Le Château de la Gaude | Relais & Châteaux

What Le Château de la Gaude | Relais & Châteaux does

Le Château de la Gaude is a privately held 5-star luxury hotel, gastronomic destination, and biodynamic wine estate operating under the Relais & Châteaux affiliation in Aix-en-Provence, France. Opened in 2019 after an extensive renovation of an 18th-century bastide classified as a Historic Monument, the property spans a working vineyard, four distinct restaurants (gastronomic Le Art led by Chef Matthieu Derible, brasserie La Source, cocktail bar Le K, and Japanese Kaiseki), a wellness spa, 17 hotel rooms and suites, three Lumipod glass-walled unusual suites installed in the vineyard (March 2022), and a 5-suite private Villa. The estate produces certified organic AOC Coteaux d'Aix-en-Provence wines across multiple cuvées (Hortense, Garance, La Chapelle de Gabrielle, La Treille, Mademoiselle, Altitude 400), estate olive oil from approximately 400 olive trees, and a barrel-aged Negroni program using a custom gravity-flow cuvier designed by architect Olivier Chadebost with Italian firm DeFranceschi.

The property's revenue model spans hotel accommodations, four restaurants, spa treatments and packages, on-site wine and olive oil retail from La Cave, oenotourism experiences (tastings, vineyard and chai tours), corporate and private events including weddings, and gift boxes distributed via Secretbox.fr. Distribution combines direct reservations through the own website (Magento) and telephone, the Relais & Châteaux global booking platform, and trade-show channels (VinExpo Paris, Millésime Bio) for emerging wine export to markets including Italy. Pricing is quote-based for most services, with disclosed unit prices for spa treatments (€160-€320), wine-by-glass programs (€8-€45), and event menus (€30/person). The customer base is diversified across affluent leisure travelers, food and wine connoisseurs, corporate MICE, weddings, art enthusiasts (the estate integrates a curated contemporary art collection featuring works by César, Philippe Pasqua, Joana Vasconcelos, Gaetano Pesce, Jaime Hayon, and l'Atlas), and DTC retail buyers. Headcount stands at approximately 90 employees, with no disclosed parent company, funding rounds, or public listing.

Name

Le Château de la Gaude | Relais & Châteaux

Legal name

Château de la Gaude

Website

https://chateaudelagaude.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Le Château de la Gaude is a privately held 5-star Relais & Châteaux property in Aix-en-Provence operating a luxury hotel, four restaurants, spa, and biodynamic wine estate from a classified 18th-century bastide, serving affluent leisure travelers, gastronomes, and event clients.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wellness-Lifestyle Boutique Hotels (THAGADAF)

Keywords

• Luxury hotel hospitality
• Fine dining restaurants
• Wine tourism experiences
• Spa wellness services
• Event venue hosting

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel accommodations: Five-star hotel with 17 rooms and suites, plus 3 unusual/singular suites (Lumipods) and a 5-suite private villa. Revenue from nightly accommodation rates including special themed stays (Porsche Suite).
2. Fine dining restaurants: Four restaurants: Le Art (gastronomic Michelin context), La Source (brasserie), Le K (Japanese gastronomy/Kaiseki), and L'Atelier. Revenue from table service, tasting menus, and beverage programs.
3. Spa and wellness: Full-service spa with treatments, wellness programs, and day spa packages. Revenue from treatment bookings, day packages (Hiver Provençal 160-220€, Serenity massage 160-220€), and product retail.
4. Wine production and direct sales: Estate wines produced from own vineyard: Hortense (red, white, rosé), Garance (rosé, white), La Chapelle de Gabrielle (red), La Treille, Mademoiselle, Altitude 400 (rosé sparkling). Sold through on-site cave/wine shop, wine tourism tastings, afterwork events, and distribution partners. Multiple medals from international competitions.
5. Events and private hire: Corporate events, seminars, team-building, weddings, and private celebrations hosted in classified historic gardens, chapel, orangery, and private dining rooms. Revenue from venue hire, catering minimums, and event planning services.
6. Olive oil production: Extra virgin olive oil produced from hand-harvested olives from approximately 400 olive trees on the estate, cold-pressed at Moulin d'Eguilles. Sold in boutique.
7. Negroni barrel program: 225 liters of Vermouth-based Negroni aged in oak barrels since 2019, sold in event tastings and eventually for direct sale.
8. Gift boxes and boutique: Gift boxes and vouchers sold via Secretbox.fr and on-property boutique including limited-edition wine bottles (e.g., L'Atlas collaboration), concept glasses, and artisanal products.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Le Château de la Gaude is a 5-star luxury hotel and gastronomic destination set in an 18th-century classified bastide in Aix-en-Provence, offering hotel accommodation (17 rooms/suites, Villa with 5 suites, and 3 unusual Lumipod suites), four restaurants (Le Art gastronomic, La Source brasserie, Le K bar, Kaiseki Japanese, L'Atelier), a wellness spa, and a working biodynamic vineyard producing AOC Coteaux d'Aix-en-Provence wines, estate olive oil, and barrel-aged Negroni. It also hosts private events, weddings, corporate seminars, and wine tourism experiences under the Relais & Châteaux brand.

Product overview

Le Château de la Gaude is a 5-star Relais & Châteaux luxury property — a classified 18th-century bastide near Aix-en-Provence, opened in 2019 — offering an integrated hospitality portfolio spanning accommodations (17 rooms/suites, Villa with 5 suites, and glass-walled Lumipod tiny houses), multiple dining venues (the Michelin-starred gastronomic restaurant Le Art by Chef Matthieu Derible, brasserie La Source, cocktail bar Le K, Japanese Kaiseki restaurant, and L'Atelier), a wellness Spa with Olivier Claire and myBlend partnerships, and a working wine estate producing biodynamic AOC Coteaux d'Aix-en-Provence wines (Hortense, Garance, La Chapelle de Gabrielle, La Treille, Mademoiselle, Altitude 400) alongside estate olive oil, barrel-aged Negroni, and gift experiences. The estate also features a curated contemporary art circuit, oenotourism experiences, and full-service private event and wedding capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hôtel 5 étoiles Five-star luxury hotel accommodation with 17 rooms and suites inside a classified 18th-century bastide, offered to individual leisure travelers, couples, and luxury tourists under the Relais & Châteaux brand.
• Spa et Bien-être Wellness spa offering balneotherapy, chromotherapy, treatments, and day packages using Olivier Claire and myBlend products, sold to hotel guests and day visitors.
• Restaurant Gastronomique Le Art Gastronomic restaurant led by Chef Matthieu Derible offering refined French cuisine in a Michelin-context setting, with revenue from tasting menus, table service, and beverage programs.
• Restaurant La Source Brasserie restaurant featuring seasonal menus, tapas, and musical evenings including C.I.A.O Symphony performances, serving hotel guests and walk-in diners.
• Bar Le K Cocktail and tapas bar with live DJ nights, Negroni barrel-aging events, and festive programming for guests and visitors.
• Restaurant Le Kaiseki (Japanese Gastronomy) Japanese gastronomic restaurant offering Kaiseki cuisine, a lounge, and a street-food menu under Chef Kazunari Noda.
• Restaurant L'Atelier Restaurant venue within the domain offering additional culinary experiences to guests.
• Cuvées de Vin du Domaine (Hortense, Garance, La Chapelle de Gabrielle, La Treille, Mademoiselle, Altitude 400) Estate biodynamic AOC Coteaux d'Aix-en-Provence wines (red, white, rosé, plus a sparkling rosé) made from Grenache, Cinsault, Syrah, Cabernet Sauvignon, Sémillon, and Vermentino grapes; sold on-site, via Club Lavender, and through export channels.
• Huile d'Olive du Domaine Extra-virgin olive oil produced from hand-harvested estate olives (approximately 400 trees), cold-pressed at Moulin d'Eguilles, sold via the on-site boutique.
• Negroni en Fût (Barrel-Aged) 225 liters of Negroni (Antica Formula vermouth, Hendrick's gin, Campari) aged in oak barrels at the estate and sold via event tastings and direct sale.
• Hébergements Insolites (Lumipods) Three modular glass-curved accommodation units by Lumicene installed in the vineyard offering panoramic 180-degree views for unique overnight stays.
• Villa 5 Suites Private villa with five suites, equipped with Gaggenau kitchen and wine-cellar appliances, featuring a Porsche Suite partnership with a Taycan 4S available during stays.
• Coffrets Cadeaux (Gift Boxes) Gift boxes and vouchers covering stays, spa treatments, gastronomy, and boutique products, distributed through the Secretbox.fr third-party platform.
• Événements et Mariages (Private Events) Private event hosting including weddings, corporate seminars, team-building, afterworks, and concerts in the gardens, cave, chapel, and orangery, with revenue from venue hire, catering minimums, and event planning.
• Oenotourisme (Wine Tourism Experiences) Wine tourism experiences including guided vineyard tours, group and private cellar tastings, and visits to the chai, available daily by reservation to guests and external visitors.

Quantifiable outcome

• La Chapelle de Gabrielle 2017 won Gold medal at Vignerons Indépendants 2022 (AOC Coteaux d'Aix-en-Provence)
• +6 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Relais & ChâteauxcoreChannel Partner/ Reseller/ DistributorThe estate is a member of the prestigious international Relais & Châteaux association of luxury hotels and restaurants. This affiliation provides global booking platform access, international brand recognition, and quality certification for the property.
• ARTRAVEL MagazineflagshipStrategic or Co-development PartnerAwarded the ARTRAVEL Signature label to the estate in 2021 (first establishment to receive this distinction). The magazine curates art installations across the property and provides editorial coverage, positioning Château de la Gaude as an art-driven luxury destination.
• Porsche Marseille & AvignoncoreGTM or Marketing PartnerCollaboration created the Suite Porsche at Château de la Gaude, featuring Porsche branding and design elements. Guests receive a Porsche Taycan 4S for the duration of their stay, and EV charging stations are installed on the property. Joint marketing around electric luxury driving experiences.
• Lumicene (Lumipods)coreStrategic or Co-development PartnerProvided three Lumipod modular glass-curved accommodation suites installed in the vineyard from March 2022, offering guests immersive nature experiences with 180° panoramic views. Lumicene is a Lyon-based company specializing in modular curved glass architecture.
• Studio FrémontcoreStrategic or Co-development PartnerArchitecture and interior design firm led by Olivier Frémont that has overseen the complete renovation of Château de la Gaude since 2016. Responsible for preserving the historic monument's heritage while infusing contemporary design across all spaces.
• Olivier ChadebostcoreStrategic or Co-development PartnerArchitect who designed the custom cuvier and winemaking spaces at the estate. Collaborated with Italian specialist DeFranceschi on the gravity-flow winemaking system featuring custom-designed fermentation vats.
• Maison GélasminorGTM or Marketing Partner150-year-old family armagnac house from Gers, France. Château de la Gaude offers a wide selection of Maison Gélas vintage armagnacs (including 100+ year old vintages) in the wine cellar for tasting and purchase.
• Club LavenderminorChannel Partner/ Reseller/ DistributorFrench online platform specializing in rosé wines. Château de la Gaude distributes its bio rosé wines through this platform, expanding direct-to-consumer reach in the domestic market.
• CIVP - Vins de ProvenceminorGTM or Marketing PartnerInterprofessional association of Provençal wine producers. Selected Château de la Gaude wines (Hortense blanc and La Chapelle de Gabrielle 2017) to represent the Coteaux d'Aix-en-Provence category at the Bastille Day France-Italy celebration at the French Embassy in Rome.
• l'Atlas (Street Artist)coreStrategic or Co-development PartnerStreet artist collaboration created limited-edition bottles of La Chapelle de Gabrielle 2017 with custom artwork labels. 120 numbered boxes produced, signed by the artist. Artwork also features in estate's permanent art collection.
• Fromagerie LemariéminorGTM or Marketing PartnerArtisanal cheese fromagerie from Aix-en-Provence. Their cheese selection is featured in the gastronomic restaurant Le Art, showcasing local Provençal artisanal products.
• Glaces RaviminorGTM or Marketing PartnerArtisanal ice cream house providing seasonal ice cream selection for the brasserie La Source during summer months.
• Asperges de MallemortminorGTM or Marketing PartnerLocal asparagus producer from Mallemort region near Aix-en-Provence. Their seasonal green asparagus featured in restaurant menus to highlight Provençal terroir products.
• Jaime HayoncoreStrategic or Co-development PartnerSpanish designer and artist partnered with Bosa ceramics to create a collection of ceramic art objects featuring antique and contemporary forms. These works are displayed in the estate's wine caveau, enhancing the art tourism offering.
• Joana VasconceloscoreStrategic or Co-development PartnerPortuguese artist. Her 'Lilicoptère' sculpture (Bell47G2 helicopter covered in ostrich feathers, Swarovski crystals, and gold leaf) was previously at Château de Versailles and now resides in the estate's Japanese Kaiseki restaurant, adding significant artistic prestige.
• Philippe PasquacoreStrategic or Co-development PartnerFrench artist with monumental sculptures installed throughout the estate including 'Le Vautour et l'étau' (near the vineyards) and 'La Cène' (in the barrel chai). Works contribute to the estate's permanent contemporary art trail.
• Denis DefrancescocoreStrategic or Co-development PartnerItalian artist creating marble and ceramic sculptures. His 'Apollo Belvedere' sculpture (edition 1/1 in Carrara marble) and 'The Nest Ai WeiWei' (terracotta jar with barbed wire nest) are part of the estate's permanent art collection.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Château La Coste: Luxury Provençal estate combining a Relais & Châteaux hotel (Villa La Coste), Michelin-level gastronomy, biodynamic vineyard, and a renown contemporary art trail. Closest comparable concept to Château de la Gaude in integrating hospitality, wine production, and high-end art tourism.
• Château de Berne: Provence wine estate near Lorgues operating a Relais & Châteaux-affiliated hotel, multiple restaurants (Michelin-starred), spa, and vineyard tours. Directly comparable as a multi-vertical luxury wine estate destination in Provence.
• La Bastide de Gordes (Airelles): Palace-caliber 5-star luxury hotel in Gordes (Provence) with multiple restaurants including a Michelin-starred venue, spa, and gardens. Comparable Provence luxury hospitality positioning with award-winning F&B.
• Domaine des Andéols: Boutique luxury hotel in Saint-Rémy-de-Provence with curated contemporary art, gardens, gastronomy, and spa. Comparable boutique scale and art-driven positioning in the Provençal luxury market.
• Bastide de Marie (Sibuet): Boutique luxury hotel and gastronomy estate in the Luberon (Provence) with vineyard and gardens. Comparable small-footprint Provençal luxury estate with wine and gastronomy focus.
• La Villa Gallici (Relais & Châteaux): Relais & Châteaux luxury boutique hotel in Aix-en-Provence with gastronomy and wine bar. Comparable R&C-affiliated luxury boutique property in the same Aix-en-Provence market.
• Domaine de Manville: Luxury boutique hotel and golf resort in Les Baux-de-Provence with restaurant, spa, and vineyards in the Alpilles. Comparable luxury Provence estate concept with multiple on-site verticals.
• Hôtel Crillon le Brave: Relais & Châteaux member luxury boutique hotel in Provence (Crillon-le-Brave village) with gastronomy and spa. Directly comparable as a small-scale R&C heritage property in Provence.
• La Mirande: Relais & Châteaux luxury hotel and Michelin-starred restaurant in Avignon with Provençal gastronomy and wine program. Comparable as a heritage-classified Avignon/Provence R&C property with strong wine credentials.

Emerging players

• Le Couvent des Minimes, Spa & Bien-être (L'Occitane): Relais & Châteaux luxury wellness-focused hotel near Manosque (L'Occitande en Provence). Comparable as a Provençal luxury R&C property with a strong spa and wellness positioning overlapping Château de la Gaude's spa offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chateau-de-la-gaude

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Château de la Gaude | Relais & Châteaux