EuroPiscine
EuroPiscine is a French label and franchise-style network of 40+ certified pool constructors operating across France and Switzerland. It delivers end-to-end residential pool services — construction, renovation, maintenance, and equipment — under the Pisciniste, OEWEO (spas), and EAP (enclosures) sub-brands, supported by ISO 9001-certified processes since 2013.
- Company typePrivate
- Founded1996
- HeadquartersMassay, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What EuroPiscine does
EuroPiscine is a French pool construction label and franchise-style network founded in 1996, operating more than 40 labeled showrooms across France and Switzerland. It provides full-lifecycle aquatic services — new pool construction, renovation, annual maintenance, and equipment sales — under three core sub-brands: Pisciniste for pools, OEWEO for spas and jacuzzis, and EAP for pool enclosures and covers. The company positions itself in the high-end residential segment and has cumulatively served more than 72,000 customers, renews 4,000+ maintenance contracts annually, and renovates 400+ pools per year, with ISO 9001 certification held since 2013 (claimed as a world first in the pool sector) and a standard 10-year structural warranty on construction work.
The technical offering combines conventional pool construction (concrete, shell, container pools) with eco-responsible systems (variable-speed filtration pumps, inverter heat pumps, solar heating) and a connected-pool domotics layer (remote control of filtration, heating, lighting, automated water-quality alerts) accessible through the Ma Piscine mobile application launched in 2023. Proprietary elements include the TITAN structural panel system, the In'deck and Out'deck automatic immersed cover brands, and the OEWEO and EAP product lines manufactured in France. Pricing is project-specific and quote-based, with no public price list.
The go-to-market pairs a physical showroom network (for demonstrations, diagnostics, and local after-sales) with content marketing, social channels (Facebook, Instagram, YouTube, Pinterest), an interactive online catalog, and quote-request forms routing leads to the nearest labeled installer. Revenue mechanics mix one-time construction/renovation projects (hardware-sale-style economics) with 4,000+ recurring maintenance contracts, plus equipment and sub-brand product sales through showrooms. The customer base is fragmented across high-end residential owners, eco-conscious consumers, and pool owners seeking long-term lifecycle support, with no meaningful anchor-account concentration.
EuroPiscine firmographics
Firmographics- Name
- EuroPiscine
- Legal name
- EuroPiscine
- Website
- https://europiscine.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EuroPiscine is a French label and franchise-style network of 40+ certified pool constructors operating across France and Switzerland. It delivers end-to-end residential pool services — construction, renovation, maintenance, and equipment — under the Pisciniste, OEWEO (spas), and EAP (enclosures) sub-brands, supported by ISO 9001-certified processes since 2013.
- Ownership category
- akta.pro rank
EuroPiscine industry classification
Industry- Product category
- Residential Swimming Pool Construction and Outdoor Wellness
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Where EuroPiscine is headquartered
LocationHeadquarters
- HQ city
- Massay
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
EuroPiscine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pool Construction: New in-ground pool construction services including study, design, earthwork coordination, structure installation, hydraulic and electrical systems, and commissioning. Covers concrete, shell, and container pool types.
- Pool Renovation: Renovation services including liner replacement, structural repairs, equipment modernization, and aesthetic improvements. Covers pool staging for gentle modernization as well as complete transformations.
- Maintenance Contracts: Annual maintenance contracts covering regular servicing, winterization, restart procedures, and on-call repairs. The network manages 4,000+ annual maintenance contracts.
- Equipment Sales: Sale of pool equipment including covers, heating systems, filtration, cleaning robots, water treatment products, and accessories through showrooms.
- Spa Products: Sale of spas under the OEWEO brand, including rigid spas and customizable models from 2 to 6+ seats.
- Pool Cover Products: Sale and installation of pool enclosures under the EAP brand, including sliding, telescopic, and custom designs.
- Water Treatment Products: High-concentration maintenance products and water treatment solutions sold through labeled network stores with water analysis laboratories.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
EuroPiscine product offering
Product offeringCore offering
EuroPiscine designs, builds, renovates, and maintains in-ground swimming pools, spas/jacuzzis, and pool enclosures through a labeled network of independent certified installers operating 40+ showrooms across France and Switzerland. Its offering is organized around three sub-brands (Pisciniste for pools, OEWEO for spas, EAP for enclosures) and spans new construction, renovation, annual maintenance contracts, equipment sales, and eco-responsible and connected pool technologies.
Product overview
EuroPiscine operates as a network of certified pool constructors offering a comprehensive portfolio organized around three main sub-brands: 'Pisciniste' for swimming pools (covering construction, renovation, and maintenance), 'OEWEO' for spas and jacuzzis, and 'EAP' for pool enclosures. The company provides eco-responsible and connected pool solutions through its 'Piscine Ecoresponsable' and 'Piscine Connectée' initiatives, complemented by the 'Ma Piscine' mobile application for remote pool management. Additional offerings include saunas, hammams, and a full range of pool equipment (heat pumps, filtration, safety covers). The network operates over 40 labeled showrooms across France and Switzerland, with ISO 9001 certification and a focus on premium, custom-designed aquatic spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Piscinagiste: The EuroPiscine brand for swimming pools, covering construction, renovation, and maintenance of buried pools.
- OEWEO
- EAP
Products and services
- Pisciniste (Swimming Pools) Core swimming pool sub-brand of EuroPiscine covering design, construction, renovation, and maintenance of in-ground residential and commercial swimming pools, offered through the network of certified local installers.
- OEWEO Spas and Jacuzzis EuroPiscine's spa and jacuzzi sub-brand offering rigid spas, customizable 2-6 person spas, balneo spas, and swim spas in in-ground, semi-in-ground, and freestanding configurations.
- EAP Pool Enclosures and Covers EuroPiscine's pool enclosure sub-brand providing sliding, telescopic, and custom-designed pool covers and enclosures for safety and aesthetic enhancement.
- Ma Piscine Mobile Application Mobile application launched in March 2023 that enables customers to remotely monitor and control filtration, heating, and lighting; receive maintenance notifications; and contact their EuroPiscine pool professional.
- Pool Renovation Services Pool renovation services including liner replacement, structural repairs, equipment modernization, tile and mosaic work, staircase renovation, and pool staging (soft renovation) delivered by the labeled installer network.
- Annual Pool Maintenance Contracts Annual maintenance contracts covering regular pool servicing, winterization, spring restart, water analysis, and on-call local after-sales support provided through the labeled network.
- Saunas and Hammams Traditional sauna and hammam installations offered as complementary wellness products to pool installations through the labeled network.
Quantifiable outcome
- 4,000+ annual maintenance contracts managed across the network
- +2 more outcomes
Companies that use EuroPiscine
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
EuroPiscine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EuroPiscine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Atmédia CommunicationminorWebsite hosting and data management partner for EuroPiscine. Located in Orléans, France (Siret: 39845340700031). Provides GDPR-compliant data hosting services for the company website and application data.
- Network of Independent Pool Constructorscore40+ independent pool construction companies operating under the EuroPiscine label. Each member follows ISO 9001 certified processes and provides local pool construction, renovation, and maintenance services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
EuroPiscine competitors and assessment
Company assessmentBroad incumbents
- Fluidra: Global pool and wellness equipment manufacturer and distributor; comparable as a broad incumbent serving residential and commercial pool markets with overlapping product categories (filtration, heating, automation).
- Hayward Holdings: Global manufacturer of pool equipment (pumps, filters, heaters, automation); comparable as a broad incumbent supplying equipment into the same pool ecosystem that EuroPiscine's network installs.
- Pentair: Global water treatment and pool equipment company; comparable as a broad incumbent in pool pumps, filters, and automation that overlaps with EuroPiscine's equipment installation business.
Direct peers
- Waterair: French self-build pool kit specialist serving the residential market across France and Europe; competes with EuroPiscine on residential pool construction with a different DIY-leaning model.
- Aboral Piscines: French franchise-style pool construction network operating across multiple regions in France; structurally comparable to EuroPiscine's franchise/label model with similar local-showroom distribution.
- Magiline Pools: French pool constructor with proprietary modular panel system and filtration technology; competes directly with EuroPiscine's TITAN panel system and connected pool offerings in the French market.
- Diffazur Piscines: French premium pool builder specializing in concrete pools and infinity-edge designs; directly comparable to EuroPiscine's premium positioning and infinity edge offering.
- Piscines Desjoyaux: Largest French residential pool construction company and pool manufacturer with proprietary filtration technology; competes head-to-head with EuroPiscine in the French in-ground pool market with a similar full-lifecycle service offering.
Regional players
- Piscine Center: European pool retail and equipment distributor; comparable as a regional pool products distributor serving the same residential customer base across parts of Europe.
Others
- SCP Europe / Poolstar: European pool equipment distributor and brand owner; adjacent as a supplier/distributor in the same pool ecosystem and potential wholesale counterpart to EuroPiscine's showroom equipment sales.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
EuroPiscine social profiles
Digital presenceEuroPiscine compliance and trust
Trust signalCompliance3 records
EuroPiscine financial estimates
Financial estimateRevenue estimate
Valuation estimate
EuroPiscine leadership team
Management profileNumber of profiles
EuroPiscine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EuroPiscine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EuroPiscine
What does EuroPiscine do?
EuroPiscine designs, builds, renovates, and maintains in-ground swimming pools, spas/jacuzzis, and pool enclosures through a labeled network of independent certified installers operating 40+ showrooms across France and Switzerland. Its offering is organized around three sub-brands (Pisciniste for pools, OEWEO for spas, EAP for enclosures) and spans new construction, renovation, annual maintenance contracts, equipment sales, and eco-responsible and connected pool technologies.
Is EuroPiscine a public or private company?
EuroPiscine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EuroPiscine founded?
EuroPiscine was founded in 1996. It employs 1 to 10 people.
Where is EuroPiscine based?
EuroPiscine is headquartered in Massay, France, in the Europe region.
How does EuroPiscine make money?
Seven revenue lines are on record. Pool Construction is the primary driver. The others are pool Renovation, maintenance Contracts, equipment Sales, spa Products, pool Cover Products and water Treatment Products.
Who are EuroPiscine's main competitors?
Broad incumbents on record are Fluidra, Hayward Holdings and Pentair. Direct peers are Waterair, Aboral Piscines, Magiline Pools, Diffazur Piscines and Piscines Desjoyaux. Piscine Center is listed as a regional player. SCP Europe / Poolstar is listed as an others.
Does EuroPiscine have an API?
No public API is recorded for EuroPiscine.
What industry is EuroPiscine in?
EuroPiscine's product category is Residential Swimming Pool Construction and Outdoor Wellness. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAC, Filter, Pump & Heater Maintenance/Repair.