CHADS CARS LIMITED

What CHADS CARS LIMITED does

Chads Cars Limited is a licensed Private Hire Company operating passenger taxi services in Derby and the surrounding Derbyshire area in the United Kingdom. Founded in 1991 through the merger of Roe Farm Taxis and Lucky 7 Taxis, the company has grown to a fleet of over 170 licensed vehicles, primarily four-door saloons and estates, operating 24 hours a day, 365 days a year with availability across two offices. The company positions itself as "Derby's No1 Taxi Firm" with a 30+ year community presence and 339 Google reviews rated Excellent.

The company's core technology stack centers on a mobile app (iOS/Android) supporting real-time GPS driver tracking ("Track My Driver"), journey sharing for safety ("Follow My Journey"), fare estimates, secure cashless payments via Google Pay and Apple Pay, and both pre-booking and immediate booking. The offering is supplemented by a web-based booking system, a phone/IVR booking channel, and recently introduced Voice Plus and Automated Booking systems. A Driver Portal supports driver shift and earnings management. The company has begun diversification beyond passenger transport with parcel delivery and pickup services.

Chads Cars generates revenue primarily from taxi fares (transaction-based), with additional income from driver recruitment fees. Distribution is direct-to-consumer across multiple self-serve channels (app, web, phone), with a separate corporate account channel offering monthly invoicing for business clients. Pricing is not publicly disclosed; the company operates without surge pricing and accepts cash, card, Google Pay, and Apple Pay. The company is privately held, founder-owned, with no disclosed institutional investors, and serves predominantly individual consumers alongside a smaller business account segment. Customer use cases span shopping trips, school runs, daily commutes, airport transfers, nights out, and pet-friendly travel.

Name

CHADS CARS LIMITED

Legal name

Chads Cars Ltd

Website

https://chadscars-derby.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Chads Cars Limited is a licensed private hire taxi operator in Derby and Derbyshire, UK, running a fleet of 170+ vehicles booked via mobile app, web, and phone, serving local consumers and a small corporate account segment with 24/7 service.

Ownership category

akta.pro rank

Product category

Taxi and Private Hire Services

NAICS

Taxi and Limousine Service (4853), Taxi and Ridesharing Services (485310)

akta.pro primary industry

Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD)

Keywords

• Private hire taxi
• Taxi booking service
• Local taxi service
• Airport transfer service
• Parcel delivery service

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Taxi Fare Revenue: Primary revenue from taxi fares charged per journey. Multiple payment methods accepted including cash, card, payment link SMS, Google Pay, Apple Pay. Business accounts available with monthly invoicing.
2. Driver Recruitment Fees: Revenue from recruiting drivers who join the Chads Cars fleet. Drivers earn potential of £800+ per week.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Chads Cars Limited operates a licensed private hire taxi service in Derby and surrounding Derbyshire areas using a fleet of over 170 licensed vehicles. Customers can book rides through a mobile app (iOS/Android), a web-based booking platform, or by phone with 24/7 availability. The company also offers pet-friendly rides, airport transfers, and parcel delivery/pickup services, supported by GPS tracking and cashless payment options including Google Pay, Apple Pay, and PayPal.

Product overview

Chads Cars operates as a licensed Private Hire Company providing taxi and private hire services in Derby and Derbyshire. The core offering consists of the Chads Cars Taxi App and Web Booker platforms, which provide taxi booking with real-time driver tracking, journey monitoring, and secure contactless payments. Additional booking channels include Voice Plus (voice booking) and Automated Booking systems. The company also offers a Driver Portal for driver operations. The fleet of over 170 licensed vehicles serves various needs including shopping trips, school runs, daily commutes, airport transfers, nights out, and pet-friendly journeys. Recent service additions include local parcel delivery and pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Chads Cars Taxi App

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Uber: Global ride-hailing platform directly competing for the same Derby on-demand ride customers via app-based booking, cashless payments, and real-time tracking — the same value props Chads has adopted to defend share.
• Bolt: European ride-hailing app aggressively expanding into UK secondary cities, offering competitive fares and driver sign-on incentives that directly pressure Chads' owner-driver recruitment and rider pricing in Derby.
• Gett: UK-focused on-demand ride-hailing and black cab app competing for the same business-travel and airport-transfer customers that Chads targets, with a similar licensed-taxi aggregation model.
• FreeNow: Multi-modal taxi and ride-hailing app (backed by BMW and Mercedes-Benz) operating across the UK, offering both PHV dispatch and black cab aggregation — comparable operating model to Chads' licensed private hire fleet.
• Ola: Global ride-hailing operator that has had UK presence offering app-based PHV rides. Competes for similar price-sensitive UK riders via app booking and cashless payments.

Regional players

• Addison Lee: UK's largest private hire operator based in London, offering app-based executive and standard PHV services with corporate accounts. Comparable in business model and corporate-account focus, though concentrated in a different geography.

Emerging players

• Via Transportation: Shared-ride and on-demand transit tech platform working with UK local authorities on demand-responsive transport. Comparable technology stack (dispatch, app, route optimization) to Chads' GPS-based booking system but with a partnership/public-sector go-to-market.

Others

• Royal Mail: UK's primary parcel delivery operator. Relevant as Chads has launched local parcel delivery/pickup services, making Royal Mail a competitor for the new vertical revenue line rather than the core taxi business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chadscarsderby
• Facebookfacebook.com/ChadsCarsDerby
• Instagraminstagram.com/chadscarsderby
• LinkedInlinkedin.com/company/chads-cars-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHADS CARS LIMITED