Château de Noirieux - Briollay
Château de Noirieux is a privately operated 4-star Relais & Châteaux hotel in Briollay, France, offering 19 luxury rooms on a 9-hectare historic estate, a two-Michelin-star restaurant (L'Attilio), and a 200-guest private event venue serving leisure couples, corporate MICE clients, and gastronomy travelers.
- Company typePrivate
- Founded-
- HeadquartersBriollay, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Château de Noirieux - Briollay does
Château de Noirieux is a privately operated 4-star Relais & Châteaux hotel located in Briollay, Pays de la Loire, France, occupying a 9-hectare estate with buildings dating from the 13th to 17th centuries and overlooking the Loir Valley approximately 15 minutes from Angers and within 3 hours of Paris by car. The property offers 19 rooms and suites distributed across the historic Château and Manoir buildings, with published nightly rates ranging from €155 to €415+. The company operates three integrated revenue streams: hotel accommodations, the L'Attilio fine-dining restaurant led by two-Michelin-starred chef Attilio Marrazzo (with a 60-seat dining room plus 25-seat veranda and menus tied to an on-site estate vegetable garden), and L'Orangerie, a privatisable event venue accommodating up to 200 guests for corporate seminars, team-building events, and private functions.
The business serves a diversified customer base spanning leisure couples and honeymooners, corporate MICE buyers, families, gastronomy-driven travelers, and wellness seekers, with no disclosed anchor accounts. Distribution combines direct booking through the proprietary website and phone, the Mews cloud property management system and its OTA distributor portal, ZenChef for restaurant reservations, Bonkdo for gift voucher sales, WhatsApp-based concierge service, and the Relais & Châteaux global referral network. Website operations and digital marketing are managed by BEN TOUCH DIGITAL, a French SARL (RCS Angers 835 194 788) under Managing Director Bunyamin Erisoglu. The L'Attilio culinary brand is shared with the Shaman Group, which operates sister L'Attilio restaurants in Paris, Vertou, and Port Bourgenay and the Château du Portereau property.
Revenue is not publicly disclosed; the entity is privately held with no disclosed parent company, funding rounds, or external investors. Headcount is small (17 employees), consistent with a boutique luxury operation. The business model is asset-heavy in real estate (historic château, manor, chapel, orangery, 9-hectare park) and intangible-asset-heavy in brand (Relais & Châteaux affiliation, two Michelin stars, chef reputation), with revenue mechanics driven by nightly room rates, per-cover restaurant pricing, and event package fees.
Château de Noirieux - Briollay firmographics
Firmographics- Name
- Château de Noirieux - Briollay
- Legal name
- BEN TOUCH DIGITAL
- Website
- https://chateaudenoirieux.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Château de Noirieux is a privately operated 4-star Relais & Châteaux hotel in Briollay, France, offering 19 luxury rooms on a 9-hectare historic estate, a two-Michelin-star restaurant (L'Attilio), and a 200-guest private event venue serving leisure couples, corporate MICE clients, and gastronomy travelers.
- Ownership category
- akta.pro rank
Château de Noirieux - Briollay industry classification
Industry- Product category
- Luxury Boutique Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Heritage & Palace Luxury Hotels (THAGACAF)
- akta.pro secondary industries
- Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Conference Retreat Hotels (THAGALAG), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Château de Noirieux - Briollay is headquartered
LocationHeadquarters
- HQ city
- Briollay
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Château de Noirieux - Briollay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Accommodations: 19 rooms and suites across Château and Manoir buildings, offering overnight stays with nightly rates ranging from €155 to €415+ depending on room category. Revenue from room rentals, with additional revenue from in-room dining, minibar, and ancillary hotel services.
- Fine Dining Restaurant - L'Attilio: Two-Michelin-starred gastronomic restaurant operated by Chef Attilio Marrazzo. Offers bistro menu (Monday-Tuesday, Wednesday-Saturday lunch, Sunday dinner) and gastronomic tasting menu (Wednesday-Saturday dinner, Sunday lunch). Restaurant seats 60, veranda seats 25. Revenue from food and beverage sales.
- Event Hosting and Seminars: Corporate event venue rental including seminars, conferences, team-building, cocktail receptions, and private events. L'Orangerie accommodates up to 200 guests. Residential seminar packages combining venue rental with accommodation and catering services.
- Gift Vouchers: Gift voucher sales through third-party platform (bonkdo.com) for hotel stays, restaurant dining, and experiential packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Junior Suite Château - 60m² suite for 2 adults + 1 child |
| Subscription | Pay-as-you-go | Junior Suite Manoir - 53m² suite for up to 4 adults |
| Subscription | Pay-as-you-go | Prestige Manoir Room - 30m² for up to 4 people |
| Subscription | Pay-as-you-go | Superior Manoir Room - 35m² with views of park and labyrinth |
| Subscription | Pay-as-you-go | Superior Château Room - 28m² for 2 adults |
| Subscription | Pay-as-you-go | Deluxe Familiale Château - 50m² family room |
| Subscription | Pay-as-you-go | Deluxe Château Room - 35-45m² for 2 adults |
| Subscription | Pay-as-you-go | Classic Château Room - 24m² for 2 adults |
| Unit Pricing | Pay-as-you-go | Pet Policy |
| Unit Pricing | Pay-as-you-go | Extra Bed |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Château de Noirieux - Briollay product offering
Product offeringCore offering
Château de Noirieux operates a 4-star Relais & Châteaux hotel with 19 rooms and suites split across a 13th-century château and a 15th-century manor on a 9-hectare estate in Briollay, near Angers. The property includes the two-Michelin-starred L'Attilio gastronomic restaurant led by Chef Attilio Marrazzo, the privatizable L'Orangerie event venue accommodating up to 200 guests, and integrated seminar and corporate event packages combining accommodation, catering, and team-building activities.
Differentiator
Problem solved
Functional benefit
Brands
- L'Attilio: Gastronomic restaurant operated by Chef Attilio Marrazzo at Château de Noirieux, featuring French cuisine with local and seasonal produce from the estate's vegetable garden.
- L'Orangerie
Products and services
- Hôtel Château de Noirieux A 4-star Relais & Châteaux hotel featuring 19 rooms and suites across a 13th-century château and a 15th-century manor, set within a 9-hectare park overlooking the Loir Valley near Angers. Offers individually bookable room categories (Classic, Superior, Deluxe, Deluxe Familiale, Prestige, Junior Suite) with nightly rates ranging from €155 to €415+, plus amenities such as a swimming pool, lounge bar, gardens, and 24-hour concierge. Targeted at leisure travelers, couples, families, and corporate guests.
- Chambres Classiques Château Three classic 24 m² rooms on the 2nd floor of the château decorated with soft colors and exposed beams, featuring views of the 16th-century chapel. From €155/night. For couples and individual leisure travelers.
- Chambres Deluxe Château Two deluxe rooms (35–45 m²) on the first floor of the château with king-size or super king-size beds, bathtub and shower, high ceilings, exposed beams, and views of the Loir Valley and gardens. For couples and leisure guests.
- Chambre Supérieure Château One 28 m² superior room on the 2nd floor of the château with exposed beams and fireplace, offering views of the chapel, manor, and gardens. 180x200 bed. From €205/night. For couples and individual leisure travelers.
- Chambre Deluxe Familiale Château A 50 m² family deluxe room on the first floor with two single beds (90x190) and two bathrooms with showers, featuring views of the Loir and gardens. From €375/night. Ideal for families with children.
- Junior Suite Château A 60 m² junior suite on the first floor of the château with 200x200 bed, large dressing room, shower and bath, and views of the Loir and gardens. Accommodates up to 3 guests. From €415/night. Extra bed available for €30/night.
- Chambre Supérieure Manoir
Quantifiable outcome
- 2 Michelin stars for on-site restaurant
- +2 more outcomes
Companies that use Château de Noirieux - Briollay
Customer profileSegments5 records
Ideal customer profiles4 records
Château de Noirieux - Briollay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Château de Noirieux - Briollay partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Relais & ChâteauxcoreLuxury hospitality association membership providing global brand recognition, customer referrals, and marketing support. Relais & Châteaux represents over 580 exceptional properties worldwide, positioning Château de Noirieux within an elite network of independent luxury hotels and restaurants.
- Unique Boutique HotelsminorMarketing partnership displaying Château de Noirieux on boutique hotel collection platform, driving visibility among discerning travelers seeking unique properties.
- Hotels & PreferenceminorLuxury hotel marketing alliance promoting Château de Noirieux to high-end travel agencies and travelers within the preference Hotels network.
- MewscoreCloud-based property management system enabling hotel reservations, distribution to online travel agencies, and operational management. Mews distributor portal allows third-party bookings and channel management.
- ZenChefcoreRestaurant reservation platform enabling online table bookings for L'Attilio fine dining restaurant, with integration for managing covers and service times.
- BEN TOUCH DIGITALcoreDigital agency responsible for website development and management, digital marketing, and online presence maintenance. Located at 5 rue Gutenberg, 49130 Les Ponts-de-Cé, Angers. Share capital €10,000, managed by Bunyamin Erisoglu.
- BonkdominorThird-party gift voucher platform for selling Château de Noirieux experiences including hotel stays and restaurant dining packages.
- Shaman GroupcoreParent hospitality group operating multiple L'Attilio restaurants (Paris, Briollay, Vertou, Port Bourgenay) and Château du Portereau property. Chef Attilio Marrazzo's culinary brand present across all group properties, enabling shared culinary expertise and cross-promotion.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
Château de Noirieux - Briollay competitors and assessment
Company assessmentDirect peers
- Domaine des Hauts de Loire: Relais & Châteaux property in Onzain, Loire Valley, offering château-style luxury rooms, gastronomic restaurant, and event spaces. Closest direct competitor to Château de Noirieux given shared geography, brand network, and product mix.
- Domaine de Manville: Luxury 5-star hotel and spa in Les Baux-de-Provence set in a former agricultural estate with gastronomic dining, golf, and event facilities. Comparable French rural luxury estate with diversified revenue model.
- Les Sources de Caudalíe: Luxury château-style hotel and spa near Bordeaux with Michelin-starred restaurant, vineyard setting, and event spaces. Comparable luxury French estate property with combined accommodation, gastronomy, and wellness positioning.
- Hostellerie de Levernois: Burgundy-based Relais & Châteaux with château-style rooms, gastronomic restaurant, and event capabilities. Comparable as a French regional luxury château property targeting couples and corporate events.
- Domaine de la Bretesche: Luxury Relais & Châteaux estate in Missillac, Brittany, combining château rooms, Michelin-starred dining, golf course, and event facilities. Comparable luxury château destination with multi-revenue-stream model.
- Château d'Artigny: Historic château hotel in Montbazon near Tours with fine dining, event venues, and luxury rooms, historically associated with the Coty perfumery family. Comparable as a Loire Valley château-hotel destination.
- Château Saint-Martin & Spa: Relais & Châteaux property in Vence on the French Riviera with Michelin-starred dining, spa, and event venues. Comparable luxury heritage hotel with multi-revenue positioning.
- Château de la Bourdonnière: Historic château in the Loire Valley offering accommodation and event hosting. Comparable Loire Valley heritage hotel targeting family and group stays.
Broad incumbents
- Hôtel de Crillon (Rosewood): Historic Parisian palace hotel with Michelin-starred dining and event venues. Represents the broader luxury incumbent segment competing for the same elite French and international leisure and corporate clientele.
- Four Seasons Hotel George V Paris: Iconic Parisian palace hotel with three Michelin-starred restaurants and luxury event space. Not a direct competitor on geography, but anchors the upper end of the French luxury hospitality market and competes for the same HNW guest in the Paris–Loire corridor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Château de Noirieux - Briollay social profiles
Digital presenceChâteau de Noirieux - Briollay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Château de Noirieux - Briollay leadership team
Management profileNumber of profiles
Profiles2 records
Château de Noirieux - Briollay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Château de Noirieux - Briollay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Château de Noirieux - Briollay
What does Château de Noirieux - Briollay do?
Château de Noirieux operates a 4-star Relais & Châteaux hotel with 19 rooms and suites split across a 13th-century château and a 15th-century manor on a 9-hectare estate in Briollay, near Angers. The property includes the two-Michelin-starred L'Attilio gastronomic restaurant led by Chef Attilio Marrazzo, the privatizable L'Orangerie event venue accommodating up to 200 guests, and integrated seminar and corporate event packages combining accommodation, catering, and team-building activities.
Is Château de Noirieux - Briollay a public or private company?
Château de Noirieux - Briollay is a private company. It is classified as unknown and is currently operating.
When was Château de Noirieux - Briollay founded?
Château de Noirieux - Briollay was founded in -1. It employs 11 to 50 people.
Where is Château de Noirieux - Briollay based?
Château de Noirieux - Briollay is headquartered in Briollay, France, in the Europe region.
How does Château de Noirieux - Briollay make money?
Four revenue lines are on record. Hotel Accommodations are the primary driver. The others are fine Dining Restaurant - L'Attilio, event Hosting and Seminars and gift Vouchers.
Who are Château de Noirieux - Briollay's main competitors?
Direct peers on record are Domaine des Hauts de Loire, Domaine de Manville, Les Sources de Caudalíe, Hostellerie de Levernois, Domaine de la Bretesche, Château d'Artigny, Château Saint-Martin & Spa and Château de la Bourdonnière. Broad incumbents are Hôtel de Crillon (Rosewood) and Four Seasons Hotel George V Paris.
Does Château de Noirieux - Briollay have an API?
No public API is recorded for Château de Noirieux - Briollay.
What industry is Château de Noirieux - Briollay in?
Château de Noirieux - Briollay's product category is Luxury Boutique Hospitality. Its primary akta.pro industry code is THAGACAF, Heritage & Palace Luxury Hotels, with a secondary code of THAGADAG, Gastronomy & Wine-Focused Boutique Hotels. Its NAICS code is 72111 and its SIC code is 7011.