Educated Choices Program
Educated Choices Program is a US 501(c)(3) nonprofit that delivers free food-choice education through video presentations, lesson plans, and classroom resources to students, educators, and community organizations across 75+ countries.
- Company typePrivate
- Founded2012
- HeadquartersPeachtree City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Educated Choices Program does
Educated Choices Program (ECP) is a US-based 501(c)(3) nonprofit organization headquartered in Peachtree Corners, Georgia, that delivers free food-choice education to students and community members worldwide. Its core product is the ECP Resource Library (learnecprogram.org), a self-serve digital platform providing on-demand educational video presentations — including Healthful Eating, The Environment and Modern Agriculture, Micronutrient Rainbow, and the partnership-enabled "Unlocking Diabetes: Nutrition is the Key" — accompanied by lesson plans, follow-up guides, classroom posters, and food/holiday guides. Content is localized into 7 languages and has reached 3,779,746 viewers across 75+ countries and territories, with an estimated 582,408,933 kg of CO2 emissions prevented annually based on Scarborough et al. (2014) diet-impact statistics.
The underlying technology is a web-based video and curriculum platform with no documented AI/ML layer, no public API, and no disclosed integrations. ECP relies entirely on donations for revenue, with three streams: one-time and recurring individual donations, the ECP Champions monthly giving program, and corporate/grant sponsorships (including 1% for the Planet, Sprouts Healthy Communities Foundation, and Constellation Energy). Pricing to end users is fully free (freemium), with distribution occurring through a multi-channel mix — direct social platforms (YouTube, Facebook, Instagram, LinkedIn, X, Pinterest), email newsletter, press/PR, and an ecosystem of 15+ strategic partners including Earth Day, Good Food Institute, AASHE, Doctors for Nutrition, the University of Cambridge, and the University of Edinburgh.
The organization is led by CEO/President/Founder Lorena Mucke and COO Casey Clemens, with a remote team of 11–50 employees spanning the US, Canada, Europe, and South America. ECP has earned the Keeling Curve Prize Laureate, Charity Navigator 4-star (100/100) stewardship rating, Candid Platinum Transparency seal (2026), and the We Are Teachers Teachers Pick (2025), signaling strong third-party credibility relative to peer nonprofits of its size.
Educated Choices Program firmographics
Firmographics- Name
- Educated Choices Program
- Legal name
- Educated Choices Program
- Website
- https://ecprogram.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Educated Choices Program is a US 501(c)(3) nonprofit that delivers free food-choice education through video presentations, lesson plans, and classroom resources to students, educators, and community organizations across 75+ countries.
- Ownership category
- akta.pro rank
Educated Choices Program industry classification
Industry- Product category
- Educational Content and Food Literacy
- NAICS
- Educational Services (61), Educational Support Services (61171), Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)
- akta.pro secondary industries
- Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK), Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD), Nutrition & Dietetics Services (EDALAFAH)
Keywords
Where Educated Choices Program is headquartered
LocationHeadquarters
- HQ city
- Peachtree City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Educated Choices Program business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations: ECP is a 501(c)(3) nonprofit organization that offers all presentations at no cost and relies entirely on donations to continue operations. Revenue comes from individual donors, monthly champions program, and corporate sponsors.
- Monthly Giving Program (ECP Champions): Monthly donor program where supporters contribute recurring donations and receive perks including insider insights, early updates, and sponsor discounts.
- Corporate Partnerships: Corporate sponsors provide support and in return receive visibility through the organization's communications and marketing channels. Includes sponsored content and Kickstarter campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free access to all educational content |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Educated Choices Program product offering
Product offeringCore offering
Educated Choices Program (ECP) is a 501(c)(3) nonprofit that delivers free food-related education through on-demand digital video presentations, lesson plans, classroom posters, and follow-up guides hosted on the ECP Resource Library (learnecprogram.org). Core offerings include Healthful Eating, The Environment and Modern Agriculture, Micronutrient Rainbow, and the partnership-enabled 'Unlocking Diabetes: Nutrition is the Key' package, all available at no cost in multiple languages for students, educators, and community organizations worldwide. Operations are funded entirely through donations, monthly giving, and corporate sponsorships.
Product overview
Educated Choices Program (ECP) is a nonprofit organization operating a unified educational platform offering free food-related education. The core offering is the ECP Resource Library at learnecprogram.org, providing on-demand access to educational video presentations including Healthful Eating, The Environment and Modern Agriculture, and Micronutrient Rainbow, alongside specialized packages like the partnership-enabled 'Unlocking Diabetes: Nutrition is the Key.' Supporting the video content are supplementary materials including Follow-Up Guides (Rethinking Food Waste, Dig Into Gardening, Fuel Your Fitness, Finding Your Foodprint, What is Cultivated Meat), classroom posters, printable food guides, and holiday guides. The ECP Champions monthly giving program provides donor engagement while supporting distribution of these free resources. All offerings are available at no cost in English and Spanish, serving audiences in 75+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- What Is Cultivated Meat?: An initiative under Educated Choices Program focused on educating about cultivated meat.
Products and services
- Healthful Eating
Quantifiable outcome
- Independent studies by University of Cambridge and University of Edinburgh confirmed ECP videos effectively influence student behavior toward choosing plant-based meals for environmental reasons
- +3 more outcomes
Companies that use Educated Choices Program
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Educated Choices Program technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Educated Choices Program partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- Doctors for NutritioncorePartnership to develop and launch the 'Unlocking Diabetes: Nutrition is the Key' educational package. Includes videos, lesson plans, and activities aligned with scientific standards, aimed at educating individuals aged 12 and older about dietary management of diabetes.
- Good Food InstitutecoreStrategic partnership focused on promoting plant-based and sustainable food systems through education. GFI is a nonprofit organization working to transform animal agriculture.
- Earth DaymajorOfficial Earth Day partner, collaborating on environmental education initiatives and promoting sustainable food choices during Earth Day observances and year-round.
- Alianza AlimentariacoreFood Alliance focused on food education and awareness in Latin American communities. Partnership expands ECP's reach and relevance in Spanish-speaking regions.
- Alimentando el MananacoreArgentina-based organization working to educate young people about food and nutrition. Partnership helps localize and distribute ECP educational content.
- AASHEmajorAssociation for the Advancement of Sustainability in Higher Education. Partnership helps ECP reach college and university audiences and align with academic sustainability standards.
- Environmental Working GroupmajorEnvironmental advocacy organization providing research and advocacy on environmental issues. Partnership enhances ECP's environmental education credibility.
- Plant-based World PulseminorMedia platform focused on plant-based food and lifestyle. Partnership provides marketing exposure and content distribution opportunities.
- Reducetarian FoundationminorOrganization dedicated to reducing consumption of animal products. Partnership aligns messaging around plant-forward eating and dietary choice.
- Green Schools AlliancemajorNetwork of schools working together on sustainability. Partnership enables distribution of ECP materials to member schools globally.
- Earth Warriors GlobalminorGlobal environmental education organization. Partnership expands reach to communities focused on environmental protection and conservation.
- Subject to ClimateminorClimate-focused media and education platform. Partnership provides content distribution and audience engagement opportunities.
- Ecoaula DigitalcoreDigital education platform in Latin America. Partnership enables distribution of ECP content to schools and educators in the region.
- AllianceForSustainableSchoolsmajorAsian sustainability education network. Partnership helps expand ECP's reach in Asian markets and schools.
- University of CambridgecoreConducted independent research validating ECP's educational videos and their effectiveness in influencing student behavior toward plant-based meals.
- University of EdinburghcoreConducted independent research confirming ECP's educational approach and cost-effectiveness in reducing CO2 emissions through dietary education.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Educated Choices Program competitors and assessment
Company assessmentDirect peers
- Food Tank: Nonprofit think tank producing food-system education and resources for students, policymakers, and the public. Comparable to ECP as a content-led food-education organization with academic and media reach.
- Forks Over Knives: Plant-forward education organization producing video content, curricula, and lifestyle programming for schools and consumers. Comparable to ECP in offering free evidence-based educational materials about food and health.
- True Health Initiative: Coalition of health professionals producing evidence-based lifestyle and nutrition education content for students and communities. Comparable in delivering free, science-grounded health/diet educational content.
- Meatless Monday Campaign: Global nonprofit campaign encouraging weekly plant-based meals, with strong school and healthcare program reach. Comparable to ECP in promoting dietary behavior change through educational outreach and partnership amplification.
- Good Food Institute: Nonprofit working to transform food systems through alternative proteins and plant-based eating, with an education and content pillar for students and consumers. Directly comparable to ECP as a partner organization in sustainable food education.
- Reducetarian Foundation: Nonprofit promoting reduced animal-product consumption through education, research, and outreach programs. Comparable to ECP in plant-forward dietary education mission and partnership-driven distribution.
- EarthSave: Nonprofit that delivers food-choice and plant-forward education to students and communities through presentations and educational materials. Directly comparable in mission (food literacy, sustainability) and delivery model (free educational content for schools and communities).
Broad incumbents
- Environmental Working Group (EWG): Established environmental nonprofit producing consumer education on food, water, and consumer products. ECP lists EWG as a partner; overlap is strongest in food-system environmental education for students and consumers.
- Center for Science in the Public Interest (CSPI): Established consumer advocacy and nutrition education nonprofit covering food labeling, school food policies, and nutrition science communication. Overlaps with ECP in school-focused nutrition education but broader in scope.
Emerging players
- AASHE (Association for the Advancement of Sustainability in Higher Education): Higher-education sustainability association providing curricular resources and frameworks. Partner of ECP reaching overlapping audiences (colleges/universities) but focused on institutional sustainability rather than food-specific education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Educated Choices Program social profiles
Digital presenceEducated Choices Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
Educated Choices Program leadership team
Management profileNumber of profiles
Profiles2 records
Educated Choices Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Educated Choices Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Educated Choices Program
What does Educated Choices Program do?
Educated Choices Program (ECP) is a 501(c)(3) nonprofit that delivers free food-related education through on-demand digital video presentations, lesson plans, classroom posters, and follow-up guides hosted on the ECP Resource Library (learnecprogram.org). Core offerings include Healthful Eating, The Environment and Modern Agriculture, Micronutrient Rainbow, and the partnership-enabled 'Unlocking Diabetes: Nutrition is the Key' package, all available at no cost in multiple languages for students, educators, and community organizations worldwide. Operations are funded entirely through donations, monthly giving, and corporate sponsorships.
Is Educated Choices Program a public or private company?
Educated Choices Program is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Educated Choices Program founded?
Educated Choices Program was founded in 2012. It employs 11 to 50 people.
Where is Educated Choices Program based?
Educated Choices Program is headquartered in Peachtree City, United States, in the North America region.
How does Educated Choices Program make money?
Three revenue lines are on record. Donations are the primary driver. The others are monthly Giving Program (ECP Champions) and corporate Partnerships.
Who are Educated Choices Program's main competitors?
Direct peers on record are Food Tank, Forks Over Knives, True Health Initiative, Meatless Monday Campaign, Good Food Institute, Reducetarian Foundation and EarthSave. Broad incumbents are Environmental Working Group (EWG) and Center for Science in the Public Interest (CSPI). AASHE (Association for the Advancement of Sustainability in Higher Education) is listed as an emerging player.
Does Educated Choices Program have an API?
No public API is recorded for Educated Choices Program.
What industry is Educated Choices Program in?
Educated Choices Program's product category is Educational Content and Food Literacy. Its primary akta.pro industry code is EDAAAHAA, Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking), with a secondary code of EDACAJAK, Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons). Its NAICS code is 61 and its SIC code is 8200.