What CEPIE CONCEPT does

CEPIE CONCEPT is a family-owned French outdoor living company founded in 1989 and headquartered in Verrières-en-Anjou (Maine-et-Loire), operating three offices across Angers, Vendée (Sainte-Gemme-la-Plaine), and Doué-en-Anjou. The company designs, builds, renovates, and maintains custom in-ground swimming pools, sells rigid and swim spas across three tiers (Deluxe, Premium, Luxury, plus 'Spa de nage'), and offers landscape creation, garden maintenance, in-house engineering studies with 2D/3D design, and residential construction project management (Maîtrise d'Œuvre). Its technology stack centers on an internal Bureau d'Études for plan and visualization production, Klereo connected pool management integrated into a Formula Domotic maintenance contract, and ControlMySpa/Platinum Spa Touch for spa connectivity; it runs a WooCommerce-based e-commerce boutique for pool and spa consumables.

The business model combines one-time project revenue (pool construction averaging 60 projects per year, renovation, landscape creation, spa sales) with recurring maintenance contracts (approximately 550 active contracts representing 25% of revenue across four tiered formulas) and professional services for residential construction oversight. Customers are predominantly individual homeowners and SMB residential clients in Maine-et-Loire and five adjacent French departments, supplemented by heritage/commercial work (e.g., Anjou Castle) and garden maintenance eligible for the French Service à la Personne 50% tax credit. Go-to-market is direct-to-consumer via three regional showrooms, field sales/on-site consultations, social media (Facebook, Instagram, LinkedIn), and an editorial blog; the company is ISO 9001, Propiscines, EuroPiscine, and FPP certified. CEPIE CONCEPT is led by co-gérants Côme Duval (Piscine, Paysage, Conception divisions) and Arnaud Duval (Maîtrise d'Œuvre) with 28 collaborators across technical, design, masonry, landscape, and administrative functions.

Name

CEPIE CONCEPT

Legal name

CEPIE CONCEPT

Website

https://cepie-concept.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned French outdoor living company founded in 1989 in Angers, designing, building, renovating, and maintaining custom pools, spas, and landscapes for residential clients across Maine-et-Loire and five adjacent departments.

Ownership category

akta.pro rank

Product category

Pool Construction and Outdoor Living Services

NAICS

Landscape Architectural Services (541320), Other Specialized Design Services (54149)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Decking & Surrounds (HSAPALAK), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Pool construction services
• Pool renovation
• Pool maintenance contracts
• Landscape design services
• Spa sales

Headquarters

HQ city

Verrières-en-Anjou

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pool Construction: Design and construction of custom in-ground pools (masonry, mobile floor, infinity edge), including excavation, structure, finishing, and equipment installation
2. Pool Renovation: Restoration and modernization of existing pools including liner replacement, filtration upgrades, security equipment, coping, beach construction, and aesthetic improvements
3. Pool Maintenance Services: Recurring maintenance contracts covering water treatment, filtration, hydraulic/electrical/mechanical equipment maintenance, seasonal opening/closing. Approximately 550 contracts generating ongoing revenue
4. Landscape and Garden Services: Garden design, creation, and maintenance including planting, hardscaping, terraces, irrigation systems, and lawn care
5. SPA Sales: Sale of spa products including swim spas, outdoor spas, indoor spas, and rigid spas across multiple price points from €6,490 to €33,990
6. Pool Products and Accessories: E-commerce sales of pool maintenance products including water treatment chemicals (chlorine, bromine, pH adjusters), cleaning equipment, filters, and accessories
7. Master Contracting Services: Construction project management and oversight for residential buildings including feasibility studies, architectural design, permit applications, contractor coordination, and project delivery

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CEPIE CONCEPT designs, builds, renovates, and maintains custom in-ground swimming pools for individual homeowners across Maine-et-Loire and surrounding departments. The company also sells rigid and swim spas across three tiers, creates and maintains gardens and landscapes, and provides master contracting services for residential construction and renovation projects. An in-house engineering bureau produces 2D/3D plans, and approximately 550 annual maintenance contracts generate recurring service revenue.

Product overview

CEPIE CONCEPT is a multi-service outdoor living company operating since 1989 that offers an integrated portfolio of products and services centered on pools, spas, and landscape design. The core offerings include custom in-ground swimming pool construction and renovation, spa sales across three tiers (Deluxe, Premium, Luxury) with sizes from 3 to 7+ persons plus swim spas, garden landscape creation and maintenance, in-house engineering studies (2D/3D plans), and construction project management. The company operates a WooCommerce e-commerce boutique for pool and spa maintenance products and chemical treatments. Services are structured as complementary: pool and spa installation pairs with landscape integration, while project management and engineering studies support construction and renovation. The company employs 28 collaborators across three agencies (Angers, Vendée, Doué-en-Anjou) and holds 550 maintenance contracts serving 5,000 active clients.

Differentiator

Problem solved

Functional benefit

Brands

• CEPIE PISCINE: Swimming pool construction, renovation, and maintenance division
• CEPIE PAYSAGE
• CEPIE CONCEPTION
• CEPIE MAITRISE D'OEUVRE
• Spa de Nage

Products and services

• Pool Construction (Construction de piscine) Custom in-ground swimming pool construction services including basin design, placement, beach areas, coping, access points, filtration systems, and garden integration for individual homeowners.
• Pool Renovation (Rénovation de piscine) Pool renovation services including liner replacement, filtration modernization, comfort improvements, coping, beach areas, equipment upgrades, and terrace coherence with existing garden.
• Pool Maintenance Contracts (Entretien piscine) Annual pool maintenance and servicing including water quality control, filtration maintenance, equipment servicing, and seasonal opening/closing (hivernage), with 550 active contracts representing approximately 25% of company revenue.
• In-house Engineering Study Bureau (Bureau d'études) Engineering and design office providing 2D technical plans and 3D visualizations for pools, gardens, and buildings, including soil studies, urban planning compliance verification, and economic studies.
• Master Contracting (Maîtrise d'œuvre) Construction and renovation project management with 16+ years of experience. Coordinates craftsmen, manages administrative procedures, and ensures quality control for new construction, renovation, rehabilitation, and house extensions.
• Landscape Creation (Création paysager) Landscape design and creation services including planting, hardscaping, terraces, paths, water features, garden rooms, and play areas, complementary to pool and project management services.
• Garden Maintenance (Entretien jardin) Regular garden maintenance including mowing, pruning, weeding, planting, irrigation system management, and terrace and path cleaning, offered as monthly subscriptions eligible for 50% tax credit.
• Spas and Swim Spas Sale of rigid spas across three tiers (Deluxe, Premium, Luxury) plus swim spas, with sizes from 3 to 7+ persons and prices from €6,490 to €33,990. Includes installation services for both indoor and outdoor placement.
• Pool and Spa Maintenance Products (E-commerce Boutique) E-commerce store selling pool and spa water treatment products, filter cleaners, replacement cartridges, accessories, pool equipment, and safety products for self-service maintenance customers.

Quantifiable outcome

• 5,000 active clients served since founding in 1989
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• FPP (Fédération des Professionnels de la Piscine)coreOthersProfessional swimming pool federation membership providing industry representation, standards development, and professional network access. CEPIE CONCEPT participates in industry events and adheres to federation guidelines for professional practices.
• EuroPiscine NetworkcoreOthersEuropean swimming pool professional network enabling knowledge sharing, best practices, and industry recognition across member companies. Provides access to technical resources and quality standards.
• PropiscinescoreOthersFrench swimming pool industry certification body ensuring professional standards, quality assurance, and consumer protection for member companies.
• Klereo (Connected Pool Technology)supportingTechnology or IntegrationTechnology partnership for connected pool management systems enabling remote monitoring, automated control, and seasonal tracking of pool parameters. Integrated into Formula Domotic maintenance contracts.
• French Tax Authority (Service à la Personne)supportingOthersGovernment-approved employer status enabling customers to claim 50% tax credit on eligible garden maintenance services up to €5,000 annual ceiling.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alliance Piscines: French pool construction franchise network with regional installers across France. Directly comparable in offering custom pool construction and renovation services to residential customers, with a similar localized installation model.
• Piscines Waterair: French pool manufacturer and installer selling pool kits and turnkey installations across France. Closely comparable to CEPIE CONCEPT in offering custom pool construction, renovation, and accessories to individual homeowners, though with a national footprint and self-build focus.
• Mondial Piscine: French pool construction franchise with regional installers. Comparable in selling and building custom pools for residential customers, with overlapping service offerings in construction and renovation.
• Diffazur Piscines: French pool builder specializing in concrete/in-ground pools with regional agencies. Comparable offering of custom pool construction, renovation, and integrated landscaping for individual homeowners.
• Idyllic (Idyllic Piscine & Spa): French pool and spa construction/renovation company with regional presence. Directly comparable in offering pool and spa construction, renovation, and outdoor living solutions to residential customers.
• Hydro Sud Direct: French pool retailer and service network with construction, equipment, and maintenance offerings. Comparable across pool construction, renovation, and after-sales service to individual customers.

Broad incumbents

• Cash Piscines: France's largest pool equipment retailer and maintenance product e-commerce player. Comparable in pool maintenance products, accessories, and consumables sales channel; competes with CEPIE's e-commerce boutique.
• Leroy Merlin: Major French home improvement retailer with pool, spa, and garden offerings. Indirect competitor for pool/spa equipment, garden maintenance products, and landscape services at the consumer DIY end of the spectrum.
• Piscines Desjoyaux: Leading French pool brand with proprietary filtration technology, extensive franchise network, and national coverage. Comparable in pool construction and renovation services but operates at much larger scale with a different go-to-market model.

Regional players

• Truffaut: French garden center chain with strong national footprint. Overlaps with CEPIE's landscape and garden maintenance services in customer base (homeowners) and category (outdoor living/garden products).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cepieconceptcreateurdambiances
• LinkedInlinkedin.com/company/cepie-concept
• Instagraminstagram.com/cepie_concept

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEPIE CONCEPT