CIVP - Vins de Provence

What CIVP - Vins de Provence does

CIVP (Conseil Interprofessionnel des Vins de Provence) is a French non-profit interprofessional organization legally recognized under Articles L.632-1 et seq. of the French Rural Code and the European Community Code. It represents wine producers and merchants across three AOC appellations: Côtes de Provence (with five sub-crus: Sainte-Victoire, Fréjus, La Londe, Pierrefeu, Notre-Dame des Anges), Coteaux d'Aix-en-Provence, and Coteaux Varois en Provence. The organization is governed by a General Assembly of 50 delegates (25 production, 25 trade) and a Bureau of 8 volunteer members, with leadership alternating every three years between Production and Commerce sectors. Current Chairman is Eric Pastorino (Production) and Managing Director is Brice Eymard. The organization is headquartered at the Maison des Vins in Les Arcs-sur-Argens, France, with a team of 18 employees.

CIVP's core products and services center on three missions: Economy (market data collection and economic studies including DeclarVins tracking), Technique (research and experimentation in partnership with Centre du Rosé), and Quality (downstream quality monitoring). It operates the Observatoire Mondial du Rosé (Global Rosé Observatory) for worldwide rosé market intelligence, organizes the annual Concours des Vins de Provence wine competition (with over 100 medals awarded per edition), and runs promotional campaigns domestically and internationally including ProWein Düsseldorf 2026. The digital platform (vinsdeprovence.com) is a bilingual content hub for wine information, food pairings, chef collaborations, and downloadable reports. The platform is produced in partnership with digital agency SOWINE.

The business model is funded through interprofessional dues (cotisation interprofessionnelle) paid by wine producers and merchants, supplemented by public authority support. CIVP does not sell products or services directly to consumers; it is a representative body that creates collective value through promotion, market intelligence, and quality oversight for the Provence wine industry. The membership is broadly distributed across three AOC regions and includes both the upstream production sector and downstream trade (négociants), with the entire Provence wine value chain — including consumers, trade professionals, importers, sommeliers, and restaurateurs — as the indirect beneficiary of its activities.

Name

CIVP - Vins de Provence

Legal name

CIVP - Conseil Interprofessionnel des Vins de Provence

Website

https://vinsdeprovence.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CIVP is a French interprofessional non-profit that represents wine producers and merchants across three Provence AOC appellations, funded by interprofessional dues and delivering collective marketing, market intelligence, quality monitoring, and trade promotion including ProWein and the annual Concours des Vins de Provence.

Ownership category

akta.pro rank

Product category

Wine Industry Interprofessional Association

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine industry association
• Provence wine promotion
• AOC appellation representation
• Rosé wine research
• Interprofessional wine body

Headquarters

HQ city

Les Arcs-sur-Argens

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Contributions: CIVP is funded through interprofessional dues (cotisation interprofessionnelle) paid by producers and merchants within the three AOC regions. The organization also receives support from public authorities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

CIVP is a non-profit interprofessional association that represents winemakers and merchants from three Provence AOC appellations (Côtes de Provence, Coteaux d'Aix-en-Provence, and Coteaux Varois en Provence). It provides collective promotion, economic intelligence, quality monitoring, and trade representation services, funded through interprofessional dues and public authority support. The organization runs the annual Vins de Provence Wine Competition, the Observatoire Mondial du Rosé, and multi-channel marketing campaigns in France and export markets.

Product overview

CIVP (Conseil Interprofessionnel des Vins de Provence) is an interprofessional association recognized by French public authorities representing winemakers and merchants from three AOC appellations: Côtes de Provence, Coteaux d'Aix-en-Provence, and Coteaux Varois en Provence. The organization operates the official Vins de Provence website platform as its primary promotional and informational channel, complemented by the annual Concours des Vins de Provence wine competition, comprehensive food & wine pairing resources, a library of downloadable guides and reports, and participation in trade events like ProWein. The website serves as the central hub for all interprofessional activities including promotion, communication, and economic news for the Provence wine industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Concours des Vins de Provence (Provence Wine Competition) Annual blind-tasting wine competition organized by CIVP for rosé, red, and white wines from the three Provence AOC appellations, judged by approximately 166 professionals, students, and experts, awarding over 100 medals (gold, silver, bronze) per edition. Recognized by the Regional Directorate for Competition, Consumption and Fraud Repression.
• Observatoire Mondial du Rosé (Global Rosé Observatory) International market intelligence platform operated by CIVP that tracks and analyzes global rosé wine markets, providing data and insights to wine producers, merchants, and trade professionals worldwide.
• Vins de Provence Official Website Platform Official multi-language (French/English) informational and promotional website for CIVP providing content about Provence wines, AOC appellations, wine competition, food pairing resources, downloadable guides, and event information for producers, trade, media, and consumers.
• Food & Wine Pairing Resources (Mets & Vins / Accords de Chefs) Collection of recipes, chef pairings, and food-wine pairing guides showcasing Provence wines with various dishes, organized by wine type (rosé, red, white) and meal type to inspire wine consumption occasions among consumers and trade professionals.
• Downloadable Industry Resources (Activity Reports, Key Figures, Maps) Downloadable document library offering industry resources including annual Activity Reports, Key Figures brochures, practical guides, winemaking schematics, vineyard maps, and appellation information sheets for wine producers, trade, and media professionals.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Centre du RosécoreStrategic or Co-development PartnerResearch and experimentation partnership with the Centre du Rosé, a specialized research center dedicated to rosé wine science and production techniques. This partnership supports the technical mission pillar of CIVP.
• Regional Directorate for Competition, Consumption and Fraud RepressioncoreOthersGovernment oversight body that monitors and certifies the annual Vins de Provence Wine Competition, ensuring compliance with national wine contest regulations. The competition is registered on the list of national wine contests.
• SOWINEminorImplementation/ SI/ Consulting PartnerDigital agency responsible for editorial content, design, and website production for CIVP's digital platforms, including the main Vins de Provence website.
• Observatoire Mondial du RosécoreStrategic or Co-development PartnerCIVP operates the Global Rosé Observatory (Observatoire Mondial du Rosé), providing worldwide tracking and analysis of rosé wine markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conseil Interprofessionnel des Vins d'Alsace (CIVA): Interprofessional council for Alsace wines, performing member-funded promotion, market intelligence, and AOC quality oversight for Alsace producers and merchants. Structurally and functionally a direct peer to CIVP.
• Inter Beaujolais: Interprofessional organization for Beaujolais wines, performing the same collective promotion, economic data, and technical support functions for the Beaujolais AOC under the same French interprofessional framework as CIVP.
• Conseil Interprofessionnel du Vin de Bordeaux (CIVB): French wine interprofessional body representing Bordeaux producers and merchants under the same L.632-1 legal framework as CIVP. Performs equivalent collective marketing, technical research, and economic intelligence functions for the Bordeaux AOC ecosystem.
• Comité Interprofessionnel du Vin de Champagne (CIVC): The most renowned French wine interprofessional body, governing Champagne AOC. Same legal structure and mandate (research, regulation, promotion, economic data) but at a much larger scale, serving as the gold standard for AOC collective action.
• Inter Loire: Interprofessional body for Loire Valley wines, combining producer and merchant representation across multiple AOCs to conduct collective marketing, technical research, and economic monitoring - identical mandate to CIVP.
• Inter Rhône: Interprofessional body for Côtes du Rhône and Rhône Valley AOCs. Closest geographic and functional peer to CIVP, performing the same collective promotion, market data, and quality monitoring roles for the Rhône wine region.
• Bureau Interprofessionnel des Vins de Bourgogne (BIVB): Interprofessional organization for Burgundy wines, structurally identical to CIVP: producer/merchant duality, French Rural Code recognition, technical and economic missions, collective promotion of Burgundy appellations.
• Bureau National Interprofessionnel de l'Armagnac (BNIA): Interprofessional body for Armagnac spirits, applying the same L.632-1 collective-interest framework to spirits production. A direct peer in organizational structure though categorically a spirits AOC rather than wine.

Emerging players

• Comité National des Interprofessions des Vins à appellation d'origine (CNIV): Umbrella association representing all French AOC wine interprofessional bodies including CIVP. Comparable as a coordination and advocacy layer above individual AOCs, providing industry-wide representation.

Regional players

• Denominación de Origen Calificada Rioja: Spanish DOCa regulatory and promotional body for Rioja wines, performing the same collective promotion, quality control, and appellation governance role outside France. Regional peer - not in CIVP's market but a comparable category-promoting structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vinsdeprovenceFR
• LinkedInlinkedin.com/company/vins-de-provence
• Instagraminstagram.com/vinsdeprovence_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CIVP - Vins de Provence