La Mirande *****
La Mirande is a family-owned, 26-room luxury five-star hotel housed in a classified 14th-century cardinal's palace directly adjacent to the Palais des Papes in Avignon, France, serving affluent leisure travelers, corporate MICE, weddings, and culinary enthusiasts with heritage accommodation, four dining venues (including a Michelin-starred restaurant), a cooking school, and event spaces.
- Company typePrivate
- Founded1987
- HeadquartersAvignon, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Mirande ***** does
La Mirande is a privately held, family-owned luxury five-star hotel (Société Avignonnaise d'Hôtellerie, SARL) operated from a 14th-century classified historical monument at 4 place de l'Amirande, 84000 Avignon, France, directly adjacent to the eastern facade of the Palais des Papes. The Stein family acquired the property in 1987 and reopened it as a hotel in 1990 after a three-year restoration. The property is Monument Historique-protected, restricts any replication by competitors, and is dressed throughout with 18th-century French printed cottons reproduced using original copper plates from the Manufacture royale de Jouy and Braquenié.
The company operates 26 individually themed rooms and suites (Deluxe, Large Deluxe, Suite) priced on a quote basis, with package pricing ranging from €483 (Bistronomic Stay, 2 persons) to €1,446 (Upstairs-Downstairs Experience, 2 nights / 2 persons). It is also a multi-vertical food and beverage operator: a Michelin-starred gourmet restaurant (Chef Michele Donvito, 1 star + 1 green star, 4 toques / 17/20 Gault & Millau 2025), the 1-toque Bistrot Pamard open seven days a week, the communal-table La Table Haute (Chef Thomas Longuesserre, joined February 2024) in the 19th-century wood-fired kitchen, and the medieval-vault tavern Le Mirage — plus a Bar & Tea Room, Le Glacier (artisan gelateria), and the Le Marmiton cooking school founded in 1994. The hotel maintains a 4-hectare organic domain in Sarrians (Vaucluse) as a kitchen garden supplying its restaurants.
Revenue is generated across accommodation (transactional nightly and package bookings), dining (transactional covers across four F&B venues), the cooking school (class fees), corporate meetings and weddings (event and catering fees), an on-site and online boutique (merchandise sales), and gift vouchers (Secretbox platform). Distribution runs through three channels: direct (multi-language website la-mirande.fr and phone reservations with "best rate guaranteed"), travel trade (all five major GDS systems plus six luxury consortia — Virtuoso, Fine Hotels & Resorts, Andrew Harper, Authentic Hotels & Cruises, Serandians, Signature Travel Network — with ONYX-guaranteed 30-day commission payout), and on-property / voucher sales. The 48-employee company also runs an annual cultural calendar (chamber concerts, exhibitions, Christmas market, winemakers' dinners, La Mirande Ball) which drives off-season visitation and third-party press coverage in Departures, Tatler, Forbes, Le Figaro, Le Monde, and AD Magazine.
La Mirande ***** firmographics
Firmographics- Name
- La Mirande *****
- Legal name
- Société Avignonnaise d'Hôtellerie
- Website
- https://la-mirande.fr
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Mirande is a family-owned, 26-room luxury five-star hotel housed in a classified 14th-century cardinal's palace directly adjacent to the Palais des Papes in Avignon, France, serving affluent leisure travelers, corporate MICE, weddings, and culinary enthusiasts with heritage accommodation, four dining venues (including a Michelin-starred restaurant), a cooking school, and event spaces.
- Ownership category
- akta.pro rank
La Mirande ***** industry classification
Industry- Product category
- Luxury Heritage Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Historical Sites (712120)
- SIC
- Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Heritage & Palace Luxury Hotels (THAGACAF)
- akta.pro secondary industries
- Historic/Heritage Conference Hotels (THAGALAL), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Luxury Wellness & Spa Resorts (THAGACAG)
Keywords
Where La Mirande ***** is headquartered
LocationHeadquarters
- HQ city
- Avignon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Mirande ***** business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Luxury hotel accommodation: The hotel operates 26 individually decorated rooms and suites in a historic 14th-century building, offering nightly accommodation with rates varying by season and room type.
- Gastronomic and bistro dining: Multiple dining venues generate revenue: the 1-star Michelin gourmet restaurant (Michele Donvito), the 1-toque Bistrot Pamard (open 7 days/week), La Table Haute (communal dining in 19th-century kitchen), Le Mirage tavern, Bar & Tea Room, and Le Glacier artisanal ice cream. Multiple price points serve different customer segments.
- Cooking school and classes: The cooking school Le Marmiton has operated since 1994, offering cooking classes, pastry workshops, and children's cooking classes led by resident and guest chefs. Classes culminate in a shared meal with sommelier-selected wines. Revenue generated through class fees.
- Meetings, weddings and events: The hotel hosts corporate seminars, meetings, and luxury weddings in historic salons (Salle Cardinalice, Salon Louis XV, Salon Napoléon III, garden, medieval vaults), generating venue rental and catering revenue.
- Boutique sales: The on-site boutique sells branded products including porcelain, textiles, plush toys, books, candles, fleur de sel, and antiques-inspired objects. Sales occur in-person at the hotel or via postal shipment upon request.
- Gift vouchers: Gift vouchers sold through Secretbox platform for cooking classes, meals, stays, tea time, and aperitifs, enabling prepaid experiential gifting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Bistronomic Stay Package (2 persons) |
| Subscription | Multi-year contract | Gastronomic Stay Package (2 persons) |
| Subscription | Multi-year contract | Upstairs-Downstairs Experience Package (2 nights for 2 persons) |
| Other | Pay-as-you-go | Travel agent GDS commissions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
La Mirande ***** product offering
Product offeringCore offering
La Mirande is a luxury 5-star heritage hotel operating 26 individually decorated rooms and suites within a 14th-century classified historical monument in Avignon, directly adjacent to the Palais des Papes. The integrated offering spans accommodation, four distinct on-site dining venues (Michelin-starred gourmet restaurant, bistronomic bistro, communal La Table Haute, medieval-themed tavern), a bar and tea room, an artisanal gelateria, the Le Marmiton cooking school, hosted weddings and corporate events, an on-site boutique, and gift-voucher experiences.
Product overview
La Mirande is a luxury 5-star hotel offering an integrated hospitality experience centered on its historical 14th-century palace setting adjacent to the Popes' Palace in Avignon. The property comprises 26 individually decorated rooms and suites featuring authentic 18th-century French cotton prints. Its culinary portfolio includes four distinct dining venues: the Michelin-starred gourmet restaurant Le Restaurant (1 star + 1 green star, 4 toques Gault & Millau 17/20), the relaxed bistronomic Le Bistrot Pamard, the communal La Table Haute set in the historic kitchen with wood-burning range, and the medieval-themed Le Mirage tavern. Additional offerings include the Bar & Tea Room, artisan gelateria, and the renowned Le Marmiton Cooking School operating since 1994. The hotel also provides event hosting for concerts, exhibitions, weddings, and corporate seminars, alongside an on-site boutique and gift voucher services.
Differentiator
Problem solved
Functional benefit
Brands
- Le Restaurant: The gourmet Michelin-starred restaurant featuring Provençal cuisine under Chef Michele Donvito
- Le Bistrot Pamard
- La Table Haute
- Le Mirage
- Bar & Tea Room
- Le Glacier
- Le Marmiton (Cooking School)
Products and services
- Deluxe Room Accommodation Individually decorated bedrooms with historic 18th-century French cotton prints, offering views of the Popes' Palace, named after iconic cotton-print themes (La Rivière enchantée, La Roseraie, Le Grand Corail). Part of the 26-room hotel inventory.
- Large Deluxe Room Accommodation
Quantifiable outcome
- Michelin star retained annually since 2019
- +3 more outcomes
Companies that use La Mirande *****
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
La Mirande ***** technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Mirande ***** partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Valentine Champetier de Ribes / L'Atelier vagabondminorArt workshop collaboration: Valentine Champetier de Ribes from L'Atelier vagabond leads drawing and painting workshops on-site at La Mirande, offering guests a unique artistic experience in the hotel's inspiring surroundings.
- Château La NertheminorWinemakers' dinner collaboration: Château La Nerthe and La Mirande co-hosted a 5-course dinner at La Table Haute with wines harmonized by the estate's sommelier, featuring Chef Thomas Longuesserre's cuisine paired with Château La Nerthe's emblematic vintages.
- VirtuosocoreLuxury travel network featuring La Mirande in its portfolio of exclusive properties, providing preferential booking visibility and co-marketing opportunities for high-net-worth travelers.
- Fine Hotels & ResortscoreFHR program featuring La Mirande for luxury booking benefits such as complimentary amenities, guaranteed late checkout, and exclusive rates for network members.
- Andrew HarpercoreCurated luxury travel membership recommending La Mirande to subscribers seeking distinctive hideaway hotels.
- Authentic Hotels & CruisesminorLuxury hotel collection featuring La Mirande for travelers seeking authentic, character-rich properties.
- SerandiansminorLuxury travel network partner featuring La Mirande.
- Signature Travel NetworkminorTravel network partner featuring La Mirande.
- ONYX (Payment Platform)coreONYX processes travel agent commission payments, guaranteeing payment within 30 days after guest departure — a key trust mechanism for travel agent partnerships.
- Notre Dame (Artisanal Ice Cream Maker)minorNotre Dame produces artisanal ice creams sold at Le Glacier of La Mirande, available in 8 flavors to enjoy in the gardens or take away. Seasonally available during summer months.
- L'Hivernage (Hammam & Wellness)minorMoroccan hammam and exceptional wellness treatments offered in partnership with L'Hivernage, located 10 minutes' walk from La Mirande. Recommended for romantic and wellness stays, particularly during winter months in Provence.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
La Mirande ***** competitors and assessment
Company assessmentBroad incumbents
- Hôtel de Crillon (Paris): Rosewood-operated heritage palace on the Place de la Concorde with Michelin-starred dining and luxury event programming. Comparable to La Mirande as a Monument-Historique-class luxury hotel with a starred restaurant and strong cultural-event calendar.
- Le Bristol Paris: Oetker Collection flagship Parisian palace hotel with a 3-star Michelin restaurant. Comparable to La Mirande on heritage palace positioning and starred-gastronomy-driven demand, though far larger and located in a top-tier global city.
- Hôtel & Ryads Barrière Le Naoura (Marrakech) / Barrière Group: French luxury hotel group with heritage palace assets and Michelin/Gault & Millau-recognized restaurants. Comparable to La Mirande as a heritage-luxury hospitality operator with starred dining, though much larger and multi-property.
- Airelles (Château de la Messardière, etc.): Collection of restored heritage châteaux and palaces across France operated as ultra-luxury hotels with strong gastronomy and event programming. Comparable as a portfolio-level peer to La Mirande's niche, though broader in geography and asset base.
Others
- Relais & Châteaux (network): Global consortium of independently owned luxury hotels and restaurants with strong gastronomy credentials, including many small heritage properties. Comparable to La Mirande as a distribution and reputational layer La Mirande could/does participate in, alongside its existing consortia listings.
- Tables de Prestige (Gault & Millau): Curated Gault & Millau list of starred French gastronomy restaurants since 2022, of which La Mirande's restaurant is a member. Comparable as a reputational/demand-driving peer cluster for the property's F&B-led positioning.
Direct peers
- Domaine des Hauts de Loire (Onzain): Small Relais & Châteaux heritage property in the Loire Valley with a Michelin-starred restaurant and rural domain. Closely comparable to La Mirande on size, family ownership, single-asset model and reliance on a starred gastronomy reputation.
- Hôtel du Palais (Biarritz): Beachfront palace hotel originally built for Napoléon III, operated as a 5-star heritage luxury property with Michelin-starred dining. Comparable to La Mirande as a single-asset, heritage-monument luxury hotel in a French tourism region driven by affluent leisure travelers.
- Hôtel Le Negresco (Nice): Iconic heritage palace hotel on the Promenade des Anglais with a Michelin-starred restaurant and a strong cultural/heritage identity. Comparable to La Mirande as a family/privately stewarded historical luxury property anchored by a starred gastronomy offering.
- Hôtel de la Cité (Carcassonne): MGallery heritage luxury hotel inside the medieval Cité de Carcassonne. Closest comparable to La Mirande in terms of being a small, heritage-monument luxury property in southern France selling an immersive historical stay experience with gastronomy and event programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
La Mirande ***** social profiles
Digital presenceLa Mirande ***** financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Mirande ***** leadership team
Management profileNumber of profiles
Profiles5 records
La Mirande ***** funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Mirande ***** M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Mirande *****
What does La Mirande ***** do?
La Mirande is a luxury 5-star heritage hotel operating 26 individually decorated rooms and suites within a 14th-century classified historical monument in Avignon, directly adjacent to the Palais des Papes. The integrated offering spans accommodation, four distinct on-site dining venues (Michelin-starred gourmet restaurant, bistronomic bistro, communal La Table Haute, medieval-themed tavern), a bar and tea room, an artisanal gelateria, the Le Marmiton cooking school, hosted weddings and corporate events, an on-site boutique, and gift-voucher experiences.
Is La Mirande ***** a public or private company?
La Mirande ***** is a private company. It is classified as family owned and is currently operating.
When was La Mirande ***** founded?
La Mirande ***** was founded in 1987. It employs 11 to 50 people.
Where is La Mirande ***** based?
La Mirande ***** is headquartered in Avignon, France, in the Europe region.
How does La Mirande ***** make money?
Six revenue lines are on record. Luxury hotel accommodation is the primary driver. The others are gastronomic and bistro dining, cooking school and classes, meetings, weddings and events, boutique sales and gift vouchers.
Who are La Mirande *****'s main competitors?
Broad incumbents on record are Hôtel de Crillon (Paris), Le Bristol Paris, Hôtel & Ryads Barrière Le Naoura (Marrakech) / Barrière Group and Airelles (Château de la Messardière, etc.). Others are Relais & Châteaux (network) and Tables de Prestige (Gault & Millau). Direct peers are Domaine des Hauts de Loire (Onzain), Hôtel du Palais (Biarritz), Hôtel Le Negresco (Nice) and Hôtel de la Cité (Carcassonne).
Does La Mirande ***** have an API?
No public API is recorded for La Mirande *****.
What industry is La Mirande ***** in?
La Mirande *****'s product category is Luxury Heritage Hotels. Its primary akta.pro industry code is THAGACAF, Heritage & Palace Luxury Hotels, with a secondary code of THAGALAL, Historic/Heritage Conference Hotels. Its NAICS code is 72111 and its SIC code is 7011.