Chastain Park Conservancy - The Park is Our Mission

What Chastain Park Conservancy - The Park is Our Mission does

Chastain Park Conservancy is a 501(c)(3) nonprofit organization founded in 2003 and headquartered in Atlanta, Georgia, dedicated to the stewardship of Chastain Park — a 268-acre public park serving approximately 3.2 million visitors annually. With a staff of 17, the conservancy operates four core service lines: Park Care (daily maintenance and trail preservation), Sustainability (native species planting, stormwater management, wildlife support), Community Programs (volunteer days, workshops, events), and Park Improvement Projects (accessibility upgrades and capital construction). The organization reaches 100,000+ people per year through programs, engages 600+ volunteers contributing 2,500+ hours, and partners with 26+ organizations.

The conservancy's revenue model is multi-stream and nonprofit-typical: individual donations, annual membership dues, ticket and sponsorship revenue from signature events (Wine Chastain, Dine Chastain, Golf Chastain, Chastain Challenge, Home & Garden Tour, and others), and major-gift fundraising through a Capital Campaign that has raised $9.8M for transformational park improvements. Major projects completed or underway include an inclusive playground and treehouse rebuild, a Tremmel Foundation-funded outdoor classroom, a finalized 20-Year Comprehensive Plan, and the upcoming Palisades Project, which will add nearly 30 acres of new greenspace. Corporate and foundation partners include Cox Enterprises, City of Atlanta, Trees Atlanta, Widow Strong, Tremmel Foundation, Showcase Atlanta, and Northside Hospital Foundation. Technology footprint is limited to the Chastain Challenge mobile app for activity tracking and the donorperfect.io donation platform; no AI/ML systems are deployed.

Name

Chastain Park Conservancy - The Park is Our Mission

Legal name

Chastain Park Conservancy

Website

https://chastainparkconservancy.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chastain Park Conservancy is a 501(c)(3) nonprofit founded in 2003 that stewards Atlanta's 268-acre Chastain Park through daily maintenance, sustainability programs, community events, and capital improvement projects for 3.2 million annual visitors, funded via donations, memberships, and fundraising events.

Ownership category

akta.pro rank

Product category

Park Conservation & Community Green Space Stewardship

NAICS

Nature Parks and Other Similar Institutions (712190), Environment, Conservation and Wildlife Organizations (813312)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

Keywords

• Park conservation services
• Urban park maintenance
• Environmental stewardship programs
• Community engagement events
• Nonprofit fundraising events

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Direct charitable contributions from individuals and organizations to support park care, environmental stewardship, and improvement projects.
2. Membership Program: Annual membership dues that provide ongoing support for the conservancy and benefits to members.
3. Fundraising Events: Signature events including Wine Chastain, Dine Chastain, Golf Chastain, Chastain Challenge, and Home & Garden Tour that generate revenue through ticket sales and sponsorships.
4. Capital Campaign: Major fundraising initiative to support transformational park improvements including the Palisades Project expansion.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Chastain Park Conservancy is a nonprofit organization that manages and supports Atlanta's Chastain Park through daily maintenance, environmental stewardship, community engagement, and capital improvement projects. It sells recurring annual memberships, raises donations via an online portal, hosts ticketed signature fundraising events (Wine Chastain, Dine Chastain, Golf Chastain, Home & Garden Tour, Auto Show), runs a six-week fitness fundraiser (Chastain Challenge) supported by a mobile app, and delivers paid educational workshops. It also operates a multi-year Capital Campaign and is preparing the Palisades Project, adding nearly 30 acres of new greenspace.

Product overview

Chastain Park Conservancy is a nonprofit organization offering a portfolio of park management and community engagement services for Atlanta's Chastain Park. The organization provides four core service areas: Park Care (daily maintenance and trail preservation), Sustainability Programs (native species planting, stormwater management, wildlife support), Community Programs (volunteer days, workshops, events), and Park Improvement Projects (accessibility upgrades, new facilities). Key programs include the annual Chastain Challenge fitness fundraiser, educational workshops, and various community events. The Palisades Project represents an upcoming expansion adding nearly 30 acres of new greenspace. The organization does not offer a technology platform but provides event-based and community programming.

Differentiator

Problem solved

Functional benefit

Brands

• Chastain Challenge: A six-week walking and running challenge and fundraiser designed to build community and promote health and wellness.
• The Palisades Project
• Farm Chastain

Products and services

• Chastain Challenge App Mobile application supporting the Chastain Challenge fundraiser by allowing participants to track workouts, convert activities into miles, view leaderboards, and celebrate milestones; for Chastain Challenge registrants.
• Chastain Challenge (six-week fundraiser) A six-week walking or running challenge and fundraiser (September 1 to October 15) designed to build community and promote health and wellness; for individual participants and teams who register to support the conservancy.
• Educational Workshops Educational workshops (e.g., Meadow Maintenance, Gardening 101, Family Wood Workshop, Nature Crafts, Mushroom Workshop) led by the conservancy; for community members seeking hands-on environmental and craft learning experiences.
• Signature Fundraising Events Ticketed annual fundraising events hosted by the conservancy — including Wine Chastain (wine/food tasting), Dine Chastain (farm-to-table dinner with Buckhead chefs), Golf Chastain (charity golf tournament), Chastain Auto Show (free classic-car showcase), Home & Garden Tour, Popsicles at the Playground, Trick or Trail (glow walk), and Holiday Chastain — for community members, donors, and corporate sponsors.
• Annual Membership Program Annual membership dues program providing ongoing financial support to the conservancy and member benefits; for individuals and households who wish to sustain park stewardship on a recurring basis.
• Palisades Project (capital campaign expansion) Capital campaign-funded park expansion adding nearly 30 acres of new greenspace featuring scenic trails, overlooks, natural play areas, and connections to Nancy Creek; for Atlanta community members and donors supporting the conservancy's long-term vision.
• Farm Chastain Event Venue Venue within Chastain Park (4001 Powers Ferry Road NW, Atlanta) used to host conservancy events, partner workshops, and external programs including grief support workshops hosted in partnership with Widow Strong.

Quantifiable outcome

• 100,000+ people reached through programs annually
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Cox EnterprisescoreGTM or Marketing PartnerCox Enterprises partners with the conservancy through corporate volunteer programs. Jennifer Bronner, Director of Community Impact at Cox Enterprises, stated: 'Cox is proud to partner with the Chastain Park Conservancy because we believe thriving greenspaces inspire connection, wellbeing, and a deeper appreciation for nature.'
• City of AtlantacoreStrategic or Co-development PartnerCollaborated on playground and treehouse rebuild, rain garden installation, and ongoing park improvements. The conservancy works with the city as a partner in maintaining and enhancing Chastain Park.
• Trees AtlantaminorStrategic or Co-development PartnerPartner for Junior Treekeepers Summer Camp, providing environmental education for youth.
• Widow StrongminorStrategic or Co-development PartnerPartnership to host grief support programs at Farm Chastain, including monthly workshops and special events for widowed families.
• Showcase AtlantaminorGTM or Marketing PartnerMade the FIFA Watch Party community event possible through sponsorship.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• National Park Trust: National nonprofit dedicated to preserving parks and creating park stewards; broader geographic mandate but overlapping advocacy and youth engagement programming.
• Trust for Public Land: National nonprofit working on park creation, conservation, and climate resilience across the U.S.; broader scope but adjacent mission of expanding and protecting public green space.

Direct peers

• Piedmont Park Conservancy: Atlanta-based nonprofit that maintains and programs Piedmont Park; the closest geographic and operational peer, with similar event-based fundraising, volunteer programs, and capital improvement projects.
• Prospect Park Alliance: Nonprofit that manages Brooklyn's Prospect Park alongside NYC Parks; structurally identical conservancy model with capital campaigns, volunteer stewardship, and visitor programming at a large urban park.
• Park Pride: Atlanta nonprofit focused on community engagement and stewardship across neighborhood parks; comparable as a parks-focused nonprofit in the same metro with overlapping volunteer and corporate partner ecosystem.
• Central Park Conservancy: Nonprofit steward for New York's Central Park; the most direct functional analogue to Chastain Park Conservancy in mission (private fundraising for a major urban park), operating model, and capital campaign approach.
• Friends of the High Line: Nonprofit that operates and programs an elevated urban park in NYC; comparable in event-driven fundraising, membership, and capital improvement delivery for a signature urban green space.
• Golden Gate National Parks Conservancy: Nonprofit partner that supports the Golden Gate national parks with volunteer programs, capital campaigns, and visitor services; comparable park-stewardship nonprofit structure and donor model at greater scale.

Regional players

• Trees Atlanta: Atlanta nonprofit focused on urban tree planting, forest restoration, and environmental education; an existing Chastain partner with overlapping mission in native species planting and urban canopy.
• Atlanta Botanical Garden: Atlanta nonprofit operating a major public garden with environmental programming, native species collections, and event-based fundraising; comparable nonprofit operating model and donor base in the same metro.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/chastainparkconservancy
• YouTubeyoutube.com/@chastainparkconservancy6581
• Facebookfacebook.com/ChastainParkConservancy
• LinkedInlinkedin.com/company/chastain-park-conservancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chastain Park Conservancy - The Park is Our Mission