HOTEL LE MAS DES HERBES BLANCHES

What HOTEL LE MAS DES HERBES BLANCHES does

HOTEL LE MAS DES HERBES BLANCHES is a 5-star Relais & Châteaux luxury hotel located in Joucas, in the Luberon Regional Nature Park near Gordes in Provence, France. The property offers 48 rooms and suites, some with private pools and views of the surrounding Luberon landscape, and operates seasonally from April 24 to October 11. Beyond accommodations, the hotel runs La Table du Mas, a panoramic terrace restaurant with bistronomic meals and bar service, and has introduced La Guinguette, a casual outdoor dining concept. Wellness is delivered through the JOCADAE Spa by CODAGE, a co-branded spa with CODAGE featuring an indoor pool, sauna, hammam, hot tub, fitness center, and treatment rooms, plus yoga sessions and summer musical events.

The hotel is operated under a management mandate by INDEVHO SAS, a multi-property hotel management company headquartered in Aix-en-Provence, while the legal entity is HOTELIERE LE MAS DES HERBES BLANCHES with a share capital of €4,618,674. Distribution combines direct booking via website, phone, and email with global travel agency reach through GDS connectivity (Amadeus, Apollo, Worldspan, Sabre), the Relais & Châteaux network, and the Secure Hotel Booking online travel agency. Marketing leverages Instagram, Facebook, the hotel's website, and a portfolio of themed packages (Romance, Wellness, Gourmet) plus discounts for early booking and extended stays, with gift boxes sold through Secretbox.fr.

The business model is a multi-revenue-stream luxury hospitality operation: room bookings (the dominant stream), restaurant and bar revenue, spa treatments and packages, and event/seminar facilities. The customer base is characterized by affluent leisure travelers and couples, wellness and spa enthusiasts, and corporate groups, with international reach supported by GDS and Relais & Châteaux distribution. The company has 25 employees, is privately held, and shows no public funding activity or M&A footprint.

Name

HOTEL LE MAS DES HERBES BLANCHES

Legal name

HOTELIERE LE MAS DES HERBES BLANCHES

Website

https://herbesblanches.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Le Mas des Herbes Blanches is a 5-star Relais & Châteaux luxury hotel in Joucas, Luberon, Provence, offering 48 rooms, a restaurant, and the JOCADAE Spa by CODAGE to affluent leisure travelers, couples, and corporate groups on a seasonal April–October operation.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGACAG

Luxury Wellness & Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGACAF

Heritage & Palace Luxury Hotels

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAFACAK

Special Occasion & Destination Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Luxury hotel accommodation
• Fine dining restaurant
• Wellness spa services
• Boutique hospitality
• Romantic getaway packages

Headquarters

HQ city

Joucas

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Room bookings: Revenue from 48 luxury rooms and suites, operating seasonal from late April to October. Direct booking and GDS distribution.
2. Restaurant - La Table du Mas: Panoramic terrace dining, bistronomic meals, and bar services. Additional revenue from lighter fare by pool.
3. JOCADAE Spa by CODAGE: Wellness services including treatments, massages, pool access, sauna, hammam, and hot tub. Offers à la carte treatments and package packs.
4. Special packages and gift boxes: Romance, wellness, and gourmet packages sold as bundles. Gift boxes sold via Secretbox.fr.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hotel Le Mas des Herbes Blanches is a 5-star Relais & Châteaux property in Joucas, Provence, operating 48 luxury rooms and suites seasonally from late April to mid-October. The property offers fine dining at La Table du Mas, wellness treatments at the JOCADAE Spa by CODAGE, and seminar facilities, complemented by curated romance, wellness, and gourmet packages.

Product overview

Le Mas des Herbes Blanches Hôtel & Spa is a 5-star Relais & Châteaux hotel offering a comprehensive luxury hospitality experience. The property features 48 rooms and suites, the La Table du Mas restaurant with panoramic terrace, the JOCADAE Spa By CODAGE wellness center, seminar facilities, and seasonal offerings including La Guinguette, yoga sessions, live music events, and electric bike rentals. The hotel operates from April 24 to October 11 annually, situated in Joucas within the Luberon Regional Nature Park near Gordes.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Mas des Herbes Blanches Hôtel & Spa 5-star luxury hotel accommodation with 48 rooms and suites, some with private pools, featuring views of the Luberon landscape. Targets affluent leisure travelers and couples seeking an exclusive Provençal retreat.
• La Table du Mas On-site restaurant offering bistronomic meals on a panoramic terrace, with bar service and lighter fare by the pool, open to hotel guests and external visitors.
• JOCADAE Spa by CODAGE Full-service spa with CODAGE cosmeceutical treatments, indoor pool, sauna, hammam, hot tub, fitness center, and à la carte and packaged wellness offerings for hotel guests and external visitors.
• Seminars and Events Dedicated seminar and event facilities for business meetings, conferences, and private events in a prestigious countryside setting.
• Offre Bien-Être "L'Essence du Sud" Bundled wellness package that includes accommodation, breakfast, and a 60-minute CODAGE spa treatment per person.
• Offre Romance "A Fleur de Ciel" Romantic getaway package featuring a champagne welcome, in-room homemade delicacies, and breakfast for couples.
• Gourmet Offer "The Sense of Taste" Gourmet escape package that bundles accommodation with half-board dining at the hotel restaurant.
• 3 Nights or More Offer Discounted stay package providing 15% off the room rate for bookings of three or more consecutive nights.
• Early Booking Offer Advance reservation discount providing 10% off for non-refundable bookings made at least 50 days prior to arrival.
• Outdoor Pool and Bike Rental Outdoor swimming pool (May to October) and electric bike rental service for exploring nearby Provence villages.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• IndevhocoreOthersHotel management company. INDEVHO SAS manages Le Mas des Herbes Blanches and other hotels under management mandates. Handles central reservation systems, data processing, and hotel operations compliance with GDPR.
• Relais & ChâteauxcoreStrategic or Co-development PartnerPrestigious international luxury hotel and restaurant association. The property operates as a Relais & Châteaux member, benefiting from global brand recognition and distribution network.
• CODAGE (Maison CODAGE)coreStrategic or Co-development PartnerFrench haute cosmeceuticals brand providing the spa brand and treatments at the property. Offers personalized skincare treatments and formulations. The JOCADAE Spa By CODAGE provides exclusive wellness services.
• Secure Hotel BookingminorChannel Partner/ Reseller/ DistributorOnline booking platform providing third-party room reservation functionality for the hotel website.
• Secretbox.frminorChannel Partner/ Reseller/ DistributorE-commerce platform for selling gift boxes and experience packages for the hotel.
• GDS (Amadeus, Apollo, Worldspan, Sabre)coreTechnology or IntegrationGlobal Distribution Systems for travel industry booking. The hotel maintains codes: Amadeus WB AVNLMH, Apollo WB WBCD15, Worldspan WB CD15, Sabre WB 32483.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Château de la Messardière: Airelles-operated luxury palace-style hotel in Saint-Tropez with extensive spa, F&B, and event facilities. Comparable as an Airelles-affiliated luxury resort with strong seasonal Mediterranean demand and package-led pricing.
• Hôtel Crillon le Brave: Relais & Châteaux luxury village hotel in the Mont Ventoux / Provence region with comparable room count and similar clientele. Competes for luxury leisure and small corporate retreats in Provence.
• Le Couvent des Minimes Hôtel & Spa L'Occitane: Relais & Châteaux property in Mane with an L'Occitane-branded spa, comparable in size, seasonal operation, and guest profile. Direct comparable on the wellness/luxury positioning and brand-partnered spa model.
• Villa La Coste: Luxury hotel and wine estate near Aix-en-Provence combining contemporary design, a high-end spa, multiple restaurants, and an art/vineyard experience. Competes for the luxury experiential traveler segment with broader amenity mix.
• La Bastide de Gordes: Airelles' flagship 5-star luxury property located in the village of Gordes, just minutes from Le Mas des Herbes Blanches. Direct competitor for affluent travelers seeking luxury Provençal stays with spa, F&B, and panoramic Luberon views.
• Mas de Peint: Relais & Châteaux luxury farmhouse-style hotel in the Camargue with horse-focused experiences and refined Provençal dining. Comparable as a small Relais & Châteaux property offering curated countryside luxury experiences.
• Le Pigonnet: 5-star hotel near Aix-en-Provence with a spa and restaurant, member of prestigious collections. Comparable French luxury full-service hotel with similar service intensity and Mediterranean guest base.
• Bastide de Marie: Luxury boutique hotel in Ménerbes, in the Luberon, also a member of prestigious small luxury collections. Competes for the same affluent couple/wellness traveler segment with similar seasonal operation, fine dining, and countryside setting.
• La Coquillade Provence: 5-star wine resort in the Luberon with a Cinq Mondes spa, multiple restaurants, and vineyard activities. Competes for the same luxury leisure, wine, and wellness traveler in the Luberon micro-market.

Others

• INDEVHO SAS: Parent/management company that operates Le Mas des Herbes Blanches under a management mandate. Not a competitor but a key operator and structural reference, since it runs other French luxury and boutique hotels under similar mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lemasdesherbesblanches
• Instagraminstagram.com/lemasdesherbesblanches
• LinkedInlinkedin.com/company/hotel-le-mas-des-herbes-blanches

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL LE MAS DES HERBES BLANCHES