CFPT

What CFPT does

CFPT – Veículos e Acessórios, S.A. is a Portuguese import and distribution company founded in 2023 as part of the Iberian Multimoto Group, headquartered in Oliveira de Azeméis. The company holds exclusive rights to import and distribute CFMOTO motorcycles, ATVs, UTVs, and SSVs in Portugal, taking over distribution from the previous Spanish distributor Jets Marivent on January 1, 2023. Its portfolio was subsequently expanded to include ZEEHO (electric two-wheelers, a CFMOTO subsidiary), GOES (ATVs), Iron Baltic (accessories for ATVs/UTVs), and DFK (cabins for work machines, off-road vehicles, and recreational vehicles). CFPT serves two primary customer bases: end consumers purchasing vehicles for recreation, commuting, and work, and an authorized dealer network (concessionários) of resellers across Portugal. Distribution is conducted through a nationwide dealer channel plus direct sales via the company's own e-commerce platform and physical showroom facilities, with marketing driven by digital content, motorsport sponsorships (MotoGP, Rally Dakar, Baja Portalegre 500, Moto2/Moto3), and dealer-led demand generation.

The company's economic model rests on unit-vehicle sales (CFMOTO motorcycle ASPs range roughly from €5,990 to €13,490; CFORCE ATV/UTV ASPs approximately €11,490–€13,490), accessory sales (Iron Baltic's 200+ product catalogue and DFK cabins), after-sales services (warranty handling, transport, and repair), and recurring direct-marketing communications managed on a consent basis in line with GDPR. Pricing is largely transactional (one-time/perpetual per unit), with periodic promotional bundles tied to CFMOTO's 35th-anniversary campaigns. The core technology layer comprises customer data systems, an e-commerce platform with registration, and dealer network management; the in-vehicle technology (radar-based blind-spot monitoring, Apple CarPlay integration, TFT touchscreen displays, voice control) is OEM-sourced from CFMOTO rather than built by CFPT. The company is GDPR-compliant, operates with a small staff of roughly 7 employees, and is led by Diretor Geral Adriano Duarte.

CFPT's market position is anchored by CFMOTO's category leadership: in 2023, CFMOTO achieved approximately 38% market share in Portugal's 4-wheel ATV/UTV/SSV segment and registered 236.6% year-over-year growth in motorcycles above 125cc, making the supplier franchise the primary commercial driver of CFPT's revenue and the key source of execution risk. The company has concentrated its resources on four-wheel vehicle leadership, electric two-wheeler optionality via ZEEHO, and an accessories attach strategy through Iron Baltic and DFK, supported by a high-visibility motorsport presence rather than a proprietary AI or technology moat.

Name

CFPT

Legal name

CFPT – Veículos e Acessórios, S.A.

Website

https://cfpt.pt

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

CFPT is the exclusive Portuguese importer and distributor of CFMOTO powersports vehicles plus ZEEHO, GOES, Iron Baltic, and DFK brands, serving end consumers and an authorized dealer network across Portugal through physical and e-commerce channels.

Ownership category

akta.pro rank

Product category

Powersports Vehicle Distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Powersports vehicle distribution
• Motorcycle and ATV import
• Automotive accessories retail
• Vehicle dealer network
• Powersports brand distribution

Headquarters

HQ city

Oliveira de Azeméis

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Import and sale of motorcycles, ATVs, UTVs, and SSVs under CFMOTO, Zeeho, and Goes brands. The company sells complete vehicles through its dealer network and directly to customers.
2. Accessory Sales: Sale of accessories including Iron Baltic products (skid plates, winches, trailers, cultivators, snow cleaners) and DFK products (cabins for work machines, forklifts, and tractors).
3. After-Sales Services: The company provides related services including transport and repair of vehicles as part of its customer service offerings. Services include warranty procedures and technical clarifications.
4. Marketing and Communications: Customer data is used for marketing purposes, sending information about products and services with explicit consent. Data retained for two years of inactivity.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

CFPT imports and distributes motorcycles, ATVs, UTVs, SSVs, and related accessories in Portugal under exclusive agreements for CFMOTO, Zeeho, GOES, Iron Baltic, and DFK brands. The company operates a nationwide authorized dealer network and provides after-sales services including vehicle transport, repair, warranty processing, and technical support to individual consumers, professional users, and dealers.

Product overview

CFPT (CFPT - Veículos e Acessórios, S.A.) is a Portuguese vehicle and accessories import company established in 2023, part of the Multimoto Group. The company serves as the exclusive importer for Portugal of four main brands: CFMOTO (motorcycles, ATVs, UTVs, SSVs), Zeeho (electric two-wheelers), Goes (ATVs), Iron Baltic (accessories for ATVs/UTVs), and DFK (vehicle cabins). The product portfolio spans both work and leisure applications across two-wheeled and four-wheeled vehicle segments, complemented by a comprehensive range of accessories and after-sales support services.

Differentiator

Problem solved

Functional benefit

Products and services

• CFMOTO Vehicles CFMOTO motorcycles, ATVs, UTVs, and SSVs distributed exclusively in Portugal by CFPT, including models such as the 450SR, 450MT, 700CL-X Adventure, 800MT Explore, CFORCE 450L/520L/625/850XC/1000 Overland, and CFORCE 110. Targeted at individual consumers, professional users, and dealers across Portugal.
• Zeeho Electric Two-Wheelers Zeeho electric two-wheeled vehicles (a CFMOTO subsidiary brand) distributed exclusively in Portugal by CFPT. The line emphasizes quality, modernity, and technology for urban electric mobility consumers.
• GOES ATVs GOES ATV brand (created in 2004) focused on robust and functional solutions for work and leisure, distributed in Portugal by CFPT.
• Iron Baltic Accessories Iron Baltic is one of Europe's largest manufacturers of accessories and auxiliary equipment for ATVs and UTVs, with a catalog of over 200 model-specific products plus an expanding universal line, including skid plates, winches, trailers, cultivators, and snow cleaners, distributed in Portugal by CFPT.
• DFK Cabins DFK specializes in manufacturing cabins for work machines, off-road vehicles, leisure and sports vehicles of various brands and models, as well as cabins for forklifts and tractors, distributed in Portugal by CFPT.
• After-Sales Services CFPT provides related after-sales services including transport and repair of vehicles, warranty procedures, and technical clarifications to customers purchasing imported vehicles and accessories in Portugal.

Quantifiable outcome

• Market leadership in 4-wheel vehicles in Portugal with 30%+ market share
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Aspar TeamflagshipStrategic or Co-development Partner · 1 January 2024CFMOTO partnered with Aspar Team for Moto2 and Moto3 World Championship competitions starting 2024. The Spanish team, which achieved 26 wins, 58 podiums, and 2 world titles in Moto3 since 2018, competes with CFMOTO machinery. Pilots include Jake Dixon and Izan Guevar (Moto2), David Alonso and Joel Esteban (Moto3).
• Thunder Racing TeamcoreStrategic or Co-development Partner · 1 January 2024CFMOTO Thunder Racing Team competes in Rally Dakar 2024 with pilot Antanas Kanopkinas finishing 5th in Quad class. Team uses CFORCE 1000 vehicle demonstrating extreme durability and performance capabilities.
• CFMOTO THUNDER RACINGcoreStrategic or Co-development Partner · 1 January 2024Racing team CFMOTO THUNDER RACING with pilot Antanas Kanopkinas competed in Rally Dakar 2024, achieving 5th place in Quad class with CFORCE 1000.
• Yamaha Motor Co.flagshipStrategic or Co-development Partner · 1 September 2023CFMOTO and Yamaha established a joint venture called ZHUZHOU CF YAMAHA MOTOR Co., LTD. (ZCYM) in Zhuzhou, China. The joint venture started in November 2023 with CFMOTO holding 50%, Yamaha Motor 44.23%, and TAIR YEA LIMITED 5.77%. Approximately 500 employees. Focus on production and sale of motorcycles.
• Jets Marivent (former distributor)minorOthers · 1 January 2023Previous CFMOTO distributor for Portugal was Jets Marivent (Spanish company) before CFPT took over exclusive distribution from January 2023.
• Grupo MultimotoflagshipOthersCFPT is a company of the prestigious Iberian Multimoto Group. The Group's experience and infrastructure support CFPT's distribution operations.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Triumph Motorcycles: Triumph produces adventure, road, and modern classic motorcycles that overlap directly with CFMOTO's 700CL-X Adventure neo-retro model and broader middleweight lineup in the Portuguese dealer network.
• Suzuki Motor Corporation: Suzuki manufactures motorcycles, ATVs (KingQuad), and side-by-sides that directly compete with CFPT's CFMOTO-sourced motorcycles and CFORCE ATVs across recreational and utility segments in Portugal.
• KTM AG: KTM produces premium off-road and adventure motorcycles that overlap directly with CFMOTO's 450 MT, 700MT, and 800MT Explore models in the Portuguese adventure/naked motorcycle segment.
• Polaris Inc. Polaris is a leading manufacturer of ATVs, UTVs (Ranger), and snowmobiles, directly competing head-to-head with CFMOTO's CFORCE line in work and recreational 4-wheel powersports across the same dealer channels in Europe.
• Kawasaki Motors, Ltd. Kawasaki manufactures motorcycles and MULE utility vehicles that directly compete with CFMOTO's motorcycle lineup and CFORCE ATVs in the recreational and work-use Portuguese market.
• Harley-Davidson, Inc. Harley-Davidson competes in the cruiser and touring motorcycle categories that overlap with CFMOTO's larger-displacement offerings for enthusiast buyers in European markets.
• BRP Inc. (Can-Am): BRP manufactures Can-Am ATVs, SSVs, and motorcycles — directly competing with CFPT's CFMOTO portfolio in the same product category (off-road vehicles) for similar enthusiast and utility buyers across European markets.

Broad incumbents

• Honda Motor Co., Ltd. Honda is a dominant global incumbent in motorcycles and ATVs/UTVs with deep dealer networks in Portugal, competing across CFPT's full product spectrum from commuter motorcycles to utility side-by-sides.
• BMW Motorrad: BMW Motorrad competes in the premium adventure and touring motorcycle segments where CFMOTO's 800MT Explore and 700CL-X Adventure are positioned, targeting overlapping premium European riders.
• Yamaha Motor Co., Ltd. Yamaha is a broad incumbent in motorcycles, ATVs, and marine, and is also CFMOTO's joint-venture partner in Zhuzhou CF Yamaha Motor — making it both a peer competitor and a structural counterparty to CFPT's principal brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cfptportugal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFPT