CERT Group

Name

CERT Group

Legal name

CERT Systems NZ

Website

https://cert.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

CERT Group is a New Zealand-founded (2007) situational safety and tactical communications training and equipment provider, serving government agencies and corporate clients across NZ, Australia, and the Pacific through instructor-led courses and exclusive distribution of body-worn cameras, body armour, and batons.

Ownership category

akta.pro rank

Product category

Public Safety Training and Equipment

NAICS

Investigation, Guard, and Armored Car Services (56161), Security Guards and Patrol Services (561612)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Contact Center Compliance, Privacy & Security (e.g., PCI/PII) (EDABACAJ)

akta.pro secondary industry

Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK)

Keywords

• Situational safety training
• Tactical communications
• Body-worn cameras
• Protective body armour
• Defensive tactics training

Headquarters

HQ city

New Plymouth

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Training Services: CERT designs and delivers situational safety, tactical communications, compliance investigation, front counter safety, firearms safety, and other specialist training courses. Training is offered face-to-face, blended, or fully online. Pricing varies by course length and customisation level. Both open enrolment courses and organisation-specific bespoke programmes are offered.
2. Consultancy Services: Advisory and consultancy services including front counter safety reviews, training needs analysis, operational policy/procedure review and development, firearm safety audits, incident reviews, workplace investigations, duress alarm/lockdown procedures, offence file reviews, and compliance framework development.
3. Gear Shop / Equipment Sales: Sale of tactical equipment including body-worn cameras, body armour, load-bearing vests, MOLLE pouches, batons, handcuffs, ID wallets, notebooks, safety lights, and accessories. Products are sold via e-commerce with prices listed in NZD. Many products are quote-based for custom orders.
4. Software / Evidence Management (DEMS 360): Annual software support and maintenance fee of $79.95 per camera licence for DEMS 360 evidence management system after the first year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

CERT Group designs and delivers situational safety and tactical communications (SSTC), compliance investigation, front counter safety, and firearms safety training programmes for frontline public-facing staff, delivered face-to-face, blended, or fully online via the Learnbook portal. Alongside its training services, the company distributes a curated range of public-safety equipment through its own e-commerce storefront, including Reveal Media body-worn cameras and DEMS 360 evidence management software, Defence Composites body armour, Peacekeeper batons/bite-sticks, TCH handcuffs, Guardian Angel safety lights, MOLLE load-bearing equipment, and related duty gear. Its primary customers are local, state and central government agencies (including NZ Police and Department of Corrections) and corporate clients across New Zealand, Australia, and the Pacific Islands.

Product overview

CERT Group operates as a situational safety and tactical communications training and equipment company offering a diversified portfolio of physical products and professional services. The core product lines include Reveal Media body worn cameras (D Series and Calla models) paired with the DEMS 360 evidence management system; protective body armour from Defence Composites (UK) including hard shell, soft shell, and slash resistant vests; Peacekeeper extendable batons and bite-sticks; TCH handcuffs; Guardian Angel personal safety lights; and MOLLE-compatible load bearing and duty equipment. Complementing the product portfolio are professional training services covering Situational Safety and Tactical Communications (SSTC), Compliance and Investigation Skills, Front Counter Safety, and Firearms Safety, along with consultancy services for organisational safety assessments and policy development. The company serves government agencies, law enforcement, retail, healthcare and education sectors across New Zealand and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Situational Safety and Tactical Communications Training

Quantifiable outcome

• NZ Police purchased over 9,000 ResQMe safety tools to supply to all front line officers
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• CERT AustraliacoreChannel Partner/ Reseller/ Distributor · 1 January 2016CERT Australia (established 2016) is a separate entity under the CERT Group umbrella, providing situational safety and defensive tactics training to local, state and Federal Government agencies across Australia. It also offers face-to-face and online training programmes for any staff working in public-facing roles. Rachel Donald provides strategic leadership to both CERT Systems NZ and CERT Australia.
• Reveal MediacoreTechnology or IntegrationCERT Systems is the New Zealand distributor for Reveal Media body-worn camera systems. Reveal's cameras feature front-facing screens with proven de-escalation effect, AES 256-bit encryption, and full HD recording. CERT also distributes Reveal's DEMS 360 evidence management system, integrated with Auror and Geutebruck systems.
• Defence Composites (UK)coreTechnology or IntegrationCERT is the exclusive Australasian distributor for the Defence Composites range of body armour and related products. Defence Composites has over 20 years of body armour market experience and is led by Craig Mills, a Body Armour Adviser to the NATO Soldier Modernisation Program. Products include hard shell (polycarbonate) and soft shell (Kevlar) vests at various protection levels.
• PeacekeepercoreTechnology or IntegrationCERT is the exclusive agent for the Peacekeeper brand of extendable batons/bite-sticks in New Zealand. Peacekeeper is described as the 'gold standard' for baton technology, featuring distal weighting for 50% more energy than competitors (per USC study), machined strike tubes, lifetime warranty, and push button locking models with built-in glass breaker.
• VereZonecoreStrategic or Co-development PartnerCERT and VereZone have joined forces to offer investigative interviewing training based on the internationally recognised PEACE Model. VereZone contributes extensive knowledge in this area, combined with CERT's operational experience to deliver a comprehensive five-day (or modular) investigative interviewing programme.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Getac Video Solutions: Getac Video Solutions (formerly WatchGuard Video) manufactures body-worn cameras, in-car video systems, and evidence management software for law enforcement. Directly comparable to CERT's Reveal body camera and DEMS 360 distribution offering in the same product category.
• Safariland Group: Safariland is a major US-based manufacturer and distributor of body armour, holsters, belts, restraints, and tactical equipment for law enforcement, military, and security professionals. Directly comparable to CERT's Defence Composites body armour and TCH handcuff distribution lines, though Safariland is much larger and US-focused.
• Point Blank Enterprises: Point Blank Enterprises is a US-based manufacturer of body armour and protective solutions for military, law enforcement, and federal agencies. Comparable to CERT's Defence Composites body armour distribution offering in the protective equipment vertical, with similar NIJ and KR1 protection level focus.
• Digital Ally: Digital Ally is a US-based manufacturer of body-worn cameras, in-car video systems, and evidence management software for law enforcement, commercial, and consumer markets. Directly comparable to CERT's Reveal body camera and DEMS 360 evidence management distribution business in the same product category.

Broad incumbents

• Control Risks: Control Risks is a global specialist risk consultancy providing security advisory, training, and crisis management services to corporations and government clients. Comparable to CERT's consultancy and frontline safety training services for high-risk public-facing roles, though Control Risks is much larger and globally diversified.
• Pinkerton: Pinkerton is a global corporate security and investigations firm offering risk consulting, protective services, and corporate security training. Comparable to CERT's frontline safety training and consultancy offering to corporate and government clients, though Pinkerton is much larger and operates globally across enterprise risk.
• Motorola Solutions: Motorola Solutions provides mission-critical communications, video security (including body cameras acquired via WatchGuard and Edesix), and command centre software for public safety. Comparable to CERT's body camera and DEMS 360 distribution business, though Motorola is a much larger diversified technology incumbent with direct global sales reach.

Others

• Axon Enterprise: Axon is the global leader in body-worn cameras, digital evidence management (Evidence.com), and TASER conducted energy weapons for law enforcement. Comparable to CERT as the dominant body camera and evidence management vendor that CERT's Reveal/DEMS 360 distribution competes against at the local level, though Axon operates at vastly greater scale with direct enterprise sales.
• Reveal Media: Reveal Media is the UK-based manufacturer of the body-worn cameras and DEMS 360 evidence management platform that CERT distributes exclusively in New Zealand. Included as the upstream principal that CERT's distribution arm represents; not a direct peer but materially connected through the partnership.

Regional players

• Wilson Security: Wilson Security is one of Australia's largest security services providers, offering manned guarding, mobile patrols, training, and electronic security across Australia and New Zealand. Comparable to CERT's government and corporate security training business in the Australasian regional context, though much larger and more diversified into guarding services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cert-systems-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CERT Group