Celesta Health
- Company typePrivate
- Founded-
- HeadquartersGreenacres, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Celesta Health firmographics
Firmographics- Name
- Celesta Health
- Legal name
- Celesta Health
- Website
- https://celestahealth.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Celesta Health industry classification
Industry- Product category
- At-Home Diagnostic Testing
- NAICS
- Health and Personal Care Retailers (456), Medical and Diagnostic Laboratories (62151)
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835), Services-Medical Laboratories (8071)
- akta.pro primary industry
- Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK)
- akta.pro secondary industries
- Home Diagnostic & Self-Test OTC Kits (HLAIADAO), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)
Keywords
Where Celesta Health is headquartered
LocationHeadquarters
- HQ city
- Greenacres
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Celesta Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- At-Home Test Kits: One-time purchase of diagnostic test kits for allergies, sensitivities, cardiac health, diabetes management, weight loss, and hormones. Prices range from $149 to $299 per test.
- Telehealth Consultations: Virtual physician consultations for test result interpretation and treatment guidance, available through Celesta Membership Program for those without primary healthcare providers.
- Mail-order Pharmacy: Prescription medications delivered by mail following telehealth consultations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Comprehensive Envi-Food Allergy Profile - $299 |
| Unit Pricing | Pay-as-you-go | Comprehensive Food Sensitivity Profile - $299 |
| Unit Pricing | Pay-as-you-go | Comprehensive Weight-loss Profile - $299 |
| Unit Pricing | Pay-as-you-go | Cardiac Wellness Check - $149 |
| Unit Pricing | Pay-as-you-go | Diabetes Management Profile - $179 |
| Unit Pricing | Pay-as-you-go | Complete Wellness Profile - $249 |
| Unit Pricing | Pay-as-you-go | Comprehensive Hormone Tests for Women - $299 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Celesta Health product offering
Product offeringCore offering
Celesta Health sells at-home diagnostic test kits directly to consumers for allergy, food sensitivity, cardiac, diabetes, weight-loss, hormone, and general wellness screening, priced between $149 and $299. The kits are complemented by digital result delivery, telehealth consultations with independent physicians, and mail-order pharmacy services for prescriptions, along with tailored fitness and diet plans.
Product overview
Celesta Health offers a comprehensive at-home healthcare platform combining testing kits, telehealth consultations, and mail-order pharmacy services. The product portfolio centers on seven distinct at-home testing kits: the Comprehensive Envi-Food Allergy Profile (IgE-based, 295 triggers), Comprehensive Food Sensitivity Profile (IgG-based, 286 triggers), Comprehensive Weight-loss Profile, Cardiac Wellness Check, Diabetes Management Profile, Complete Wellness Profile, and Comprehensive Hormone Tests for Women. These are complemented by virtual care/telehealth consultations, mail-order pharmacy services, and tailored fitness and diet plans. The company also provides category-specific programs for allergies, cancer screening, cardiac health, diabetes management, general wellness, men's health, sexual health, weight-loss management, and women's health.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Envi-Food Allergy Profile At-home testing kit that detects 295 allergy triggers from 165 sources using IgE detection methodology, providing detailed insights into food and environmental reactivity for individual consumers.
- Comprehensive Food Sensitivity Profile At-home test kit that discovers 286 food sensitivity triggers through IgG reactivity, offering clear insights to guide dietary choices for individual consumers.
- Comprehensive Weight-loss Profile At-home testing kit providing insights into key health markers including cholesterol, hormone levels, vitamin D, inflammation, iron storage, thyroid function, and blood sugar control to tailor weight-loss strategies for individual consumers.
- Cardiac Wellness Check At-home cardiac risk assessment combining Lipid Panel and hs-CRP tests, with quick results and expert consultation on cardiovascular concerns for individual consumers.
- Diabetes Management Profile At-home test kit monitoring A1c, cardiac risks with High-sensitivity CRP, and complete lipid profile for holistic heart health monitoring with follow-up consultation options for individual consumers.
- Complete Wellness Profile At-home testing kit measuring key indicators including inflammation, blood sugar levels, heart health, thyroid function, and vitamin D levels for comprehensive health status assessment for individual consumers.
- Comprehensive Hormone Tests for Women At-home women's hormone testing kit providing a comprehensive hormonal health overview to uncover root causes of menstrual irregularities, fertility issues, and hormonal imbalances for individual consumers.
- Telehealth Consultations Virtual physician consultations with independent physicians for test result interpretation and treatment guidance, available through the Celesta Membership Program for consumers without primary healthcare providers.
- Mail-order Pharmacy Prescription medication delivery service by mail following telehealth consultations, integrated with Celesta Health's testing and virtual care offerings.
Companies that use Celesta Health
Customer profileSegments2 records
Ideal customer profiles2 records
Celesta Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Celesta Health partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Celesta Health competitors and assessment
Company assessmentEmerging players
- Thorne: Thorne combines at-home biomarker testing (including a partnership with Function Health) with a leading DTC supplement line, offering a "test-then-supplement" flow that competes for the same consumer and increasingly overlaps with Celesta's wellness, hormone, and weight-loss positioning.
- Paloma Health: Paloma Health sells at-home thyroid test kits combined with telehealth consultations and prescription support, competing in a specific vertical (thyroid) that overlaps with Celesta's Complete Wellness and Women's Hormone offerings and shares the testing-plus-telehealth-plus-pharmacy playbook.
- Viome Life Sciences: Viome sells direct-to-consumer at-home stool and blood test kits with personalized nutrition and supplement recommendations, using proprietary RNA analysis. It overlaps with Celesta in the mail-back home test + tailored plan model, though focused specifically on gut microbiome and cellular health rather than the broader allergy/cardiac/hormone panel.
Direct peers
- LetsGetChecked: LetsGetChecked offers direct-to-consumer at-home test kits across hormone, sexual health, wellness, and chronic condition categories with integrated virtual consultations and prescription fulfillment, overlapping directly with Celesta's testing-plus-telehealth-plus-pharmacy stack.
- Function Health: Function Health sells a membership-based at-home testing platform covering 100+ biomarkers with clinician follow-up, directly competing for the same "comprehensive wellness panel" buyer that Celesta targets with its Complete Wellness and Hormone profiles.
- myLAB Box: myLAB Box is a DTC at-home testing brand offering panels for food sensitivity, allergies, fertility, hormones, sexual health, and wellness with online ordering and mail-back sample collection, mirroring Celesta's core e-commerce test kit model.
- Everlywell: Everlywell sells a broad menu of at-home sample-collection test kits (food sensitivity, allergies, hormones, thyroid, STI, etc.) direct to consumer through its own e-commerce site, with physician-reviewed results and a similar telehealth partner network. It is the closest direct comparable to Celesta Health in product, pricing band, and DTC distribution model.
- Cerascreen: Cerascreen sells a broad menu of at-home sample-collection test kits (food intolerance/IgG, allergies/IgE, hormones, vitamins, intestinal health) direct to consumer, closely matching Celesta's core product set and pricing model.
Broad incumbents
- Labcorp (Labcorp OnDemand): Labcorp is a major incumbent clinical laboratory that has expanded into direct-to-consumer testing via Labcorp OnDemand, offering hormone, cardiac, diabetes, allergy, and wellness panels, which overlaps with Celesta's product set and brings established physician and payer relationships to the same DTC buyer.
- Quest Diagnostics (Quest consumer solutions): Quest Diagnostics operates a large incumbent clinical laboratory network and a growing direct-to-consumer consumer-initiated testing channel through sites such as questhealth.com, competing with Celesta on lab infrastructure credibility, panel breadth, and physician trust, while offering far broader test menu and insurance billing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Celesta Health social profiles
Digital presenceCelesta Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celesta Health leadership team
Management profileNumber of profiles
Celesta Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celesta Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celesta Health
What does Celesta Health do?
Celesta Health sells at-home diagnostic test kits directly to consumers for allergy, food sensitivity, cardiac, diabetes, weight-loss, hormone, and general wellness screening, priced between $149 and $299. The kits are complemented by digital result delivery, telehealth consultations with independent physicians, and mail-order pharmacy services for prescriptions, along with tailored fitness and diet plans.
Is Celesta Health a public or private company?
Celesta Health is a private company. It is classified as unknown and is currently operating.
When was Celesta Health founded?
Celesta Health was founded in -1. It employs 1 to 10 people.
Where is Celesta Health based?
Celesta Health is headquartered in Greenacres, United States, in the North America region.
How does Celesta Health make money?
Three revenue lines are on record. At-Home Test Kits are the primary driver. The others are telehealth Consultations and mail-order Pharmacy.
Who are Celesta Health's main competitors?
Emerging players on record are Thorne, Paloma Health and Viome Life Sciences. Direct peers are LetsGetChecked, Function Health, myLAB Box, Everlywell and Cerascreen. Broad incumbents are Labcorp (Labcorp OnDemand) and Quest Diagnostics (Quest consumer solutions).
Does Celesta Health have an API?
No public API is recorded for Celesta Health.
What industry is Celesta Health in?
Celesta Health's product category is At-Home Diagnostic Testing. Its primary akta.pro industry code is HLAHAOAK, Home-Use & OTC Rapid Self-Tests (Consumer POCT kits), with a secondary code of HLAIADAO, Home Diagnostic & Self-Test OTC Kits. Its NAICS code is 456 and its SIC code is 2835.