Qube
Qube Integrated Malaysia Sdn Bhd is a Malaysia-based business events and exhibitions company (founded 2005) that designs exhibitions, manages corporate events, delivers interior fit-outs, and operates the country's two largest business event venues (MITEC and MECC), serving government agencies and large enterprises.
- Company typePrivate
- Founded2005
- HeadquartersKuala Lumpur, Malaysia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Qube does
Qube Integrated Malaysia Sdn Bhd is a Kuala Lumpur-based business events and exhibitions company operating as a platform-plus-services provider since 2005. The company delivers work across four pillars: Exhibition Experience (end-to-end exhibition design, construction, and project management including World Expo turnkey projects), Events Experience (corporate event and production management), Interior Design (fit-outs, space planning, and turnkey solutions), and Venue & Facilities Management. Qube holds the management tenure for Malaysia's two premier business event venues — MITEC (Malaysia International Trade and Exhibition Centre, acquired 2024) and MECC (MATRADE Exhibition and Convention Centre, since 2019) — and owns a portfolio of proprietary trade show brands including MIHAS (World's Largest Halal Showcase, 5 consecutive years), BuildXpo, the Malaysia-China Summit, and SEACare.
The company's underlying technology stack is an event management and exhibition platform with virtual and hybrid exhibition capabilities, AR/VR integration, mobile applications, and contactless attendee solutions, recognized with the WTPO 2022 award for Best Use of Information Technology. Qube is ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certified, and won 10 awards at the Malaysia Business Events Awards (MBEA) 2025 alongside its 20th anniversary.
Qube makes money through customized professional services engagements and managed services contracts. Revenue streams include event management fees, exhibition design and build contracts, interior design fit-outs, and venue management fees. The go-to-market is enterprise field sales targeting Malaysian government bodies (MATRADE, Ministry of Defence, SME Corp, CIDB, PERNAS), large corporates (PETRONAS, CIMB), and venue owners. Pricing is quote-based and not publicly disclosed. The client list spans government trade development, defence, energy, banking, SME development, healthcare, and construction, with documented international project work in Kazakhstan (Expo 2017 Astana), France (Paris Air Show), and Germany (ITB Berlin).
Qube firmographics
Firmographics- Name
- Qube
- Legal name
- Qube Integrated Malaysia Sdn Bhd
- Website
- https://qube.com.my
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Qube Integrated Malaysia Sdn Bhd is a Malaysia-based business events and exhibitions company (founded 2005) that designs exhibitions, manages corporate events, delivers interior fit-outs, and operates the country's two largest business event venues (MITEC and MECC), serving government agencies and large enterprises.
- Ownership category
- akta.pro rank
Qube industry classification
Industry- Product category
- Event Management and Exhibition Services
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)
- akta.pro secondary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where Qube is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Qube business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Event Management Services: Comprehensive event management and production services including planning, design, logistics, and coordination for corporate events, summits, and exhibitions
- Exhibition Design and Setup: Exhibition booth and pavilion design, construction, setup, and project management services
- Venue Management: Management contracts for premier venues including MITEC and MECC, providing facilities management and operational services
- Interior Design Services: Interior design services including fit-outs, space planning, styling, and turnkey solutions
- Proprietary Event Properties: Ownership and operation of proprietary trade shows and exhibitions including MIHAS (co-organized with MATRADE), BuildXpo, Malaysia-China Summit, and SEACare
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Qube product offering
Product offeringCore offering
Qube Integrated Malaysia Sdn Bhd designs, builds, and manages exhibitions, corporate events, interior fit-outs, and premier venues for government agencies, trade associations, and large enterprises. The company delivers end-to-end exhibition and event services including planning, design, fabrication, logistics, on-site management, and venue operations for facilities such as MITEC and MECC. It also owns and operates proprietary trade shows including MIHAS, BuildXpo, Malaysia-China Summit, and SEACare.
Product overview
Qube Integrated Malaysia Sdn Bhd is a business events and exhibitions company that operates as a platform-plus-services model. The company offers four core service pillars: Exhibition Experience (comprehensive exhibition management), Events Experience (event and production management), Interior Design (space transformation), and Venue & Facilities Management (venue operations for MITEC and MECC). These services are delivered through a combination of on-the-ground event execution, creative design, technical production, and venue management capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Exhibition Experience
- Events Experience
- Interior Design
- Venue & Facilities Management
Quantifiable outcome
- RM760 million economic impact delivered through Malaysia-China Summit 2024
- +3 more outcomes
Companies that use Qube
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Qube technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Qube partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- MATRADE (Malaysia External Trade Development Corporation)coreQube co-organized MIHAS 2025 with MATRADE, leading the World's Largest Halal Showcase for the 5th consecutive year with over 2,000 exhibition booths. Qube also manages MATRADE Exhibition and Convention Centre (MECC) under a 2019 management agreement.
- Ministry of Defence MalaysiacoreQube served as Exhibition Partner for Langkawi International Maritime and Aerospace Exhibition (LIMA) 2025, providing event management, build & fitout, and support services.
- SEACarecoreQube organized SEACare 2025, leading Southeast Asia's premier healthcare and pharma trade show with over 500 exhibition booths, inaugural SEA Healthcare and Pharma Conference, and business networking opportunities.
- SME Corp. MalaysiacoreQube organized SME VENTURE@ASEAN 2025 in conjunction with Malaysia's ASEAN 2025 chairmanship, a 3-day exhibition fostering intra-ASEAN trade.
- Perbadanan Nasional Berhad (PERNAS)majorQube elevated the Pernas International Franchise Festival (PIFF) 2025 platform, a 3-day festival attracting over 12,000 coffee entrepreneurs and industry pioneers.
- CIMBmajorQube powered CIMB Artober 2025 showcase featuring Malaysian art and culture with exhibitions from renowned galleries, performances, and interactive experiences.
- Malaysia International Trade and Exhibition Centre (MITEC)coreIn 2024, Qube acquired tenure to manage MITEC - Malaysia's largest business events venue. Significant investments in key spaces and facilities have increased revenue potential and aligned the venue with emerging industry trends.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Qube competitors and assessment
Company assessmentBroad incumbents
- Informa Markets: Global B2B events and exhibitions group (part of Informa plc) operating hundreds of trade shows worldwide. Overlaps with Qube on trade show organization (similar to MIHAS, BuildXpo, SEACare) and on virtual event platforms, but at much larger scale and broader international footprint.
- Reed Exhibitions: World's largest trade show organizer (RX, part of RELX) running 400+ events across 30+ countries. Comparable to Qube in organizing industry-specific B2B trade shows and exhibitions, though at vastly greater geographic and category breadth.
Direct peers
- MCI Group: Swiss-headquartered global association, event, and communication management firm. Comparable to Qube in delivering corporate events, exhibitions, and association management services across multiple verticals and geographies.
- Pico Group: Hong Kong-headquartered global brand activation and exhibition services group offering exhibition design, fabrication, event management, and venue solutions. Operates extensively across Asia with the same integrated model as Qube, making it the closest direct peer.
- GES (Global Experience Specialists): Global exhibition and event services provider offering custom exhibits, face-to-face marketing, and event management. Direct competitor to Qube in designing and building exhibition stands and producing large-scale events for trade show organizers.
- Freeman: Global leader in brand experiences and exhibition services, providing custom exhibit design, fabrication, and event production. Comparable to Qube in offering end-to-end exhibition and event management services for large enterprise and association clients.
- Index Event Solutions: Asia-based exhibition design and event management group (Index Group) offering booth design, fabrication, and event production. Comparable to Qube in providing custom exhibition stands and end-to-end event services with strong APAC presence.
- Koelnmesse: Major German trade fair organizer operating global events across multiple industries including food, furniture, and leisure. Comparable to Qube in organizing flagship industry exhibitions and running venue-related event operations internationally.
- Messe Frankfurt: German-headquartered global trade fair and event organizer with a strong Asia-Pacific presence. Comparable to Qube in operating industry-specific exhibitions (textiles, automotive, consumer goods) and providing integrated exhibition services globally.
Regional players
- Absolute Events & Expo: Malaysia-based event management and exhibition services provider focused on corporate events, conferences, and trade shows in the domestic market. Closest Malaysian-headquartered peer to Qube, competing on similar B2B event services within the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Qube social profiles
Digital presenceQube compliance and trust
Trust signalCompliance3 records
Qube financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qube leadership team
Management profileNumber of profiles
Qube funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qube
What does Qube do?
Qube Integrated Malaysia Sdn Bhd designs, builds, and manages exhibitions, corporate events, interior fit-outs, and premier venues for government agencies, trade associations, and large enterprises. The company delivers end-to-end exhibition and event services including planning, design, fabrication, logistics, on-site management, and venue operations for facilities such as MITEC and MECC. It also owns and operates proprietary trade shows including MIHAS, BuildXpo, Malaysia-China Summit, and SEACare.
Is Qube a public or private company?
Qube is a private company. It is classified as unknown and is currently operating.
When was Qube founded?
Qube was founded in 2005. It employs 51 to 100 people.
Where is Qube based?
Qube is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Qube make money?
Five revenue lines are on record. Event Management Services are the primary driver. The others are exhibition Design and Setup, venue Management, interior Design Services and proprietary Event Properties.
Who are Qube's main competitors?
Broad incumbents on record are Informa Markets and Reed Exhibitions. Direct peers are MCI Group, Pico Group, GES (Global Experience Specialists), Freeman, Index Event Solutions, Koelnmesse and Messe Frankfurt. Absolute Events & Expo is listed as a regional player.
Does Qube have an API?
No public API is recorded for Qube.
What industry is Qube in?
Qube's product category is Event Management and Exhibition Services. Its primary akta.pro industry code is THAHAHAD, Pavilion & Country/Group Exhibit Build-Outs, with a secondary code of THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 56192.