JETS MARIVENT SL

What JETS MARIVENT SL does

JETS MARIVENT SL (legal name JETS MARIVENT SPAIN, S.L.) is a Spanish private limited company founded in 1988 in Madrid and headquartered in Pozuelo de Alarcón, Community of Madrid. The company manufactures and distributes motorcycles, scooters, ATVs, SSVs, UTVs, watercraft, boats, and related parts and accessories, organized across three operating divisions: JETS MARIVENT PARTS (parts and accessories, including cycling and triathlon lines), MARIVENT YACHTS (yachts), and the company's own-brand MITT motorcycles and ATVs. It holds exclusive Spanish distribution rights for CFMOTO across ATVs, SSVs, UTVs, and motorcycles, and MITT became the first Spanish-origin brand in domestic motorcycle sales and a top-15 motorcycle brand in Spain by 2024.

The business model is B2B dealer distribution: revenue is generated through wholesale of imported and own-brand powersports vehicles, watercraft, yachts, and parts to a Spanish dealer network, supplemented by parts and accessories retail channels. There is no public listing; the company is family-owned. Historically, JETS MARIVENT achieved revenues above EUR 60 million in 1998 while operating across 15 countries and serving as the largest Bombardier (BRP) seller worldwide. The current operating footprint is materially smaller and predominantly Spain-focused.

The go-to-market is a multi-brand, multi-category distributor-and-brand-owner model with no disclosed digital or DTC channel, no technology platform, and no AI/ML capability. Pricing is structured around wholesale dealer margins on imported and own-brand units, with parts and accessories providing higher-margin recurring volume across the installed base. Customer base is a Spanish dealer network; no end-customer concentration, recurring revenue metrics, or SaaS-like contract structures are disclosed.

Name

JETS MARIVENT SL

Legal name

JETS MARIVENT SPAIN, S.L.

Website

https://jetsmarivent.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

JETS MARIVENT SL is a family-owned Spanish company, founded in 1988, that manufactures and distributes motorcycles, ATVs, watercraft, boats, and parts through its MITT own-brand and exclusive CFMOTO distribution rights in Spain.

Ownership category

akta.pro rank

Product category

Powersports Vehicle Distribution

NAICS

Ship and Boat Building (33661)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle distribution
• Powersports vehicles
• ATV SSV distribution
• Vehicle parts accessories
• Marine watercraft

Headquarters

HQ city

Pozuelo de Alarcón

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Vehicle Distribution and Sales: The primary revenue stream is the distribution and sale of motorcycles, scooters, ATVs, SSVs (recreational vehicles), and UTVs (utility vehicles) under owned (MITT) and distributed (CFMOTO) brands. Revenue is generated through dealer network sales, with both one-time product sales and after-market parts/accessories recurring revenue.
2. Parts and Accessories Distribution: JETS MARIVENT PARTS distributes replacement parts and accessories across multiple product categories including ATVs, motorcycles, motocross, cycling, and triathlon. This generates recurring parts revenue through both B2B dealer supply and direct retail channels.
3. Marivent Yachts Division: The company manufactures and sells boats made of fiberglass, semi-rigid vessels, and RIBS under the JETS MARIVENT brand, contributing to revenue through one-time vessel sales.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

JETS MARIVENT manufactures and internationally distributes motorcycles, scooters, ATVs, SSVs (recreational vehicles), UTVs (utility vehicles), parts, and accessories. It is the exclusive official distributor for CFMOTO in Spain for ATVs, SSVs, UTVs, and motorcycles, and is the owner and distributor of its own MITT brand of motorcycles and ATVs. It also operates the JETS MARIVENT PARTS division (parts and accessories across motorized vehicles, cycling, motocross, and triathlon) and the MARIVENT YACHTS division (fiberglass, semi-rigid, and RIB vessels).

Product overview

JETS MARIVENT SL is a Spanish group with 40 years of activity specializing in the manufacture and international distribution of motorcycles, scooters, ATVs, SSVs (recreational vehicles), and UTVs (utility vehicles), along with parts and accessories. The company operates a multi-brand portfolio consisting of MITT (its own motorcycle and ATV brand), CFMOTO (exclusively distributed for ATVs, SSVs, UTVs, and motorcycles), and JETS MARIVENT PARTS (specialized in parts and accessories for multiple sports). The portfolio is complemented by MARIVENT YACHTS (yacht division). The company serves as the exclusive official distributor for CF MOTO in Spain and owns the MITT brand, which became the first Spanish brand to rank among the top 15 best-selling brands in Spain by 2024.

Differentiator

Problem solved

Functional benefit

Brands

• MITT: Motorcycle and ATV manufacturer brand founded in 2004, consolidated as first Spanish brand in sales and one of top 15 brands in Spain by 2024. Project began in 2004 as a reference in national and international motor sector, created by motor enthusiasts.
• CFMOTO

Products and services

• MITT Brand (Motorcycles and ATVs) Spanish-owned motorcycle and ATV brand founded in 2004/2018, manufactured and distributed by JETS MARIVENT. By 2024, MITT consolidated as the first Spanish brand in sales and one of the top 15 best-selling vehicle brands in Spain, distributed through authorized dealer networks.
• CFMOTO Distribution (ATVs, SSVs, UTVs, Motorcycles) Exclusive official distribution in Spain of CFMOTO's global motorsports portfolio, including all-terrain vehicles, side-by-side recreational vehicles, utility terrain vehicles, and motorcycles. CFMOTO is positioned as a premium first-tier motor sports brand.
• JETS MARIVENT PARTS Specialized division in parts and accessories distribution, operating across ATVs, motorcycles, motocross, cycling, and triathlon sectors. Official distributor of brands including REACTION, HEAD, Troy Lee Designs, Lazer, CLOVER, IXS, Moveo, and Knox in Spain.
• MARIVENT YACHTS Yacht and boat manufacturing division headquartered in Palma de Mallorca, producing fiberglass vessels, semi-rigid boats, and RIBs (rigid inflatable boats) under the MARIVENT YACHTS brand.
• Motorcycles (MITT and CFMOTO ranges) Motorcycles manufactured and distributed internationally under the MITT brand and exclusively distributed for CFMOTO in Spain, covering various engine sizes and riding styles.
• ATVs (All-Terrain Vehicles) All-terrain vehicles distributed in Spain under both the MITT own brand and the CFMOTO exclusive distribution agreement for recreational and utility use.
• SSVs (Side-by-Side Vehicles) Recreational side-by-side vehicles exclusively distributed in Spain under the CFMOTO brand for off-road recreational use.
• UTVs (Utility Terrain Vehicles) Utility terrain vehicles for work and recreational applications, exclusively distributed in Spain under the CFMOTO brand.

Quantifiable outcome

• Largest worldwide seller of Bombardier recreational products in 1998
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• CFMOTOflagshipChannel Partner/ Reseller/ Distributor · 1 January 2014JETS MARIVENT has been an exclusive official distributor of CFMOTO in Spain since 2014, initially for ATVs, SSVs, and UTVs, then expanded in 2016 to cover CFMOTO motorcycles for Spain and Portugal. CFMOTO reappointed JETS MARIVENT as official distributor for its full motorcycle range in 2025 after ending its KTM alliance. JETS MARIVENT was the first European distributor of CFMOTO vehicles, anticipating a major market trend.
• REACTION (Parts Brand)minorChannel Partner/ Reseller/ Distributor · 1 January 2004In 2004, JETS MARIVENT founded a specialized parts and accessories company and became the official distributor of REACTION in Spain. This evolved into JETS MARIVENT PARTS, which became one of Spain's most important equipment distribution companies, covering ATVs, motorcycles, motocross, cycling, and triathlon.
• GOEScoreStrategic or Co-development Partner · 1 January 2003Co-founded in Paris in 2003 with two other European industry groups, GOES was created to develop, design, and distribute quads, motorcycles, and other motorized products. The venture achieved extraordinary success, becoming one of Europe's best-selling quad brands. JETS MARIVENT served as the exclusive Spain distributor. GOES is now owned by CFMOTO and operates globally, with JETS MARIVENT continuing as its Spanish distributor.
• Bombardier PWCcoreChannel Partner/ Reseller/ Distributor · 1 January 1993Appointed as official distributor of Bombardier personal watercraft (PWC) in Spain in 1993. By 1998, JETS MARIVENT became the largest worldwide seller of Bombardier recreational products, and in 2000, Bombardier's acquisition of the Johnson and Evinrude outboard motor brands further expanded the partnership scope.
• YamahacoreChannel Partner/ Reseller/ Distributor · 1 January 1990Became official distributor of Yamaha in Spain in 1990, just two years after the company's founding, representing one of its earliest major distribution partnerships.
• KawasakicoreChannel Partner/ Reseller/ Distributor · 1 January 1990Appointed as official distributor of Kawasaki in Spain in 1990. In 2010, this partnership was extended to cover Kawasaki PWC (personal watercraft), a collaboration that lasted until 2024.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Rieju: Rieju is a long-established Spanish motorcycle and ATV manufacturer with proprietary brand ownership and domestic distribution — closely mirroring JETS MARIVENT's MITT model. Both are heritage Spanish brands targeting motorcycle enthusiasts with nationally-produced or branded product lines distributed via dealer networks.
• BRP Inc. (Bombardier Recreational Products): BRP manufactures Sea-Doo PWCs, Ski-Doo snowmobiles, and Can-Am ATVs/SSVs — the same product categories JETS MARIVENT distributed under Bombardier PWC and recreational products. JETS MARIVENT was BRP's largest worldwide recreational products seller in 1998, making this the most direct historical peer relationship in powersports distribution.
• Torrot: Torrot is a Spanish powersports manufacturer producing motorcycles and electric off-road vehicles under its own brand. Like JETS MARIVENT's MITT, Torrot represents a domestic Spanish brand competing in motorcycle and off-road segments, though with greater emphasis on EV technology.
• Macbor: Macbor is a Spanish motorcycle manufacturer producing its own brand of bikes distributed through a domestic dealer network — directly analogous to JETS MARIVENT's MITT brand strategy. Both companies compete for Spanish motorcycle dealer shelf space and target similar entry-to-mid displacement recreational riders in the Iberian market.

Broad incumbents

• Piaggio Group: Piaggio is a major European motorcycle and scooter manufacturer (including Aprilia, Vespa, Moto Guzzi brands) with established European distribution networks. Piaggio competes with JETS MARIVENT's MITT brand in the scooter and small-displacement motorcycle categories across Spain and Europe.
• Polaris Inc. Polaris is a global powersports incumbent manufacturing ATVs, side-by-sides, snowmobiles, and Indian motorcycles — directly overlapping with JETS MARIVENT's distribution categories. Polaris competes for European dealer relationships and represents the scale benchmark for powersports OEMs that JETS MARIVENT distributes for.
• Yamaha Motor: Yamaha has been one of JETS MARIVENT's core OEM distribution partners since 1990, covering motorcycles and PWCs. Yamaha is a global incumbent in the same product categories (motorcycles, ATVs, PWCs) and serves as both supplier and competitive benchmark for what JETS MARIVENT distributes.
• CFMOTO: CFMOTO is the Chinese OEM that JETS MARIVENT exclusively distributes in Spain for ATVs, SSVs, UTVs, and motorcycles. The 2025 re-establishment of the full motorcycle distribution agreement makes CFMOTO both a partner and competitive reference point, as CFMOTO has expanded into direct European sales channels after the KTM alliance ended.
• Kawasaki Motors: Kawasaki has been a JETS MARIVENT distribution partner since 1990, including PWC distribution through 2024. Kawasaki competes in the same motorcycle, ATV, and PWC categories and is both a historical partner and a broader market competitor for JETS MARIVENT's distribution business.

Regional players

• Access Motor Group: Access Motor is a European distributor and brand owner of powersports vehicles (motorcycles, ATVs) operating across multiple European countries. Access Motor represents the type of regional multi-brand distributor that competes with JETS MARIVENT for OEM partnership rights and dealer network coverage outside Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jets-marivent-sl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JETS MARIVENT SL