Chatr

What Chatr does

Chatr is an Australian allied health business that delivers trauma-informed clinical services to employment service providers operating under the federal Workforce Australia program. Founded in 2024 as a brand expansion of its sister company Grassroots Projects (a 100% First Nations owned entity), Chatr is led by founder Neva Macpherson and CEO Michael Johnston, with a multidisciplinary team of registered counsellors, social workers, psychotherapists, and case managers distributed across 11 office locations in Queensland, NSW, Victoria, South Australia, and Northern Territory.

The company offers four core service lines: individual clinical support, bespoke modular group programs, crisis intervention, and practical social work support (including housing advocacy and referral coordination). Service delivery is primarily embedded — clinicians are placed directly inside employment provider offices on a weekly basis — supplemented by a virtual/telehealth capability for crisis response and geographies without physical presence. The technology stack is operations-oriented: case management systems, digital record-keeping, and a Squarespace-hosted web presence. There is no proprietary software, AI/ML capability, or disclosed digital product; the service is fundamentally labor-intensive and human-delivered.

Chatr generates revenue through contracted professional services agreements with major Australian employment service providers including APM, WISE Employment, BUSY at Work, AMES Australia, MEGT, Real Futures, and MATCHWORKS. Go-to-market is sales-led and referral-driven, leveraging partnerships, industry events (e.g., NESA Conference), and warm referral pathways via Grassroots Projects and AASW affiliation. Pricing is contractually negotiated and not publicly disclosed. No funding rounds, investors, or financial disclosures are available.

Name

Chatr

Legal name

Chatr

Website

https://chatr.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chatr is an Australian allied health business that places trauma-informed clinicians inside Workforce Australia employment service providers to deliver counselling, crisis support, and group programs to participants with complex barriers to employment.

Ownership category

akta.pro rank

Product category

Allied Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (62419), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

akta.pro secondary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Allied health services
• Trauma-informed counselling
• Employment services support
• Clinical social work
• Workforce australia programs

Headquarters

HQ city

Brisbane (South East)

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Allied Health Professional Services: Chatr provides clinical services to employment service providers under government-funded programs. Their clinicians are placed in provider offices to deliver counselling, crisis support, community support, and group programs to employment services participants. Revenue is generated through service contracts with employment service organizations operating under Workforce Australia and related programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Chatr is a heart-centred allied health business that places registered Allied Health Professionals (counsellors and social workers) directly into employment service provider offices across Australia. The company delivers individual counselling, crisis intervention, group programs, and practical social work supports (housing advocacy, transport, referrals) to participants under Workforce Australia and related government employment programs, using an action-focused, evidence-based, trauma-informed care framework.

Product overview

Chatr is a heart-centred allied health business providing a suite of clinical services delivered by registered Allied Health Professionals (counsellors and social workers). The company offers individual support, group programs, crisis support, and practical supports, all using action-focused, evidence-based, trauma-informed care. Chatr works primarily with employment services providers to support clients with complex needs including mental health challenges, substance dependency, homelessness, and family violence. The company operates as a separate entity from sister company Grassroots Projects, which focuses specifically on First Nations employment services.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Support Services One-on-one counselling and clinical support delivered by registered Allied Health Professionals using action-focused, evidence-based, trauma-informed care to help participants identify and address foundational barriers impacting their lives and employment capacity.
• Group Programs Bespoke modular group programs (e.g., Connecting the Dots) tailored to employment service provider needs, combining workshops on cultural connection, mental health, self-confidence, and resilience with workbooks, individual reporting, and action plans.
• Crisis Support Immediate support and advocacy for clients facing acute crisis situations, delivered via Chatr's nearly nation-wide network combining face-to-face clinician presence with virtual support for rapid intervention when in-person access is unavailable.
• Practical Supports Social work assistance helping participants develop plans across housing, family, and other life areas, including advocacy with local housing authorities, politicians, and community services. Chatr reports supporting over 20 participants to gain permanent housing in the last 6 months.
• Grassroots Projects (Sister Organization Services) Specialized First Nations employment services delivered through sister organization Grassroots Projects, a 100% First Nations owned and operated entity, including the Connecting the Dots workshop program delivered in collaboration with employment providers such as APM, WISE Employment, and BUSY at Work.

Quantifiable outcome

• Supported over 20 participants to gain permanent housing in the last 6 months
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Grassroots ProjectscoreStrategic or Co-development Partner · 1 January 2024Grassroots Projects is a 100% First Nations owned and operated sister company to Chatr, founded by the same leadership team. Grassroots delivers First Nations specific workforce support services and refers participants requiring clinical allied health intervention to Chatr. The two organizations operate in coordination under shared leadership of Neva Macpherson.
• Australian Association of Social Workers (AASW)coreStrategic or Co-development Partner · 1 January 2024Grassroots Projects (sister company) became an employer partner with AASW, reinforcing commitment to Aboriginal & Torres Strait Islander Allied Health and community impact. This partnership supports professional development and credentialing for social workers within the organization.
• APM Employment ServicescoreChannel Partner/ Reseller/ DistributorMajor employment service provider under Workforce Australia. Chatr provides embedded clinical support, counselling, crisis intervention, and group programs for APM participants. Extensive collaboration including the Grassroots Projects program delivering Connecting the Dots workshops to APM participants across multiple locations including Pialba, Fortitude Valley, and Cherbourg.
• WISE EmploymentcoreChannel Partner/ Reseller/ DistributorEmployment service provider partnered with Chatr for delivery of trauma-informed workshops and clinical support services. Chatr delivered Connecting the Dots workshops in Adelaide for WISE participants with positive feedback from staff.
• BUSY at WorkcoreChannel Partner/ Reseller/ DistributorEmployment services organization with whom Grassroots Projects delivered Connecting the Dots workshop in Mt Isa for participants. Partnership enables delivery of trauma-informed group programs to BUSY at Work caseloads.
• AMES AustraliamajorChannel Partner/ Reseller/ DistributorReferral partner for culturally and linguistically diverse job seekers. Chatr accepts referrals through AMES for participants requiring clinical support, particularly CALD populations and refugees.
• MEGTmajorChannel Partner/ Reseller/ DistributorEmployment services organization providing referral pathway for participants requiring allied health support and clinical intervention services from Chatr.
• Real FuturesmajorChannel Partner/ Reseller/ DistributorCommunity services organization providing referral pathway for participants to access Chatr's clinical support services.
• MATCHWORKSmajorChannel Partner/ Reseller/ DistributorEmployment services provider accepting referrals to Chatr for participants needing trauma-informed clinical support and intervention.
• CoActminorChannel Partner/ Reseller/ DistributorEmployment services network referenced in partnership acknowledgments for Grassroots Projects workshop delivery.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chatr-allied-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chatr