CENTURY21 PERFECT
CENTURY21 PERFECT (Century 21 Türkiye) is the Turkish master franchisee for the Century 21 real estate brand, operating under MasterTürk Group with 81 franchise offices, 899 agents, and 2,323 active listings across Turkey and Northern Cyprus.
- Company typePrivate
- Founded2013
- HeadquartersKadikoy, Istanbul, Türkiye
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CENTURY21 PERFECT does
CENTURY21 PERFECT is the Turkish master franchisee operating the Century 21 brand in Turkey and Northern Cyprus, doing business as Century 21 Türkiye. The legal entity, MasterTürk Franchising Gayrimenkul Pazarlama Anonim Şirketi, is a subsidiary of the MasterTürk Group led by President Dr. Gökhan Taş, and is headquartered at Maslak Polaris Plaza in Sarıyer, İstanbul. The company grants sub-franchise rights to independent office owners and licenses them to use the Century 21 brand, trademarks, technology, and global referral network. As of the available data, the network comprises 81 franchise offices across Turkey and Northern Cyprus with 899 listed real estate consultants, serving individual property buyers, sellers, renters, and investors with a portfolio of 2,323 active listings spanning ₺900,000 land to ₺275,000,000 luxury villas.
The core technology stack is the proprietary C21 Online intranet platform, built and maintained by MasterTürk Group, which powers the consumer-facing century21.com.tr website and back-office operations. Supporting modules include the CENTURY 21 CRM for customer activity monitoring and conversion, the Lider Yönlendirme lead-management system that captures online inquiries and routes them to consultants within minutes, and the century21referralnetwork.com and century21global.com platforms that enable 24/7 cross-border referrals across the global Century 21 network of 92 countries, 16,500+ offices, 165,000+ professionals, 36 currencies, and 18 languages. Listings are auto-syndicated to Turkish property portals Zingat and Hepsi Emlak, plus Google and YouTube. The franchise system layers in CENTURY 21 University (recognized among the "Best 100 Training" programs), the MasterTürk Luxury Club and MasterTürk Commercial Business Club for specialized verticals, the Quality Service Award program, and the Destek Avantaj Program for franchisee cost savings.
The business model is a multi-revenue master-franchise operation: (i) upfront and recurring franchise fees paid by office owners to operate a Century 21–branded office; (ii) royalty/licensing streams tied to brand, technology (C21 Online), and training usage; (iii) lead-management and CRM monetization through platform access; (iv) event, club, and training revenue (Golden Day events, Luxury/Commercial Club memberships); and (v) indirect upside via the global referral network, which routes inbound Turkish buyer interest to MasterTürk franchised offices and generates outbound referral economics. MasterTürk Group also holds the Turkish master franchise rights for Coldwell Banker (acquired April 2013) and ERA Real Estate (acquired 2018), operating all three global brands under a single corporate umbrella. Customer segments span individual residential buyers/sellers, individual and portfolio investors, franchise entrepreneurs as B2B customers, and niche luxury and commercial real estate clients.
CENTURY21 PERFECT firmographics
Firmographics- Name
- CENTURY21 PERFECT
- Legal name
- MASTERTURK FRANCHISING GAYRİMENKUL PAZARLAMA ANONİM ŞİRKETİ
- Website
- https://century21.com.tr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CENTURY21 PERFECT (Century 21 Türkiye) is the Turkish master franchisee for the Century 21 real estate brand, operating under MasterTürk Group with 81 franchise offices, 899 agents, and 2,323 active listings across Turkey and Northern Cyprus.
- Ownership category
- akta.pro rank
CENTURY21 PERFECT industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where CENTURY21 PERFECT is headquartered
LocationHeadquarters
- HQ city
- Kadikoy, Istanbul
- HQ country
- Türkiye
- HQ region
- Europe
Offices10 records
Markets served
CENTURY21 PERFECT business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Real Estate Transaction Commissions: Franchise offices and their advisors earn commissions on property sales and rentals. Commission rates are negotiated per transaction and not publicly disclosed. The company acts as a franchise licensor under the CENTURY 21 global brand, licensed through MasterTürk Group.
- Franchise Fees: Entrepreneurs pay franchise fees to open a CENTURY 21 branded office. The franchise application form is accessible via the website. Fees support access to the C21 Online platform, training, marketing tools, and the global brand.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
CENTURY21 PERFECT product offering
Product offeringCore offering
CENTURY21 PERFECT operates as the master franchise holder of the CENTURY 21 real estate brand in Turkey, legally registered as MASTERTURK FRANCHISING GAYRİMENKUL PAZARLAMA ANONİM ŞİRKETİ and headquartered in Sarıyer, Istanbul. The company delivers residential and commercial real estate brokerage services—including sales, rentals, and luxury property transactions—through a network of 81 franchise offices across Turkey and Northern Cyprus staffed by 899 real estate consultants and featuring 2,323 active property listings. It also licenses the CENTURY 21 franchise to independent brokerages and runs the MasterTürk Commercial Business Club and MasterTürk Luxury Club.
Product overview
CENTURY 21 operates a franchise-based real estate brokerage network under the MasterTürk Group umbrella. The core product is C21 Online, a proprietary intranet platform that powers the century21.com.tr consumer website and enables franchise offices to manage real estate transactions, customer relationships, and operations. Supporting products include CENTURY 21 University (training), MasterTürk Commercial Business Club and MasterTürk Luxury Club (specialized member programs), CENTURY 21 CRM (lead and customer management), CENTURY 21 Lider Yönlendirme (lead capture system), and the Century21 Referral Network and Century21 Global (international networking platforms). The ecosystem also includes Golden Day networking events and the Destek Avantaj Program for franchise support.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage
- Commercial Real Estate Brokerage
- Luxury Real Estate Brokerage
- CENTURY 21 Franchise Licensing
- MasterTürk Commercial Business Club
- MasterTürk Luxury Club
Quantifiable outcome
- 74% of consumers work with the first professional who contacts them — CENTURY 21 Lider Yönlendirme system enables rapid response
- +4 more outcomes
Companies that use CENTURY21 PERFECT
Customer profileNamed customers3 records
Segments4 records
CENTURY21 PERFECT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
CENTURY21 PERFECT partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- getirminorgetir is listed as a business partner of Century 21 Türkiye. The nature of the partnership is not explicitly detailed in the available source material.
- TOTALminorTOTAL is listed as a business partner of Century 21 Türkiye. The nature of the partnership is not explicitly detailed in the available source material.
- NEWINNminorNEWINN is listed as a business partner of Century 21 Türkiye. The nature of the partnership is not explicitly detailed in the available source material.
- ISTANBULminorISTANBUL is listed as a business partner of Century 21 Türkiye. The nature of the partnership is not explicitly detailed in the available source material.
- MasterTürk Group (parent/master franchisor)coreMasterTürk Group is the master franchisor of CENTURY 21 in Turkey. As of 2022, it holds the Master Franchise rights for Century 21 brand in Turkey. It also owns Coldwell Banker and Era Real Estate master franchise rights in Turkey. It operates the C21 Online proprietary platform, manages the franchise network, provides training through CENTURY 21 University, and supports offices with marketing, technology, lead management, and field development. Near 100 expert staff support the CENTURY 21 Türkiye operations.
- ZingatminorZingat is a major Turkish property portal. CENTURY 21 Türkiye automatically distributes property listings to Zingat as part of its multi-portal marketing strategy.
- Hepsi EmlakminorHepsi Emlak is a major Turkish property aggregation portal. CENTURY 21 Türkiye automatically distributes property listings to Hepsi Emlak alongside Zingat.
- YouTubeminorCENTURY 21 Türkiye uses YouTube for property video marketing and brand content. Listings are auto-marketed to YouTube.
- Easter SealsminorEaster Seals is a nonprofit organization helping adults and children with disabilities live more independent lives. Since 1979, CENTURY 21 offices globally have supported Easter Seals. The CENTURY 21 system has contributed over $114 million to charitable organizations worldwide.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
CENTURY21 PERFECT competitors and assessment
Company assessmentOthers
- Hepsi Emlak: Turkish property portal used as a listing-distribution partner by Century 21 Turkey; relevant comparable for portal-led consumer property search behavior in Turkey.
- Zingat: Major Turkish property portal that Century 21 Turkey currently syndicates listings to; relevant as both a channel partner and a structural competitor if it expands into transaction layers.
Direct peers
- Engel & Völkers Turkey: International franchise brokerage with strong Turkey operations, especially in premium and coastal segments; directly comparable for high-ticket residential and commercial mandates.
- RE/MAX Turkey: The leading competing international real estate franchise network in Turkey, operating a comparable sub-franchise model with broker-agents under a global brand. Most directly comparable peer given similar franchise economics and target customer.
- Sotheby's International Realty Turkey: Global luxury-focused franchise network with active Turkey presence; competes with the MasterTürk Luxury Club for high-end listings and luxury-trained agents in Istanbul, Bodrum, and the Aegean/Mediterranean coasts.
- Keller Williams Turkey: US-origin agent-centric real estate franchise with international expansion; comparable franchise model competing for the same agent-recruitment pool in major Turkish cities.
- ERA Real Estate Turkey: Third master franchise under MasterTürk Group; another franchise-brokerage network in Turkey using the same shared HQ and tech stack — a near-perfect operational comparable.
- Coldwell Banker Turkey: Operated by the same parent (MasterTürk Group) under the same master franchise holder; uses identical C21-style technology stack, training, and CRM infrastructure, making it a true intra-portfolio comparable.
Broad incumbents
- Turyap: Largest domestically grown Turkish real estate brokerage chain; competes directly with Century 21 Turkey for sub-franchisee talent, listings, and consumers, particularly in Istanbul and Ankara.
- Sahibinden.com: Turkey's dominant general listings and property portal; sets the consumer benchmark for direct property search and is the principal disintermediation risk facing all traditional broker networks including Century 21 Turkey.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CENTURY21 PERFECT social profiles
Digital presenceCENTURY21 PERFECT financial estimates
Financial estimateRevenue estimate
Valuation estimate
CENTURY21 PERFECT leadership team
Management profileNumber of profiles
CENTURY21 PERFECT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CENTURY21 PERFECT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CENTURY21 PERFECT
What does CENTURY21 PERFECT do?
CENTURY21 PERFECT operates as the master franchise holder of the CENTURY 21 real estate brand in Turkey, legally registered as MASTERTURK FRANCHISING GAYRİMENKUL PAZARLAMA ANONİM ŞİRKETİ and headquartered in Sarıyer, Istanbul. The company delivers residential and commercial real estate brokerage services—including sales, rentals, and luxury property transactions—through a network of 81 franchise offices across Turkey and Northern Cyprus staffed by 899 real estate consultants and featuring 2,323 active property listings. It also licenses the CENTURY 21 franchise to independent brokerages and runs the MasterTürk Commercial Business Club and MasterTürk Luxury Club.
Is CENTURY21 PERFECT a public or private company?
CENTURY21 PERFECT is a private company. It is classified as corporate owned and is currently operating.
When was CENTURY21 PERFECT founded?
CENTURY21 PERFECT was founded in 2013. It employs 11 to 50 people.
Where is CENTURY21 PERFECT based?
CENTURY21 PERFECT is headquartered in Kadikoy, Istanbul, Türkiye, in the Europe region.
How does CENTURY21 PERFECT make money?
Two revenue lines are on record. Real Estate Transaction Commissions are the primary driver. The others are franchise Fees.
Who are CENTURY21 PERFECT's main competitors?
Others on record are Hepsi Emlak and Zingat. Direct peers are Engel & Völkers Turkey, RE/MAX Turkey, Sotheby's International Realty Turkey, Keller Williams Turkey, ERA Real Estate Turkey and Coldwell Banker Turkey. Broad incumbents are Turyap and Sahibinden.com.
Does CENTURY21 PERFECT have an API?
No public API is recorded for CENTURY21 PERFECT.
What industry is CENTURY21 PERFECT in?
CENTURY21 PERFECT's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.