What Charles Pozzi does

Charles Pozzi SAS is a privately held French luxury automotive group headquartered in Paris (10 Rue Curnonsky, 75017) operating six sites across France and Monaco: Paris, Monaco, Le Mans, Lille, Le Bourget and Vence. The group originated in 1932 as a multi-brand luxury pre-owned garage and became the first official Ferrari importer for France in 1969; it has been family-owned by the Neubauer family since 2009 with Eric Neubauer as Chairman and Armelle Neubauer as CEO. Core activity is authorized retail and after-sales for Ferrari (new vehicles, Ferrari Approved pre-owned, factory service), official Maserati and Volkswagen service, certified multi-brand pre-known as "Charles Pozzi Approved" (Ferrari, Porsche, Bentley, Aston Martin, Lamborghini, Mercedes-Benz, McLaren, BMW, Land Rover) with a 100+ point inspection and up to 24-month warranty, plus premium concierge vehicle storage (from €480/month in Vence to €672/month in Paris), trade-in valuation, custom vehicle search, OEM spare parts, tailor-made financing, event-space rental, and a Ferrari Club Challenge racing program executed with AF Corse.

The group's distinctive physical asset is the 16,000 m² five-floor Paris flagship — one of the world's largest Ferrari dealerships — featuring a 27-bay workshop (the largest in France per source), a full-motion racing simulator built on an authentic Ferrari 458 Challenge chassis mounted on six hydraulic jacks with 200° visuals and F1-equivalent telemetry coaching, a private club lounge, a car museum, and corporate event venues (also offered for hire at Lille, Le Mans and Vence). The technology/proptech stack is largely industrial (hydraulic motion platform, certified OEM diagnostic tooling) rather than digital — no APIs, integrations, or AI features are disclosed. Revenue mechanics are mixed: one-time license revenue from new and pre-owned vehicle transactions; recurring subscription revenue from concierge storage, simulator memberships, and after-sales service contracts; and event-hire fees. Customer concentration is diffuse across French and international high-net-worth individuals, with documented cross-border sales (e.g., a Porsche purchased by a buyer from the Netherlands) and no named enterprise customers.

Distribution is direct through owned dealership sites; GTM combines enterprise field sales at each site, event-driven acquisition through Ferrari Club Challenge and corporate event hosting, and direct-to-consumer digital channels (website, Instagram, Facebook, LinkedIn, YouTube, TikTok). The group is GDPR-compliant and certified by TÜV NORD Italia under Ferrari's sustainable dealer framework (environment, people, governance, community pillars). The Neubauer family has driven sequential site expansion — Paris 2022, Monaco 2025, Le Bourget 2026 — and diversification into non-Ferrari franchises (Volkswagen in Monaco, INEOS Grenadier service authorization), while the legal entity remains a single SAS with share capital of €2,622,749.80 and 26 disclosed personnel (the figure appears to understate total operational headcount across six sites).

Name

Charles Pozzi

Legal name

Charles Pozzi SAS

Website

https://charles-pozzi.fr

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Charles Pozzi is a family-owned French luxury automotive group operating six sites across France and Monaco as the official Ferrari importer (since 1969), offering new Ferrari sales, multi-brand certified pre-owned ("Charles Pozzi Approved"), Ferrari/Maserati/VW/INEOS after-sales, concierge vehicle storage, a Ferrari 458 Challenge racing simulator, and AF Corse-backed Ferrari Club Challenge racing support for high-net-worth collectors.

Ownership category

akta.pro rank

Product category

Luxury Automotive Dealership and Services

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Ultra-Luxury Chauffeur-Driven Exotic Rentals (THADAMAG)

akta.pro secondary industries

Chauffeured / Black Car & Executive Car Services (THACAIAC), Chauffeur-Driven Car Rental (With Driver) (THADAAAG)

Keywords

• Luxury automotive retail
• Ferrari dealership
• Pre-owned luxury vehicles
• Automotive after-sales service
• Vehicle storage concierge

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ferrari vehicles as official Ferrari dealer, Volkswagen vehicles as authorized dealer in Monaco, and Maserati service. Revenue from vehicle transactions with typical high-value luxury vehicle pricing.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned luxury vehicles under Charles Pozzi Approved label across multiple premium brands including Ferrari, Porsche, Bentley, Aston Martin, Lamborghini, Mercedes-Benz. Vehicles include contemporary sports cars, rare models, and classic collector vehicles.
3. Concierge and Vehicle Storage Services: Secure vehicle storage, maintenance management, and concierge services. Includes systematic cleaning, maintenance deadline monitoring, technical intervention management, lounge access, and simulator access. Pricing from 672 EUR/month in Paris, 480 EUR/month in Vence.
4. After-Sales Service and Maintenance: Official Ferrari, Maserati, and Volkswagen service centers. Spare parts sales (certified original parts). Technical interventions, warranty work, recalls, and bodywork/painting services. Hourly rates at Monaco VW: 120 EUR HT (T1/T2), 130 EUR HT (T3), 155 EUR HT (electric vehicles).
5. Racing Simulator Sessions: Hourly simulator rental for professional coaching, amateur training, and corporate events. Sessions include briefing, circuit driving with live coaching, and debriefing with performance analysis.
6. Event Space Rental: Private event hosting at Paris (16,500 m2), Lille, Le Mans, and Vence locations. Spaces include showrooms, lounges, workshops (27-bay in Paris), meeting rooms, and dining rooms. Catering, animation, and equipment provision available as add-ons.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Charles Pozzi is a French luxury automotive group operating as the official Ferrari importer for France since 1969, with six dealership locations across France and Monaco. The company sells new Ferrari vehicles, multi-brand certified pre-owned luxury vehicles under its Charles Pozzi Approved label, and offers authorized after-sales service for Ferrari, Maserati, Volkswagen, and INEOS Grenadier, alongside premium concierge vehicle storage, custom search services, event space rental, and a full-motion racing simulator experience.

Product overview

Charles Pozzi is a luxury automotive group operating as an official Ferrari importer for France since 1969, with six sites (Paris, Monaco, Le Mans, Lille, Le Bourget, Vence). The portfolio centers on Ferrari dealership as the primary brand, supplemented by the Charles Pozzi Approved multi-brand pre-owned vehicle label offering certified luxury vehicles from Ferrari, Porsche, Bentley, Aston Martin, Lamborghini, Mercedes-Benz, McLaren, BMW, Land Rover, and others. Supporting services include Ferrari/Maserati/INEOS Grenadier approved after-sales, premium concierge vehicle storage, a professional full-motion racing simulator, event space rental across multiple properties, tailor-made financing, trade-in valuation, custom vehicle search, and OEM spare parts. The Ferrari Club Challenge program provides exclusive track racing experiences. The group sells new and pre-owned vehicles and provides comprehensive automotive services for luxury and prestige automobile owners.

Differentiator

Problem solved

Functional benefit

Brands

• Charles Pozzi Approved: A label offering exceptional pre-owned multi-brand luxury and prestige vehicles, with rigorous inspection and warranty standards.
• Car Museum Vence

Products and services

• Ferrari Dealership (New and Approved Vehicles) Official Ferrari dealer offering new Ferrari vehicles and Ferrari Approved pre-owned vehicles across multiple sites in France and Monaco. Includes sale of limited editions, current models, and factory-certified pre-owned Ferraris.
• Charles Pozzi Approved (Multi-Brand Pre-Owned) Multi-brand certified pre-owned luxury vehicle label offering meticulously inspected vehicles from prestigious manufacturers including Ferrari, Porsche, Bentley, Aston Martin, Lamborghini, Mercedes-Benz, McLaren, BMW, and Land Rover, with up to 24-month warranty.
• Charles Pozzi After-Sales Service Authorized repairer for Ferrari, Maserati, Volkswagen, and INEOS Grenadier, providing maintenance, technical repairs, bodywork, painting, and genuine spare parts with certified technicians across multiple service centers.

Quantifiable outcome

• Up to 24-month warranty on Charles Pozzi Approved vehicles
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• La Piste aux ÉtoilesminorOthers · 1 January 2018Charitable event organized by Frédéric Sausset to raise funds for children hospitalized or with disabilities at the Pôle Régional du Handicap de l'hôpital de l'Arche in Le Mans. Charles Pozzi teams accompany families and children realizing their dream of driving on the Bugatti Circuit in Le Mans.
• AF CorsecoreStrategic or Co-development PartnerLong-standing partnership with AF Corse, a global reference in Ferrari competition. AF Corse provides the same level of support, teams, and working methods employed in Ferrari's endurance racing programs, notably with the Ferrari 499P #83 winner of the 24 Hours of Le Mans in 2025. Supports Ferrari Club Challenge drivers with vehicle preparation, trackside engineering, and event organization.
• Imagine for MargominorOthersCharitable partnership supporting childhood cancer research. Charles Pozzi participates as Partner of the Rallye du Coeur since 2017, inspiring children from the association with activities offering moments of pleasure outside their difficult daily lives.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Kessel Auto: Kessel Auto is Switzerland's premier Ferrari, Pagani, and Maserati dealer, with a flagship showroom and full-service operations comparable in scale and brand mix to Charles Pozzi's Approved and Ferrari businesses.
• Tom Hartley: Tom Hartley is one of the UK's leading independent luxury and exotic car retailers, focused on ultra-high-end pre-owned Ferraris, Bugattis, McLarens, and Pagani. Comparable to Charles Pozzi Approved in its pre-owned luxury curation and HNW client services.
• Miller Motorcars: Miller Motorcars in Greenwich, Connecticut is one of the largest Ferrari dealers in North America and a direct competitor in the ultra-luxury segment, holding Ferrari, Aston Martin, Bentley, Rolls-Royce, and McLaren franchises with similar service, concierge, and pre-owned operations.
• Scuderia Southpoint: Scuderia Southpoint is a US-based authorized Ferrari dealer offering new and pre-owned Ferraris alongside factory-certified service. Operates as a similar mid-sized single-brand luxury franchise comparable to Charles Pozzi's regional sites.
• Ferrari of Fort Lauderdale: Ferrari of Fort Lauderdale is one of the largest Ferrari dealerships in North America by volume, offering new, pre-owned, and full-service operations comparable to Charles Pozzi Paris in scale and franchise exclusivity.
• Continental AutoSports: Continental AutoSports is a Ferrari, Maserati, and Alfa Romeo dealer in Illinois with new, pre-owned, and service operations. Comparable to Charles Pozzi's mid-tier sites as a multi-brand Italian luxury franchisee.
• HR Owen: HR Owen is the UK's leading luxury car retailer group, holding franchises for Ferrari, Bentley, Lamborghini, Rolls-Royce and Bugatti across multiple sites. It is the closest international analog to Charles Pozzi as a multi-brand ultra-luxury dealer with strong Ferrari franchise ties.
• Munsterhuis: Munsterhuis is a Dutch Ferrari, Porsche, and Maserati dealer group with multiple locations, comparable in scope to Charles Pozzi's multi-site Ferrari and approved-pre-owned model in a neighboring Benelux/French catchment.

Regional players

• Jean Lain Automobiles: Jean Lain is a French multi-brand automotive group with locations across France and Switzerland. Comparable in scale and multi-site French footprint to Charles Pozzi, though it focuses more on volume brands (Renault, Alpine) than ultra-luxury.
• Auto König: Auto König is a German luxury and exotic car dealer specializing in Ferrari, Lamborghini, and Bentley. Operates in a different national market but offers directly comparable ultra-luxury franchise services to HNW clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@charles-pozzi
• Facebookfacebook.com/charlespozzifr
• LinkedInlinkedin.com/company/charlespozzi
• Instagraminstagram.com/charlespozzi
• TikToktiktok.com/@charles.pozzi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charles Pozzi