LDLC ASVEL Feminin

What LDLC ASVEL Feminin does

LDLC ASVEL Féminin is a professional women's basketball club operating in Villeurbanne/Lyon, France, and competing in La Boulangère Wonderligue (top-tier French league), the Eurocup, and Coupe de France. The club was acquired in 2017 by Tony Parker, who remains Président and majority shareholder under ASVEL Group, with LDLC (Groupe LDLC) holding naming rights since 2019. The club fields a professional roster of approximately seven players across nationalities (USA, Hungary, Belgium, Poland, France, Italy, Latvia) supported by a 31-person staff, and operates two home venues: Palais des Sports de Lyon Gerland (primary) and Mado Bonnet (secondary). On-field results include French Championships (2019, 2023), Eurocup title (2023), Match des Champions (2022), and a 7th-place 2024-2025 regular-season finish.

The revenue model combines transactional match-day ticket sales (€8-€18 by seating category), recurring season subscriptions (€130-€220 annually for the 2026-2027 season), VIP hospitality packages (€108), birthday party experiences, official merchandise sales, and multi-tiered corporate sponsorship (Impulseurs, Official Partners, Institutional Partners, Suppliers, Media). Distribution is direct-to-consumer via the Digitick online ticketing platform, at-venue box offices, and a dedicated e-commerce boutique. The technology stack is standard commercial infrastructure (WordPress, Elementor page builder, OVH hosting, Google Analytics, YouTube streaming) with no proprietary platform, and no AI/ML capabilities are disclosed.

A defining element of the business is its Club à Mission identity: in January 2022, the club became the first professional sports club in France to adopt the statutory Entreprise à Mission status, embedding societal objectives equal to sporting objectives in its bylaws. This anchors programs including PASS CAPITAINE DE TA VIE (146+ women accompanied since inception), the Fair Play For Planet eco-responsibility label (May 2026), an immersive audio-described match experience for visually impaired fans (Feb 2026), and a partner club network (~1,300 licensees across SGOSFF, ALGM, ASUL). The club serves individual fans, corporate sponsors across Auvergne-Rhône-Alpes, youth amateur basketball clubs, and women participating in societal programs.

Name

LDLC ASVEL Feminin

Legal name

Lyon ASVEL Féminin SAS

Website

https://ldlcasvelfeminin.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LDLC ASVEL Féminin is a professional women's basketball club in Lyon, France, owned by Tony Parker and sponsored by LDLC. It sells match tickets, season subscriptions, merchandise, and corporate partnerships, operating as France's first Entreprise à Mission sports club with women's empowerment and accessibility programs.

Ownership category

akta.pro rank

Product category

Professional women's basketball / Sports entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

akta.pro secondary industries

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional basketball club
• Women's basketball
• Sports event ticketing
• Sports sponsorship sales
• Sports entertainment

Headquarters

HQ city

Villeurbanne

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Match-day ticket sales: Individual match tickets sold via online platform (Digitick) and at-venue box office for La Boulangère Wonderligue home games, with tiered pricing by seating category and reduced rates for youth/students. Gala matches carry a €2 surcharge.
2. Season subscriptions: Annual season ticket subscriptions (2026-2027 season) offering reserved seating for all home league matches, first Coupe de France home match, and playoff home matches, along with VIP match perks, store discounts, and parking access. Billed upfront on an annual cadence.
3. Official merchandise: Sale of official club merchandise (jerseys, sports bags, mugs, caps) through the club's online boutique (boutique.ldlcasvel.com) and at-venue retail.
4. Corporate partnerships and VIP hospitality: The club generates revenue through multi-tiered corporate partnership agreements (Impulseurs, Official Partners, Institutional Partners, Official Suppliers, Media Partners) that provide sponsorship fees, visibility rights, VIP hospitality access, and B2B networking events (Cercle des Impulseurs, corporate immersion experiences).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

LDLC ASVEL Féminin is a professional women's basketball club that sells live match attendance (individual tickets and season subscriptions), official merchandise, VIP hospitality, and birthday party experiences for families at its home venues in Lyon. Beyond live sports, it monetizes corporate sponsorship packages and runs the PASS CAPITAINE DE TA VIE women's empowerment program funded by partner companies.

Product overview

LDLC ASVEL Féminin is a professional women's basketball club competing in the Ligue Féminine de Basket (LFB) and Eurocup competitions. The club operates as a unified offering centered on sports entertainment, delivering live match experiences at Palais des Sports and Mado Bonnet venues. The product portfolio includes individual match tickets and season subscriptions (2026-2027) with tiered pricing and VIP experiences, an official merchandise boutique, corporate hospitality packages, and a distinctive birthday party program for children. Beyond sports entertainment, the club operates PASS CAPITAINE DE TA VIE, a women's empowerment program offering coaching and professional development, alongside a Club Partner Program supporting youth basketball clubs with mentorship and access to professional training. The club has also developed an immersive audio experience for visually impaired supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets - La Boulangère Wonderligue (Palais des Sports) Individual match tickets for La Boulangère Wonderligue home games with tiered pricing (Carré Or €18, Catégorie 1 €14, Catégorie 2 €12, Catégorie 3 €8), reduced rates for under-16s and students, gala-match +€2 surcharge, and free entry for children under 6 and 80% disability cardholders plus one accompanying person. Sold online via Digitick and at-venue box offices.
• Season Subscriptions 2026-2027 Annual season subscriptions (2026-2027) priced from €130 (Catégorie 2 reduced) to €220 (Carré Or adult), offering reserved seating for all home league matches, first Coupe de France home match and playoff home matches, VIP perks, 15% boutique discount, and parking access. Billed upfront on an annual cadence via Digitick.
• Official Merchandise Boutique Online and in-venue sale of official club merchandise including home jerseys 2024-25 (€59.50), adidas sports bags (€45), and duo mugs (€18). Distributed via the boutique.ldlcasvel.com e-commerce storefront and physical retail at the Mado Bonnet venue. Season subscribers receive 15% discount.
• VIP Experience Premium hospitality package at €108 per person including VIP tribune seat plus access to VIP receptions before match, at halftime, and after match.
• Birthday Party Package Match-day birthday experience for children (€60 for the birthday child; €15 per additional child; €14 per accompanying parent; min. 6, max. 15), with private room one hour pre-match, snack, makeup station, sign-making, mascot visit, group photo, on-court halftime game, post-match locker room visit with players, and a signed ball or Kinga plush.
• Corporate Sponsorship Packages Multi-tiered corporate partnership packages — Impulseurs (premium), Official Partners, Institutional Partners, Official Suppliers, and Media Partners — granting logo visibility, VIP hospitality, B2B networking via the Cercle des Impulseurs, and association with the Club à Mission brand. Sold through a direct enterprise sales team.
• PASS CAPITAINE DE TA VIE Women's Empowerment Program Women's empowerment program offering personalized coaching and group sessions to help women build confidence, develop skills, and access professional networks. Funded by corporate partners (LDLC, RAZEL-BEC, CFC, RENT A CAR, BENTA). Has exceeded 146 individual accompagnements since creation, serving Centre Léon Bérard, VIVO, EPIDE, partner-company employees, Impuls'her job-dating participants, and incarcerated women at Corbas.
• Club Partner Program Partnership program for amateur and youth basketball clubs offering professional player visits, halftime honor guard + challenge, 100-ticket packs, professional training access, coach colloquia, social media visibility, and pre-match booth opportunities.
• Immersive Match Experience for Visually Impaired Audio-based immersive match experience enabling visually impaired and blind fans to follow basketball matches in real time through live descriptive commentary, delivered in partnership with Ciril GROUP and FIDEV association.

Quantifiable outcome

• PASS CAPITAINE DE TA VIE program exceeded 146 individual accompaniment sessions since its creation, serving women from diverse backgrounds (Centre Léon Bérard, VIVO, EPIDE, partner companies, job dating Impuls'her, incarcerated women at Corbas).
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core, major and minor.

• Kylee ShookcoreOthers · 9 July 2026Kylee Shook (American, 1.95m, center) signed for the 2026-2027 season. WNBA and European league veteran. Recruited for her size, court presence, two-way impact, and high-level experience.
• Asianae JohnsoncoreOthers · 7 July 2026Asianae Johnson (American, 1.73m, shooting guard/point guard) signed for the 2026-2027 season. Top scorer of the Polish championship in 2025-2026. Athletic, fast, offensive-creating guard recruited to score.
• Klaudia PappcoreOthers · 3 July 2026Klaudia Papp (Hungarian, 1.68m, guard) signed for the 2026-2027 season. EuroLeague and EuroCup veteran with Sopron. Hungarian 3x3 international. Brings tactical maturity, perimeter shooting, and defensive intensity.
• Bethy MunungacoreOthers · 1 July 2026Bethy Mununga (Belgian, 1.82m, forward/center) signed for the 2026-2027 season. Double European champion with Belgium. Recruited for her international experience, athleticism, defensive solidity, and rebounding impact.
• Samantha PeytourcoreOthers · 4 June 2026Samantha Peytour (French, 1.88m, center/power forward) signed a two-season deal for 2026-2027+. Rising star after two strong LF2 seasons; member of LF2 season's best five. French 3x3 international. Brings interior versatility and offensive energy.
• Marie-Ève PagetcoreOthers · 1 June 2026Marie-Ève Paget (French, 1.71m, guard) signed a two-season deal for 2026-2027+. French 3x3 international, two-time French Cup winner (2022, 2023), Eurocup champion 2025, and two-time Olympian. Brings leadership and elite experience.
• Ciril GROUPmajorGTM or Marketing Partner · 1 January 2025Ciril GROUP is an Impulseur-tier (premium) partner and co-developer of the club's societal initiatives. Key collaborator on the PASS CAPITAINE DE TA VIE program and on inclusive experiences for visually impaired fans (with FIDEV association, February 2026). Also collaborated on the October Rose tombolas (with Ciril GROUP).
• TransdevmajorGTM or Marketing Partner · 1 January 2025Transdev is listed as a partner impulseur and co-organizer of the Tournoi des collégiens (middle school basketball tournament) held at Palais des Sports. Provides operational mobility/sustainability positioning and community event co-creation.
• In Extenso Auvergne Rhône-AlpesmajorGTM or Marketing Partner · 1 January 2025In Extenso Auvergne Rhône-Alpes renewed its partnership for a fifth consecutive season (as of October 2025). Accounting and business advisory firm. Shares performance, commitment, and team spirit values. Supported the club's financial management and reporting.
• adidas FrancemajorGTM or Marketing PartnerOfficial equipment supplier. Provides official match and training kits for players and staff. Brand visible on partner logo wall.
• Serfim GroupemajorGTM or Marketing PartnerListed as Impulseur partner on the official partner wall. Serfim is a technology and services group.
• Rent A Car (by Raoul)majorGTM or Marketing PartnerListed as Impulseur partner. Vehicle rental services partner supporting club logistics and mobility.
• Razel-BecminorGTM or Marketing PartnerConstruction and infrastructure group. Funded PASS CAPITAINE DE TA VIE sessions in the 2025-2026 season.
• CFC (Compagnie Française du Conteneur)minorGTM or Marketing PartnerPackaging/sustainability company. Funded PASS CAPITAINE DE TA VIE sessions in the 2025-2026 season.
• BatigèreminorGTM or Marketing PartnerSocial housing provider. Co-organized an intergenerational 'bien-vieillir' (healthy aging) event at Palais des Sports in February 2026 with club staff-led workshops on physical activity and aging prevention.
• TELAMONminorGTM or Marketing PartnerExclusive funder of the 2025 women's reintegration-through-sport program at Maison d'Arrêt des Femmes de Corbas (8 women, 8 weeks, basketball + life coaching). Supported the PASS CAPITAINE DE TA VIE pillar of women's accompaniment.
• Fifty BeesminorGTM or Marketing PartnerListed as partner impulseur on the official partner wall. Nature/sustainability themed partner.
• TP Aéquat AcademyminorGTM or Marketing PartnerTraining and skills development academy. Listed as partner on the club's official partner wall.
• Radio ScoopminorGTM or Marketing PartnerLyon-based radio station listed as a media partner. Provides radio broadcast/media coverage of club activities.
• Region Auvergne-Rhône-AlpesmajorGTM or Marketing PartnerRegional council (institutional partner). Supported the Club à Mission adoption and societal programs. First Vice-President Stéphanie Pernod confirmed region's backing for the mission-driven club model.
• Grand Lyon MétropolemajorGTM or Marketing PartnerGreater Lyon metropolitan authority (institutional partner). Co-supports the club's territorial development and societal mission within the Lyon urban area.
• Ville de LyonminorGTM or Marketing PartnerCity of Lyon (institutional partner). Provides municipal support and venue access for club operations.
• AG2G (Aggregate), Alyse Parking, Murgier, Receptif HminorGTM or Marketing PartnerVarious local service/business partners listed on the club's partner wall. Provide parking, events, and local business services.
• MGENminorGTM or Marketing PartnerMutual insurance company (health/social). Supported the Fair Play For Planet labeling process. Listed as a sustainability/ESG partner.
• Goodness & CominorImplementation/ SI/ Consulting PartnerConsultancy that provided expert guidance for the Club à Mission adoption process and Entreprise à Mission statutory transformation in 2021-2022. Led by founder Isabelle Grosmaitre.
• FIDEVminorGTM or Marketing PartnerAssociation working with visually impaired persons. Co-developed the immersive audio description experience for visually impaired fans at match nights (with Ciril GROUP, 2026).
• Harmonie MutuelleminorGTM or Marketing PartnerHealth insurance mutual. Co-organized 'L'enquête du siècle' corporate taboo-breaking event at Mado Bonnet with LDLC ASVEL Féminin in April 2024 (both are Entreprise à Mission companies).
• SGOSFF (St Genis Oullins Ste Foy Féminin)minorGTM or Marketing PartnerPartner club (season 2025-2026). 250 female licensees, 19 teams from U9 to Seniors, 3-star training label and EFMB 3-star label. Receives: player sponsor visit, halftime challenge, 100-ticket pack, training access, coach workshop, social media visibility.
• ALGM Basket (Association Laïque Gerland Mouche)minorGTM or Marketing PartnerPartner club (season 2025-2026). Historical 7th arrondissement Lyon club, ~450 licensees, 27 teams, 9 employees. Only basketball club in 7th arrondissement. Values: solidarity, respect, engagement, excellence, humility.
• ASUL Lyon 3 BasketminorGTM or Marketing PartnerPartner club (season 2025-2026). University-affiliated club est. 1935, 600+ members, 20 teams (8 women's, 12 men's, 1 3x3), 4 employees + 4 alternates. Holds arbitration school label and basket santé label. U13 team qualified for R1 region in 2026.
• Agronomes & Vétérinaires Sans FrontièresminorGTM or Marketing PartnerHosted at the Tournoi des collégiens (April 2025) with an educational workshop on gender equality through debate.
• Amnesty InternationalminorGTM or Marketing PartnerHosted at the Tournoi des collégiens (April 2025) with an educational workshop on discrimination awareness.
• Les P'tits DoudousminorGTM or Marketing PartnerAssociation (est. 2011) working to improve pediatric surgical patient experience. Supported by Ligue Féminine de Basket and LDLC ASVEL Féminin. Copper cable recycling collection organized at Palais des Sports match; information stand in venue hall.
• Byblos Group / Blue Concept FormationminorImplementation/ SI/ Consulting PartnerCo-organized three editions of a 100% women security professions training program with LDLC ASVEL Féminin (2025). Nine women per cohort received certified training in security skills, stress management, and soft skills, culminating in Palais des Sports workshops.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Basket Landes: Top-tier French women's basketball club competing in La Boulangère Wonderligue and EuroCup. Identified as one of LDLC ASVEL's two 'Gala match' rivals (alongside Bourges), making it the most direct domestic peer in terms of competition and scheduling.
• Sopron Basket: Hungarian women's basketball club competing in EuroLeague Women and source club for Klaudia Papp (signed by LDLC ASVEL for 2026-2027). Comparable scale and European competition footprint.
• Tango Bourges Basket: Historical powerhouse in French women's basketball and the other 'Gala match' rival of LDLC ASVEL Féminin. Competes in LFB and European competition with a comparable multi-tiered sponsorship and ticketing model.
• VBW Gdynia (Arka Gdynia): Polish women's basketball club in EuroLeague Women; Asianae Johnson, signed by LDLC ASVEL for 2026-2027, was the top scorer of the Polish championship in 2025-2026. Direct European competition peer at a similar competitive tier.
• BLMA - Montpellier Basket Feminin: Top-tier French LFB rival competing in La Boulangère Wonderligue. Direct domestic peer with comparable ticket and sponsorship structure, providing the same competitive and commercial benchmark.
• Flammes Carolo Basket Ardennes: Charleville-Mézières-based LFB club regularly competing in European competition. Direct domestic and continental peer at a similar competitive tier to LDLC ASVEL Féminin.
• Galatasaray Women's Basketball: Turkish women's basketball power and the club LDLC ASVEL Féminin defeated to win the 2023 Eurocup title. Direct EuroCup/EuroLeague Women rival with comparable multi-tiered corporate partnership model.
• Fenerbahçe Alagöz Holding (Women's Basketball): Top European women's basketball club competing in EuroLeague Women and the Turkish Super League. Direct competitor in continental competition; comparable in scope of corporate sponsorship portfolio and roster investment.

Others

• EuroLeague Women / FIBA Europe: Governing competition organizer and media rights holder for European women's basketball. Not a commercial peer but a critical ecosystem participant whose broadcast deals, sponsorship inventory, and competition structure directly shape LDLC ASVEL Féminin's revenue ceiling and continental visibility.

Broad incumbents

• WNBA (league reference): The leading North American women's professional basketball league — overlapping market for elite women's basketball talent (e.g., Kylee Shook) and a benchmark for commercialization, broadcasting deals, and women's sports sponsorship pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ASVEL_Feminin
• YouTubeyoutube.com/channel/UCI1Q8wU2aWLmy0yaPWwx48w
• Facebookfacebook.com/LDLCASVELFeminin
• LinkedInlinkedin.com/company/ldlc-asvel-feminin
• Instagraminstagram.com/asvel_feminin/?hl=fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LDLC ASVEL Feminin