CERTA Farmácia de Manipulação

What CERTA Farmácia de Manipulação does

CERTA Farmácia de Manipulação, operating under the legal name Rio Preto Farmácia de Manipulação LTDA EPP (CNPJ 67.929.430/0001-63), is a Brazilian compounding pharmacy founded in 1992 and headquartered in São José do Rio Preto, São Paulo state. It operates two physical retail pharmacy locations — the headquarters in São José do Rio Preto and a second unit in Catanduva — and sells customized compounded medications alongside a curated portfolio of industrialized vitamins, minerals, sports supplements (including the Nutra Gold NG WHEY PROTEIN line), weight-management products, and beauty and aesthetics items (including Isdin, Biocell, and Lifting brands). The business is licensed by ANVISA (AFE 0189961, AE 1.33680-9, CEVS 354980501-477-000292-1-1) and supervised by Responsible Technician Liliamaura Gonçalves de Lima (CRF 13.368). No proprietary technology platform is disclosed; the operational stack is a standard e-commerce storefront (certafarmacia.com.br), per-store WhatsApp ordering, and a content marketing initiative called 'CERTA Explica'.

CERTA generates revenue through direct-to-consumer retail sales of compounded and pre-manufactured health products, serving health-conscious individuals, fitness and sports-nutrition consumers, weight-management buyers, beauty and aesthetics customers, and gender-specific health segments within the Northwest Paulista region of São Paulo. Pricing is per-unit and publicly listed (e.g., R$ 13.90 for a 40g whey single-dose, R$ 199.90 for a 900g whey pot); commercial levers include a 5% Pix discount, free shipping above R$ 120, and interest-free credit card installments from R$ 150. Distribution is dual-channel: walk-in retail at the two physical stores and online ordering with home delivery, supplemented by WhatsApp-based order placement and pharmacist consultation. The company has 7 employees and is privately held under Brazilian EPP (small business) status, with no disclosed funding, institutional investors, or parent company.

The stated strategic intent is to be the reference of excellence in compounding pharmacy across São José do Rio Preto, Catanduva, and the Northwest Paulista region, supported by quality policy focused on continuous process improvement and a recent physical expansion with the new 'Nova Unidade Rio Preto' location. Revenue, headcount trends, and unit economics are not publicly disclosed.

Name

CERTA Farmácia de Manipulação

Legal name

Rio Preto Farmácia de Manipulação LTDA EPP

Website

https://certafarmacia.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

CERTA Farmácia de Manipulação is a Brazilian compounding pharmacy founded in 1992, operating two retail locations in São José do Rio Preto and Catanduva plus an e-commerce storefront. It sells personalized compounded medications, vitamins, sports supplements, and beauty products to health-conscious consumers in the Northwest Paulista region of São Paulo state.

Ownership category

akta.pro rank

Product category

Compounding Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Food (Health) Supplement Retailers (456191)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

Keywords

• Compounding pharmacy services
• Custom medication manufacturing
• Sports nutrition supplements
• Personalized health supplements
• Pharmaceutical retail services

Headquarters

HQ city

São José do Rio Preto

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Pharmaceutical and supplement product sales: CERTA Farmácia generates revenue primarily through the sale of compounded medications, vitamins, minerals, sports supplements, and beauty/health products. Products are sold individually at fixed unit or pot sizes, with pricing varying by product and quantity. The business operates as a direct-to-consumer retail pharmacy, serving walk-in customers at its two physical locations and online shoppers via its e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CERTA Farmácia de Manipulação operates a compounding pharmacy that manufactures personalized medications and therapeutic cosmetics to order based on individual prescriptions, and retails a curated multi-category portfolio of branded supplements including NG Whey Protein (Nutra Gold) sports nutrition, vitamins and minerals, weight management products, beauty and aesthetics items (Isdin, Lifting, Biocell), men's and women's health products, herbal teas, and industrialized health products. Sales are made to individual consumers through two physical pharmacy locations in São José do Rio Preto and Catanduva and a full e-commerce storefront, with WhatsApp-based remote ordering available.

Product overview

CERTA Farmácia de Manipulação is a compounding pharmacy operating since 1992 with two locations in São José do Rio Preto and Catanduva, São Paulo. The company offers a unified product portfolio combining personalized compounded medications and cosmetics with a curated selection of industrialized supplements. The core offering centers on custom manipulation (compounding) of therapeutic formulas, supplemented by branded product lines including NG WHEY PROTEIN (Nutra Gold) for sports nutrition, vitamins and minerals for general health, beauty and aesthetic products (Isdin, Lifting, Biocell brands), weight management solutions, and gender-specific health products. The company also provides educational content through its 'CERTA Explica' platform. All products are backed by ANVISA regulatory approvals and pharmaceutical quality standards.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pague Menos: National pharmacy chain expanding private-label supplement and wellness lines; overlaps with CERTA's vitamins, sports nutrition, and beauty offerings at much larger scale.
• Drogaria Araujo: Minas Gerais-based pharmacy chain with extensive supplement, beauty, and OTC categories and own digital storefront; comparable to CERTA in store-plus-e-commerce DTC health retail.
• Extrafarma: Brazilian pharmacy chain competing across OTC, supplements, and beauty categories with growing digital presence; overlaps with CERTA's broader non-compounding product mix.
• Raia Drogasil: Brazil's largest retail pharmacy chain, competing with CERTA in over-the-counter supplements, beauty, and wellness SKUs across São Paulo state, with significantly broader assortment and digital infrastructure.
• Drogaria Pacheco: Large Southeast Brazil pharmacy chain with broad OTC, supplement, and beauty assortments and active e-commerce — comparable to CERTA as a multi-category health retailer rather than a compounder.
• Panvel Farmácias: Regional pharmacy chain with strong supplement and beauty portfolio plus e-commerce; comparable to CERTA on DTC online retail of health, wellness, and beauty SKUs.
• Drogaria São Paulo: Major São Paulo-based pharmacy chain with strong presence across the state; competes with CERTA on supplement, OTC, and beauty categories while also offering delivery and digital channels.

Regional players

• Drogaria Venancio: Rio de Janeiro-based pharmacy chain focused on supplements, beauty, and wellness with strong regional brand; comparable to CERTA in product mix though serving a different Brazilian geography.

Direct peers

• A Fórmula: Brazil's largest compounding pharmacy chain, directly comparable to CERTA's core 'manipulação' (custom-compounded medications) service, with multiple locations and pharmacist-led formulation offerings.

Emerging players

• Growth Supplements: Brazilian direct-to-consumer sports nutrition and supplement e-commerce brand; overlaps with CERTA's Nutra Gold whey and sports supplement categories with a pure-play digital model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/certa-farm%C3%A1cia-de-manipula%C3%A7%C3%A3o

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CERTA Farmácia de Manipulação