NEW INN

What NEW INN does

NEW INN is a Turkish serviced-apartment and hotel operator headquartered in Şişli, Istanbul, operating as a subsidiary of Fuzul Holding. Founded in 2020, the company manages 550+ furnished units across 50+ locations in Istanbul and Sakarya, including properties inside the Cadde 54 Mall in Serdivan, the Benesta Beyoğlu Residence near Taksim, and the 4-star NEW INN HOTEL Old Town in Fatih launched in February 2024. Its technology stack combines in-unit smart home screens, high-speed WiFi infrastructure, and a proprietary property management and reservation system that integrates direct booking on newinn.com with listings on Booking.com, Airbnb, Expedia, Hotels.com, Trip.com, HomeAway, and TripAdvisor.

The company runs three primary revenue streams: short/medium/long-term serviced apartment rentals (its core offering with 51–145 sqm units), a dedicated Corporate Stays B2B program for employee relocations and extended assignments, and traditional hotel room revenue at NEW INN HOTEL Old Town. Pricing is quote-based rather than publicly disclosed, with units ranging from studios to 3+1 configurations. The company also operates the Newinner supply-acquisition program, recruiting property owners into a managed-rental model that promises up to 90% extra rental income, no tenant or renovation burden, 15 days of free annual owner usage, and a 12-year payback period versus 25+ years under classic rentals.

Customer segments span leisure travelers, business travelers and corporate clients, long-term renters, and property owners (Newinner participants). Go-to-market is a hybrid of direct-to-consumer booking via newinn.com, OTA distribution, and direct B2B sales for corporate housing. The company has hosted 80,000+ guests with an average stay of 17.5 days, achieved Great Place to Work certification in 2024, and is party to the $80 million Maslak Dream joint project with YU Group signed in June 2023.

Name

NEW INN

Legal name

NEVVİNN TURİZM VE OTELCİLİK ANONİM ŞİRKETİ

Website

https://newinn.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

NEW INN is a Turkish serviced-apartment and hotel operator (subsidiary of Fuzul Holding) managing 550+ furnished units across Istanbul and Sakarya, serving leisure travelers, corporate clients, and long-term renters via direct booking, major OTAs, and its Newinner property-owner program.

Ownership category

akta.pro rank

Product category

Serviced Apartments

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Extended-stay serviced apartments (weekly/monthly) (THAMACAD)

akta.pro secondary industries

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC), Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Serviced apartments
• Extended stay hotels
• Corporate accommodation
• Property management
• Short-term rentals

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Short/Medium/Long-term Apartment Rentals: Revenue generated from renting fully furnished serviced apartments to guests for various durations. The company manages properties on behalf of property owners and shares rental income with them, offering up to 90% extra rental income to property owners compared to classic rental models.
2. Corporate Stays Program: Dedicated B2B service for corporate clients providing temporary housing for employees on business assignments or relocations.
3. Hotel Operations (NEW INN HOTEL Old Town): Traditional hotel room accommodations under the NEW INN HOTEL brand at the Old Town property in Istanbul's Fatih district, offering standard rooms, deluxe rooms, family suites, loft rooms, and penthouse suites.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

NEW INN operates fully furnished serviced apartments and a 4-star hotel (NEW INN HOTEL Old Town) across Istanbul and Sakarya, offering short, medium, and long-term stays with hotel-grade amenities. It also runs a property management program (Newinner) for real-estate owners and a Corporate Stays program for business travelers.

Product overview

NEW INN is a Turkish hospitality company offering fully furnished serviced apartments for short, medium, and long-term stays under a next-generation accommodation system. The product portfolio includes three main branded property types: (1) NEW INN Serviced Apartments — the core offering of furnished apartments in Istanbul and Sakarya with hotel-comfort amenities including full kitchenettes, in-unit washers, and high-speed WiFi; (2) NEW INN HOTEL Old Town — a 4-star hotel property launched in early 2024 in Fatih, Istanbul offering traditional hotel rooms and suites; and (3) Benesta Residence by NEW INN — a boutique residential complex in Beyoglu with extensive amenities. The company also operates the NEW INN Hotel Cadde 54 Mall within a shopping center in Sakarya. Services span short stays for tourists, long stays with all-inclusive pricing, and corporate stays for business travelers. Additionally, the Newinner property-owner program enables real estate investors to generate rental income by listing their properties through NEW INN's management platform, offering up to 90% extra rental income with professional marketing and booking channel distribution.

Differentiator

Problem solved

Functional benefit

Brands

• NEW INN HOTEL Old Town: A 4-star hotel property located in Istanbul's Fatih district, offering standard rooms, deluxe rooms, family suites, loft rooms with terraces, and penthouse suites. Features include a restaurant with international cuisine, meeting rooms, sauna, and fitness facilities.

Products and services

• NEW INN Serviced Apartments Fully furnished serviced apartments available in Studio, 1+1, and 2+1 configurations across Istanbul and Sakarya, offered for short, medium, and long-term stays with hotel-grade amenities, smart home keyless entry, and 24/7 guest service. Targeted at leisure travelers, families, and corporate clients.
• NEW INN HOTEL Old Town 4-star hotel located in the Fatih / Old Town district of Istanbul, offering hotel-room accommodation with the NEW INN service standard. Targeted at leisure and business travelers visiting Istanbul's historic peninsula.
• NEW INN Hotel Cadde 54 Mall Hotel property co-located with Cadde 54 Mall, offering NEW INN hotel accommodation in a shopping-mall setting. Targeted at travelers seeking central, retail-accessible stays.
• Benesta Residence by NEW INN Serviced apartments operated under the Benesta Residence by NEW INN brand, providing fully furnished accommodation with NEW INN service standards inside the Benesta Residence property. Targeted at short and extended-stay guests in Istanbul.
• Corporate Stays Program B2B program offering tailored accommodation packages for business travelers and corporate clients, with flexible durations, central locations, and corporate-friendly invoicing. Targeted at companies sending employees on temporary or project-based assignments in Istanbul and Sakarya.
• Long Stays Program Extended-stay program for guests requiring accommodation for weeks or months, with quote-based pricing, apartment-style furnished units, and hotel-grade services. Targeted at relocating employees, project teams, and individuals seeking temporary housing.
• Newinner Property Owner Program B2B property management program for real-estate owners who hand their furnished apartments to NEW INN to operate as serviced apartments, with the company handling bookings, housekeeping, guest service, and yield management. Targeted at apartment owners in Istanbul and Sakarya seeking outsourced short-stay operations.

Quantifiable outcome

• Save up to 30% compared to comparable hotel costs
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Fuzul HoldingcoreStrategic or Co-development PartnerNEW INN is a Fuzul Holding company. Fuzul Holding is the parent organization providing strategic direction and backing for the NEW INN serviced apartment brand.
• Booking.commajorGTM or Marketing PartnerMajor online travel agency partnership for distributing NEW INN property listings to global audience of travelers seeking accommodation.
• AirbnbmajorGTM or Marketing PartnerShort-term rental platform partnership enabling NEW INN properties to reach Airbnb's global user base of travelers and hosts.
• Hotels.commajorGTM or Marketing PartnerOnline hotel booking platform partnership for distribution of NEW INN accommodations.
• Trip.commajorGTM or Marketing PartnerChinese travel platform partnership for reaching Asian travelers visiting Turkey.
• HomeAwaymajorGTM or Marketing PartnerVacation rental platform partnership (part of Expedia Group) for property distribution.
• ExpediamajorGTM or Marketing PartnerMajor online travel company partnership for comprehensive OTA distribution across Expedia's platform network.
• Yeditepe BiennialminorOthersArts and culture sponsorship supporting the Yeditepe Biennial, demonstrating NEW INN's commitment to cultural engagement in Turkey.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tatilbudur: Tatilbudur is a leading Turkish vacation rental and accommodation platform with apartments, villas, and hotels across Turkey. Direct regional competitor to NEW INN for Turkish tourist demand.

Broad incumbents

• Booking.com: Booking.com is a major OTA partner for NEW INN and a dominant hotel/short-stay distribution platform globally. Comparable as a broad incumbent facilitating demand for accommodations including serviced apartments.
• Airbnb: Airbnb is the global short-term rental marketplace that distributes NEW INN's listings and competes for the same Istanbul tourist demand. Comparable as a broad incumbent in the same accommodation category, but operates as a marketplace rather than a property operator.

Direct peers

• Citadines Apart'hotel: Citadines is an aparthotel brand under The Ascott Limited operating globally, offering serviced apartments for short and extended stays. Directly comparable to NEW INN's serviced apartment product and corporate stay use cases.
• Adagio Aparthotels: Adagio operates aparthotels across Europe and urban markets, offering fully furnished kitchenette apartments for short and extended stays. Closely mirrors NEW INN's serviced apartment/aparthotel positioning and target guest segments.
• Staybridge Suites: IHG's Staybridge Suites is a global extended-stay hotel brand with kitchenette suites and weekly housekeeping, serving business travelers and relocating families. Comparable to NEW INN's extended-stay apartment offering and corporate stays program.
• Residence Inn by Marriott: Marriott's Residence Inn is a leading extended-stay brand with apartment-style suites and kitchens targeting business and family travelers. Directly comparable in product offering and target use cases to NEW INN's corporate and family long-stay segment.
• Oakwood Worldwide: Oakwood provides serviced apartments and aparthotels for extended stays globally, with both corporate and leisure clients. Comparable to NEW INN in unit format, kitchen-equipped apartments, and B2B corporate housing focus.
• Sonder Holdings: Sonder operates a global network of branded, design-forward serviced apartments and apartment-hotels with on-demand booking and hotel-style service. Highly comparable to NEW INN's apartment-plus-service model with multi-city distribution.

Emerging players

• Quest Apartment Hotels: Quest operates apartment-hotels primarily in Australia and New Zealand, serving business and leisure travelers with kitchen-equipped apartments. Comparable in operating model and target segments to NEW INN's serviced apartments.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/StayNewinn
• YouTubeyoutube.com/@staynewinn
• Facebookfacebook.com/staynewinn
• LinkedInlinkedin.com/company/staynewinn
• Instagraminstagram.com/staynewinn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW INN