What celio India does

Celio India, legally Celio Retail Pvt. Ltd., is a direct-to-consumer e-commerce retailer of men's fashion apparel operating exclusively in India from a base in Mumbai. The company sells European-inspired menswear adapted for the Indian climate through its Shopify-powered storefront at celio.in, offering T-shirts, shirts, polos, jeans, trousers, shorts, cargos, and blazers/outerwear, alongside a premium Linen sub-collection. Pricing spans roughly ₹699 for basic T-shirts to ₹9,999 for premium linen blazers, positioning the brand in the affordable-to-mid-premium segment. Free delivery within India and a 7-day return policy are standard purchase terms.

Underlying technology is a standard Shopify-based e-commerce stack with integrated payment processing, order tracking, and customer account management; no proprietary platform, AI/ML capabilities, or API/SDK offerings are evidenced. The product offering is organized around seasonal collections (notably the Spring Summer'26 collection of ~458 products), curated best-sellers, and trending selections, complemented by a fashion blog and active presence on Instagram, Facebook, X, and LinkedIn with email capture for marketing.

The business model is pure direct-to-consumer one-time purchase apparel sales; revenue is generated through unit-priced transactions on the celio.in storefront, supported by digital-first customer acquisition (content, social, SEO, email) and post-purchase engagement via WhatsApp support. The company serves a single persona — fashion-forward modern Indian men aged broadly working-age — seeking versatile professional-to-casual wardrobe pieces, and it explicitly ships only within India. Celio India operates as an Indian private limited entity leveraging the brand equity and likely sourcing leverage of the international Celio parent brand.

Name

celio India

Legal name

Celio Retail Pvt. Ltd.

Website

https://celio.in

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Celio India is a Mumbai-based direct-to-consumer e-commerce retailer selling European-inspired men's apparel (T-shirts, shirts, polos, jeans, trousers, shorts, cargos, blazers, and a premium Linen collection) to fashion-forward modern Indian men via its Shopify-powered celio.in storefront.

Ownership category

akta.pro rank

Product category

Online Menswear Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Men's fashion apparel
• Menswear e-commerce
• Casual clothing retail
• Smart casual wear
• Linen clothing

Headquarters

HQ city

India

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Celio India generates revenue through direct-to-consumer product sales on its e-commerce platform. Customers purchase apparel items (shirts, T-shirts, trousers, jeans, shorts, blazers) through one-time transactions at listed retail prices. The company offers periodic sales and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Celio India sells men's apparel — including T-shirts, shirts, polos, jeans, trousers, shorts, cargos, and blazers/coats — directly to Indian consumers through its own Shopify-powered e-commerce website at celio.in. The product range spans from ₹699 basics to ₹9,999 premium linen blazers, organized into seasonal (Spring Summer'26), curated (Best Sellers, Trending), and category collections (Topwear, Bottomwear, Linen). All sales and deliveries occur exclusively within India via the company's direct-to-consumer online storefront.

Product overview

Celio India is a men's fashion e-commerce retailer offering a comprehensive online shopping platform for wardrobe essentials and contemporary menswear. The product portfolio centers around core apparel categories including T-shirts, shirts, polos, jeans, trousers, shorts, and cargos, complemented by blazers and outerwear. The offering is structured around seasonal collections (Spring Summer'26 with 458 products), curated best sellers, and trending styles. A notable differentiator is the premium Linen Collection featuring 100% natural flax fiber garments. The platform provides approximately 250+ products across topwear and bottomwear categories, with pricing ranging from ₹699 (basic T-shirts) to ₹9,999 (premium blazers). All products are available exclusively through the celio.in e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• T-Shirts

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Bombay Shirt Company: Indian D2C custom and ready-to-wear shirt brand targeting urban professional men. Comparable in DTC-first model, premium positioning, and climate-aware fabric selection.
• Snitch: Indian D2C menswear brand offering fast-fashion t-shirts, shirts, and jeans online. Emerging D2C peer targeting the same modern Indian male via digital-first marketing and aggressive pricing.

Broad incumbents

• Ajio: Reliance-owned fashion marketplace offering men's apparel across price segments. Directly competes with Celio India for online menswear share with strong curated brand portfolios and aggressive discounting.
• Myntra: India's largest fashion-focused online marketplace. Overlaps with Celio India as a destination for men's apparel (including international labels), competing for the same Indian male consumer's wardrobe budget via both marketplace and D2C hosting.
• Tata CLiQ Luxury / Tata CLiQ Fashion: Tata Group's omnichannel fashion platform. Comparable as a premium-positioned online menswear retailer in India serving similar urban, fashion-conscious male shoppers.

Direct peers

• Allen Solly: Aditya Birla-owned Indian menswear brand offering shirts, trousers, and casual wear at similar price points. Direct peer in smart-casual menswear with established retail and online presence in India.
• Peter England: Aditya Birla-owned men's apparel brand with strong shirt/formal-wear positioning. Direct competitor to Celio India's shirts and trousers categories, sharing Indian mass-premium price points.
• Louis Philippe: Premium Indian menswear brand (Aditya Birla) offering shirts, trousers, blazers and accessories. Comparable category mix and price tier to Celio India's formal/smart-casual assortment.
• Van Heusen: Indian premium menswear and athleisure brand. Comparable in formal and casual menswear categories, price band, and target demographic of urban Indian men.
• U.S. Polo Assn. India (Arvind Fashions / BeyondSquare): Indian licensee of an international American menswear brand. Highly comparable: international brand equity, multi-channel Indian retail, similar smart-casual product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/celioindia
• Facebookfacebook.com/1EQcvzkyUu
• LinkedInlinkedin.com/company/celio-india
• Instagraminstagram.com/celioindia?igsh=Yjk4bnpvdDRpYjFt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about celio India