China Foundation for Poverty Alleviation

What China Foundation for Poverty Alleviation does

The China Foundation for Poverty Alleviation, legally known as the China Rural Development Foundation (中国乡村发展基金会), is a Beijing-based non-profit charitable foundation established in 1989 and headquartered in Haidian District. Originally founded as the China Poverty Alleviation Foundation, it was renamed in 2021 to reflect a broadened mission spanning rural development, education support, child welfare, disaster relief, and early childhood development. The foundation operates a portfolio of 15+ core programs including the Child Companion Mother Program (童伴妈妈), Love Care Package Project (爱心包裹), Jiayou Future Project (加油未来), Postal Love Public Welfare (邮爱公益), Illuminate 0-3 Early Childhood Development, the Humanitarian Relief Network, and international programs such as International Smiling Children and Nepal Youth Vocational Training. Programs reach 6 million disaster-relief beneficiaries, 900,000+ children through village caregiver networks, 12,046 high school students via Oil Add Future scholarships, and 4,500 families through early childhood pilots.

The foundation delivers programs through direct field implementation, partnerships with local governments, and collaborations with corporate and institutional sponsors including PetroChina, Ping An Insurance, Postal Savings Bank of China, Lululemon, Alibaba, Tencent, and the Bill & Melinda Gates Foundation. Field infrastructure includes trained village caregivers deployed across 1,913 villages in 14 provinces and a Humanitarian Relief Network of 60+ partner organizations that has executed 383 disaster operations since 2014. Fundraising is conducted through WeChat, Weibo, Douyin, Xiaohongshu, Taobao/Tmall storefronts, the Yuejuan online donation platform (yuejuan.org.cn), celebrity ambassadors, and offline collection points across 33 cities, with celebrity partnerships extending to Olympic champion Quan Hongchan and actor Bai Yu. International programs operate in Myanmar, Nepal, Ecuador, Haiti, North Korea, Pakistan, and Turkey.

The foundation's business model is donation-based: it raises funds from individuals, corporations, government-aligned entities, and international foundations to underwrite its charitable programs, and does not charge for its services. Despite an extensive geographic and programmatic footprint, the foundation operates with a lean team of 38 employees, leveraging volunteer networks, partner organizations, and field-trained community workers for program delivery. Annual audit reports are published for transparency, and the foundation is registered in Beijing under Chinese non-profit law.

Name

China Foundation for Poverty Alleviation

Legal name

中国乡村发展基金会

Website

https://cfpa.org.cn

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The China Foundation for Poverty Alleviation (China Rural Development Foundation) is a Beijing-based non-profit founded in 1989 delivering poverty alleviation, rural education, child welfare, disaster relief, and early childhood development programs across China and internationally through corporate partnerships and a village-level caregiver network.

Ownership category

akta.pro rank

Product category

Charitable Foundation / Poverty Alleviation Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industries

Rural Livelihoods & Economic Empowerment (BPAGABAA), Education Grantmaking Foundations (BPAGAKAK), International Development & Donor-Funded Education Programs (EDADALAB), Foundation/NGO & Philanthropic Scholarships (EDAIAOAH)

Keywords

• Poverty alleviation
• Rural development
• Education support
• Disaster relief
• Child welfare

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels5 records

Marketing channels8 records

Core offering

China Foundation for Poverty Alleviation (now known as China Rural Development Foundation) is a charitable foundation operating programs in education support, child welfare, disaster relief, and rural revitalization across China and internationally. It raises donations from individuals, corporations, and international partners and delivers them through programs such as the Child Companion Mother project, Love Care Package, Postal Love scholarships, the Humanitarian Relief Network, and rural industrial assistance initiatives.

Product overview

China Foundation for Poverty Alleviation operates as a comprehensive charitable foundation offering a portfolio of interconnected programs centered on rural development, education support, child welfare, and disaster relief. The foundation's core programs include the Child Companion Mother Program (童伴妈妈项目) providing village-based child protection, the Love Care Package Project (爱心包裹项目) for distributing educational supplies, the Jiayou Future Project (加油未来项目) offering holistic education support including monthly donations and infrastructure, and the Postal Love Public Welfare (邮爱公益) high school student aid initiative. Additional programs cover early childhood development (照亮0-3), youth vocational training in Nepal, international aid through the Love Care Package and Smiling Children Program, disaster relief through the Humanitarian Relief Network, and e-commerce-based rural poverty alleviation through Shanpin Commune. The foundation also maintains an online donation platform (善行100/月捐, yuejuan.org.cn) to facilitate donor engagement. Programs are primarily delivered through corporate and celebrity partnerships, government collaboration, and volunteer networks across domestic and international locations.

Differentiator

Problem solved

Functional benefit

Brands

• 善行者: A fundraising walking event initiative organized by the foundation
• 善行100
• 公益未来
• 捐一元
• 爱心包裹项目
• 加油一起成长
• 童伴妈妈
• 善品公社
• 百美村庄
• 新长城高中生项目
• 邮爱公益
• 照亮0-3

Products and services

• Child Companion Mother Program (童伴妈妈项目) A community-based child protection program that recruits and trains local women ('Child Companion Mothers') to provide care, protection, and support to children in rural villages, particularly left-behind children whose parents have migrated to cities. The program establishes 'Child Companion Homes' in villages and offers family visits, psychological support, and child welfare services.
• Love Care Package Project (爱心包裹项目) A donation-based program that provides carefully designed care packages containing school supplies, warm clothing, and nutritional items to rural children. The project operates through postal outlets, retail stores, and online platforms to reach donors and beneficiaries.
• Jiayou Future Project (加油未来项目) A comprehensive education support program for rural children that includes monthly donations, space construction (social-emotional learning spaces, reading rooms), teacher training, and mentorship. It focuses on improving the overall development and well-being of children in rural schools.
• Postal Love Public Welfare (邮爱公益) A high school student aid program co-initiated with China Postal Savings Bank, providing financial assistance and mentorship to economically disadvantaged high school students through 'Jiayou Self-Strengthening Classes'. The project has benefited students from 47 counties nationwide, supporting over 10,000 high school students.
• Humanitarian Relief Network (人道救援网络) A disaster relief and emergency response network co-initiated in 2014 with partner organizations. It conducts disaster relief operations domestically and internationally, having carried out 383 relief operations across 31 provinces and 7 countries, benefiting 6 million people.
• Illuminate 0-3 China Early Childhood Development Co-Construction Project (照亮0-3-中国儿童早期发展共建项目) A child early development initiative co-initiated by 9 institutions focusing on service delivery in low-resource areas. It has established demonstration centers and service stations across Jiangxi and Beijing pilot locations, trained nurturing teachers, and benefits families with children aged 0-3 in low-resource communities.
• Winter Green Plan (冬青计划) A transitional assistance program for financially struggling graduates, providing 3,000 yuan living subsidies to help them transition from campus to the workplace. Co-initiated with Beijing Beike Public Welfare Foundation.
• Xuhang Aid Project (旭航助学项目) A high school and university student aid program co-initiated with China National Petroleum Corporation. It provides scholarships to economically disadvantaged high school students and continues supporting outstanding students who enter higher education, benefiting students across 11 provinces.
• New Great Wall High School Project (新长城高中生项目) A long-standing program that provides financial aid and development support to help economically disadvantaged high school students complete their education and improve academic planning capabilities.
• International Love Care Package (国际爱心包裹) An international extension of the Love Care Package program, providing educational and care packages to children in developing countries as part of China's international development and aid efforts.
• International Smiling Children Program (国际微笑儿童项目) A school meal program implemented in developing countries that provides nutritious meals to children, addressing child hunger and encouraging school attendance in communities supported by the foundation.
• Nepal Youth Vocational Training Project (尼泊尔青年职业培训项目) A vocational skills training program for disadvantaged Nepali youth, providing agricultural and other vocational skills courses along with equipment and seeds to enable employment and income generation, supporting Nepal's sustainable development goals.
• Beautiful Village (百美村庄) A rural revitalization program that supports the development of rural tourism and agricultural industries in impoverished villages, building sustainable income sources for rural communities.
• Ping An Industrial Assistance Project An industrial assistance project in partnership with Ping An Property & Casualty Insurance that supports rural industries using an 'industry + technology + service' model, helping farmers develop tea, crayfish, rice, pears, honey, and other agricultural value chains across 11 provinces and 46 counties.
• Online Donation Platform (yuejuan.org.cn) An online donation platform operated by the foundation, accessible at yuejuan.org.cn, enabling donors to make contributions to various foundation programs including monthly donations and one-time gifts.
• Shanpin Commune (善品公社) A social enterprise platform that helps poor farmers sell their agricultural products through e-commerce channels, supporting rural economic development and farmers' income.
• Good Walk 100 / Shan Xing 100 (善行100) A youth volunteer fundraising program that mobilizes university students to advocate for and raise donations for rural children. Volunteers interact with the public at postal outlets and shopping malls to promote charitable giving.
• Youth Rural Companionship Program / Let the Berry Goodness Happen (青春乡伴·让"莓"好发生) A volunteer teacher support program providing university student volunteers to rural schools for sports, music, and art education. Co-sponsored by Pagoda and Driscoll's.
• Public Welfare Future / Lululemon Youth Empowerment Plan (公益未来·露露乐蒙青少年赋能计划) A youth empowerment program co-developed with Lululemon focusing on physical and mental health for youth. Provides summer camp activities for rural children and engages university students in volunteer service.

Quantifiable outcome

• 383 disaster relief operations helping 6 million beneficiaries
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

40 partnerships are on record, tiered core, major and minor.

• Lululemon (露露乐蒙)coreStrategic or Co-development Partner · 1 January 2024Joint initiative Public Welfare Future · Lululemon Youth Empowerment Plan. In 2024, the program attracted over 20,000 university students and organized 30 teams for summer camps benefiting 1,900 rural children. 17 universities participated in 2026.
• ZTE Corporation (中兴通讯)majorStrategic or Co-development Partner · 1 January 2024Partnered for Myanmar earthquake relief operations in Mandalay, distributing 200 bags of rice, 200 bottles of mineral water, and setting up 50 tents benefiting 250 affected families.
• Ping An Property & Casualty Insurance (平安产险)coreStrategic or Co-development Partner · 1 January 2023Partnership for industrial assistance in rural areas using 'industry + technology + service' model. By end of 2025, the project covered 11 provinces, 46 counties, with 30.42 million yuan invested supporting industries like tea, crayfish, rice, pears, and honey.
• 照亮0-3项目 (Illuminating 0-3 Early Childhood Development)coreStrategic or Co-development Partner · 1 January 2023Multi-organization collaborative project including Beijing Chen Jianghe Foundation, Bill & Melinda Gates Foundation, Good Capital, Li Foundation, Oak Foundation, Yeh Family Foundation, Zhejiang Dunhe Foundation, and others. Established 3 demonstration centers, 60 service stations, trained 66 parenting instructors, serving 4,500 families.
• Heytea (喜茶)majorStrategic or Co-development Partner · 1 January 2022Corporate supporter of Child Companion Mom (童伴妈妈) project, helping provide care services for children in rural areas.
• Alibaba Group (阿里巴巴公益)coreStrategic or Co-development Partner · 1 January 2022Major supporter of Child Companion Mom project and multiple other foundation programs including Public Welfare Future initiatives. Also provides public welfare product donations through its platform.
• Pagoda (百果园集团)coreStrategic or Co-development Partner · 1 January 2022Joint sponsor with Driscoll's of 'Let Goodness Happen' rural volunteer teacher support program. In 2022-2025, the project benefited over 100 volunteer teachers in Yunnan, Gansu, and Guangxi provinces.
• Driscoll's (怡颗莓)coreStrategic or Co-development Partner · 1 January 2022Joint sponsor with Pagoda of 'Let Goodness Happen' rural volunteer teacher program. 2026 project launched in Yunnan with 15 university volunteers providing sports, music, and art education.
• PetroChina (中国石油天然气集团有限公司)coreStrategic or Co-development Partner · 1 January 2017Joint sponsor of Oil Add Future (旭航) scholarship program. PetroChina has donated nearly 90 million yuan since 2017, supporting 12,046 high school students from poor families and 3,924 university freshmen across 11 provinces in 32 schools.
• Postal Savings Bank of China (中国邮政储蓄银行)coreStrategic or Co-development Partner · 1 January 2017Joint sponsor of Postal Love (邮爱) public welfare program since 2017. Project has benefited students in 47 counties nationwide, supporting over 10,000 high school students from impoverished backgrounds with scholarships and care packages.
• Volkswagen Group China (大众汽车集团（中国）)majorStrategic or Co-development PartnerCorporate supporter of Child Companion Mom project for rural child welfare services.
• Philips (飞利浦)majorStrategic or Co-development PartnerCorporate supporter of Child Companion Mom project for child welfare programs.
• NIO Users Public Welfare Foundation (蔚来用户公益基金会)majorStrategic or Co-development PartnerCorporate supporter of Child Companion Mom project.
• Chow Tai Fook Charity Foundation (周大福慈善基金会)majorStrategic or Co-development PartnerCorporate supporter of Child Companion Mom TOT special workshop program for training child welfare workers in Yunnan Province.
• Beijing Chen Jianghe Foundation (北京陈江和公益基金会)coreStrategic or Co-development PartnerLead partner in Illuminating 0-3 Early Childhood Development project focusing on low-resource areas.
• Bill & Melinda Gates FoundationcoreStrategic or Co-development PartnerPartner in Illuminating 0-3 Early Childhood Development project.
• Beike Foundation (北京贝壳公益基金会)majorStrategic or Co-development PartnerJoint initiator of Winter Green Plan (冬青计划) providing 3,000 yuan living subsidies to economically disadvantaged graduates for employment transition support.
• Central Agricultural Broadcasting and Television School (中央农业广播电视学校)coreOthersCo-organizer of '15th Five-Year Plan and Rural Revitalization' training program for targeted assistance cadres from 8 provinces and 17 counties.
• Chinese Academy of Sciences (中国科学院)minorOthersListed as a donation partner in the foundation's network.
• China Merchants Bank (招商银行)majorOthersListed as a donation partner supporting foundation programs.
• China Development Bank (国家开发银行)majorOthersListed as a donation partner supporting foundation initiatives.
• Industrial and Commercial Bank of China (中国工商银行)majorOthersListed as a donation partner through ICBC Angellive Insurance.
• Tencent Public Welfare Foundation (腾讯公益基金会)coreStrategic or Co-development PartnerMajor online public welfare platform partner for donation collection and fundraising campaigns.
• CITIC Securities (中信建投)majorOthersListed as a donation partner.
• China National Tobacco Corporation (中国烟草总公司)majorOthersListed as a donation partner.
• PfizerminorOthersInternational pharmaceutical company listed as donation partner.
• Give2AsiaminorStrategic or Co-development PartnerInternational charity partner for cross-border giving programs.
• Bank of China (中国银行)majorOthersListed as a donation partner.
• Agricultural Bank of China (中国农业银行)majorOthersListed as a donation partner.
• China COSCO Shipping (中远海运慈善基金会)majorOthersListed as a donation partner.
• China Everbright Bank (中国光大银行)majorOthersListed as a donation partner.
• Yinchuan (加多宝)majorStrategic or Co-development PartnerCorporate sponsor of Jia Zixue Science Class project in Beijing Fangshan district.
• Jiukun (九坤)majorStrategic or Co-development PartnerSponsor of Jiukun Science Literacy Public Welfare Projects launched in Beijing Fangshan district.
• China Olympic Champion 全红婵 (Quan Hongchan)majorGTM or Marketing PartnerOlympic champion serving as '爱心倡导官' (Love Ambassador) for Shanshan 100 monthly donation campaign in 2025.
• Actor 白宇 (Bai Yu)majorGTM or Marketing PartnerActor serving as ambassador for Oil Add Future monthly donation program for 8 consecutive years.
• Actor 牛骏峰 (Niu Junfeng)minorGTM or Marketing PartnerYoung actor serving as '爱心倡导官' (Love Ambassador) for Shanshan 100 campaign.
• 易烊千玺 (Yi Yangqianxi) Love FundcoreStrategic or Co-development PartnerEstablished in 2017 with 1.5 million yuan initial donation. Supports Child Companion Mom project in 10 villages, benefiting over 12,000 children including 2,000+ left-behind children. Hosted over 1,000 activities and conducted nearly 6,000 home visits.
• Actress 周也 (Zhou Ye)minorGTM or Marketing PartnerServed as communication officer for 'Be the Light for Children - Living Water Plan Joint Action' and donated 200,000 yuan for Henan flood relief in 2021.
• Actor 尹正 (Yin Zheng)minorGTM or Marketing PartnerDonated 190,000 yuan for Henan flood relief in July 2021 and participated in 'Half Bowl of Rice Action' for World Food Day 2021.
• Beijing Da Luan Xiang Yu Charitable Foundation (北京大鸾翔宇慈善基金会)majorStrategic or Co-development PartnerFunding partner for Nepal Youth Vocational Training project, supporting agricultural skills development training in Kokana, Lalitpur.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Give2Asia: A cross-border giving intermediary facilitating donations from international donors to Asia-based NGOs; a CFPA partner and an alternative channel competing for the same institutional donor pool interested in China-focused philanthropy.

Broad incumbents

• Tencent Foundation (腾讯公益慈善基金会): Operates one of China's largest online donation platforms and funds education, disaster relief, and poverty alleviation; a strategic partner to CFPA and the dominant online giving infrastructure it competes against.
• Bill & Melinda Gates Foundation: A current CFPA co-funder for the Illuminate 0-3 early childhood development project; as one of the world's largest philanthropic foundations with global development programs, it represents both a partner and a strategic benchmark for CFPA's international programming.
• Alibaba Foundation (阿里巴巴公益基金会): A corporate-affiliated foundation with much larger financial resources, overlapping in poverty alleviation, rural e-commerce, and education programming; functions both as a CFPA partner and a competitor for charitable donations.

Direct peers

• China Charities Aid Foundation for Children (中华少年儿童慈善救助基金会): A leading Chinese children's charity focused on aid to impoverished and sick children, directly comparable to CFPA's child welfare programming including the Child Companion Mom initiative.
• One Foundation (壹基金): Founded by Jet Li, One Foundation is one of China's most prominent private charitable foundations focused on disaster relief, children's welfare, and poverty alleviation — directly comparable in mission scope and domestic reach to CFPA.
• China Youth Development Foundation (中国青少年发展基金会): Operates the iconic Project Hope (希望工程) and comparable education-focused aid programs serving rural youth — a direct competitor for educational philanthropy, scholarship funding, and youth empowerment donations in China.
• China Women's Development Foundation (中国妇女发展基金会): A national-level public foundation with similar scale and similar programs in education, poverty alleviation, and rural women's/children's welfare, operating under comparable Chinese NGO regulatory frameworks.
• Amity Foundation (爱德基金会): A major Chinese NGO with comparable programs in education, rural development, disability, and disaster response, including significant international development projects — directly overlapping with CFPA's dual domestic/international mandate.

Regional players

• Beijing Chen Jianghe Foundation (北京陈江和公益基金会): A Beijing-based lead partner on CFPA's Illuminate 0-3 project and a comparable Chinese family/foundation operating in education and rural development philanthropy with overlapping beneficiary populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cfpa
• LinkedInlinkedin.com/company/cfpa-china

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about China Foundation for Poverty Alleviation