CGSB
CGSB is a Brooklyn-based five-person digital creative studio delivering 3D production, animation, narrative strategy, and sound design for enterprise brands including Nike, Coach, Casetify, Head & Shoulders, and General Electric, with project-based engagements and no disclosed external funding.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, NY, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CGSB does
CGSB (legally Computer Generated Services Bureau) is a Brooklyn, New York-based digital creative studio operating with a five-person team. The studio provides four integrated service lines: 3D Production and Product Visualization, Animation and Motion Graphics, Narrative Strategy, and Sound Design and Composition. Its technical capabilities span 3D modeling, rendering, simulation, virtual production via Unreal Engine, immersive sound installations, exhibition design, and web-based interactivity.
CGSB serves enterprise brand clients through project-based engagements. Publicly visible client work includes Nike (.SWOOSH '404 Error' and Air Max 1 'Low Poly' campaigns), Casetify (Travel 'Bounce' launch), Coach ('Wear Your Shine' outdoor installation), Coachtopia ('Welcome to Coachtopia' in-store experience), Head & Shoulders ('Take It Up To 100' virtual production using Unreal Engine), General Electric (GridOS investor day presentation), and The Whitney Museum (Rachel Rossin's 'The Maw Of' exhibition). The studio positions itself as a nimble alternative to larger agencies, offering end-to-end production from concept through delivery without agency overhead.
The studio is led by Creative Director Stewart Bird (MFA, Pratt Institute) and Producer/Narrative Strategist Chris Gouchoe (formerly first employee and Head of Marketing at KitBash3D). Revenue is generated through one-time project fees with no public pricing, no subscription or retainer model disclosed, and no institutional investment indicated. Client acquisition is consultative and sales-led, primarily via direct outreach, inbound inquiries through [email protected], and professional networks, with marketing presence limited to a portfolio website, Instagram (@cgsbstudio), and LinkedIn.
CGSB firmographics
Firmographics- Name
- CGSB
- Legal name
- Computer Generated Services Bureau
- Website
- https://cgsb.studio
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CGSB is a Brooklyn-based five-person digital creative studio delivering 3D production, animation, narrative strategy, and sound design for enterprise brands including Nike, Coach, Casetify, Head & Shoulders, and General Electric, with project-based engagements and no disclosed external funding.
- Ownership category
- akta.pro rank
CGSB industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Advertising Agencies (541810)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- CG Asset Creation (Modeling, Texturing, Lookdev, Rigging, Groom) (MPADAHAE)
- akta.pro secondary industries
- CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where CGSB is headquartered
LocationHeadquarters
- HQ city
- Brooklyn, NY
- HQ country
- United States
- HQ region
- North America
Markets served
CGSB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Creative Services & Project-Based Work: CGSB generates revenue through project-based creative services for brands, including campaign development, 3D production, animation, sound design, and immersive installations. Work is delivered on a per-project basis for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CGSB product offering
Product offeringCore offering
CGSB is a full-service digital creative studio that delivers project-based creative production for brands. Its offerings span four core service areas: 3D production and product visualization, animation and motion graphics, narrative strategy, and sound design and composition. Deliverables include ad campaigns, product launches, immersive installations, virtual production, and investor presentations for enterprise brand clients.
Product overview
CGSB is a nimble, full-service digital creative studio offering four core service areas: 3D Production & Product Visualization, Animation & Motion Graphics, Narrative Strategy, and Sound Design & Composition. The studio specializes in helping emerging and established brands navigate the technical media landscape through creative multimedia production. Client projects span major brands including Nike, Casetify, Coach, Head & Shoulders, and General Electric, with deliverables ranging from ad campaigns and product visualizations to immersive installations and interactive experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Production & Product Visualization
Companies that use CGSB
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
CGSB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
CGSB partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
CGSB competitors and assessment
Company assessmentDirect peers
- Psyop: New York-based creative studio known for animation, VFX, and content production for advertising and entertainment. Direct competitor to CGSB in delivering high-end 3D/animation campaigns for major brands and operating in the same NYC talent market.
- Giant Ant: Animation and motion graphics studio producing brand storytelling and advertising content. Comparable to CGSB in offering full-service creative production with strong emphasis on motion design and narrative-driven brand work.
- Buck: Brooklyn-based creative studio specializing in design, animation, and motion graphics for global brands. Comparable to CGSB as a similarly sized, multidisciplinary studio delivering brand campaigns with 3D and motion capabilities for Fortune 500 clients.
- Observatory: Independent creative studio producing campaigns, films, and interactive experiences. Comparable to CGSB as a similarly positioned mid-sized creative studio combining narrative, design, and production for brand clients.
- UNIT9: Global creative studio producing immersive experiences, interactive content, and brand campaigns. Comparable to CGSB in cross-discipline production (3D, animation, sound) for major brands across experiential and digital channels.
- Active Theory: Immersive digital experience studio building web-based 3D, virtual production, and interactive brand activations. Closely comparable to CGSB's virtual production and immersive installation work, particularly the Head & Shoulders Unreal Engine project.
- Tool of North America: Creative studio producing commercials, branded content, and experiential campaigns. Comparable to CGSB in combining narrative, design, and production capabilities for major brand clients including immersive and digitally-led work.
- B-Reel: Independent creative studio producing films, interactive experiences, and digital campaigns for global brands. Comparable to CGSB in mixing motion graphics, 3D production, and narrative strategy across high-profile brand engagements.
Broad incumbents
- The Mill: Major global VFX, design, and post-production studio serving advertising, film, and immersive content. Comparable to CGSB in VFX and 3D capabilities but operates at far greater scale, representing the scaled incumbent CGSB competes against for enterprise work.
- Framestore: Award-winning creative studio and VFX house producing film, advertising, and immersive experiences. Comparable to CGSB in virtual production and immersive installation capabilities but at substantially larger scale with global production infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CGSB social profiles
Digital presenceCGSB financial estimates
Financial estimateRevenue estimate
Valuation estimate
CGSB leadership team
Management profileNumber of profiles
Profiles2 records
CGSB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CGSB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CGSB
What does CGSB do?
CGSB is a full-service digital creative studio that delivers project-based creative production for brands. Its offerings span four core service areas: 3D production and product visualization, animation and motion graphics, narrative strategy, and sound design and composition. Deliverables include ad campaigns, product launches, immersive installations, virtual production, and investor presentations for enterprise brand clients.
Is CGSB a public or private company?
CGSB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CGSB founded?
CGSB was founded in -1. It employs 1 to 10 people.
Where is CGSB based?
CGSB is headquartered in Brooklyn, NY, United States, in the North America region.
How does CGSB make money?
One revenue line is on record: creative Services & Project-Based Work.
Who are CGSB's main competitors?
Direct peers on record are Psyop, Giant Ant, Buck, Observatory, UNIT9, Active Theory, Tool of North America and B-Reel. Broad incumbents are The Mill and Framestore.
Does CGSB have an API?
No public API is recorded for CGSB.
What industry is CGSB in?
CGSB's product category is Creative Production Services. Its primary akta.pro industry code is MPADAHAE, CG Asset Creation (Modeling, Texturing, Lookdev, Rigging, Groom), with a secondary code of MPAHABAE, CG Asset Creation (Modeling, Texturing, Lookdev, Rigging). Its NAICS code is 51219 and its SIC code is 7812.