Château Lilian Ladouys

What Château Lilian Ladouys does

Château Lilian Ladouys is a family-owned wine estate located in Saint-Estèphe (Médoc, Bordeaux), France. It is classified as Cru Bourgeois Exceptionnel, the top tier of the renewed Cru Bourgeois classification, awarded in 2020 after evaluation by an independent expert jury among 249 candidate properties (only 14 achieved this tier). The estate operates a single-site vineyard of approximately 80 hectares planted primarily on gravel and clay-limestone soils, expanded from ~46 hectares in 2008 via the 2018 acquisition of adjoining parcels from Châteaux Clauzet and Tour de Pez. As of 2024 the vineyard is fully certified under France's Agriculture Biologique standard (organic conversion from 20% in 2020 to 100% by 2023), with parallel HVE Level 3 (2018) and Natura 2000 Charter credentials.

The estate produces two wines: the grand vin Château Lilian Ladouys (Cabernet Sauvignon and Merlot blend, ~14 months barrel aging in 40–60% new oak) and the second wine La Devise de Lilian (~12 months aging, designed for early drinking). Winemaking employs gravity-fed vinification, cold pre-fermentation maceration, gentle délestage extraction over 3–3.5 weeks, double manual sorting at harvest, and an actively managed mycorrhizae soil-biology program. The estate does not maintain a direct-to-consumer retail channel at scale; the primary go-to-market is distribution through Bordeaux négociants (La Grande Cave, Millesima, Millesimes, ChateauPrimeur, Vins Fins, Wine and Co) domestically and internationally, supplemented by an annual En Primeur (wine futures) campaign, an on-site enotourism program (Tradition Tour at €10/person and Au Fil du Temps at €30/person by appointment Monday–Friday), and occasional restaurant placements in Paris (Le Louis Vins, La Canonnière).

The estate is held by the Lorenzetti family through Vignobles Cruse-Lorenzetti, a private holding whose portfolio also includes Château Pédesclaux (Pauillac), Château d'Issan (Margaux), and Château Lafon-Rochet (Saint-Estèphe). Management includes Vincent Bache-Gabrielsen (Director), Emmanuel Cruse (President of the holding, Grand Master of the Commanderie du Bontemps), Frédéric Godart (Cellar Master since 2016), and consulting oenologist Éric Boissenot. Manon Lorenzetti, who joined the holding's executive board in 2018, represents next-generation ownership and led the organic conversion. Year-round headcount is ~20 employees, expanding to ~80 during harvest. The estate markets internationally in France, the United Kingdom, the United States, and China.

Name

Château Lilian Ladouys

Legal name

CHÂTEAU LILIAN LADOUYS

Website

https://chateau-lilian-ladouys.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Château Lilian Ladouys is a family-owned Cru Bourgeois Exceptionnel wine estate in Saint-Estèphe, France, producing two organically certified red wines from an 80-hectare vineyard, distributed globally through Bordeaux négociants and direct enotourism experiences.

Ownership category

akta.pro rank

Product category

Fine Bordeaux Wines

NAICS

Wineries (31213), Grape Vineyards (111332)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Bordeaux wine estate
• Saint-Estèphe red wines
• Cru Bourgeois Exceptionnel
• Organic wine production
• En primeur wine sales

Headquarters

HQ city

Saint-Estèphe

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine product sales: The estate's primary revenue stream is the sale of its two wines — grand vin Château Lilian Ladouys and second wine La Devise de Lilian — through Bordeaux négociants (wine merchants). Sales occur both as futures (en primeur) and as prepared bottles (livraison). Distribution is domestic and international via the négociant network.
2. Oenotourism experiences: Paid visits and wine tasting experiences offered on the estate (Tradition Tour at €10/person, Au Fil du Temps at €30/person) represent a direct revenue stream and serve as a key customer acquisition and brand-building channel.
3. En Primeur futures: Annual futures (primeurs) sales of upcoming vintage releases, offered through the estate's website and partner merchant platforms before bottles are physically available, generating early revenue and market positioning ahead of delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Château Lilian Ladouys is a Saint-Estèphe wine estate that produces and sells two red Bordeaux wines from its 80-hectare organically certified vineyard: the grand vin Château Lilian Ladouys (aged 14 months in 40–60% new oak) and the second wine La Devise de Lilian (aged 12 months). Wines are sold primarily through the Bordeaux négociant trade channel and via annual En Primeur futures campaigns.

Product overview

Château Lilian Ladouys is a Cru Bourgeois Exceptionnel wine estate in Saint-Estèphe producing two wines from its 80-hectare organically certified vineyard. The portfolio consists of Château Lilian Ladouys (Grand Vin), the flagship red wine matured 14 months in 40-60% new oak, and La Devise de Lilian, the second wine matured 12 months and designed for early drinking. Both wines are crafted from Cabernet Sauvignon and Merlot dominant blends grown on gravel and clay-limestone soils.

Differentiator

Problem solved

Functional benefit

Brands

• La Devise de Lilian: Second wine of Château Lilian Ladouys, aged for 12 months, with velvety tannins and fruity character

Quantifiable outcome

• Certified organic agriculture in 2024 (conversion started 2020, from 20% to 100% organic vineyard area)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Vignobles Cruse-Lorenzetti (Lorenzetti Family Holding)coreOthers · 1 January 2008The Lorenzetti family acquired Château Lilian Ladouys in 2008 as part of their wine estate portfolio managed under Vignobles Cruse-Lorenzetti. Emmanuel Cruse serves as President of Vignobles Cruse-Lorenzetti. The holding also owns Château d'Issan (Margaux, Grand Cru Classé, since 2013) and Château Lafon-Rochet (Saint-Estèphe, 4th Grand Cru Classé 1855, since 2021) and co-owns Château Pédesclaux (Pauillac, Grand Cru Classé 1855) since 2009.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Château Tronquoy-Lalande: Another Saint-Estèphe Cru Bourgeois Exceptionnel estate of comparable scale and family/holding ownership (acquired by the Hériard Dubreuil family), making it a directly comparable Saint-Estèphe neighbor in the same Cru Bourgeois Exceptionnel tier with similar négociant-driven distribution and Saint-Estèphe appellation exposure.
• Château Pédesclaux: Co-owned by the Lorenzetti family via Vignobles Cruse-Lorenzetti (acquired 2009) and sharing the same owner-president Emmanuel Cruse, Pédesclaux is a Pauillac Grand Cru Classé that underwent a parallel modernization and quality-restructuring program under the same ownership group — making it the closest analog for Lilian Ladouys's trajectory and resource-sharing model.
• Château d'Issan: Also owned by Vignobles Cruse-Lorenzetti (since 2013) under Emmanuel Cruse's presidency, this Margaux 3rd Grand Cru Classé is another comparable estate in the same family portfolio with a parallel négociant-led distribution and Cru Classé prestige pricing — useful for understanding how Lilian Ladouys may evolve if it continues climbing the classification.
• Château Lafon-Rochet: Acquired by the Lorenzetti family in 2021 and sharing the same property director Vincent Bache-Gabrielsen with Lilian Ladouys, this is a Saint-Estèphe 4th Grand Cru Classé 1855 neighbor on the same appellation — directly comparable in terroir, scale, and operating model, and the clearest proof point for the value-creation playbook Lilian Ladouys is following.
• Château Phélan Ségur: A Saint-Estèphe estate of comparable size and family-owned status with a similar positioning strategy — modernizing quality and brand while remaining below 1855 Grand Cru Classé. Phélan Ségur represents the most directly competitive comparable in the same appellation targeting Cru Bourgeois-quality-but-priced wines.
• Château Poujeaux: A Moulis-en-Médoc Cru Bourgeois Exceptionnel of comparable mid-size scale and family/holding ownership structure. Poujeaux is the most directly comparable Cru Bourgeois Exceptionnel peer outside Saint-Estèphe, useful for benchmarking value capture at the top of the Cru Bourgeois hierarchy.

Broad incumbents

• Château Montrose: Saint-Estèphe Second Growth (1855) and a direct neighbor in the appellation with a comparable gravel-clay terroir profile. Montrose is the established Saint-Estèphe benchmark for both grand vin and second wine pricing, representing the long-term aspirational reference for Lilian Ladouys's quality trajectory.
• Château Cos d'Estournel: Saint-Estèphe Second Growth (1855) and the appellation's leading reference, occupying the same gravel terroir on the Cos plateau adjacent to Lilian Ladouys. Cos d'Estournel represents the aspirational ceiling — the higher-prestige neighbor that defines the upper bound of Saint-Estèphe pricing and brand prestige.
• Château Lynch-Bages: A family-owned Pauillac Fifth Growth (1855) that has historically operated in a similar family-ownership, négociant-distribution model while sitting in a higher prestige tier. Lynch-Bages represents the broader Bordeaux family-owned mid-size classified growth comparable for understanding brand-building and en primeur pricing dynamics.
• Château Calon-Ségur: Saint-Estèphe Third Growth (1855) and direct appellation neighbor with a comparable Cabernet-dominant blend and négociant-led distribution. Calon-Ségur is a relevant incumbent peer for understanding how a Saint-Estèphe classified growth maintains pricing power and brand equity relative to Lilian Ladouys's sub-classified-growth positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chateau_lilian_ladouys
• YouTubeyoutube.com/channel/UC1YQj-wMmMEpr4Z5jJldJ9A
• LinkedInlinkedin.com/company/ch%C3%A2teau-lilian-ladouys

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Château Lilian Ladouys