Château Saint-Maur / Cru-Classé

What Château Saint-Maur / Cru-Classé does

Château Saint-Maur Cru Classé is a privately held premium winery producing Côtes de Provence rosé, white, and red wines under one of only 18 Cru Classé designations in Provence, a distinction held since 1955. The estate operates from a 100+-hectare vineyard in Cogolin, in the Gulf of Saint-Tropez, divided into three named parcels — Saint-Maur, Clos Saint-Vincent, and Clos de Capelune (449m altitude) — cultivated using a parcellary approach and vinified in a high-technology winery (chai haute technologie). Production capacity exceeds 500,000 bottles annually, with international distribution across approximately 25 countries. The estate has been in conversion to organic agriculture since 2021, with first bio-certified cuvées (Clos de Capelune, Clos Saint-Vincent) released for the 2024 vintage, and operates as part of the Domaines Roger Zannier group alongside Quinta do Pessegueiro (Portugal) and Domaine des Terres Dorées (Beaujolais).

Name

Château Saint-Maur / Cru-Classé

Legal name

Château Saint-Maur Cru Classé

Website

https://chateausaintmaur.com

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

11–50 employees

Short description

Château Saint-Maur Cru Classé is a privately held Provence winery producing premium Côtes de Provence rosé, white, and red wines from a 100+-hectare vineyard in Cogolin, Gulf of Saint-Tropez, distributed in ~25 countries and via luxury HORECA accounts.

Ownership category

akta.pro rank

Product category

Premium Provençal Winery (Côtes de Provence Cru Classé Wines)

NAICS

Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Provence rosé wines
• Côtes de Provence wines
• Cru Classé vineyard
• Wine tourism experiences
• Luxury hospitality wines

Headquarters

HQ city

Cogolin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine sales — Direct-to-consumer: Sale of rosé, white, and red Côtes de Provence Cru Classé wines through the estate boutique and the official online shop (domainesrogerzannier.com). Products include Clos de Capelune, Clos Saint-Vincent, L'Excellence, Saint-M, and collection cuvées.
2. Wine sales — B2B / HORECA / distribution: Wholesale and distribution of Cru Classé wines to wine merchants, restaurants, starred hotels, bars, distributors, and mass retail (GMS). Professional sales team active in France and internationally.
3. Wine tourism experiences: Revenue from guided vineyard and winery tours, guided tasting sessions, wine bar / terrace sales, and on-site food & beverage during events. The domain welcomes visitors year-round and operates a wine bar terrace April–September.
4. Private events & receptions: Rental and event services for weddings, seminars, corporate events, product launches, photo shoots, and film productions. Capacity up to 200 guests; multiple indoor and outdoor spaces available for privatisation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Château Saint-Maur Cru Classé is a 100+ hectare Provençal winery producing premium Côtes de Provence Cru Classé wines (rosé, white, and red) across three named parcels: Saint-Maur, Clos Saint-Vincent, and Clos de Capelune. The estate sells its wines and cuvées direct-to-consumer via the estate boutique and Domaines Roger Zannier online shop, to B2B clients (starred restaurants, luxury hotels, wine merchants, distributors, mass retail), and earns additional revenue from year-round wine tourism (guided tours, tastings, terrace wine bar) and private event hosting.

Product overview

Château Saint-Maur Cru Classé is a premium Provence winery producing rosé, white, and red wines under the Côtes de Provence Cru Classé appellation. The estate's wine portfolio is organized around its three named parcels (Clos de Capelune, Clos Saint-Vincent, and the Saint-Maur parcel) plus the prestige collection L'Excellence. The core estate brand Château Saint-Maur serves as the umbrella, while sub-brands such as Clos de Capelune (with separate rosé and rouge expressions), Clos Saint-Vincent, L'Excellence, and Saint-M/M by Saint-Maur (including the Cuvée Azur) represent distinct cuvées and lifestyle offerings. The estate's commercial arm, Saint Maur Diffusion, handles B2B distribution. Beyond wine production, the estate operates a year-round wine tourism business encompassing guided tours, a terrace wine bar, private event hosting (weddings, seminars), and a direct-to-consumer online boutique — all reinforced by the Vignobles & Découvertes national label and active presence at international wine trade events.

Differentiator

Problem solved

Functional benefit

Brands

• Clos Saint-Vincent: One of the classified Crus Classés produced at the estate; a premium rosé.
• Clos de Capelune
• L'Excellence
• Saint-M
• Azur

Products and services

• Château Saint-Maur Cru Classé (Core Estate Brand) The flagship estate producing Côtes de Provence Cru Classé wines — rosé, white, and red — across a 100-hectare vineyard in three parcels (Saint-Maur, Clos Saint-Vincent, Clos de Capelune). One of 18 Provence estates holding the Cru Classé designation since 1955.
• Clos de Capelune Premium cuvées from a single parcel at 449 meters altitude, including an iconic rosé and a new red (Clos de Capelune Rouge). The rosé is certified organic, reflecting the estate's biodynamic viticulture commitment.
• Clos Saint-Vincent Premium cuvée from the Clos Saint-Vincent parcel; 2025 vintage marked the estate's first bio-certified rosé of that vintage.
• L'Excellence The estate's "orfèvre" collection of exceptional Côtes de Provence Cru Classé wines of great finesse and elegance, expressing the full potential of the terroir.
• Saint-M / M by Saint-Maur Lifestyle cuvée paying tribute to the art of living in Provence, including the Cuvée Azur expressing Mediterranean sweetness.
• Wine Tourism & Oenotourism Experiences Year-round guided vineyard and winery tours, commented tastings, a wine bar terrace with panoramic views, and summer evening events (Mardi Chill, Jeudi Fresh, Pop-Up Markets, Fête de la Musique). Holds the Vignobles & Découvertes national label for wine tourism quality.
• Private Events & Receptions Private event hosting including weddings (up to 200 guests), seminars, product launches, photo shoots and corporate events across indoor and outdoor spaces; terrace accommodates up to 150 seated guests.
• Online Wine Boutique & Direct Sales Direct-to-consumer wine sales via the estate's physical boutique (open 7/7 in summer, weekdays in winter) and the Domaines Roger Zannier online shop, with free tasting of selected cuvées on-site.

Quantifiable outcome

• 100+ hectares of Cru Classé vineyard in the Gulf of Saint-Tropez
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor, core and flagship.

• Nicolas Estournet (DJ)minorOthers · 21 June 2026DJ performing at the Fête de la Musique 2026 event at Château Saint-Maur, providing musical entertainment for the summer evening programme.
• Hug & Jo (foodtruck)minorOthers · 21 June 2026Artisanal burger foodtruck partner for the Fête de la Musique 2026, providing gourmet food pairings with Château Saint-Maur's Côtes de Provence Cru Classé wines.
• Piccolini (foodtruck)minorOthers · 6 April 2026Mexican-inspired foodtruck partner for the Easter in the Vineyards 2026 event, providing food pairings with estate wines.
• Hôtel de CrilloncoreGTM or Marketing Partner · 1 January 2026Château Saint-Maur Cru Classé installs a summer pop-up wine experience at the Hôtel de Crillon in Paris and on the Riviera for 2026, bringing its wines to an ultra-luxury hospitality context.
• Les Chefs à Saint-TropezminorGTM or Marketing Partner · 1 January 2026Château Saint-Maur is an official partner of the gastronomic event 'Les Chefs à Saint-Tropez fêtent les Producteurs' for both 2025 and 2026 editions, positioning its wines alongside renowned chefs.
• Association Soleil d'EnfanceminorOthers · 10 August 2025Château Saint-Maur is an official partner of the Turquoise charity petanque evening benefiting the Association Soleil d'Enfance, which supports children with disabilities. The 2025 edition aims to fund an adapted minibus.
• Bacchus Business ClubminorGTM or Marketing Partner · 27 June 2025Marc Monrose (Director General) was the guest of honour at the Bacchus Business Club dinner at Le Meurice, Paris, sharing the estate's vision with wine industry leaders and decision-makers.
• Atout FrancecoreStrategic or Co-development Partner · 16 June 2025Atout France awarded Château Saint-Maur the Vignobles & Découvertes label (June 2025), recognising the estate as an official quality wine tourism destination. This is a national certification managed by Atout France.
• Voiles de Saint-TropezminorGTM or Marketing Partner · 1 January 2025Official wine supplier to the Voiles de Saint-Tropez sailing regatta for 2024 and 2025 editions, serving wines on the port and promoting the estate to an international nautical audience.
• Lyon d'OrminorGTM or Marketing Partner · 1 January 2025Official partner of the Lyon d'Or evening event in 2025, a professional wine industry gala.
• Communauté de communes du Golfe de Saint-TropezcoreStrategic or Co-development Partner · 1 January 2025The local community supported Château Saint-Maur's Vignobles & Découvertes label application and co-developed the wine tourism destination strategy for the Gulf of Saint-Tropez region. 75 destinations now hold the label across France.
• Domaines Roger Zannier (Zannier Group)flagshipStrategic or Co-development PartnerChâteau Saint-Maur is owned and operated by the Zannier Group (Domaines Roger Zannier). The group also owns Quinta do Pessegueiro (Portugal, Douro) and Domaine des Terres Dorées (Beaujolais). The group manages the estate's expansion, international distribution, and cross-portfolio marketing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Château d'Esclans: Provence rosé producer behind Whispering Angel and Rock Angel brands. Directly competes in the same Côtes de Provence premium rosé category with similar DTC, HORECA, and international distribution strategies.
• Château Roubine: Cru Classé estate in Côtes de Provence (Lorgues) producing premium rosé, white, and red wines. Directly comparable classification and product mix, also with organic and biodynamic practices.
• Domaines Ott: One of the most prestigious Provence Cru Classé estates, also producing premium Côtes de Provence rosé, white, and red wines. Closely comparable in classification, geographic origin, and product mix to Château Saint-Maur; now owned by LVMH.
• Miraval: Provence rosé and wine estate known for its flagship Provence rosé brand. Operates in the same premium Côtes de Provence category with comparable international reach and lifestyle positioning.
• Château Minuty: Cru Classé estate in Côtes de Provence producing premium rosé and red wines. Closely comparable as a classified Provençal estate with global distribution and a similar DTC/tourism model.
• Château de Pibarnon: Provence estate (Bandol) producing premium rosé and red wines. Comparable as a premium single-estate Provençal producer with organic practices, HORECA focus, and DTC tourism.
• Domaine des Terres Dorées: Beaujolais estate owned by the same Zannier Group parent as Château Saint-Maur. Sister property providing distribution synergies and a directly comparable single-estate premium wine model.
• Quinta do Pessegueiro: Portuguese Douro estate owned by the Zannier Group. Sister property sharing distribution, marketing, and capital structure with Château Saint-Maur; comparable as a premium single-estate operator with HORECA focus.

Broad incumbents

• Pernod Ricard Winemakers: Major global wine and spirits group with a portfolio of premium and branded wines. Broad incumbent competing across the same international HORECA and retail channels as Château Saint-Maur.
• Maison Moët Hennessy (LVMH Wines & Spirits): LVMH's wine and spirits division, including Domaines Ott and Château d'Esclans. Broad incumbent competitor with overlapping Provence rosé and luxury HORECA partnerships, plus global distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chateau-saint-maur-cru-classe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château Saint-Maur / Cru-Classé