City of Greater Geraldton

Local Government Servicescgg.wa.gov.au

The City of Greater Geraldton is a statutory local government authority in Western Australia's Midwest Region, serving residents, ratepayers, businesses, and visitors across 10,083 sq km with municipal services, digital platforms, and community infrastructure.

Company typePrivate
Founded2011
HeadquartersGeraldton, Western Australia, Australia
Headcount101–250
GTM typeB2C
OfferingServices

What City of Greater Geraldton does

The City of Greater Geraldton is a statutory local government authority in the Midwest Region of Western Australia, established on 1 July 2011 through the amalgamation of the City of Geraldton-Greenough and the Shire of Mullewa. It governs a 10,083 square kilometre municipality encompassing 57 localities and 8 postcodes, anchored by Geraldton and including Mullewa, Greenough, and Walkaway, roughly 424 kilometres north of Perth. The City serves residents, ratepayers, local businesses, and visitors through municipal services including waste management, planning and building approvals, rates collection, emergency management, environmental health, community facilities, and tourism. The City is governed by an elected council and administered by a Chief Executive Officer under the Local Government Act 1995.

The City operates a digital service ecosystem consisting of IntraMaps Public (a web-based GIS mapping solution for property searches, aerial photography, bin day lookup, and ward information), Online Building Permit Applications, eRates electronic payments, and the Snap Send Solve mobile app for community issue reporting. Underlying mapping is produced via Cadcorp software for printable PDF maps. The City also runs a portfolio of community infrastructure including Geraldton Airport, the Geraldton Aquarena aquatic centre, the Geraldton Regional Art Gallery (GRAG), the Geraldton Regional Library, the Queens Park Theatre, Geraldton Wi-Fi, and the Visit Geraldton tourism brand. No revenue is disclosed publicly.

Revenue is generated through three primary streams: rates and property taxes (including general rates, differential rates, and emergency services levy); fees and charges (building permits, planning applications, animal registrations, parking fines, venue hire, waste management); and federal/state government grants for infrastructure and regional development. Services are delivered through the Geraldton Administration Centre, the Mullewa District Office, the online services portal, IntraMaps Public, and Path Transit public bus routes. The City employs approximately 200 staff and was recognised as a Silver Winner in the 2026 Top Tourism Town Awards by the Western Australian Tourism Awards.

City of Greater Geraldton firmographics

Firmographics

Name: City of Greater Geraldton
Legal name: City of Greater Geraldton
Website: https://cgg.wa.gov.au
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 101–250 employees
Short description: The City of Greater Geraldton is a statutory local government authority in Western Australia's Midwest Region, serving residents, ratepayers, businesses, and visitors across 10,083 sq km with municipal services, digital platforms, and community infrastructure.
Ownership category
akta.pro rank

City of Greater Geraldton industry classification

Industry

Product category: Local Government Services
NAICS: Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs, Urban Planning, and Community Development (9251)
SIC: Services-To Dwellings & Other Buildings (7340)
akta.pro primary industry: Mayor/City Manager & General Administration (BPAIACAA)
akta.pro secondary industries: Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

Local government services
Municipal administration
Waste management
Building approvals
Community facilities

Where City of Greater Geraldton is headquartered

Location

Headquarters

HQ city: Geraldton, Western Australia
HQ country: Australia
HQ region: Oceania

Offices2 records

Markets served

City of Greater Geraldton business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Others

Revenue model

Rates and Property Taxes: The City collects rates from property owners within the municipality to fund council services and infrastructure. This includes general rates, differential rates, and emergency services levy.
Fees and Charges: Various service fees including building permits, planning applications, animal registrations (dogs and cats), parking fines, infringement notices, hire of venues and facilities, and waste management services.
Government Grants and Funding: Federal and state government funding for infrastructure projects, community services, and regional development initiatives.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Building Permit Fees
Unit Pricing	Annual	Dog and Cat Registration
Unit Pricing	Pay-as-you-go	Venue Hire
Unit Pricing	Pay-as-you-go	Parking Fees

Distribution channels5 records

Marketing channels8 records

City of Greater Geraldton product offering

Product offering

Core offering

The City of Greater Geraldton delivers municipal government services to residents, ratepayers, businesses, and visitors across a 10,083 square kilometre municipality in Western Australia. Core offerings include rates collection and financial administration, building and planning approvals, waste collection and resource recovery, community facilities (Aquarena aquatic centre, regional library, art gallery, theatre, airport), emergency management and bushfire services, tourism promotion through Visit Geraldton, and an integrated digital services platform (IntraMaps GIS, eRates, online building permits, Snap Send Solve app).

Product overview

The City of Greater Geraldton operates a comprehensive digital service ecosystem providing residents access to government services, community facilities, and civic information. The online platform includes IntraMaps Public for property and geographic information, Online Building Permit Applications for development approvals, eRates for financial transactions, and the Snap Send Solve mobile app for issue reporting. The City also manages key community infrastructure including the Geraldton Aquarena, Geraldton Regional Art Gallery, Geraldton Regional Library, Queens Park Theatre, and Geraldton Airport. Associated tourism and visitor services are delivered through Visit Geraldton. The Buy Local Gift Card program supports local commerce. Geraldton Wi-Fi provides public internet access.

Differentiator

Problem solved

Functional benefit

Brands

Geraldton Airport: Regional airport operated by the City of Greater Geraldton
Geraldton Aquarena
Geraldton Regional Art Gallery (GRAG)
Geraldton Regional Library
Queens Park Theatre
Visit Geraldton

Products and services

IntraMaps Public

Companies that use City of Greater Geraldton

Customer profile

Segments3 records

Ideal customer profiles3 records

City of Greater Geraldton technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

City of Greater Geraldton partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

City of Greater Geraldton competitors and assessment

Company assessment

Regional players

City of Albany: Regional local government authority in the Great Southern Region of Western Australia, also formed via amalgamation and providing municipal services across a substantial geographic area. Directly comparable in role, statutory framework, and service mix to the City of Greater Geraldton.
City of Bunbury: Regional coastal council in the South West of Western Australia offering municipal services, airport, aquarena and tourism services. Comparable to the City of Greater Geraldton in scale, statutory remit, and portfolio of community/cultural facilities.
Shire of Busselton: Regional WA council anchored by tourism (Geographe Bay) with strong destination-management activities. Comparable to Greater Geraldton in combining tourism marketing (Visit Busselton equivalent) with statutory municipal services and a coastal hazard management agenda.
Town of Port Hedland: Regional WA council serving a major resource port. Comparable in operating a regional airport, managing large infrastructure footprint, and administering municipal services in a remote Western Australian setting.
City of Greater Bendigo: Large regional Victorian council formed via amalgamation, operating arts/cultural facilities, aquatic centre, airport, and tourism services. Comparable to the City of Greater Geraldton in its amalgamation history and portfolio of cultural and community infrastructure.
City of Kalgoorlie-Boulder: Large regional council in WA's Goldfields region covering a vast inland area. Comparable to the City of Greater Geraldton in operating as a regional hub for mining/agricultural industries and providing municipal services across a sprawling footprint.
City of Mandurah: Coastal regional council in WA's Peel region providing aquatic centres, library, arts centre, and tourism services. Comparable to the City of Greater Geraldton in offering a similar portfolio of community, recreational, and cultural facilities.
City of Mount Gambier: Regional South Australian council serving a mid-sized regional city with community, cultural, and tourism services. Comparable to the City of Greater Geraldton as a smaller regional council offering a broad municipal service portfolio in a non-metropolitan setting.
Wagga Wagga City Council: Large inland regional council in NSW combining municipal services with an airport, art gallery, theatre, library, and aquatic centre. Comparable in scale and the breadth of community/cultural facilities operated alongside traditional council services.
Cairns Regional Council: Regional Queensland council operating a tropical tourism destination with airport, art gallery, library, and aquatic facilities. Comparable in operating a similar mix of community facilities and tourism services to the City of Greater Geraldton, though in a different state jurisdiction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

City of Greater Geraldton financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City of Greater Geraldton leadership team

Management profile

Number of profiles

City of Greater Geraldton funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City of Greater Geraldton M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Greater Geraldton

What does City of Greater Geraldton do?

Is City of Greater Geraldton a public or private company?

City of Greater Geraldton is a private company. It is classified as state government owned and is currently operating.

When was City of Greater Geraldton founded?

City of Greater Geraldton was founded in 2011. It employs 101 to 250 people.

Where is City of Greater Geraldton based?

City of Greater Geraldton is headquartered in Geraldton, Western Australia, Australia, in the Oceania region.

How does City of Greater Geraldton make money?

Three revenue lines are on record. Rates and Property Taxes are the primary driver. The others are fees and Charges and government Grants and Funding.

Who are City of Greater Geraldton's main competitors?

Regional players on record are City of Albany, City of Bunbury, Shire of Busselton, Town of Port Hedland, City of Greater Bendigo, City of Kalgoorlie-Boulder, City of Mandurah, City of Mount Gambier, Wagga Wagga City Council and Cairns Regional Council.

Does City of Greater Geraldton have an API?

No public API is recorded for City of Greater Geraldton.

What industry is City of Greater Geraldton in?

City of Greater Geraldton's product category is Local Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 925 and its SIC code is 7340.