corporate wellness programs

Headquarters

HQ city

Kuala Lumpur, Federal Territory of Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly recurring subscription fees for gym access and group fitness classes. Options include home club access, all-access passport, and dual-brand memberships with Fitness First. Minimum commitment periods vary by tier (Premier: 4 months, Lifestyle: 12-18 months, Month by Month: no commitment).
2. Personal Training Sessions: Additional revenue from StarMaker VIP personal training packages. Includes various tiers (Rockstar, Benefits, Value) with services such as postural assessment, nutrition consultation, customized sessions, and PT Buddy options.
3. FitPass (Pay-per-Visit): Prepaid credit packages for commitment-free workouts. Credits can be used for gym access and group fitness classes. Available in 5, 10, 20, or 40 credit units with varying validity periods.
4. Corporate Memberships: B2B membership packages for companies offering employee fitness benefits. Includes full invoice, partial invoice, and individual payment options. Corporate FitPass also available with up to 10% discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Celebrity Fitness Malaysia operates a premium gym and fitness center chain providing unlimited gym access, over 50 group exercise class types (3,500+ classes monthly), certified personal training through StarMakers, and multiple membership tiers across 15 club locations in Malaysian shopping malls. The service is supported by a mobile app for booking and access, and includes a dual-brand network with Fitness First allowing cross-club access across Southeast Asia.

Product overview

Celebrity Fitness Malaysia operates as a premium gym and fitness center chain offering a multi-tiered fitness ecosystem. The core offering consists of gym facilities across 15 clubs in Malaysia with over 50 group exercise class types and 3,500+ monthly classes. The product portfolio includes StarMakers Personal Training with PT100 packages, the FitPass prepaid access system, and the Celebrity Fitness SEA mobile app for bookings and membership management. Membership options range from Own Your Zone home club access (MYR 155/month), Passport Access across Southeast Asia (MYR 240/month), to the Tri-Access Membership covering Celebrity Fitness, Fitness First, and FireFit Studios. The company also offers Corporate Membership programs and an International Passport with 30 annual visits to affiliated clubs across Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebrity Fitness Gym & Fitness Centers Premium gym facilities offering equipment, group fitness classes, and personal training services across 15 clubs in Malaysia and 60+ clubs across Southeast Asia.
• Group Exercise Classes Dynamic group fitness classes including dance, cycling, yoga, strength, HIIT, and trampolines with over 50 class types and 3,500+ classes monthly.
• StarMakers Personal Training VIP personal training packages with certified StarMaker fitness coaches providing personalized workout plans, fitness assessments, postural assessments, nutrition consultation, and one-on-one training sessions tailored to individual goals.
• FitPass Prepaid credit-based access program allowing members to use gym facilities and group exercise classes without monthly commitment, with credits available in 5, 10, 20, or 40 unit packages starting from MYR 60 per credit.
• Celebrity Fitness SEA Mobile App Mobile application for class booking up to 6 days in advance, membership management, QR code club access, personalized workout plans via the My Trainer feature, and real-time updates on member privileges.
• Corporate Membership Program B2B fitness membership program offering corporate wellness benefits including employee gym access, fitness assessments, and team training workshops, with customizable invoicing options (full invoice, partial invoice, individual payment) and Corporate FitPass discount up to 10%.
• HYROX Training Program Official HYROX training partner program featuring functional fitness workouts combining running and workout stations, with dedicated HYROX zones in clubs and access to Malaysia's largest HYROX community.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fitness FirstcoreStrategic or Co-development PartnerDual-brand membership partnership allowing Celebrity Fitness members to access Fitness First clubs and vice versa. Under Evolution Wellness holding company, this partnership provides combined network of 70+ clubs across Southeast Asia. The partnership includes shared International Passport benefit offering up to 30 visits per calendar year across both brands.
• AIA VitalityminorGTM or Marketing PartnerHealth insurance wellness partnership offering AIA Vitality members an extra 20% discount on Celebrity Fitness Malaysia memberships as part of health and wellness benefits.
• HYROXcoreStrategic or Co-development PartnerOfficial HYROX Training Partner with Malaysia's largest HYROX community. Offers dedicated HYROX zones, specialized training programs (HYROX PFT, HYROX Foundational, HYROX Complete, HYROX Engine, HYROX Power), and hosts HYROX race events.
• Les MillscoreTechnology or IntegrationLicensed provider of Les Mills group fitness programs including BodyPump, BodyCombat, RPM, BodyJam, and other signature Les Mills classes. Trainers certified in Les Mills methodologies.
• FireFit StudiosminorStrategic or Co-development PartnerIncluded in Tri-Access Membership alongside Celebrity Fitness and Fitness First, expanding the fitness network available to members.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• F45 Training: F45 is a global boutique functional-training franchise group with studios across Malaysia and Southeast Asia, competing for the same hybrid functional-fitness member — and overlapping directly with Celebrity Fitness's HYROX-focused programming.
• Barry's Bootcamp: Barry's is a global boutique fitness brand combining HIIT and strength training, expanding in Asian cities and competing for the same premium, results-oriented consumer and corporate wellness segment as Celebrity Fitness Malaysia.

Regional players

• Yoga Movement: Yoga Movement is a regional boutique yoga and mind-body studio brand headquartered in Southeast Asia, competing for the same premium urban wellness consumer that Celebrity Fitness targets with its yoga and mind-body classes.

Broad incumbents

• Anytime Fitness: Anytime Fitness is a global 24/7 low-cost gym franchise with an established presence in Malaysia, offering comparable round-the-clock access at a markedly lower price point that competes for a less premium slice of the same pool of gym members.
• Snap Fitness: Snap Fitness is a global 24/7 compact gym franchise with a presence in Malaysia, positioned as an accessible alternative that competes on price and convenience rather than group-class programming.

Direct peers

• FIREFIT Studios: FIREFIT is a premium boutique training studio included alongside Celebrity Fitness and Fitness First in the Tri-Access Membership, serving overlapping premium consumer and corporate clients with similar functional and group training.
• Fitness First (Asia): Fitness First is Celebrity Fitness's dual-brand sister brand under Evolution Wellness and offers identical premium gym services to the same consumer and corporate segments across the same geographies, making it the closest direct peer.
• True Fitness (Malaysia): True Fitness is a premium full-service fitness club chain in Malaysia with group classes, personal training and corporate wellness — directly competing for the same mid-to-premium consumer and corporate segment as Celebrity Fitness Malaysia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMgTNTP-Kw5kWBhs0pcaOwA
• Facebookfacebook.com/CelebrityFitnessMalaysia
• Instagraminstagram.com/celebrityfitnessmalaysia/?hl=en
• LinkedInlinkedin.com/company/celebrity-fitness-malaysia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebrity Fitness Malaysia