CHARNAY BASKET BOURGOGNE SUD

What CHARNAY BASKET BOURGOGNE SUD does

CHARNAY BASKET BOURGOGNE SUD (CBBS), branded as "Les Pinkies," is a French non-profit sports association (loi 1901) operating a professional women's basketball club headquartered in Charnay-lès-Mâcon, Saône-et-Loire, within the Bourgogne-Franche-Comté region. The club fields a professional team in La Boulangère Wonderligue (LFB), the top tier of French women's basketball, and runs an integrated Centre de Formation that combines elite basketball training with academic education at Lycée Lamartine. CBBS also operates a full pyramid of youth and amateur teams spanning U7 through adult recreational divisions, alongside specialized programs such as the Pinkie Académie and the Joker Lab Nutrition partnership. The club plays home matches at the Centre Sportif Maurice-Chevalier (COSEC), which reopened in September 2025 after a one-year renovation.

The core product portfolio consists of professional basketball entertainment (PRO team), the elite Centre de Formation youth pathway, and a wide range of amateur and recreational team offerings. Supporting products and services include a premium B2B partner network (Club Carré Or with 100+ member businesses), a Shopify-powered online merchandise boutique selling Nike-branded apparel, community outreach programs (CBBS Chez Vous, Do You Speak Basket, Du Stade Vers l'Emploi with France Travail), and nutrition education through Joker Lab. Technology infrastructure is conventional — no proprietary platform or AI components — relying on standard third-party tools: Shopify for e-commerce, Billetweb for ticketing, OVH for hosting, and a website maintained by Le P'tit Zèbre Communication.

The business model is a hybrid professional/amateur sports association combining multiple revenue streams: match ticketing and season subscriptions (Abonnement), corporate sponsorship and Carré Or premium partnerships, Nike merchandise sales, amateur licensing fees, and institutional support from the Ville de Charnay-lès-Mâcon, Département de Saône-et-Loire, and regional sports bodies. GTM is community-led and event-driven: direct fan engagement at home matches, B2B networking via partner evenings and afterworks, talent identification days for the academy, and earned media coverage including an 8-page feature in L'Équipe Magazine. The club monetizes attention primarily through ticketing and B2B visibility packages rather than media rights or broadcast revenue.

Name

CHARNAY BASKET BOURGOGNE SUD

Legal name

CHARNAY BASKET BOURGOGNE SUD

Website

https://charnaybasket.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CHARNAY BASKET BOURGOGNE SUD is a French non-profit women's basketball club operating in La Boulangère Wonderligue (top French tier), serving fans, corporate partners, and youth players across Bourgogne-Franche-Comté through its professional team, Centre de Formation, and amateur divisions.

Ownership category

akta.pro rank

Product category

Professional Women's Basketball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Women's basketball club
• Professional basketball league
• Youth basketball academy
• Sports partnership program
• Amateur sports association

Headquarters

HQ city

Charnay-lès-Mâcon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Match Attendance & Ticketing: Revenue from ticket sales for home matches in La Boulangère Wonderligue (French women's professional league) and European EuroCup competition. Tickets sold via Billetweb platform. Includes playoff matches which generate significant attendance.
2. Season Subscriptions: Annual season ticket packages (Abonnement) offered to fans for priority access and discounted entry to all home matches.
3. Merchandise & Boutique: Online merchandise shop selling Nike-branded club apparel and merchandise via Shopify storefront.
4. Sponsorship & Partnerships: Corporate sponsorship revenue from multiple partner tiers: main partners, Club Carré Or premium members, and occasional event sponsors. Partners receive visibility, hospitality, and networking benefits. The club actively recruits partners via a Chargé de mission partenariats.
5. Membership Fees: Annual licensing fees from club members and players across amateur sections (mini basket, youth, adult amateur).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

CHARNAY BASKET BOURGOGNE SUD is a French non-profit sports association that fields a professional women's basketball team (Les Pinkies) competing in La Boulangère Wonderligue (LFB, France's top-tier women's league) and in EuroCup Women. Beyond the professional squad, the club sells tickets, season subscriptions, Nike-branded merchandise, and amateur/youth licensing across age-group teams (U7 to U18), an elite Centre de Formation, and adult amateur divisions, while also generating revenue from corporate sponsorship tiers and the Carré Or premium partner program.

Product overview

CHARNAY BASKET BOURGOGNE SUD is a professional women's basketball club operating as a unified structure with multiple interconnected divisions. The core offering is the professional PRO team ('Les Pinkies') competing in La Boulangère Wonderligue, supported by an elite Centre de Formation for youth development. The club's portfolio includes age-group youth teams (U7-U18), adult amateur teams, and specialized programs such as the Pink Academy, Joker Lab Nutrition (nutrition education), and the premium Carré Or partner program. Additional services encompass online ticketing via BilletWeb, e-commerce through a Shopify-based Nike boutique, community outreach (CBBS Chez Vous, Do You Speak Basket educational program), and employment initiatives (Du Stade Vers l'Emploi). The club plays home matches at the Centre Sportif Maurice-Chevalier (COSEC) arena.

Differentiator

Problem solved

Functional benefit

Brands

• Centre de Formation: The club's elite youth training center providing a pathway combining academic education and basketball development for future professional players.
• Carré Or
• Pinkies
• Pinkie Académie

Products and services

• Professional Women's Basketball Team (Les Pinkies)

Quantifiable outcome

• 3rd place in Ligue Féminine regular season 2024-2025 with the smallest budget in the league
• +4 more outcomes

Named customers4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• NikecoreStrategic or Co-development PartnerOfficial equipment and apparel partner. Nike supplies match kits, training gear, and club merchandise for all teams (professional, youth academy, amateur). Collaboration on jersey design and branded merchandise sold via the club's Shopify boutique.
• La Boulangère Wonderligue (League Naming Sponsor)coreGTM or Marketing PartnerMain naming sponsor of Ligue Féminine de Basket (LFB), the top-tier French women's professional league. The league is officially branded 'La Boulangère Wonderligue'. CBBS participates as a member club of this league.
• Basketball Emotion / ekinsportminorChannel Partner/ Reseller/ DistributorEquipment distribution partners referenced alongside Nike in the context of club apparel and sports equipment supply.
• Joker (Joker Lab Nutrition)coreStrategic or Co-development PartnerNutrition program partner. Joker Lab Nutrition runs multi-session workshops with Centre de Formation players and the professional team, covering sports nutrition, cooking workshops, and anti-inflammation education. Season 2 of the program expanded to include the pro team alongside youth players.
• Renault MâconminorGTM or Marketing PartnerLocal car dealership partner. Hosted CBBS business breakfast event (petit-déjeuner business) bringing together club members and local professionals for networking. Part of the regional partner ecosystem.
• Planète+minorGTM or Marketing PartnerHosted CBBS business lunch cocktail event in their new offices, bringing together around 30 local businesses for networking and club presentations. Part of corporate partner ecosystem.
• SNCTP Groupe Roger MartinminorGTM or Marketing PartnerConstruction/infrastructure group. Coach Stéphane Leite delivered a management conference to SNCTP regional managers on parallels between corporate management and elite sports leadership, as part of a partner engagement event.
• Club Carré Or (Premium Partner Tier)coreOthersThe club's premium partner membership program with over 100 member businesses. Features quarterly networking soirées with expert speakers (sports psychology, management, medical topics), stadium tours, match VIP access, and cross-partner business events. Venues have included Parlons Vins, Carnacus, L'Aubépine, Restaurant Le 88, and others.
• La Raffinerie (Hurigny)minorGTM or Marketing PartnerLocal business that hosted a CBBS afterwork event with over 100 partners, providing venue, wine, and networking space as part of the club's partner engagement program.
• Groupe AlternanceminorGTM or Marketing PartnerPartner organization that co-organized a networking event with CBBS around a EuroCup match against Besiktas, facilitating cross-business connections between both organizations' partner networks.
• DécathlonminorGTM or Marketing PartnerCo-organizer of the annual 'Grand Tournoi Décathlon' open basketball tournament held at Centre Sportif Maurice-Chevalier. A community-facing event attracting participants and spectators, strengthening local sports engagement.
• Saône-et-Loire DepartmentcoreGTM or Marketing PartnerDepartmental government sponsor and supporter. Co-sponsors match events, provides institutional backing, and partners on community programs including 'Do You Speak Basket' school outreach. Christine Robin (Maire de Charnay) is VicePrésidente du Département 71.
• Charnay-lès-Mâcon MunicipalitycoreGTM or Marketing PartnerHost municipality providing arena access (Centre Sportif Maurice-Chevalier), administrative support, and civic recognition. Mayor Christine Robin actively supports the club, including hosting municipal receptions for championship achievements.
• France Travail (Pôle Emploi)minorStrategic or Co-development PartnerCo-organizer of 'Du Stade vers l'Emploi' (From Stadium to Employment) events, combining sports activities with job fairs. The 2025 edition connected 120 job seekers with 20 companies, hosted at club facilities.
• Ligue Bourgogne Franche-Comté de BasketballcoreOthersRegional basketball league governing body. Delivered the Club Formateur Féminin 3 étoiles label to CBBS and provides institutional support for youth competition and referee development.
• Lycée Lamartine (Mâcon)coreOthersAcademic partner for the Centre de Formation's dual-track program. Student athletes from the Centre attend Lycée Lamartine for their academic education while training with CBBS. The school's UNSS 3x3 team qualified for French national championships.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Angers Basket: French women's club that played CBBS in a recent league fixture. Comparable as another LFB/regional French women's basketball opponent facing similar scale dynamics.
• Landerneau Bretagne Basket: Ligue Féminine club that played CBBS in the 2025-2026 regular season. Comparable as another regionally anchored women's professional club of similar size and profile.
• Lyon ASVEL Féminin: Top-tier LFB club from Lyon explicitly named as a Ligue Féminine competitor. Comparable as a direct rival in the same league and European competition cycle.
• Basket Landes: Ligue Féminine club based in Mont-de-Marsan explicitly named as a Ligue Féminine rival. Comparable in being a mid-sized, regionally rooted women's basketball club with strong local support.
• Roche Vendée Club: Western-French Ligue Féminine club with a similar regional-anchor profile. Directly comparable in scale, governance (association-based), and reliance on local sponsorship.
• Montpellier Basket Féminin: Ligue Féminine competitor named explicitly in CBBS's competitive set. Comparable as a southern-French women's professional club competing at the same elite level.
• Flammes Carolo Basket Ardennes: Historic Ligue Féminine club from Charleville-Mézières with a comparable community-anchored, mid-budget profile. Direct competitor for talent, sponsors, and league positioning.
• Tango Bourges Basket: Historic powerhouse of French women's basketball and long-standing Ligue Féminine champion. Direct LFB competitor and one of the clubs CBBS faced in 2025-2026 playoffs — the most direct comparable for on-court competition and sponsorship scale.

Regional players

• IDK Euskotren (Spain): Spanish Liga Femenina club that faced CBBS in EuroCup Women 2024-2025 playoffs. Comparable as a similarly sized women's basketball club from a different national league.

Broad incumbents

• Besiktas JK Women's Basketball: Turkish women's club drawn against CBBS in EuroCup Women. Comparable as a cross-border women's basketball opponent, though backed by a much larger multi-sport institution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cbbs_basket
• YouTubeyoutube.com/channel/UCHbWdfT0_nNLfhC3O9bghaQ
• Facebookfacebook.com/cbbs.charnay
• LinkedInlinkedin.com/company/charnay-basket-bourgogne-sud
• Instagraminstagram.com/charnaybasket

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHARNAY BASKET BOURGOGNE SUD