Gaelic Park

What Gaelic Park does

Paperless Post, operated by Paperless Inc. (legal entity) and founded in 2009, is a cloud-based digital invitation and event management platform headquartered at 115 Broadway, New York. The platform enables individuals, businesses, and organizations to create, send, and manage digital invitations across a broad range of use cases — weddings, birthdays, baby showers, graduations, religious ceremonies (baptisms, first communions, confirmations, bar/bat mitzvahs), corporate events, fundraisers, galas, and conferences — with integrated RSVP tracking, guest messaging, scheduling, and shareable-link distribution delivered via web, iOS, and Android. Core product surfaces include Cards (stationery-inspired digital invitations), Flyers (shareable event pages for casual gatherings), Greeting Cards, a Plus (P+) customization add-on, and RSVP and guest management tools that operate through a unified Host Manage Page.

The underlying technology combines a proprietary virtual currency system (Paperless Post Coins), a templated design library spanning thousands of invitations organized by event type, licensed designer collections from brands including Martha Stewart, Rifle Paper Co., Monique Lhuillier, Oscar de la Renta, Liberty, and kate spade new york, and a generative AI-powered Magic Art sticker-generation tool that creates text and images from user prompts. Backend integrations include Shopify (Party Shop e-commerce), Sendgrid (email), Zendesk (support), Google Analytics, and social login providers (Facebook, Google, Apple); no public-facing developer API or SDK is offered. Distribution is digital-first globally, with a Paper Source partnership extending into physical printed wedding invitations.

The business model is hybrid freemium: free Cards and Flyers up to defined email and text limits drive top-of-funnel acquisition, while monetization is layered through Paperless Post Coins (per-send payments for premium designs and Plus upgrades), the Paperless Pro annual subscription (tiered by send volume for frequent hosts), premium design licensing, and affiliate commissions on party supplies sold via the Shopify-hosted Paperless Post Party Shop and Amazon gift registry referrals. The customer base is dominated by individual consumers in personal-events use cases, with secondary demand from business users and educational/non-profit organizations; no enterprise anchor customers are disclosed, and the firm operates a self-serve, product-led go-to-market motion across all segments.

Name

Gaelic Park

Legal name

Paperless Inc.

Website

https://cgp-chicago.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Paperless Post is a cloud-based digital invitation and event management platform serving individuals, businesses, and organizations since 2009, offering customizable Cards, Flyers, and Greeting Cards with RSVP tracking, licensed designer collections, and a Magic Art generative AI tool for personalization.

Ownership category

akta.pro rank

Product category

Digital Invitations and Event Management Software

NAICS

Greeting Card Publishers (513191), Stationery Product Manufacturing (32223)

SIC

Greeting Cards (2771)

akta.pro primary industry

Blogging & Website Publishing Platforms (MPACAIAB)

Keywords

• Digital invitations
• Event management software
• Online greeting cards
• Wedding invitations
• Party planning platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Paperless Post Coins - Per-Send Payments: Virtual currency purchased in packages for sending paid Cards and Flyers. Each send costs coins per email or telephone number. Free coins granted on registration and for other actions.
2. Paperless Pro Subscription: Annual subscription providing unlimited access to premium designs without coin counting. Multiple tiers based on expected volume of Cards and Flyers sent.
3. Premium Design Features and Add-Ons: Premium Card and Flyer designs designated for paid use. Plus tier offers bundled customizations and guest management tools per event.
4. Paperless Post Party Shop - E-commerce: Partnered with Shopify to sell party supplies and decorations related to invitation themes. Earns affiliate commissions on qualifying purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Paperless Post operates an online platform that lets users create, customize, send, and manage digital invitations (Cards), shareable event pages (Flyers), and online greeting cards for personal, professional, educational, and non-profit occasions. The platform provides integrated RSVP tracking, guest messaging, scheduled sending, co-host management, and AI-assisted design tools, complemented by premium designer collections, a virtual-currency pay-per-send model, an annual Pro subscription, and an affiliated e-commerce Party Shop for physical party supplies.

Product overview

Paperless Post is a single unified platform for digital invitations and event management. The core offering consists of Cards (stationery-inspired digital invitations), Flyers (shareable event pages for casual gatherings), and Greeting Cards (online cards for various occasions). The platform provides integrated RSVP tracking, guest messaging, and event management tools through the Host's Manage Page. Premium features include Paperless Post Coins (virtual currency for premium designs), Plus (P+) add-on tools, and Paperless Pro (annual subscription for unlimited premium access). A separate Party Shop (Shopify-hosted) offers physical party supplies, and printed wedding invitations are available through Paper Source partnership. Designer collections from Martha Stewart, Rifle Paper Co., and other partners extend the design portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Paperless Pro: Annual subscription offering for professionals managing frequent events, providing unlimited access to premium designs, tools, and features.
• Party Shop

Products and services

• Paperless Post Core Platform Online platform that lets users create, send, distribute, and receive custom digital invitations and stationery with RSVP tracking, guest messaging, and scheduling features for in-person and virtual gatherings.
• Cards (Digital Invitations) Stationery-inspired digital invitations for weddings, birthdays, baby showers, graduations, religious events, and business events, featuring customizable templates with licensed designer collections.
• Flyers (Event Pages) Shareable flyer-style event pages for casual gatherings such as spring parties, birthdays, get-togethers, and informal events.
• Greeting Cards Digital greeting cards including thank you cards, birthday cards, holiday cards, announcements, and personalized stationery delivered via email or text.
• Paperless Post Party Shop E-commerce website hosted on Shopify that sells party supplies and decorations themed to invitations, with affiliate commissions on qualifying purchases.
• Paperless Pro Annual Subscription Annual subscription providing unlimited access to premium designs, tools, and features for frequent hosts managing professional or organizational events, with tiered pricing based on expected send volume.
• Design Services Professional design services providing custom illustrations and personalized design consultation for users needing bespoke invitations.
• Licensed Designer Collections Licensed invitation design collections from premium designers including Martha Stewart, Rifle Paper Co., Monique Lhuillier, Oscar de la Renta, Liberty, kate spade new york, John Derian, and Stephanie Fishwick.

Quantifiable outcome

• 100% ad-free experience for all guests
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Martha StewartflagshipOthersExclusive designer collection featuring Martha Stewart designs for invitations across multiple event categories.
• Rifle Paper Co.flagshipOthersExclusive designer partnership featuring Rifle Paper Co. designs for wedding invitations, baby showers, and other celebrations.
• Monique LhuilliercoreOthersDesigner collaboration featuring Monique Lhuillier's bridal and wedding designs for elegant celebration invitations.
• Oscar de la RentacoreOthersDesigner partnership featuring Oscar de la Renta's signature aesthetic for wedding and celebration invitations.
• Liberty (London)coreOthersPartnership with iconic London-based Liberty brand featuring their signature floral and artistic prints for invitation designs.
• kate spade new yorkcoreOthersDesigner partnership featuring kate spade new york's signature style for invitations and announcements.
• John DerianminorOthersDesigner collaboration featuring John Derian's decoupage-inspired artistic designs for stationery and invitations.
• Stephanie FishwickminorOthersDesigner partnership featuring Stephanie Fishwick's calligraphy and lettering style for elegant invitations.
• Paper SourcecoreChannel Partner/ Reseller/ DistributorPartnership to provide paper printed versions of Paperless Post digital designs for wedding invitations. Customers can shop printed versions at Paper Source stores.
• VeraSafeminorOthersAppointed as Paperless Inc.'s representative in the EU and UK for data protection matters pursuant to GDPR Article 27.
• JAMSminorOthersAlternative dispute resolution provider for unresolved Data Privacy Framework complaints.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenvelope: Digital invitation platform with a similar designer-led catalog and per-send pricing model, targeting weddings, personal events, and corporate occasions.
• Minted: Premium stationery and invitation marketplace featuring independent designer collections, with both digital and printed formats for weddings and celebrations.
• Basic Invite: Customizable invitation company offering digital and printed stationery for weddings, parties, and business events with a focus on design personalization.
• Punchbowl: Digital invitation and greeting card platform offering RSVP tracking, mobile apps, and stationery-style designs for personal and business events.
• Evite: The most direct US competitor in digital invitations and event pages, offering free and premium RSVP-tracked invitations for personal and business events across web and mobile.

Broad incumbents

• Canva: Mass-market design platform whose free invitation templates and one-click sharing compete directly with Paperless Post's core event-creation workflow at a much broader scale.
• Shutterfly: Established printed photo products and stationery incumbent offering custom invitations, cards, and announcements as part of a larger personalized goods catalog.
• Zazzle: Custom product marketplace including invitations and stationery from independent designers, competing for the same SMB and consumer event-planning budgets.
• Hallmark Cards: Iconic greeting card incumbent now extending into digital greetings and invitations, representing both a competitor and a potential licensor for premium card content.

Others

• Etsy: Marketplace where independent designers sell downloadable and printable invitation templates, providing an alternative purchase path for the same end-use occasions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/paperlesspost
• YouTubeyoutube.com/@paperlesspost
• Facebookfacebook.com/80813793793
• Instagraminstagram.com/paperlesspost
• TikToktiktok.com/@paperlesspost
• Pinterestpinterest.com/paperlesspost
• LinkedInlinkedin.com/company/gaelic-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaelic Park