Château Mentone

What Château Mentone does

Château Mentone is a family-owned organic wine estate and hospitality business located in Lorgues, in the Var department of Provence, France. The estate spans 170 hectares, of which 32 hectares are planted with vineyards producing AOP Côtes de Provence wines under AB (Agriculture Biologique) organic certification. Beyond viticulture, the property operates a diversified hospitality offering that includes eight château rooms, a treehouse, studios, lodges, a mas, and an apartment, supported by wellness amenities such as a hammam and jacuzzi.

The estate runs two restaurants: La Table de Mentone, a fine-dining venue listed in the Michelin Guide, and Le Bistrot de Mentone, a town-facing bistro in Lorgues. Event hosting (weddings, seminars, private functions) is a distinct revenue line. Wine is sold direct-to-consumer through an online boutique, an on-site caveau, and a dedicated wine shop in Lorgues, with gift-box distribution handled via Bonkdo.

The company is structured as an SAS (Société par Actions Simplifiée) and remains under family ownership with no institutional investors. Operations are delivered by 16 employees, with Chef Sébastien Sanjou overseeing the culinary program. The technology stack is limited to hospitality SaaS: Mews for property management, Zenchef for restaurant reservations, and Bonkdo for gift boxes. Certifications include AB organic, Peace & Work Gold 2024, Clorofil, and Teritoria membership, anchoring positioning in the boutique, sustainability-oriented segment of Provençal wine and lodging.

Name

Château Mentone

Legal name

SAS DU CHATEAU MENTONE

Website

https://chateaumentone.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Château Mentone is a family-owned organic wine estate and boutique hospitality business in Lorgues, Provence, producing AOP Côtes de Provence wines, operating two restaurants including a Michelin Guide-listed fine-dining venue, and offering on-site lodging and event hosting.

Ownership category

akta.pro rank

Product category

Wine Tourism and Hospitality

NAICS

Wineries (312130), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Wine Bars (THAFAEAF)

Keywords

• Organic wine production
• Wine tourism hospitality
• Boutique guest accommodations
• Estate restaurant dining
• Private event venues

Headquarters

HQ city

Saint-Antonin du Var

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Production and Sales: The estate produces and sells biological AOP Côtes de Provence wines across multiple cuvées. Wines are sold direct-to-consumer through the estate caveau, the online boutique, and the La Maison Mentone wine shop in Lorgues. Wine sales are one-time purchase transactions with bottles sold at cellar door prices with a small service supplement at the Bistrot.
2. Hospitality Services (Accommodation): The estate offers multiple accommodation options: 8 rooms/suites in the Château (Le Château), La Cabane (treehouse), Studios Sévigné, Gîtes du Lodges, Le Mas du Moulin (up to 15 guests), and L'appartement de Lorgues. Reservations are made via direct booking links or third-party platforms, with accommodation priced per night.
3. Restaurant and Culinary Services: Two dining venues operate under the Mentone brand: La Table de Mentone (fine dining on the estate) and Le Bistrot de Mentone in Lorgues (market cuisine, accessible and convivial). The Bistrot also offers breakfast and snacking services. Restaurant revenue is generated through per-covers billing, with a lunch formula priced at approximately €18.
4. Events and Private Hire: The estate hosts private and professional events including weddings, receptions, seminars, and incentives. Revenue is generated through venue rental, catering partnerships (e.g., Traiteur Rolland Paix), and event organization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Château Mentone is a family-owned 170-hectare Provençal estate that produces and sells organic AOP Côtes de Provence wines from 32 hectares of vineyards and operates a multi-format hospitality business including an 8-room guest house, a treehouse, studios, lodges, a converted mill, a village apartment, two restaurants, wine tasting at a caveau, a wellness area, and event hosting for weddings, seminars, and private celebrations. Revenue is generated through direct wine sales (estate caveau, online boutique, Lorgues wine shop), per-night accommodation bookings, per-cover restaurant service, and event venue hire.

Product overview

Château Mentone is a family-owned organic wine estate in Provence (Var) spanning 170 hectares, combining viticulture with hospitality services. The estate produces organic Côtes de Provence wines across multiple cuvées from 32 hectares of vineyards. Its hospitality offerings include: accommodations at Le Château (8 rooms including the Madeleine Suite), La Cabane (treehouse), Studios Sévigné, Gîtes du Lodges, Le Mas du Moulin (up to 15 guests), and an apartment in Lorgues; dining at La Table de Mentone (fine dining) and Le Bistrot de Mentone (bistro); event venues for seminars, weddings, and private events; plus wine tasting at the caveau, a wellness spa with hammam and jacuzzi, and recreational activities including pool, tennis, cycling, and pétanque.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic AOP Côtes de Provence Wines (Cuvées) Estate-bottled organic wines produced from 32 hectares of vineyards under the AOP Côtes de Provence designation, including cuvées such as Souvenirs, 1033, and Les Instants. Sold direct-to-consumer through the estate caveau, online boutique, and La Maison Mentone wine shop in Lorgues.
• La Table de Mentone (Fine Dining Restaurant) On-site fine dining restaurant at the estate offering terroir-inspired Provençal cuisine by Chef Sébastien Sanjou, featuring seasonal products from rigorously selected local producers. Listed in the Michelin Guide.
• Le Bistrot de Mentone (Bistro Restaurant) Bistro restaurant located on the main square of Lorgues (Place de la Collégiale Saint-Martin) offering accessible, convivial Provençal market cuisine with sharing plates, breakfast, and snacking services. Open Friday to Tuesday, 9:00 to 23:00; lunch formula at approximately €18.
• Le Château (Maison d'Hôtes / Guest House) Guest house with 8 renovated rooms (Manon, Mathieu, Margot, Maxence, Marie, Mathilde, Marius, Madeleine) in the 19th-century Provençal château, offering Classic (3 rooms, ~20m²), Superior (22-25m²), Deluxe (25m²), and Suite Madeleine (40m²) categories. Check-in 3PM, check-out 12PM, open February to December.
• La Cabane (Treehouse Accommodation) Duplex treehouse perched in an old oak tree on the estate, offering 20m² with mezzanine lounge, private terrace, kitchenette, and vineyard or park views for 2 guests.
• Les Studios Sévigné (Self-Catering Studios) Fully-equipped self-catering studios renovated from former estate buildings, suitable for families with young children, offering private outdoor spaces for summer breakfasts.
• Les Gîtes du Lodges (Eco-Built Duplex Apartments) Timber-built duplex apartments constructed using eco-construction principles, accommodating up to 5 people with kitchen, terrace, and two separate sleeping areas.
• Le Mas du Moulin (Holiday Villa) Traditional holiday villa converted from an old oil mill, spread across three floors with capacity for up to 15 guests, featuring extensive living spaces and an outdoor terrace.
• L'appartement de Lorgues (The Grandfather's Apartment) Vacation apartment located in Lorgues village, offering independent accommodation within the estate's portfolio.
• Wine Tasting & Caveau Free wine tasting experiences at the estate's cellar where visitors can discover the estate's history and the production process of organic AOP Côtes de Provence wines. Free tasting is included for accommodation guests.
• Corporate Seminars & Incentives Professional event spaces for corporate seminars, team building, and incentive events set amidst the Provençal countryside, with catering partnership with Traiteur Rolland Paix.
• Weddings & Receptions Event hosting services for weddings and private receptions in the estate's romantic Provençal settings, with ceremony spaces, reception areas, and full catering partnerships.
• Private Events Customized private event organization for celebrations and gatherings at the estate, with venue rental and event organization services.
• Wellness Area & On-Site Activities Wellness facilities including hammam, jacuzzi, herbal tea room (tisanerie), and solarium located in the estate's former cellars, plus massage treatments, an outdoor swimming pool, tennis court, pétanque, mountain bikes, and a children's playground.

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Traiteur Rolland PaixminorImplementation/ SI/ Consulting PartnerRolland Paix is the catering partner for Château Mentone's events, including weddings, receptions, and private celebrations. They provide full-service catering for large-scale events held on the estate.
• Le Trente-Trois ParisminorOthersOne of the other restaurant ventures of Chef Sébastien Sanjou, listed alongside Château Mentone's dining venues as part of the chef's portfolio of establishments.
• Rocheteau (Les Sables d'Olonne)minorOthersOne of Chef Sébastien Sanjou's other restaurant ventures, listed as part of the chef's portfolio alongside La Table de Mentone.
• Grappille (Paris 8ème)minorOthersOne of Chef Sébastien Sanjou's restaurant ventures in Paris, listed alongside Château Mentone's La Table de Mentone.
• Le Relais des Moines (Les Arcs-sur-Argens)minorOthersListed among the other dining establishments managed by or associated with Chef Sébastien Sanjou in the Provence region.
• Marius BiarritzminorOthersListed as another establishment associated with Chef Sébastien Sanjou's portfolio of culinary ventures.
• TeritoriaminorChannel Partner/ Reseller/ DistributorTeritoria.com is a curated platform for boutique hotels and unique hospitality experiences. Château Mentone is listed on the platform, which drives referral bookings from their network of travel enthusiasts.
• Mews (Property Management System)coreTechnology or IntegrationMews is the property management system used by Château Mentone for accommodation bookings. The estate uses Mews' distributor links for online reservation capabilities.
• Zenchef (Restaurant Reservation System)coreTechnology or IntegrationZenchef provides the restaurant reservation system for both La Table de Mentone and Le Bistrot de Mentone, enabling online table booking.
• Bonkdo (Gift Box Platform)minorChannel Partner/ Reseller/ DistributorBonkdo is the gift box/coffret cadeau platform used by Château Mentone for selling experience vouchers online.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Domaines Ott / Domaines & Découvertes: Established Provence wine producer owned within a larger wine group (Roche Mazet/SWM portfolio), producing premium Côtes de Provence wines at much larger scale with broader distribution — a broader incumbent competitor in the same AOP category.
• Moët Hennessy (LVMH Wine Division): Global luxury wine and spirits group including Provence estates such as Château d'Esclans and Domaine des Lambrays — broad incumbent setting the competitive baseline for premium rosé and luxury wine tourism that smaller family estates must compete against.

Direct peers

• Mas des Herbes Blanches: Luxury Relais & Châteaux property in Provence offering upscale lodging, fine dining, and event spaces — comparable in hospitality positioning and regional premium pricing to Château Mentone.
• Château Minuty: Côtes de Provence rosé producer and wine tourism estate near Gassin with on-site cellar door and hospitality — directly comparable Provençal wine estate model with tasting room and tourism infrastructure.
• Château d'Esclans: Major Provence rosé estate (Whispering Angel brand) producing AOP Côtes de Provence wines at much larger scale; directly comparable on wine production profile and Provençal positioning, if more commercial and less hospitality-led.
• Château La Coste: Provençal wine estate combining organic vineyards, hospitality, art installations, and dining — an integrated wine-and-experiences destination operating at a larger scale than Château Mentone but with a directly comparable model.
• La Bastide de Marie: Luxury boutique hotel and vineyard estate in the Luberon/Provence region offering Provençal hospitality and estate wines, comparable in concept to Château Mentone's accommodation + wine combination.
• Domaine des Andéols: A 200-hectare family estate in Saint-Andéol, Provence offering luxury accommodation, fine dining, art, and event hosting on a single domain — directly comparable integrated lifestyle estate to Château Mentone.
• Hostellerie Bérard: Provençal hotel and restaurant complex with a Michelin-recognized restaurant and on-site culinary school — closely comparable to Château Mentone's hotel + fine dining proposition in the Var region.
• Domaine de Manville: Provençal estate in Les Baux-de-Provence combining five-star hotel, gastronomy, golf, and spa — comparable integrated hospitality estate in Provence with wine-adjacent positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chateau-mentone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château Mentone