Charlie's Restaurant
Charlie's Restaurant is a single-location, family-owned full-service restaurant in Saint Clair Shores, Michigan, serving breakfast, lunch, and dinner with a full bar, catering, and banquet facilities for local families and community event groups.
- Company typePrivate
- Founded2011
- HeadquartersSaint Clair Shores, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Charlie's Restaurant does
Charlie's Restaurant is a single-location, full-service family restaurant operating at 22315 Harper Ave. in Saint Clair Shores, Michigan since June 16, 2011. The 32-employee operation serves breakfast, lunch, and dinner across all dayparts (Mon-Sat 7:00am-9:00pm, Sun 7:00am-3:00pm), with a full bar offering beer, wine, and liquor. Its menu spans American comfort food, Italian specialties, and Greek dishes, with check averages ranging from early-bird dinners at $14.00 to dinner entrees up to $28.50, and a children's menu priced at $6.75-$8.30.
The restaurant generates revenue through three channels: dine-in table service, carry-out, and off-premises catering, complemented by an on-site banquet room accommodating up to 55-60 guests for private events. There is no proprietary technology, no mobile app, no online ordering platform, and no third-party delivery integration — the technology stack is limited to a basic HotDoodle-built website displaying menu, hours, and contact information. Customer acquisition is driven by neighborhood word-of-mouth, the website's organic presence, and inbound phone reservations, with no paid digital marketing, loyalty program, or social media footprint disclosed.
The target customer base is horizontal: local families and community members seeking home-style meals, event groups booking the banquet room, and value-oriented diners drawn to early-bird specials and kids' menu pricing. The business model is unit-pricing per menu item with pay-as-you-go transactions, a 10% delivery charge on catering where applicable, and a satisfaction-guaranteed policy. No franchise, multi-unit, institutional investment, or ownership disclosures are present in the source data, indicating an independent, privately held family operation.
Charlie's Restaurant firmographics
Firmographics- Name
- Charlie's Restaurant
- Legal name
- Charlie's Restaurant
- Website
- https://charliesrestaurant.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Charlie's Restaurant is a single-location, family-owned full-service restaurant in Saint Clair Shores, Michigan, serving breakfast, lunch, and dinner with a full bar, catering, and banquet facilities for local families and community event groups.
- Ownership category
- akta.pro rank
Charlie's Restaurant industry classification
Industry- Product category
- Family Restaurant / Casual Dining
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Venue & Banquet Hall Catering (THAFAIAC)
Keywords
Where Charlie's Restaurant is headquartered
LocationHeadquarters
- HQ city
- Saint Clair Shores
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Charlie's Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in and Carry-out Food Sales: Point-of-sale food and beverage transactions for dine-in and carry-out customers. Revenue generated from breakfast, lunch, and dinner service covering all dayparts.
- Catering Services: Off-premise catering services for events including corporate functions, family gatherings, birthdays, anniversaries. Menu offerings include appetizers, entrees, salads, and sides. Subject to 10% delivery charge when applicable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full menu with varied pricing across dayparts |
| Unit Pricing | Pay-as-you-go | Catering menu with event-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Charlie's Restaurant product offering
Product offeringCore offering
Charlie's Restaurant is a single-location family restaurant in Saint Clair Shores, Michigan that sells full-service dine-in meals, carry-out food, and beverages (including beer, wine, and liquor) across breakfast, lunch, and dinner dayparts. The restaurant additionally offers off-premise catering and on-site banquet facilities for private events of up to 60 guests.
Product overview
Charlie's Restaurant is a family dining establishment located in Saint Clair Shores, Michigan, operating since June 16, 2011. The restaurant provides breakfast, lunch, and dinner service with a comprehensive menu spanning multiple categories: breakfast items (eggs, omelettes, waffles, pancakes), lunch offerings (sandwiches, burgers, hoagies, wraps), dinner entrees (steaks, seafood, BBQ ribs, pasta), Italian and Greek specialties (lasagna, gyro, kabobs), salads, appetizers, children's menu, and beverages. The restaurant also offers catering services for off-site events and maintains an on-site banquet room accommodating up to 60 guests. Alcohol service includes beer, wine, and liquor. The product is a single unified restaurant operation rather than a platform with modular components.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Satisfaction guaranteed - will make it right if not happy with meal
Companies that use Charlie's Restaurant
Customer profileSegments3 records
Ideal customer profiles3 records
Charlie's Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Charlie's Restaurant partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Charlie's Restaurant competitors and assessment
Company assessmentBroad incumbents
- Chili's Grill & Bar: National casual-dining chain offering full bar and broad American fare targeting families and casual social occasions. Comparable to Charlie's as a broader full-service incumbent with bar and family-friendly positioning.
- Applebee's Neighborhood Grill + Bar: Large national casual-dining chain with full bar service and a broad American menu serving families and groups. Comparable to Charlie's as a casual full-service operator with bar license and similar suburban family audience.
Direct peers
- Cracker Barrel Old Country Store: Family-focused full-service restaurant chain offering homestyle breakfast, lunch, and dinner to a value-oriented demographic. Highly comparable to Charlie's on cuisine type, family audience, and all-daypart service.
- Bob Evans Restaurants: National family-style full-service chain known for breakfast all day, homestyle comfort food, and a value-conscious family audience. Directly comparable on menu positioning, daypart coverage, and target demographic.
- Golden Corral: Family-style buffet and grill chain appealing to value-conscious families and large groups. Comparable to Charlie's on the family/group occasion, value pricing, and broad comfort-food menu.
- Denny's: Iconic American diner-style chain serving breakfast, lunch, and dinner 24/7 with a broad comfort-food menu. Comparable to Charlie's on all-daypart service, family appeal, and value-oriented positioning.
- IHOP: National family-style chain built around breakfast and all-day dining with a broad comfort-food menu. Comparable to Charlie's on breakfast-led daypart, family audience, and value-tier pricing.
- Perkins Restaurant & Bakery: Family-style full-service chain offering breakfast, lunch, and dinner with bakery items. Directly comparable on menu structure, family audience, and suburban small-format footprint.
- Big Boy Restaurants: Regional family-style full-service restaurant chain headquartered in Michigan with deep presence in the Detroit metro area. Most directly comparable peer given shared Michigan geography, family dining positioning, and breakfast-through-dinner service model.
Regional players
- Leo's Coney Island: Michigan-based casual diner chain famous for Coney dogs and Greek-American menu, with strong Detroit metro presence. Comparable to Charlie's on local Michigan geography, family casual audience, and Greek/American menu overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Charlie's Restaurant social profiles
Digital presenceCharlie's Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charlie's Restaurant leadership team
Management profileNumber of profiles
Charlie's Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charlie's Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charlie's Restaurant
What does Charlie's Restaurant do?
Charlie's Restaurant is a single-location family restaurant in Saint Clair Shores, Michigan that sells full-service dine-in meals, carry-out food, and beverages (including beer, wine, and liquor) across breakfast, lunch, and dinner dayparts. The restaurant additionally offers off-premise catering and on-site banquet facilities for private events of up to 60 guests.
Is Charlie's Restaurant a public or private company?
Charlie's Restaurant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Charlie's Restaurant founded?
Charlie's Restaurant was founded in 2011. It employs 11 to 50 people.
Where is Charlie's Restaurant based?
Charlie's Restaurant is headquartered in Saint Clair Shores, United States, in the North America region.
How does Charlie's Restaurant make money?
Two revenue lines are on record. Dine-in and Carry-out Food Sales are the primary driver. The others are catering Services.
Who are Charlie's Restaurant's main competitors?
Broad incumbents on record are Chili's Grill & Bar and Applebee's Neighborhood Grill + Bar. Direct peers are Cracker Barrel Old Country Store, Bob Evans Restaurants, Golden Corral, Denny's, IHOP, Perkins Restaurant & Bakery and Big Boy Restaurants. Leo's Coney Island is listed as a regional player.
Does Charlie's Restaurant have an API?
No public API is recorded for Charlie's Restaurant.
What industry is Charlie's Restaurant in?
Charlie's Restaurant's product category is Family Restaurant / Casual Dining. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.