FIREFIT

Group Fitness Trainingfirefit.ie

FIREFIT operates two small-group personal training gyms in Dublin suburbs (Churchtown and Knocklyon), serving local fitness consumers with coached classes, community-based training, and a complementary physiotherapy sub-brand.

Company typePrivate
Founded-
HeadquartersChurchtown, Ireland
Headcount1–10
GTM typeB2C
OfferingServices

What FIREFIT does

FIREFIT is a privately held small-group personal training gym operator founded in 2020 and headquartered in Dublin, Ireland. The company delivers coached fitness classes in a community-based setting across two physical locations in the adjacent Dublin suburbs of Churchtown and Knocklyon. Its core offering is small-group training, with FIREFIT Physio positioned as a complementary physiotherapy sub-brand focused on member recovery and injury prevention. There is no proprietary technology platform underpinning the business; operations rely on a website-based class timetable, in-person coaching, and a €50 two-week introductory offer as the primary customer acquisition mechanism.

The business model is a subscription-based local services model targeting individual consumers in the greater Dublin area. Members pay recurring monthly fees after the introductory period, and the company monetizes through direct, in-person class attendance at its two locations. Customer acquisition is driven primarily by the company's website, word-of-mouth referrals, and a 5.0 Google rating that serves as social proof in a localized market. The company does not disclose financials, has no institutional funding, no parent company, and operates entirely as an independently owned small business with 8 employees.

There is no evidence of B2B or enterprise contracts, no disclosed partnership agreements, no patents or trademarks, and no regulatory or licensing footprint beyond standard local gym operations. The competitive positioning is centered on the small-group format — offering professional coaching and community motivation at a price point below one-on-one personal training — rather than on technology differentiation, geographic breadth, or scale advantages.

FIREFIT firmographics

Firmographics

Name: FIREFIT
Website: https://firefit.ie
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: FIREFIT operates two small-group personal training gyms in Dublin suburbs (Churchtown and Knocklyon), serving local fitness consumers with coached classes, community-based training, and a complementary physiotherapy sub-brand.
Ownership category
akta.pro rank

FIREFIT industry classification

Industry

Product category: Group Fitness Training
NAICS: Sports and Recreation Instruction (611620)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Stress Management & Burnout Prevention Coaching (HSADAGAD)

Keywords

Small group training
Fitness coaching
Physiotherapy services
Community fitness
Gym membership

Where FIREFIT is headquartered

Location

Headquarters

HQ city: Churchtown
HQ country: Ireland
HQ region: Europe

Offices2 records

Markets served

FIREFIT business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Two-week intro offer at €50 for new members

Distribution channels1 record

Marketing channels2 records

FIREFIT product offering

Product offering

Core offering

FIREFIT operates a small group training gym at two Dublin locations (Churchtown and Knocklyon), delivering coached group fitness classes booked via a website timetable. The company also offers a complementary physiotherapy service under the FIREFIT Physio sub-brand to support member recovery and injury prevention alongside its training programs. A €50 two-week intro offer is used as the primary entry point for new members.

Product overview

FIREFIT is a small group training gym operating at two locations in Churchtown and Knocklyon, Ireland. The company offers small group training as its core product, providing personalized fitness instruction in a community-based setting with a 5.0 Google rating. As an add-on service, FIREFIT Physio delivers physiotherapy to support member recovery and injury prevention. The offering is a unified gym service with integrated physiotherapy support rather than a multi-module platform.

Differentiator

Problem solved

Functional benefit

Brands

FIREFIT Physio: Physiotherapy services offered by FIREFIT

Products and services

Small Group Training Coached small-group fitness training sessions delivered in-person at FIREFIT's Churchtown and Knocklyon gym locations in Dublin, providing personalized fitness instruction in a community-based setting for local fitness enthusiasts.
FIREFIT Physio Physiotherapy services offered by FIREFIT as a complementary service to support member recovery and injury prevention alongside its training programs.

Quantifiable outcome

Rated 5.0 on Google

Companies that use FIREFIT

Customer profile

Segments1 record

Ideal customer profiles1 record

FIREFIT technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

FIREFIT partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

FIREFIT competitors and assessment

Company assessment

Direct peers

Ultimate Performance: Premium small-group personal training operator with a coach-led format similar to FIREFIT, targeting accountability-driven fitness clients.
F45 Training: Global franchise specializing in 45-minute small-group functional training classes — directly comparable to FIREFIT's small-group coaching format and target customer.
Ten Health & Fitness: Boutique fitness operator integrating personal training with physiotherapy and recovery — directly comparable to FIREFIT's training-plus-physio offering.
Roar Fitness: Boutique small-group fitness studio with a strong community/coaching proposition, comparable to FIREFIT's positioning and class format.
Barry's Bootcamp: Premium boutique small-group fitness studio with a comparable class-based, coach-led value proposition targeting similar fitness-oriented customers.
Orangetheory Fitness: Boutique small-group training concept with a similar community/coaching-led model and subscription-based access.
CrossFit Affiliates: Independent small-group strength and conditioning boxes operating globally, structurally similar to FIREFIT in class size, coaching-led format, and community orientation.

Regional players

Flyefit: Ireland-focused low-cost gym chain with multiple Dublin locations; competes in the same metro with FIREFIT but offers a self-service rather than coaching-led model.

Broad incumbents

PureGym: Ireland's largest low-cost gym chain; competes for the same fitness customer in Dublin but with a fundamentally different value proposition (24/7 access, no coaching).
The Gym Group: UK/Ireland low-cost gym operator with a broad portfolio; competes for price-sensitive Dublin customers against FIREFIT's boutique proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

FIREFIT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FIREFIT leadership team

Management profile

Number of profiles

FIREFIT funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FIREFIT M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIREFIT

What does FIREFIT do?

Is FIREFIT a public or private company?

FIREFIT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was FIREFIT founded?

FIREFIT was founded in -1. It employs 1 to 10 people.

Where is FIREFIT based?

FIREFIT is headquartered in Churchtown, Ireland, in the Europe region.

Who are FIREFIT's main competitors?

Direct peers on record are Ultimate Performance, F45 Training, Ten Health & Fitness, Roar Fitness, Barry's Bootcamp, Orangetheory Fitness and CrossFit Affiliates. Flyefit is listed as a regional player. Broad incumbents are PureGym and The Gym Group.

Does FIREFIT have an API?

No public API is recorded for FIREFIT.

What industry is FIREFIT in?

FIREFIT's product category is Group Fitness Training. Its primary akta.pro industry code is HSADAGAD, Stress Management & Burnout Prevention Coaching. Its NAICS code is 611620 and its SIC code is 7997.