CHARMEX S.A.

What CHARMEX S.A. does

CHARMEX S.A. is a privately held Spanish wholesale distributor, founded in 1986 and headquartered in Barcelona with a regional office in Madrid. The company specializes in environmental control solutions, with a core focus on humidity management — dehumidification and humidification — alongside adjacent HVAC product categories including air conditioning, heat pumps for swimming pools, water treatments, condensate pumps, HVAC regulation and control, and support systems. Its portfolio covers technologies ranging from domestic to industrial scale, including isothermal steam (electrode and resistance), adiabatic (high-pressure, centrifugal, ultrasonic), and evaporative humidification, plus dehumidifiers, air curtains, and pool heat pumps. CHARMEX distributes both proprietary TRAU-branded products and equipment from international manufacturers such as Tecnosystemi, Devatec, Merlin, Neptronic, Cuoghi, Ucan, Tecnocooling, Cima, TFT, and Dehutech.

The business operates a B2B wholesale model: customers — registered distributors and commercial clients — access product catalogs, request quotes, and place orders through the company's website (www.charmex.info), with credit checks performed via a credit insurance provider before payment terms are extended. A minimum order of EUR 700 qualifies for free shipping within mainland Spain and for export orders; first orders from new customers are typically paid in advance. Revenue is generated primarily through one-time wholesale product sales, supplemented by after-sales service, technical assistance, spare parts, and warranty support (2-year warranty on products delivered to mainland Spain and the Balearic Islands). Geographic reach covers Spain, the Canary Islands, Portugal, Andorra, and France. Marketing is sales-led and executed through the B2B portal, social media (Facebook, Twitter, LinkedIn, YouTube), email communications, trade shows such as Piscina Barcelona 2025, and press coverage of product launches.

The company is small, with 13 employees, and shows no public listing, external venture or private-equity funding, or disclosed M&A activity. It carries no disclosed certifications, patents, or regulatory actions. Competitive positioning rests on long-standing supplier relationships, deep technical-advisory capability (including humidification/dehumidification load calculations), a comprehensive multi-brand product range, and 38 years of continuous operation in the Spanish environmental-control distribution channel.

Name

CHARMEX S.A.

Legal name

CHARMEX, SA

Website

https://charmex.info

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

CHARMEX S.A. is a privately held Spanish B2B wholesale distributor founded in 1986, specializing in humidity-control and HVAC products (dehumidifiers, humidifiers, air curtains, pool heat pumps) sold to registered distributors and commercial clients across Spain, Portugal, France, and Andorra.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Air Conditioning Product Sales: CHARMEX generates revenue through the wholesale sale of air conditioning and environmental control products, including dehumidifiers, humidifiers, heat pumps, air curtains, condensate pumps, and HVAC regulation and control systems. Products are sold to registered distributors, commercial clients, and end-users through its B2B online portal.
2. After-Sales and Maintenance Services: The company provides after-sales service and customer maintenance support, including technical assistance, spare parts, and repair services for supplied products. Warranty coverage is 2 years for mainland Spain and Balearic Islands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CHARMEX, S.A. is a wholesale B2B distributor of HVAC and environmental control equipment headquartered in Barcelona, Spain. The company distributes dehumidifiers, humidifiers, air curtains, heat pumps for swimming pools, condensate pumps, HVAC regulation and control systems, and support systems sourced from multiple international manufacturers, selling to registered distributors and commercial clients across Spain, Portugal, Andorra and France.

Product overview

CHARMEX S.A. is a Spanish wholesale distributor established in 1986 specializing in environmental control solutions, particularly humidity control. The company offers a comprehensive portfolio of HVAC and air treatment products organized across eight main product categories: Dehumidifiers (domestic, industrial, and specialized applications), Humidifiers (domestic, commercial, and industrial including isothermal steam by electrodes/resistance, adiabatic ultrasound, centrifugal, evaporative, and high-pressure types), Water Treatments, Heat Pumps for Swimming Pools, Climate Control/Air Conditioning (including compact units and air curtains), Condensate Pumps, HVAC Regulation and Control systems, and Support Systems (Big Foot). The product portfolio includes both proprietary brands like TRAU and representations of international manufacturers including Tecnosystemi, Devatec, Merlin, Neptronic, Cuoghi, Ucan, and Tecnocooling. Featured products include the TRAU DHCF dehumidifier with Full Inverter technology, TRAU FOGGER centrifugal humidifiers, Tecnosystemi air curtains (Aria2 Elegance, Aria3 Silence, Aria1 Potenza series), and various humidifier lines from multiple manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dehumidifiers Domestic, industrial and specialised dehumidification units for humidity control across residential, commercial and industrial applications, including the TRAU DH-NR series industrial dehumidifiers and the TRAU DHCF with Full Inverter technology.
• Humidifiers Humidification equipment for domestic, commercial and industrial environments, including isothermal electrode and resistance steam humidifiers (Devatec ELMC, Neptronic SKE4/SKS4/SKR3), high-pressure adiabatic systems (Merlin Viscore), ultrasonic humidifiers (TRAU CX-UH, Ucan FT-P/FT-F), evaporative units (TRAU B120, TRAU EVC) and centrifugal humidifiers (TRAU FOGGER TF-01, TRAU UCV).
• Water Treatments Water treatment solutions for industrial and commercial applications distributed alongside CHARMEX's environmental control portfolio.
• Heat Pumps for Swimming Pools Heat pump systems specifically designed for swimming pool heating, distributed to commercial pool operators and pool installation specialists.
• Climate Control (Air Conditioning) Air conditioning and climate control systems including compact units and air curtains for commercial and industrial entrances, with Tecnosystemi Aria series covering built-in (Aria2 Elegance CR), tangential (Aria3 Silence) and industrial centrifugal (Aria1 Potenza) variants.
• Condensate Pumps Pumps for removing condensate drainage in HVAC, dehumidifier and air conditioning systems.
• HVAC Regulation and Control Regulation and control systems for HVAC applications, including humidistats and Modbus-integrated controllers supplied with Devatec ELMC electrode steam humidifiers.
• Support Systems (Big Foot) Support systems for equipment installation and mounting applications, also referred to as Big Foot systems.
• After-Sales and Technical Assistance Technical assistance, warranty support, spare parts and repair services for supplied humidity control, air curtain and HVAC products, delivered via [email protected], with 2-year warranty coverage for mainland Spain and the Balearic Islands.

Quantifiable outcome

• 2-year warranty coverage for mainland Spain and Balearic Islands on all supplied products

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TraucoreOthersTrau is a key manufacturer partner supplying the TRAU brand of dehumidifiers, humidifiers, and centrifugal adiabatic humidifiers. CHARMEX distributes Trau products including the TRAU DHCF Full Inverter dehumidifier, TRAU Fogger centrifugal humidifiers, TRAU B-series evaporative humidifiers, and TRAU CX-UH ultrasonic humidifiers.
• TecnosystemicoreOthersTecnosystemi is a manufacturer partner providing air curtain systems. CHARMEX distributes Tecnosystemi products including the ARIA1 Potenza industrial air curtains, ARIA2 Elegance series (centrifugal, tangential, and built-in variants), ARIA3 Silence series, and AIRFOR3 Style and UP air curtains.
• DevateccoreOthersDevatec is a manufacturer partner supplying isothermal steam humidifiers. CHARMEX distributes Devatec ELMC series electrode steam humidifiers suitable for duct installations, with steam production ranging from 5 to 90 kg/h, integrating Modbus protocol for system connectivity.
• NeptroniccoreOthersNeptronic is a manufacturer partner supplying steam and electrode humidification products. CHARMEX distributes Neptronic SKE4, SKS4, and SKR3 series humidifiers including duct and room installation variants.
• MerlincoreOthersMerlin is a manufacturer partner supplying high-pressure adiabatic humidification systems. CHARMEX distributes Merlin Viscore high-pressure humidifiers noted as the most used equipment in industrial humidification systems, representing what is described as the best humidification technology for efficient installations.
• CuoghicoreOthersCuoghi is a manufacturer partner supplying adiabatic centrifugal humidifiers under the TRAU brand. CHARMEX distributes Cuoghi UCV series adiabatic centrifugal humidifiers including models UCV-52, UCV-63/4, and others for room and duct installations.
• UcancoreOthersUcan is a manufacturer partner supplying ultrasonic humidification equipment. CHARMEX distributes Ucan FT-P series (for ducts and AHU) and FT-F series (for direct environment) ultrasonic humidifiers with stainless steel chassis, UV lamps, and hygrostat connection.
• TecnocoolingminorOthersTecnocooling is a manufacturer partner supplying humidification accessories including ARCTIC HT series water pumps used in adiabatic humidification systems, with flow rates of 1 to 4 liters per minute.
• CimaminorOthersCima is listed as a manufacturer partner, though specific product details were not available in the source material.
• TFTminorOthersTFT is listed as a manufacturer partner, though specific product details were not available in the source material.
• DehutechminorOthersDehutech is listed as a manufacturer partner, though specific product details were not available in the source material.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carel Industries: Manufacturer of humidification, refrigeration, and HVAC control solutions. Compares as a specialist in isothermal and adiabatic humidification that overlaps with the Devatec/Neptronic lines CHARMEX distributes.
• Munters: Global specialist in humidity control, dehumidification, and air treatment for industrial and commercial applications. Direct competitor in CHARMEX's primary humidity-control niche.
• Grupo Saltoki: Spanish multi-category distributor of air conditioning, heating, and plumbing products. Comparable as a broad-line B2B distributor serving professional installers in the Iberian market.
• Condair Group: Global manufacturer and supplier of humidification and dehumidification solutions. Comparable to CHARMEX's core humidification portfolio and overlapping customer base in industrial and commercial humidity control.
• Salvador Escoda: Leading Spanish wholesale distributor of HVAC, plumbing, and environmental control equipment. Directly comparable to CHARMEX as a multi-brand Iberian HVAC distributor serving installers and commercial clients.
• Genebre (Industrial & Climate): Spanish distributor of HVAC and climate control components. Operates a similar B2B distribution model for professional buyers in Spain.

Broad incumbents

• Soler & Palau: Major European manufacturer of fans, blowers, and ventilation equipment. Adjacent to CHARMEX's air curtain and HVAC distribution focus, with overlapping distribution channels in Spain and broader Europe.
• STULZ: Specialist in precision air conditioning and humidity control for data centers and critical infrastructure. Overlaps with CHARMEX's data center and commercial humidity-control use cases via distributor channels.
• Nederman: Global provider of industrial air filtration and environmental technology solutions. Overlaps with CHARMEX's air quality and environmental control distribution, particularly in industrial customer segments.

Emerging players

• HygroMatik: Specialist manufacturer of steam humidifiers used in commercial and industrial HVAC. Comparable to the Devatec ELMC and Neptronic lines CHARMEX distributes, with overlapping end-user segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/charmex-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHARMEX S.A.