Malaysia International Trade and Exhibition Centre

What Malaysia International Trade and Exhibition Centre does

MITEC (Malaysia International Trade and Exhibition Centre) is Malaysia's largest purpose-built MICE (Meetings, Incentives, Conferences, Exhibitions) venue, located in the KL Metropolis district of Kuala Lumpur, owned by MATRADE (Malaysia External Trade Development Corporation, a federal agency), and operated under management by METCO Sdn. Bhd. / Qube Integrated Malaysia Sdn Bhd. The asset comprises 52,000 sqm of gross exhibition space across four levels, 11 mega exhibition halls (including Malaysia's largest pillar-less hall at 12,960 sqm on a single level), a grand ballroom, junior ballroom, and 13 meeting rooms, with floor loading up to 5t/sqm supporting heavy-machinery exhibitions, a 1,400-vehicle basement car park operated by ParkRite, and direct ramp loading on every floor. The technical stack is dominated by physical infrastructure; smart-venue layers include LED banner screens, motion and occupancy sensors, CO2 monitoring, three EV chargers (2x 7.4 kW and 1x 22 kW AC T2), and a KLEAN AI-powered reverse vending machine, while the building itself holds Green Building Index (GBI) certification and houses an on-site hydroponic farm supporting in-house halal-certified catering.

MITEC generates revenue through (i) enterprise venue rental on a quote-based RFP model to event organisers, exhibition companies, corporations, and government bodies, (ii) in-house F&B through Garden Court Café, Bowltanic, De Heritage, Sweetz Gelato, and a food-truck programme plus full-service halal banquet catering, (iii) end-to-end AV/IT and event production via METCO, (iv) consumer walk-in dining (Ramadan buffet, RM118 nett), and (v) parking. In 2025, the centre hosted over 650 events and welcomed 5.5 million visitors, up from 4 million in 2024, with anchor events such as WCLIC (11,000 delegates, RM176.5M economic impact), Defence Services Asia/NATSEC Asia (47,587 attendees from 114 countries), MATTA Fair (170,000+ visitors, RM230M sales), Tokyo Auto Salon (91,000+ visitors), and the 57th ASEAN Economic Ministers' Meeting.

Go-to-market is enterprise field sales through direct RFPs and channel partners MyCEB, MACEOS, ICCA, UFI, and AIPC, supplemented by loyalty (MITEC Preferred Card) and an Accredited Panel Programme for preferred contractors. The company is unaudited for revenue purposes as a government entity; primary economic signals are over RM1 billion contributed to Malaysia's business tourism in 2024 and over 57,000 jobs created. Three consecutive World's Leading Meetings & Conference Centre titles (World Travel Awards 2023, 2024, 2025) are central to its international event acquisition strategy.

Name

Malaysia International Trade and Exhibition Centre

Legal name

Malaysia International Trade and Exhibition Centre

Website

https://mitec.com.my

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

MITEC is Malaysia's largest purpose-built MICE venue, owned by federal agency MATRADE and managed by METCO, offering 52,000 sqm of exhibition, ballroom, and meeting space to event organisers, corporations, and government bodies across Asia.

Ownership category

akta.pro rank

Product category

Event venue and exhibition centre services (MICE)

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Exhibition & Trade Show Catering (Show Floor Concessions, Exhibitor Hospitality) (THAHAKAH)

Keywords

• Exhibition venue services
• MICE event hosting
• Convention centre rental
• Event management services
• Trade show facilities

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Rental and Event Hosting: Primary revenue from renting exhibition halls, ballrooms, meeting rooms, and event spaces to organizers for conferences, exhibitions, banquets, concerts, and other events. Revenue is generated through space rental fees, setup/teardown periods, and event duration charges.
2. Food and Beverage Services: On-site F&B operations including Garden Court Café, Bowltanic, De Heritage, food trucks, catering for events, and banquet services. Culinary team provides in-house catering for events with halal-certified kitchen.
3. Audio Visual and Technical Services: End-to-end AV solutions including video, audio, lighting, speaker services through partnerships with suppliers. Premium Wi-Fi services with greater bandwidth offered at competitive prices.
4. Parking Services: Revenue from MITEC Basement Parking (1,400 vehicle capacity) operated by ParkRite. Cashless parking system with rates: RM10 first hour, RM5 subsequent hours, RM15 maximum per day.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

MITEC (Malaysia International Trade and Exhibition Centre) is a MICE venue offering 52,000 sqm of gross exhibition space across 11 mega exhibition halls, a grand ballroom, a junior ballroom, and 13 meeting rooms for conferences, exhibitions, conventions, banquets, product launches, and lifestyle events. The venue sells space rental paired with in-house F&B catering (Garden Court Café, Bowltanic, De Heritage, halal-certified kitchen), end-to-end event management and exhibition production via METCO Sdn. Bhd., audio-visual and IT support, business centre services, parking for 1,400 vehicles, and pre-configured event packages. Clients are event organisers, exhibition companies, corporations, government bodies and SMEs, booked through an RFP-driven quote-based process.

Product overview

MITEC (Malaysia International Trade and Exhibition Centre) is Malaysia's largest MICE (Meetings, Incentives, Conferences, Exhibitions) venue operated by Qube Integrated Malaysia Sdn Bhd, offering 52,000 sqm of gross exhibition space. The venue portfolio includes 11 mega exhibition halls, Malaysia's largest pillarless hall (12,960 sqm), a grand ballroom and junior ballroom, 13 meeting rooms, VIP suites, and multiple event spaces across four levels. Supporting services include METCO Event Management Services (exhibition management and production), comprehensive F&B offerings through Garden Court Café, Bowltanic, De Heritage, and Food Truck Program, audio visual and IT support services, business centre facilities, and parking for 1,400 vehicles. The venue caters to conferences, exhibitions, conferences with exhibitions (confex), dinners, launches, training, seminars, and lifestyle events.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Venues Multi-level exhibition halls with configurable spaces across four levels, offering the largest pillar-less hall in Malaysia (12,960 sqm) and up to 5t/sqm floor loading for hosting heavy industrial, trade, and lifestyle exhibitions.
• Grand Ballroom & Junior Ballroom Large-scale banquet and event spaces within the venue catering to high-profile conferences, galas, banquets, and corporate events.
• Meeting Rooms 13 meeting rooms ranging from 34 sqm to 504 sqm, plus VIP Suite (28 sqm), suitable for conferences, seminars, training sessions and breakout sessions.
• METCO Event Management Services Comprehensive exhibition management, production, construction and setup services including booth design, immersive experiences with state-of-the-art sound and lighting, delivered by an in-house team of designers, managers, technicians and carpenters with over 20 years of expertise.
• Garden Court Café Primary on-site restaurant at North Entrance offering Malaysian, Chinese, Indian, Western and Fusion cuisine with a modern international touch.
• Bowltanic Healthy dining outlet featuring customisable poke bowls, fresh greens, lean proteins and wholesome toppings targeted at health-conscious guests.
• De Heritage F&B outlet offering authentic local Malaysian favourites and signature dishes including nasi lemak, lontong, soto ayam and nasi briyani, providing convenient dining on-site.
• Food Truck Program Platform supporting local SMEs and food truck vendors during mega exhibitions, showcasing Malaysian street food culture and culinary talents to international delegates.
• Audio Visual Services End-to-end AV solutions including video, audio, lighting and speaker services with extensive technology inventory delivered in partnership with suppliers.
• Direct Ramp Loading Bay Massive loading bay on each floor capable of withstanding mid-weight and heavy trucks for easy loading and unloading of exhibition materials, with 24-hour access and direct ramp service.
• Parking Facilities Spacious parking for 1,400 vehicles at Basement 1 and 1A, operated by ParkRite, with easy access from North and South entrances, a cashless system, and EV charging stations.
• Business Centre Co-working space with private meeting rooms and open hot seats for booking, designed for modern professionals, entrepreneurs, start-ups, freelancers, and creatives, with business matching services for SMEs.
• Event Packages Pre-configured event packages including Wedding Package, Metropolitan Meeting Package, Government Meeting Package and Annual Dinner Package tailored to different event types.
• Halal-Certified In-House Kitchen & Catering In-house halal-certified kitchen providing full catering capabilities for events, conferences and banquets, supporting diverse culinary requirements.
• Oval Garden Newly landscaped outdoor space designed for intimate conferences and banquets, offering an open-air alternative event setting.
• Garden Terrace Sophisticated indoor area suited to cocktail receptions and exclusive VIP gatherings, set amidst lush greenery.
• MITEC Preferred Card Loyalty programme rewarding repeat clients, event organisers and exhibitors to strengthen long-term partnerships.
• Dari Dapur KL Metropolis Ramadan Buffet Seasonal Ramadan buffet at Garden Court Café featuring 88 dishes including roasted lamb, satay station, salmon fish head asam pedas, durian tempura and lamb gearbox at RM118 nett per person.

Quantifiable outcome

• Over RM1 billion in economic impact contributed to Malaysia's business tourism sector in 2024
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

22 partnerships are on record, tiered minor and core.

• Kloth CaresminorStrategic or Co-development Partner · 6 October 2023Southeast Asia's first textile-recycling movement. Partnership for Fabric Recycling Campaign under MITEC's #myWorld ESG programme. Collected fabrics are sorted, with high-quality items exported or donated to charities, while rest are upcycled into products like industrial wiping cloths and biofuel.
• MATRADE (Malaysia External Trade Development Corporation)coreStrategic or Co-development PartnerMATRADE is the owner of MITEC, providing government backing and integration with national trade objectives. As a Malaysian agency responsible for helping Malaysian companies grow their businesses globally, MATRADE positions MITEC as a strategic national asset for trade and business events.
• Qube Integrated Malaysia Sdn BhdcoreStrategic or Co-development PartnerQube Integrated Malaysia manages MITEC operations, bringing over 20 years of expertise in event management, production, construction, and setup services. The company provides end-to-end exhibition management with in-house teams of designers, managers, technicians, and carpenters.
• MyCEB (Malaysia Convention & Exhibition Bureau)coreStrategic or Co-development PartnerMyCEB is a non-profit organisation established to grow Malaysia's business tourism industry. They support MITEC by promoting Malaysia as a MICE destination internationally and attracting major events to the venue.
• MACEOS (Malaysian Association of Convention & Exhibition Organisers & Suppliers)coreStrategic or Co-development PartnerMACEOS is recognized as the key voice of the MICE or Business Events industry in Malaysia, providing industry advocacy and support for MITEC's operations.
• ICCA (International Congress and Convention Association)coreStrategic or Co-development PartnerInternational association specialising in the international association meetings sector, offering data, communication channels, and business development opportunities for MITEC.
• UFI (The Global Association of the Exhibition Industry)coreStrategic or Co-development PartnerGlobal association of leading tradeshow organisers and fairground owners, national and international exhibition associations, supporting MITEC's industry positioning.
• AIPC (International Association of Convention Centres)coreStrategic or Co-development PartnerRepresents a global network of over 185 leading convention centres in 60 countries, providing best practices and industry standards for MITEC.
• KLEANminorStrategic or Co-development PartnerPartnership for AI-powered Reverse Vending Machine (RVM) allowing citizens to deposit PET plastic bottles and aluminium cans in exchange for KLEAN points redeemable at partner outlets like Grab, Lotus's, Petronas Setel, and Touch 'n Go.
• MMICare Association - Pantai Saujana ProjectminorStrategic or Co-development PartnerPartnership for youth empowerment and education initiative. 70 multiracial students participate in workshops covering female reproductive hygiene and health risks of smoking.
• The Inclusive Outdoor ClassroomminorStrategic or Co-development PartnerLocal NGO dedicated to supporting special needs children. MITEC hosts activities including football matches, cupcake decorating, drum circle, and performances for special needs children.
• Food Aid FoundationminorStrategic or Co-development PartnerMITEC supports local NGOs and communities by extending help to underprivileged and those affected by natural disasters through food aid partnerships.
• KL Food Truck AssociationminorStrategic or Co-development PartnerMITEC supports local SMEs by creating business opportunities for local food truck vendors during mega exhibitions. Initiative introduces Malaysian food culture bazaar concept for international delegates.
• Asia School of Business (ASB)minorStrategic or Co-development PartnerPartnership for ASB-M25U0 Industry Insights programme with Maybank Senior Leadership team. MITEC's top management shares experiences and insights on inclusive leadership and sustainability.
• Perdana Fellows Alumni AssociationminorStrategic or Co-development PartnerPartnership to harness youth's potential and encourage active citizens in promoting change-makers for SDG achievement. Supports Youth 4 Global Goals initiative.
• ParkRiteminorStrategic or Co-development PartnerAppointed parking operator for MITEC's Basement 1 and 1A security-patrolled parking bays with 1,400 vehicle capacity.
• GRABminorStrategic or Co-development PartnerPartnership for e-hailing services providing clients and guests easy access to MITEC pick-up/drop-off points. Promo codes offered for specific events.
• Breast Cancer Welfare Association (BCWA)minorStrategic or Co-development PartnerPartnership for breast cancer awareness initiatives. BCWA uses MITEC's Oval Garden for outreach programmes and provides free clinical breast examinations to visitors.
• Sunway University and Taylor's UniversityminorStrategic or Co-development PartnerPartnership for Michelin Guide debut announcement event. Hospitality and Culinary divisions collaborate offering students immersive service experience in service and culinary arts industries.
• Impact Hub KLminorStrategic or Co-development PartnerCollaboration for Be The Change 2022 Celebration themed 'Happy People, Happy Planet: Designing a Happier Future Together' in honour of World Children's Day.
• Kind MalaysiaminorStrategic or Co-development PartnerMITEC serves as Event Partner and Official Venue Host for Kind Malaysia, a two-day event and expo bringing together non-profit organizations, responsible corporations, and SMEs for CSR and ESG initiatives.
• MyCreative Ventures GroupminorStrategic or Co-development PartnerPartnership to empower local creative visionaries to showcase and sell handcrafted artisanal products during events at MITEC.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Exhibition and Convention Center (NECC Shanghai): One of the world's largest exhibition complexes with 1.5 million sqm of space, hosting the China International Import Expo and major trade shows. Comparable to MITEC as a government-backed mega venue targeting mega-scale international trade events.
• Tokyo Big Sight (Tokyo International Exhibition Center): Japan's largest convention and exhibition facility and a longstanding anchor of Tokyo's MICE market. Comparable to MITEC as a multi-hall venue hosting international trade fairs and events, though at a much larger scale and serving the Japanese market.
• Dubai World Trade Centre: Established Middle East MICE venue with heritage as a global trade hub. Comparable to MITEC in being a purpose-built mega exhibition destination targeting international events, though at a different geography and more established brand.
• COEX Convention & Exhibition Center (Seoul): Major Korean convention and exhibition complex with multi-hall venue, business centre, and integrated retail. Comparable to MITEC as a full-service mega venue targeting international trade shows, conferences, and consumer exhibitions in North Asia.
• Hong Kong Convention and Exhibition Centre (HKCEC): Iconic waterfront convention venue in Hong Kong hosting major international conferences, trade shows, and high-profile events. Comparable to MITEC as a government-affiliated mega venue targeting association meetings and trade exhibitions in Asia.

Direct peers

• IMPACT Exhibition and Convention Center (Bangkok): One of Asia's largest exhibition venues with over 140,000 sqm of space, hosting major trade shows and concerts. A direct regional peer competing for Southeast Asian MICE events, especially large-scale exhibitions with heavy machinery displays similar to MITEC's industrial event capability.
• Kuala Lumpur Convention Centre (KLCC): Kuala Lumpur's other major convention and exhibition venue located in the KLCC precinct. Directly competes with MITEC for conferences, exhibitions, and corporate events in the Malaysian capital, with a comparable full-service venue model including F&B, AV, and event management.
• Sands Expo and Convention Centre (Marina Bay Sands): Large integrated resort convention venue in Singapore offering exhibition halls, ballrooms, and meeting space co-located with hotels. Competes with MITEC for premium international association congresses and incentive groups in Southeast Asia.
• Singapore EXPO: Singapore's largest convention and exhibition venue, with comparable 100,000+ sqm of multi-hall space. Competes head-to-head with MITEC for regional trade shows and conferences rotating through Southeast Asia, particularly via direct flight connectivity and Singapore's broader appeal as a regional MICE hub.
• QSNCC (Queen Sirikit National Convention Center, Bangkok): Thailand's flagship convention venue with full meeting, exhibition, and banquet facilities. Directly comparable to MITEC as a national-level convention centre in Southeast Asia hosting association congresses, exhibitions, and government summits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MITEC_MY
• YouTubeyoutube.com/channel/UCJpigo6tuAtcA41X0Gwnt0Q
• Facebookfacebook.com/MITEC.MY
• LinkedInlinkedin.com/company/mitec-my
• Instagraminstagram.com/mitec_my

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malaysia International Trade and Exhibition Centre