Český hokej

Name

Český hokej

Legal name

Český svaz ledního hokeje z.s.

Website

https://ceskyhokej.cz

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

National Sports Federation

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

akta.pro secondary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Sports federation governance
• National team management
• Youth hockey development
• Sports event ticketing
• Official sports merchandise

Headquarters

HQ city

Praha 9 (Libeň)

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vstupné na reprezentaci a turnaje: Revenue from ticket sales for Czech national team matches, including Euro Hockey Tour events (Fortuna Hockey Games), friendly matches, and Hall of Fame admissions.
2. Členské příspěvky: Annual membership fees collected from individual members (players, coaches, referees, officials) via the ČSLH member portal.
3. Fanshop – oficiální merchandising: Online store selling official merchandise including jerseys, scarves, t-shirts, hoodies, caps, and accessories under the Český hokej brand.
4. Sponzoring a partneři: Corporate sponsorship deals with major brands (Škoda Auto, Pilsner Urquell, Komerční banka, Generali, Kaufland, Coca-Cola, CCM, and others) providing financial support in exchange for marketing rights and brand visibility.
5. Soutěže a tomboly: Fan competitions offering prizes such as partner products, match tickets, and exclusive 'money can't buy' experiences. Part of broader fan engagement strategy.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Český hokej is the national governing body for ice hockey in the Czech Republic, founded in 1908 as an IIHF founding member. It organizes and regulates all national-level ice hockey activities, including national teams (men's, women's, youth, para hockey), domestic league competition (Tipsport Extraliga, Maxa Liga, 2. Liga), youth development programs (Akademie ČH, VTM, Pojď hrát hokej, Future Olympians, Sports Centers), agent certification, and the Hall of Fame. The federation also operates digital fan engagement platforms including a mobile app, official ticket sales via Enigoo, an official fanshop, and member services.

Product overview

Český hokej operates primarily as a national sports federation governing body with a multi-platform digital presence. The core offering consists of the ceskyhokej.cz website and mobile application providing real-time coverage, news, statistics, and content. The organization runs multiple youth development programs (Pojď hrát hokej, Akademie ČH, VTM, Future Olympians, Sportovní střediska) that serve as sub-products addressing different age groups and segments. Supporting services include the official Fanshop, ticket systems, newsletter, fan competitions (Fanzóna), Hall of Fame, and coach management tools (Coach Manager). Additional modules cover member registration (Portál člena), club data services, testing systems for athletes, and the annual Zlatá hokejka awards poll. The portfolio functions as a platform-plus-modules architecture serving fans, players, coaches, clubs, and member organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilní aplikace Český hokej (Mobile App) Official mobile application of the Czech Ice Hockey Association providing fans with news, live match information, video content, and team updates across iOS and Android platforms.
• Official Fanshop merchandise Official e-commerce fanshop selling Czech national team apparel, replica jerseys, branded accessories, and ice hockey merchandise to fans and collectors.
• Match tickets (Vstupenky) Ticketing service for Czech national team matches across men's, women's, and youth categories, with tiered pricing by seating category and special reduced categories.
• Síň slávy českého hokeje (Hall of Fame) Physical exhibition attraction honouring Czech and Czechoslovak ice hockey legends, opened 8 May 2024, with paid visitor access and induction ceremonies.
• Individual membership (Členství) Annual membership subscription for individual members (players, coaches, referees, fans) providing official registration, access to federation services, member portal features, and licensing.
• Certifikát hráčského agenta (Player Agent Certificate) Multi-year licensing programme (3-5 year terms) certifying hockey player agents to legally represent players in transfers, contracts, and negotiations under Czech federation rules.
• Newsletter (Zpravodaj) Email newsletter subscription providing regular updates on Czech hockey news, matches, federation announcements, and exclusive content to subscribed fans.

Quantifiable outcome

• 60,000 children attracted to hockey through the Pojď hrát hokej project since 2016
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Škoda AutocoreGTM or Marketing PartnerMajor automotive sponsor of Czech hockey. Škoda Auto's logo appears prominently on the partners section of the official website.
• Pilsner UrquellcoreGTM or Marketing PartnerPremium beer brand sponsor of Czech hockey. Logo featured in partners section on official website.
• Komerční bankacoreGTM or Marketing PartnerBanking partner and sponsor. Also sponsors the Komerční banka Extraliga juniorů (junior league naming rights).
• Generali Česká pojišťovnacoreGTM or Marketing PartnerInsurance company partner and sponsor of Czech hockey.
• KauflandcoreGTM or Marketing PartnerRetail chain partner and sponsor. Logo featured on official partners page.
• DatartminorGTM or Marketing PartnerConsumer electronics retailer sponsor of Czech hockey.
• FortunacoreGTM or Marketing PartnerTitle sponsor of Fortuna Hockey Games, the flagship Euro Hockey Tour tournament held in the Czech Republic.
• Coca-ColaminorGTM or Marketing PartnerBeverage sponsor of Czech hockey.
• CCM (Hockey)coreGTM or Marketing PartnerHockey equipment manufacturer. Sponsors the CCM Extraliga staršího dorostu (U18 league). Title partner for goalkeeper development and related equipment.
• Česká televizecoreGTM or Marketing PartnerPublic broadcaster providing television coverage for Czech national team matches and hockey competitions. Key media partner.
• Seznam.czminorGTM or Marketing PartnerCzech internet and media company. Media and digital partner.
• EnigoocoreTechnology or IntegrationTechnology partner providing ticketing infrastructure for national team events (Fortuna Hockey Games) and Hall of Fame admissions. Operates the ticketing platforms ceskyhokej.enigoo.cz and sinslavy.enigoo.cz.
• Hlavní město PrahacoreGTM or Marketing PartnerCapital city of Prague, a key partner supporting hockey events and initiatives in the Czech capital.
• Vinci ConstructionminorGTM or Marketing PartnerConstruction company sponsor of Czech hockey.
• BotascoreGTM or Marketing PartnerFootwear and sports brand partner producing limited-edition Český hokej branded products (e.g., Botas x Český hokej sneaker collaborations).

Scale indicators7 records

Recent moves7 records

Direct peers

• Svenska Ishockeyförbundet (Swedish Ice Hockey Association): National ice hockey federation of Sweden, one of the most successful ice hockey nations. Directly comparable as a single-sport governing body managing national teams, top-tier professional league (SHL), youth development, and similar sponsorship/membership models.
• Slovenský zväz ľadového hokeja (Slovak Ice Hockey Association): National ice hockey federation of Slovakia, spun off from the Czechoslovak federation in 1993 alongside ČSLH. Highly comparable given shared hockey heritage, similar league structure (Tipsport Liga), and parallel organizational structure.
• Deutscher Eishockey-Bund (German Ice Hockey Federation): National ice hockey federation of Germany. Direct peer governing the DEL professional league, national teams, and youth development within a Central European hockey market adjacent to the Czech Republic.
• Hockey Canada: National governing body for ice hockey in Canada. Direct peer with parallel functions: national teams, professional league oversight (CHL), youth development (including grassroots programs), Hall of Fame, and member registration systems.
• Jääkiekkoliitto (Finnish Ice Hockey Association): National ice hockey federation of Finland, a leading ice hockey nation. Comparable structure managing Liiga, national teams, youth development, and IIHF-aligned operations across a similar-sized hockey market.
• USA Hockey: National governing body for ice hockey in the United States. Comparable mandate managing US national teams, junior pipelines (NTDP), youth development programs (similar to Pojď hrát hokej), and significant corporate sponsorship portfolios.
• Swiss Ice Hockey Federation (Swiss Ice Hockey): National ice hockey federation of Switzerland. Direct peer governing National League, Swiss national teams, and youth development. Comparable in market size, sponsorship sophistication, and IIHF-aligned governance.
• Österreichischer Eishockeyverband (Austrian Ice Hockey Federation): National ice hockey federation of Austria. Regional peer with similar organizational scope (national teams, ICE Hockey League involvement, youth programs), serving a neighboring Central European market.

Broad incumbents

• International Ice Hockey Federation (IIHF): Global governing body of ice hockey and ČSLH's umbrella organization since its founding in 1908. Comparable as a sports federation but operates at international rather than national level, owning World Championships and Olympic coordination.
• NHL (National Hockey League): Premier professional ice hockey league and the ultimate destination for top Czech-developed talent. Not a direct competitor but a major commercial counterpart whose operations (broadcast deals, sponsorships, talent market) directly affect ČSLH's economics and player pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/czehockey
• YouTubeyoutube.com/@ceskyhokej
• Facebookfacebook.com/ceskyhokej
• Instagraminstagram.com/ceskyhokej
• LinkedInlinkedin.com/company/ceskyhokej

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Český hokej