CERATECH SARL

What CERATECH SARL does

Ceratech SARL (legal name: CERAMIQUE TECHNOLOGIE (CERATECH) SARL) is a Dakar-based tile and construction materials distributor incorporated in Senegal in 2007 (RCCM SN DKR 2007 B 10862, NINEA 28089732R2). The company imports and resells porcelain stoneware, ceramic wall tiles, vinyl flooring (SPC/LVT/WPC), outdoor stoneware, mosaic and pool tiles, and sanitary ware sourced from a curated portfolio of 14 European manufacturers including Porcelanosa, Keraben Grupo, Geotiles, Alaplana, STN, Granitifiandre, Atlas Concorde, FAP Ceramiche, Panaria, Antica Ceramica Rubiera, Belite, LV Granito, and Lovex Sanitary. It operates a dual-channel model combining an e-commerce storefront (ceratech.sn, powered by Odoo) with a physical showroom on Avenue Yacinthe Thiandoum in Dakar, complemented by a free 3D design visualization service and a referral network of certified installation artisans operating under a 1-year installation warranty.

The business serves three primary customer segments: individual residential homeowners undertaking renovations (the primary segment), professionals including architects, contractors, and interior designers, and property developers/promoters undertaking large-scale construction projects. Pricing is per-unit/per-box with volume discounts activated at 50m² and dedicated B2B partner programs offering customized reseller conditions; quotes for large projects are handled via contact form, email, phone, or showroom visit. Commercial currencies supported are XOF (Senegal, Ivory Coast), XAF (Cameroon), EUR, and USD, with payment processed through Visa, Mastercard, PayPal, Orange Money, and Wave.

Operationally, the company runs with a lean staff of approximately 10 employees and serves Senegal as its core market, with commercial activity in Ivory Coast and Cameroon and international delivery handled on a case-by-case basis. Revenue mechanics are predominantly transactional one-time product sales, supplemented by separately billed installation services routed through the certified artisan partner network. Ceratech is privately held with no disclosed external investors, no funding rounds, and no M&A activity in the source data.

Name

CERATECH SARL

Legal name

CERAMIQUE TECHNOLOGIE (CERATECH) SARL

Website

https://ceratech.sn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Ceratech SARL is a Dakar-based importer and distributor of premium European tile and sanitary ware brands serving individual homeowners, construction professionals, and property developers in Senegal, Ivory Coast, and Cameroon through an Odoo-powered e-commerce store and physical showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tile and Construction Material Sales: Ceratech generates revenue through the direct sale of construction materials including porcelain stoneware tiles, ceramic wall tiles, vinyl flooring (SPC, LVT, WPC), mosaic, pool tiles, and sanitary ware (faucets, sanitary accessories). Sales are conducted via an e-commerce website and a physical showroom in Dakar. Prices are listed in XOF (CFA Francs), EUR, and USD. Volume discounts apply from 50m². Installation services are offered separately through a network of certified artisan partners.
2. Installation Services (via Partner Network): Through a network of certified partner artisans in Dakar and surrounding areas, Ceratech facilitates installation services. These are billed separately from materials. The company coordinates referrals and project follow-up.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CERATECH SARL is a Dakar-based retailer and distributor of construction finishing materials, specializing in porcelain stoneware tiles, ceramic wall tiles, vinyl flooring, mosaic and pool tiles, and sanitary ware sourced from European manufacturers. The company operates a physical showroom in Dakar paired with an e-commerce website, and supplements product sales with value-added 3D design and professional installation services for customers across Senegal, Ivory Coast, and Cameroon.

Product overview

Ceratech SARL is a tile and ceramics retailer based in Dakar, Senegal operating as a multi-brand distributor of construction materials. The company offers a comprehensive portfolio organized into three main product categories: (1) Floor & Tiling products featuring Porcelain Stoneware in multiple aesthetic effects (wood, marble, stone, concrete, terrazzo, cement, terracotta) plus Outdoor Stoneware and Vinyl flooring (SPC, LVT, WPC); (2) Wall Covering products including Ceramic Wall Tiles and Mosaic/Pool Tiles; and (3) Bathroom products comprising Sanitary Ware, Faucets, and accessories. The company provides complementary services including a 3D Design visualization service, professional installation through a network of certified partner artisans, and custom cutting services for specialized projects. All products are sourced from European manufacturers including Porcelanosa, Keraben, Geotiles, Alaplana, STN, and others. The business operates both an e-commerce platform and physical showroom in Dakar.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Stoneware Floor Tiles European-manufactured porcelain stoneware floor tiles sold in various formats and finishes to retail customers and construction professionals in West Africa.
• Ceramic Wall Tiles European-sourced ceramic wall tiles sold for interior and exterior wall finishing applications to homeowners and B2B partners.
• Vinyl Flooring Resilient vinyl flooring products distributed alongside hard tile offerings for residential and commercial flooring applications.
• Mosaic and Pool Tiles Decorative mosaic tiles and specialized pool tiles offered for swimming pool construction, accent walls, and bespoke design projects.
• Sanitary Ware European sanitary ware (toilets, sinks, washbasins, bidets) retailed alongside tile offerings to complete bathroom and kitchen finishing packages.
• 3D Design Service 3D project visualization and design consultation service that helps customers plan tile layouts and sanitary ware placements before purchase.
• Installation Services Professional tile and sanitary ware installation services contracted to customers in Senegal and neighboring countries to complement product sales.

Quantifiable outcome

• Products backed by 2-year materials warranty and 1-year installation warranty from certified partners

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

15 partnerships are on record, tiered core and minor.

• PorcelanosacoreChannel Partner/ Reseller/ DistributorPorcelanosa is a major Spanish tile manufacturer. Ceratech serves as an authorized distributor/reseller of Porcelanosa tile products in Senegal and West Africa, offering their porcelain stoneware and ceramic tile collections through its e-commerce platform and showroom.
• Keraben GrupocoreChannel Partner/ Reseller/ DistributorKeraben Grupo is a leading Spanish ceramic tile manufacturer. Ceratech distributes Keraben's wall and floor tile collections, including premium series like IN TIME, PROGRESS, UNIKA, and PARADIS, in the Senegalese market.
• Azulejos BenadresacoreChannel Partner/ Reseller/ DistributorSpanish tile manufacturer whose products are distributed by Ceratech in Senegal.
• GeotilescoreChannel Partner/ Reseller/ DistributorGeotiles is a tile brand whose stone-look and marble-look porcelain tiles are distributed by Ceratech in the Senegalese market.
• Alaplana CéramicacoreChannel Partner/ Reseller/ DistributorSpanish ceramic tile manufacturer Alaplana Céramica supplies its rectified porcelain tile collections (wood look, marble look, stone look) to Ceratech for distribution in Senegal.
• STN GrupocoreChannel Partner/ Reseller/ DistributorSTN Ceramica (Spain) supplies its tile collections, including stone-look and marble-look porcelain tiles, to Ceratech for resale in the Senegalese market.
• GranitifiandrecoreChannel Partner/ Reseller/ DistributorItalian premium tile manufacturer Granitifiandre supplies its porcelain stoneware collections to Ceratech for the Senegalese and West African market.
• Atlas ConcordecoreChannel Partner/ Reseller/ DistributorAtlas Concorde is an Italian tile manufacturer. Ceratech distributes their porcelain stoneware and ceramic tile products in Senegal.
• FAP CeramicheminorChannel Partner/ Reseller/ DistributorItalian tile manufacturer FAP Ceramiche's products are distributed by Ceratech in the Senegalese market.
• Panaria CeramicaminorChannel Partner/ Reseller/ DistributorItalian ceramic tile manufacturer Panaria Ceramica supplies wall and floor tiles, including sanitary ware products, to Ceratech for resale in Senegal.
• Antica Ceramica RubieraminorChannel Partner/ Reseller/ DistributorItalian tile manufacturer Antica Ceramica Rubiera supplies decorative ceramic tiles to Ceratech for the Senegalese market.
• Belite CeramicsminorChannel Partner/ Reseller/ DistributorBelite Ceramics supplies porcelain tile collections to Ceratech for resale in the Senegalese market.
• LV GranitominorChannel Partner/ Reseller/ DistributorLV Granito is a tile manufacturer whose products are distributed by Ceratech in Senegal.
• Lovex SanitaryminorChannel Partner/ Reseller/ DistributorLovex Sanitary supplies sanitary ware products (faucets, sanitary accessories) to Ceratech for resale alongside their tile collections.
• OdoocoreTechnology or IntegrationOdoo provides the e-commerce platform (web hosting and online store functionality) that powers ceratech.sn. This is a technology infrastructure partnership rather than a commercial distribution relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Brico Dépôt: European DIY and home improvement chain. Comparable as a broad-incumbent offering overlapping construction finishing materials and bathroom products, with potential to enter or expand in West African markets as a larger competitor to niche distributors like Ceratech.
• Leroy Merlin: Global home improvement retailer (Adeo group) with growing African presence including Senegal, Morocco, and Egypt. Comparable as a broad-incumbent competitor offering overlapping tile, sanitary ware, and renovation categories, with substantially larger scale and supply chain.
• Porcelanosa: Global Spanish premium tile and bathroom furnishings manufacturer and brand owner. Comparable as both a partner (Ceratech is an authorized distributor) and a strategic incumbent whose own distribution decisions directly shape Ceratech's product access and pricing.
• Marazzi Group: Italian porcelain and ceramic tile manufacturer (Mohawk Group subsidiary) with global brand presence. Comparable as a premium European tile brand whose distribution relationships shape competitive dynamics for West African multi-brand distributors.
• Roca: Spanish global sanitary ware and bathroom fittings manufacturer with worldwide distribution. Comparable as both a potential brand partner and a broad incumbent in the sanitary ware category that Ceratech competes in alongside its tile assortment.

Regional players

• Megapro: Ghanaian building materials retailer and distributor carrying tiles, sanitary ware, and finishing products. Comparable as a regional West African building materials distributor serving similar customer segments (homeowners, contractors, developers) with a multi-product showroom model.

Direct peers

• Italtile: JSE-listed tile retailer in Southern Africa operating multi-brand showroom concepts (Italtile, CTM, TopT) with significant European brand imports. Directly comparable as a multi-brand tile distributor with a premium positioning, B2B/trade programs, and physical showroom network across Africa.
• Tile Africa: Tile specialist retailer in South Africa distributing branded ceramic and porcelain tiles to homeowners and trade customers. Directly comparable in product focus (premium tiles) and channel mix (showroom + trade), with a similar multi-brand curation model serving an African market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ceratech-sarl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CERATECH SARL