charge&GO
Charge&GO operates the first regional EV charging platform in the Balkans, aggregating 79 chargers across 68 locations in Serbia with extensions into North Macedonia and Bosnia and European roaming. The Belgrade-based company serves individual EV owners via a mobile app and businesses via turnkey charging hardware, installation, and platform services.
- Company typePrivate
- Founded-
- HeadquartersBelgrade (Rakovica), Serbia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What charge&GO does
Charge&GO d.o.o. Beograd is a Belgrade-based EV charging infrastructure operator founded in 2020 that operates the first regional digital platform and mobile application for electric vehicle charging in the Balkans. The company's proprietary platform aggregates a network of 79 chargers across 68 locations with 135 connectors across Serbia, with regional platform variants extending coverage to North Macedonia and Bosnia, plus roaming interoperability with European charging operators. The technology stack comprises iOS and Android mobile applications, a web-based charging map (client.chargego.rs/map), RFID card and QR-code authentication, real-time charger-availability tracking via Google Maps integration, remote charger management, fiscal invoicing, and solar-panel-to-charger integration. Payment processing is handled by Monri WSPay under PCI DSS-compliant infrastructure.
The company monetizes through multiple streams: per-minute usage-based charging fees for both registered and unregistered users (with a 20% discount for registered subscribers), a 3,000 RSD registration fee, prepaid auto top-ups, RFID card issuance fees, hardware sales and professional installation of AC and DC chargers from manufacturers such as ABB, Schneider Electric, and Kostad, and postpaid corporate accounts for legal entities. Distribution combines a product-led, self-serve consumer channel (app, web portal, RFID) with direct enterprise field sales targeting hospitality, retail, fuel retail, parking operators, and corporate fleets. Active channel partnerships host chargers at high-traffic commercial locations including OMV Serbia, NIS Gazprom Neft, Stop Shop shopping centers, BIG CEE, Promenada Novi Sad, Airport City Belgrade, Heineken Serbia, and HitAuto. The team is small, with approximately 10 employees.
charge&GO firmographics
Firmographics- Name
- charge&GO
- Legal name
- Charge&GO d.o.o. Beograd
- Website
- https://chargego.rs
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Charge&GO operates the first regional EV charging platform in the Balkans, aggregating 79 chargers across 68 locations in Serbia with extensions into North Macedonia and Bosnia and European roaming. The Belgrade-based company serves individual EV owners via a mobile app and businesses via turnkey charging hardware, installation, and platform services.
- Ownership category
- akta.pro rank
charge&GO industry classification
Industry- Product category
- Electric Vehicle Charging Services
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)
Keywords
Where charge&GO is headquartered
LocationHeadquarters
- HQ city
- Belgrade (Rakovica)
- HQ country
- Serbia
- HQ region
- Europe
Offices2 records
Markets served
charge&GO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- EV Charging Session Fees: Registered users are charged per minute of charging (subscription-based model with prepaid credit top-ups). Unregistered users pay per session via one-time payment. Fees vary by charging point, charger type, and power. Registered users receive a 20% discount vs. unregistered rates. Idle fees of 5 RSD/min apply after 15 minutes post-charging. Dual-vehicle simultaneous charging is billed at 50% reduced rate per vehicle.
- Roaming Service Fees: Charge&GO enables registered users to charge at partner charging points across European countries. Fees are set by the local operators at their rates, which may exceed domestic rates. Sessions are capped at 40 minutes per charging cycle.
- EV Charging Hardware Sales and Installation: Charge&GO sells and professionally installs AC and DC chargers from reputable manufacturers, offering complete turnkey solutions for businesses (planning, equipment selection, installation, staff training, and maintenance). Revenue includes hardware markup and professional installation service fees.
- RFID Card Issuance: RFID access cards are issued to registered users for charger identification, with issuance fees charged according to the prevailing price list, in addition to the subscription fee.
- Postpaid Corporate Accounts: Enterprise and business clients can enter postpaid contracts with Charge&GO, agreeing to invoice-based payment for charging services under negotiated terms, with access via the same platform and RFID.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Unregistered (one-time) user — pay-per-session without account registration |
| Subscription | Monthly | Registered user — subscription with 20% discount and account management |
| Subscription | Multi-year contract | Postpaid corporate account — contracted billing for business entities |
| Usage-based | Pay-as-you-go | Roaming — cross-border EV charging in European countries |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
charge&GO product offering
Product offeringCore offering
Charge&GO operates a regional digital platform and mobile application (iOS and Android) for electric vehicle charging across Serbia and the broader Balkans. The platform aggregates 79 chargers across 68 locations with 135 connectors, enabling both registered subscribers and one-time users to locate, access, and pay for charging sessions via app, QR code, or RFID card. The company also sells and installs AC and DC chargers from manufacturers such as ABB, Schneider Electric, and Kostad, offering turnkey charging solutions to business hosts.
Product overview
Charge&GO operates as the first regional EV charging platform in Serbia, offering a unified ecosystem combining digital infrastructure with physical charging hardware. The core offering consists of the Charge&GO Platform and Mobile Application, which serves as the central hub for locating stations, managing sessions, and processing payments. This platform is complemented by Solar Charging Stations that integrate renewable energy, a portfolio of AC and DC chargers from reputable manufacturers, RFID access cards for contactless authentication, comprehensive Business Solutions for enterprises, professional installation and maintenance services, and an international Roaming Service. The platform connects a network of 79 chargers across 68 locations with 135 connectors, serving both registered and unregistered users through subscription-based and one-time payment models.
Differentiator
Problem solved
Functional benefit
Products and services
- Charge&GO Platform and Mobile Application Regional digital platform and mobile application for iOS and Android enabling users to locate, access, and pay for EV charging stations across Serbia, with roaming across European countries. Includes real-time charger availability, QR code access, RFID authentication, and session management.
- Solar Charging Stations EV charging stations powered by solar panels, enabling renewable energy-based charging sessions for businesses and commercial locations.
- EV Chargers Portfolio AC chargers for home and business use, and DC fast chargers enabling 20–40 minute charging sessions for highway and fuel station locations.
- RFID Access Cards RFID cards enabling user identification and contactless access to charging stations as an alternative to mobile app authentication.
- Business Solutions End-to-end solutions for businesses including planning, equipment selection, installation, staff training, and servicing of EV charging infrastructure.
- Charger Installation Services Professional installation and maintenance services for EV chargers at business or residential premises, carried out by certified technical teams.
- Roaming Service International roaming service enabling registered Charge&GO users to access and charge at EV stations across partner European charging networks, with sessions capped at 40 minutes per cycle.
Quantifiable outcome
- 79 chargers across 68 locations with 135 connectors in the regional network
- +3 more outcomes
Companies that use charge&GO
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
charge&GO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
charge&GO partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- MT KomexminorMT Komex is listed as a partner on the Charge&GO website. MT Komex is a Serbian electrical engineering and installation company providing professional electrical installation services for charging station deployment.
- OMV SerbiacoreOMV Serbia hosts Charge&GO EV charging stations at its fuel station network in Serbia, making Charge&GO's charging services accessible at OMV's high-traffic retail fuel locations. This is a key channel partnership for widespread geographic coverage.
- NIS Gazprom Neft SerbiacoreNIS Gazprom Neft hosts Charge&GO EV charging stations at its Serbian fuel station network, providing Charge&GO with prime real estate locations for its charging infrastructure across Serbia.
- Stop Shop SerbiaminorStop Shop shopping centers in Serbia host Charge&GO EV charging stations, providing charging access to shoppers and visitors at retail locations.
- Airport City BelgrademinorAirport City Belgrade business park hosts Charge&GO EV charging stations, serving business tenants and visitors at this major Belgrade commercial complex.
- BIG CEEminorBIG CEE shopping centers host Charge&GO EV charging stations, providing EV drivers with charging access while shopping.
- Promenada Novi SadminorPromenada Novi Sad shopping center hosts Charge&GO EV charging stations, serving shoppers and EV drivers in the Novi Sad area.
- Heineken SerbiaminorHeineken Serbia venues host Charge&GO EV charging stations, offering EV charging amenity to customers at hospitality locations.
- HitAutominorHitAuto fuel retail chain hosts Charge&GO EV charging stations at its fuel station network in Serbia.
- TermoventminorTermovent is listed as a partner on the Charge&GO website, likely providing HVAC or mechanical engineering services for charging station installation projects.
- European EV Charging Operators (Roaming)minorCharge&GO enables roaming charging sessions at partner EV charging operators across European countries. Registered users can charge at these partner stations using their Charge&GO account, with fees set by the local operators. Maximum session duration is 40 minutes per charging cycle.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
charge&GO competitors and assessment
Company assessmentBroad incumbents
- EnBW mobility+: German utility EnBW's EV charging network offering extensive pan-European coverage. Comparable as a large European EV charging network with roaming capabilities and enterprise partnerships.
- Tesla Supercharger: Tesla's proprietary high-power EV charging network. Comparable as a large-scale EV charging network operator and represents a major competitive threat for any regional charging platform.
- Ionity: European high-power charging (HPC) network jointly backed by major automakers. Comparable as a European EV charging network operator with roaming partnerships and multi-country coverage.
- EVBox: Major European EV charging hardware manufacturer and software platform provider. Comparable to Charge&GO's combined hardware resale and software platform business model.
- Allego: Pan-European public EV charging network operator with thousands of charging points across multiple countries. Comparable to Charge&GO as a multi-country European EV charging network operator with both consumer and business offerings.
Direct peers
- Hubject: Berlin-based eRoaming platform connecting EV charging networks across Europe. Charge&GO's roaming interoperability offering mirrors Hubject's core business of cross-network charging access and settlement.
- Virta: Finnish EV charging platform and software provider offering a cloud-based management system for charge point operators and roaming services. Highly comparable to Charge&GO as a software-led EV charging network operator with multi-country European coverage.
Regional players
- GreenWay: One of the largest EV charging networks in Central Europe, operating primarily in Poland. Comparable as a regional EV charging operator in an emerging CEE market with a similar mix of public network and turnkey business solutions.
- Petrol (Slovenia): Slovenian energy company that has built a regional EV charging network across the Western Balkans and Central Europe, including partnerships with shopping centers. Comparable as a fuel-retail-rooted EV charging operator expanding into the Balkans.
Emerging players
- Last Mile Solutions: Dutch EV charging management software platform serving European charge point operators with white-label SaaS. Comparable to Charge&GO's software platform and roaming capabilities on a smaller, more focused scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
charge&GO social profiles
Digital presencecharge&GO financial estimates
Financial estimateRevenue estimate
Valuation estimate
charge&GO leadership team
Management profileNumber of profiles
charge&GO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
charge&GO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about charge&GO
What does charge&GO do?
Charge&GO operates a regional digital platform and mobile application (iOS and Android) for electric vehicle charging across Serbia and the broader Balkans. The platform aggregates 79 chargers across 68 locations with 135 connectors, enabling both registered subscribers and one-time users to locate, access, and pay for charging sessions via app, QR code, or RFID card. The company also sells and installs AC and DC chargers from manufacturers such as ABB, Schneider Electric, and Kostad, offering turnkey charging solutions to business hosts.
Is charge&GO a public or private company?
charge&GO is a private company. It is classified as unknown and is currently operating.
When was charge&GO founded?
charge&GO was founded in -1. It employs 1 to 10 people.
Where is charge&GO based?
charge&GO is headquartered in Belgrade (Rakovica), Serbia, in the Europe region.
How does charge&GO make money?
Five revenue lines are on record. EV Charging Session Fees are the primary driver. The others are roaming Service Fees, EV Charging Hardware Sales and Installation, RFID Card Issuance and postpaid Corporate Accounts.
Who are charge&GO's main competitors?
Broad incumbents on record are EnBW mobility+, Tesla Supercharger, Ionity, EVBox and Allego. Direct peers are Hubject and Virta. Regional players are GreenWay and Petrol (Slovenia). Last Mile Solutions is listed as an emerging player.
Does charge&GO have an API?
No public API is recorded for charge&GO.
What industry is charge&GO in?
charge&GO's product category is Electric Vehicle Charging Services. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAI, EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing). Its NAICS code is 22112 and its SIC code is 4911.