CHARLES BAKER BOOKS LIMITED

What CHARLES BAKER BOOKS LIMITED does

Charles Baker Books Limited is a STEAM-based educational publishing company founded in 2000 that develops and distributes textbooks, e-books, and digital learning resources for Indian K-12 schools from Pre-KG through Class 8. The company's content catalog includes 12+ textbook series covering Mathematics (Ready for Maths), Science (Steam Ahead with Science), English Grammar (Step By Step English Grammar, Grammar Garden, Charles Baker English Grammar and Composition), Life Skills (Ready for Life), Environmental Studies (Earth Matters), Computer Science (Online With Computers), French language (L'Hexagone), and kindergarten programs (Small Little Footprints, Balvatika, Aarohi). Curriculum is aligned with India's National Education Policy (NEP) 2020, National Curriculum Framework (NCF) 2023, the NIPUN Bharat Mission, the WHO 10 core life skills framework, and 17 UN SDGs, supporting CBSE, ICSE, and state board affiliated institutions.

The technology stack centers on the Parabola App (iOS/Android) and the Charles Baker Digital e-commerce and learning platform, both of which integrate with physical textbooks via QR code Scan & Learn functionality that unlocks video lessons, animated content, interactive exercises, webinars, and a teacher-facing test paper generator. The Educator's Circle is a teacher-to-teacher mentorship and professional development community platform that functions as a community-led acquisition channel. The company also operates from a secondary office in Noida (D-47, Sector 2) alongside its headquarters at G-76, First Floor, Sector 63, Noida, despite carrying a UK corporate identity (charlesbaker.co.uk domain and CHARLES BAKER BOOKS LIMITED legal name).

The business operates a hybrid revenue model combining one-time purchases of physical books (₹100–₹600 per unit) and e-books at a slight premium, with recurring streams from online support activation, digital courses, live classes, and webinars. Distribution is primarily domestic India through the company's own e-commerce site, direct school sales via consultant advising sessions, Google Play distribution for the Parabola App, and the Educator's Circle mentor network as a referral channel. The company is privately held with no disclosed funding rounds, no parent company, no venture backing, and no publicly disclosed revenue figures; the workforce is approximately 16 employees per firmographic data.

Name

CHARLES BAKER BOOKS LIMITED

Legal name

Charles Baker Books

Website

https://charlesbaker.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Charles Baker Books Limited is a privately held STEAM-based educational publisher founded in 2000, serving Indian K-12 schools (Pre-KG to Class 8) with 12+ textbook series, the Parabola App, and the Charles Baker Digital platform, aligned to India's NEP 2020 and NCF 2023.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industry

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

Keywords

• STEAM education publishing
• K-12 textbooks
• Digital learning platform
• Educational books
• Teacher mentorship programs

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure, Others

Revenue model

1. Physical Book Sales: Sale of printed textbooks and workbooks across multiple series (Ready for Maths, Steam Ahead with Science, Earth Matters, Ready for Life, etc.) for Classes Pre-KG to 8. Books are sold directly through the Charles Baker Digital e-commerce platform with pricing ranging from ₹100 to ₹600+ per book.
2. E-book Sales: Digital versions of textbooks available for purchase and online access through the digital platform, typically priced slightly higher than physical copies.
3. Online Support Activation: QR code-based online support bundled with or separately activated for textbooks, providing access to digital resources including video lessons, interactive exercises, and assessments.
4. Digital Courses and Live Classes: Online courses, live classes, and webinars offered through the digital platform for students and professional development for educators.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Charles Baker Books is a STEAM-based educational publishing company that develops and sells printed textbooks, e-books, and digital learning platforms (Parabola App and Charles Baker Digital) for students from Pre-KG through Class 8. Its catalog covers Mathematics, Science, English Grammar, Life Skills, Environmental Studies, Computer Science, and French, aligned with India's National Education Policy 2020 and National Curriculum Framework 2023. The company also operates The Educator's Circle, a teacher-to-teacher mentorship and professional development community.

Product overview

CHARLES BAKER BOOKS LIMITED is a STEAM-based educational publishing company founded in 2000, offering a comprehensive portfolio of textbooks and digital learning solutions aligned with NEP 2020 and NCF 2023. The product ecosystem includes: (1) Core textbook series covering Mathematics (Ready for Maths), Science (Steam Ahead with Science), English Grammar (Charles Baker English Grammar and Composition, Grammar Garden, Step By Step English Grammar), Life Skills (Ready for Life), Environmental Studies (Earth Matters), Computer Science (Online With Computers), and French (L'Hexagone); (2) Kindergarten solutions (Small Little Footprints, Balvatika Series, Aarohi); (3) Digital platforms (Parabola App for mobile learning, Charles Baker Digital online platform); and (4) Educator support (The Educator's Circle mentorship program). Products serve students from Pre-KG through Class 8, with digital QR code integration connecting physical books to online resources.

Differentiator

Problem solved

Functional benefit

Brands

• Parabola App: Digital learning platform offering e-books, video lectures, animated lessons, practice exercises, self-assessments, and test paper generators for teachers.

Products and services

• Ready for Maths Mathematics textbook series for Class 1 to 8 aligned with NEP 2020 and NCF 2023, featuring Concrete-Pictorial-Abstract approach, STEAM Link connections, and Math Lab Activities. Sold in physical and e-book formats to schools, teachers, and parents.
• Steam Ahead with Science Science textbook series for grades 1 to 8 featuring inquiry-based learning, project-based curriculum integration, and links to the UN's 17 Sustainable Development Goals. Available in physical and digital editions.
• Earth Matters Environmental studies textbook series for Class 1 to 5 covering environmental awareness and presenting concepts through a scientific approach.
• Ready for Life Life skills textbook series covering 10 WHO core life skills including self-awareness, empathy, critical thinking, problem-solving, and decision-making. Aligned with NEP 2020, NCF 2023, and 17 SDGs.
• L'Hexagone French Language Series French language learning series that explores French culture and language through engaging content designed for school curricula.
• Online With Computers Computer science textbook series for grades 1 to 8, based on Windows 7 and MS Office 2010, including CD components with animations and interactive exercises.
• My Reading Tree Reading and literature series designed to foster reading skills and a love for books among students.
• Grammar Garden English grammar series aimed at building foundational grammar skills in students.
• Step By Step English Grammar Structured English grammar series for Class 1 to 6 with progressive difficulty, colorful illustrations, and writing practice exercises.
• Small Little Footprints Kindergarten series for Pre-KG, KG Stage 1, and KG Stage 2 aligned with NEP 2020, covering alphabets, numbers, environmental studies, English, and phonetics.
• Aarohi Skill development module on Foundational Literacy and Numeracy (FLN) for Class 1, aligned with the NIPUN Bharat Mission and FLN Mission as outlined in NEP 2020.
• Charles Baker English Grammar and Composition Comprehensive English grammar and composition series aligned with NEP 2020 and NCF 2023, drawing inspiration from ancient Indian concepts like Panchpadi and Panchkoshas for holistic learning.
• Balvatika Series CBSE-aligned skill development books for the foundational stage covering numeracy, literacy, art, phonics, general awareness, pattern, rhymes and stories, and Hindi skill books for Pre-KG to Class 3.
• Parabola App Digital learning platform available on iOS and Android providing e-books, animated lessons, video lectures, practice exercises, self-assessments, test paper generators, and QR code scanning to link physical Charles Baker textbooks to online resources. Targeted at students and teachers.
• Charles Baker Digital Online e-commerce and learning platform offering e-books, video lectures, online quizzes, flash cards, live classes, webinars, community features, and online support activation with Scan & Learn QR code functionality for students, teachers, and parents.
• The Educator's Circle Teacher-to-teacher mentorship and professional development community offering networking, workshops, webinars, and resource sharing for STEAM educators. Mentors receive certification and awards.
• Favourite Tales Story book series for young learners providing engaging narratives for early readers.
• Charles Baker Classic Novel series for students offering age-appropriate literature and reading material.

Quantifiable outcome

• Content aligned with National Education Policy 2020 and National Curriculum Framework 2023
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• School Partners ( Logos Displayed)minorOthersVarious school partner logos are displayed on the Charles Baker Digital platform indicating institutional adoption relationships. Specific school names are not clearly identified from logo images.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BYJU'S: BYJU'S is India's largest K-12 edtech platform offering digital learning content, test prep, and integrated curriculum aligned to CBSE/ICSE boards. Comparable as an emerging digital-native competitor for the same school and parent wallet, with deeper capital and broader reach than Charles Baker's digital layer.

Direct peers

• Ratna Sagar: Ratna Sagar is one of India's largest private K-12 textbook publishers, producing core curriculum titles across CBSE and ICSE boards for similar grade levels. It is directly comparable as a multi-series, multi-subject school textbook competitor in the same Indian K-12 publishing category.
• Frank Educational Aids: Frank Educational Aids is an Indian publisher specializing in K-12 core textbooks and workbooks aligned to CBSE/ICSE curricula. Directly comparable as a curriculum-aligned, multi-series Indian K-12 textbook competitor.
• S. Chand Publishing: S. Chand is a long-established Indian educational publisher with a broad K-12 and higher-education catalog including core subject textbooks. Comparable as a multi-subject, multi-board Indian K-12 publisher with strong school distribution.
• Oxford University Press (India): OUP India publishes core curriculum and supplementary K-12 textbooks across CBSE and ICSE boards, including mathematics, science, and English. Comparable as a globally branded Indian K-12 textbook publisher competing in the same school procurement channels.
• Indiannica Learning: Indiannica Learning (formerly Encyclopedia Britannica India) publishes K-12 curriculum and general knowledge titles for Indian schools. Comparable as an Indian K-12 publisher with multi-subject coverage and integrated digital learning resources.
• Vikas Publishing / Madhuban: Vikas Publishing's Madhuban imprint is a long-standing Indian K-12 textbook publisher covering core subjects across CBSE and state boards. Comparable as a multi-series, multi-subject school textbook peer with similar distribution channels.
• Cordova Publications: Cordova Publications is an Indian publisher of K-12 core textbooks and activity books aligned with CBSE and ICSE curricula. Comparable as a multi-grade, multi-subject school textbook publisher in the same Indian market.
• Pradeep Publications: Pradeep Publications is an Indian publisher of K-12 science and mathematics textbooks widely adopted in CBSE-affiliated schools. Comparable as a subject-focused Indian K-12 textbook publisher competing for similar school procurement.

Broad incumbents

• Pearson India: Pearson India operates a broad educational portfolio spanning K-12, higher education, and assessment services. Comparable as a larger, incumbent publisher with overlapping core-subject K-12 titles and integrated digital learning platforms competing for the same school budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/charles-baker-books-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHARLES BAKER BOOKS LIMITED